Exploring the intersections between brand, technology and digital marketing. My Engine Lab can help y
New to AI? Wondering What the Heck is Going On? We’ve got your back with a concise and simple summary, and an explanation of the basics. Then roll up your sleeves and dive in; we’ve got a guide to start using it today! 👉 https://myenginelab.com/new-to-ai-discover-9-amazing-ways-to-use-ai-right-now/
Happy International Women's Day. We celebrate diversity, inclusion and appreciation, no matter what your gender.
Let’s cut to the chase - claim $7000 of digital marketing right now. Turbocharge your business for 2022 and get help with Marketing & Digital Strategy, Websites, Advertising & Lead Generation. We can help you accelerate growth after an extended period in lockdown.
My Engine Lab is here to help support you and access the Activate Tamaki Makaurau Funding to create a digital plan and then have the team on board to bring it to life. Getting things moving again can start with a comprehensive Digital Marketing Strategy. Get started with us today: http://myenginelab.com/activate-tamaki-makaurau/
If you made it through ’20 and ’21 you qualify for an upgrade. 2022: it’s your year, go get ‘em, tiger! 🐯 #2022
For our special Christmas message this year, please welcome our guest writer, 10-time winner of the Arctic Circle’s Inspirational Women in Business award, the best-selling author of ‘Finding Your Company’s Inner Christmas’, and CEO of Christmas Global Ltd; 🤶Mrs. Claus. Click here https://bit.ly/3mor8K8 to get the under-the-tree snapshot of the goings-on at Mel.🎄
#2021
Are you a driven business leader or brand who wants to experience business growth but isn’t quite sure what steps you need to take next? At My Engine Lab, we have experience delivering digital and content strategy workshops face-to-face and to teams spread across different locations. And, we’re excited to announce that we’re now registered to provide Business Advice and Implementation support with Activate Tāmaki Makaurau.
If you are a small to medium-sized New Zealand business, you could access up to $7,000 in support. Click here https://myenginelab.com/were-proud-to-help-support-auckland-businesses-with-activate-tamakimakaurau/ to find out how you can access our services for free and get things moving again with a comprehensive Digital Marketing Strategy. We’re ready and waiting to get active for you.
This guy. One of our all-time favourite thinkers, doers and makers. Watching Peter Jackson's phenomenal 'Get Back' has us in awe of Paul McCartney's talent, drive and output. Under extreme time pressure, he rallies a fractured team, and then he pulls some of The Beatle's greatest music out of thin air, before your very eyes. He's clearly The Beatles employee of the month for Jan' 69, and one of the people we love that inspire us. Ok, we love all of The Beatles *screams into hands and faints*
Sure, this is the most famous, but is this also America’s most bat-droppings mad trial? The facts are hard to believe weren’t scripted in a collaboration between Stephen King and the cast of ‘The Real Housewives of Beverly Hills’. Most importantly, how has John Travolta absolutely outdone himself this time? Discover why this note perfect mini-series is your next show to smash ➡ https://myenginelab.com/the-people-v-oj-simpson-american-crime-story/
Thank you for having our founder, Tracey Hennah, yesterday Digital Boost - she loved lifting the lid on how to grow a digital voice and thrive in today's content economy with your followers! We're huge fans of Digital Boost and how you support businesses in Aotearoa, enabling and helping them get digitally focused through your incredible support and education.
https://myenginelab.com/
https://fb.watch/9E2qEO0bUc/
They tour the US in a motorhome and dive into the most bizarre, disturbing, and fascinating sub-cultures they can find. Straight-faced, in the cheapest brown suit available, they interview real people to often hilarious results. From the Trump world to Q conferences and the Burning Man Festival, they put Louis Theroux to shame, digging out some of America’s most genius level nutters. Their best work during the BLM protests of 2020 showed it’s not all for laughs, creating some genuinely insightful journalism. Some brand ownership dispute resulted in them changing their name to Channel 5 News, but the guys are still in the RV, combing the US for the ticks in its fur.
Lack of cohesive direction and a content plan can cost more than you realise. Not only with wasted resources and maybe diminished brand value but missing an opportunity to cut through the clutter and connect to your audience in a meaningful way. If you’re random, you’re not preparing your audience for consistently great things from you.
Take a moment to evaluate how you are spending your time when it comes to producing content. Are you focused? Are you intentional? Is your content focused on your business goals, and are you relevant, interesting or entertaining?
No more R.A.C. Do away with random acts of content 🙈and commit to the long-term vision and create content to support that vision.
Change has never been faster with consumer evolution and the digitally native economy. Pushing us to find ways to connect and stand out in our digital workplaces through a sea of "authentic" content; after all, it's our currency for rapport and building solid relationships.
Brands need to try different strategies, approaches and platforms to make deep, meaningful relationships in this digital-first environment. Whether you are B2C, B2B, or B2G, making sales and client partnerships is ultimately all about P2P, people-to-people.
Amidst this proliferation of data and digital splatter, machines aren't reducing humanity's role; instead, they can give us the tools to amplify it if managed in the right way. So, how do we best use these tools and build rapport digitally? Click here to read more: https://myenginelab.com/building-rapport-with-your-customers-digitally/
B Corps are sparking a global culture shift. Success in business can also mean a more inclusive and sustainable economy, forging a Win/Win for business, people and the planet. If you are one of the companies ahead of the curve wanting to be a force for good and redefine your businesses' purpose and vision, read on... 👉 https://bit.ly/3C2Uxzk
Art When Chocolate was Medicine: Colmenero, Wadsworth, and Dufour Peter Reid Feb 8, 2020 Marketing The Human Pyramids of Juste De Juste (ca. 1540) Peter Reid Feb 8, 2020 Design The Golfer’s Rubáiyát and other 20th-Century Parodies Peter Reid Feb […]
This is Apple TV+’s adaptation of the legendary Sci-Fi author Isaac Asimov’s series of books. An epic story across a galaxy, with production values out the w***o, it feels like the first wave of a new Dune-on-tv category. There are lasers pew-pewing for science fiction fans and an update on hyperspace travel (WHUMP! It’s got a black hole onboard, innit?), but this might be closer to a PG-rated Game of Thrones than Star Wars. Either way, they’ve definitely spent a fortune of imperial credits on the whole shebang. A great cast features Lee Pace as a mesmerising psychopathic Caligula-from-outer-space, and we could watch him wax diabolical all day. Now, some of us have dropped off as they felt it was a little, well, boring (in space, no-one can hear you yawn), but the feeling is that it’s a slow burn and four eps in, it’s certainly building. Beware, Foundation comes with a threat-level FOMO warning: some of us remember a certain GOT being a little humdrum for the first couple of eps, and at its peak, for those who were out of the ‘Thrones’ loop, it was like being on another planet. That situation cannot again be risked. Standby, you know nothing John Snyooo….
We need your help. Random Acts of Content is a little-known condition tragically affecting many brands. R.A.C. symptoms include puffy and swollen social media accounts congested with boring or irrelevant content. Followers may spontaneously fall out, engagement may wither away, and the brand is left pale and lifeless. But there is hope for sufferers of this sad condition - a liberal application of the My Engine Lab's Miracle Tonic. Active ingredients include strategy, content planning, and the best creative content production. Immediately your saggy and loose social media will appear firmer, vibrant, and with less visible wrinkles. People will notice. You will have more friends and more influence. You'll be fitter, stronger and ready to connect. Together we can eradicate this terrible condition. Contact My Engine Lab today.
How can we move past the mental blocks that come with doing those more significant work tasks or goals each day and just get going?
- Do you procrastinate?
- Do you find sticking to a schedule challenging?
- Do you struggle to decide what thing to do when or first?
- Do you feel like you're getting loads done but not making through-roads with the essential things?
- Does your to-do list freak you out?
A simple solution is a productivity method called 'Eat The Frog.'
HOW ON EARTH DO I 'EAT A FROG'?
1. Identify it.
What is your most challenging and most crucial task of the day?
2. Eat it.
Do your most important task in the morning...don't wait until later when you can back out.
3. Repeat it.
It will surprise you how many important and more critical things you get done by the end of the week.
This method works because it promotes a 'Deep Work' habit. To 'Eat The Frog' means to push back against all the distractions of the day (both internal and external) and prioritise our more meaningful actions. And, we only have to do one!
Did you know it takes on average 41 days for a first-time buyer to investigate your brand before they consider buying from you on Black Friday? You do the math! It’s time to get your holiday marketing strategy locked and loaded. But we get it…lockdowns have you feeling a little less than holiday cheery? The reality is that online shopping is on the rise both in New Zealand and overseas. If 2020’s figures are anything to go by, even in the face of a pandemic New Zealanders will shop! We’ll start shopping up a storm from our computers on Black Friday and continue on a steady shopping spree through ‘til Christmas.
The smart marketer will want to get in early to make sure that even just a fraction of the $265 million spent on Black Friday last year in New Zealand is spent at their online shop.
If you haven’t spent much time mapping out your holiday campaign, no worries, we’ve got you covered with the basic building blocks you need to get started on right now.
Read our tips for getting your ecommerce brand ready for the Holidays when you’re running out of time.
https://myenginelab.com/is-your-ecommerce-brand-ready-for-the-holidays/
How to strategically get your ecommerce brand's holiday marketing plan activated when you're short on time.
Customer interactions are no longer continuous but composed of many interactions spread over time and multiple channels. We call these Micro-moments. They are intent-driven moments when critical decisions get made, and as brands, marketers and communicators, we need to show up in these moments. By tapping into this small but crucial part of the buying journey, we can shape and improve the consumer's experience and leverage these moments to interact in more meaningful ways. Read more about Micro Marketing Moments and why are they becoming increasingly important by clicking here: https://myenginelab.com/micro-moment-marketing-digital-trend-and-why-we-need-to-focus-on-it/
Don’t let random acts of content play havoc with your plan! You’ve probably heard that blogs are an essential part of your content and SEO strategy, but it’s not enough to just throw a few paragraphs up and hope for the best. By regularly refreshing your blog, you’re not only showing your community that you’re a trusted source and expert in your field, but you’re giving Google more fresh content to crawl and index. As you start showing up in Google search (happy dance), you want to make sure that what you put out there is darn fine quality. Swipe left 👉 for some things to ponder when crafting your next blog post.
backlinks
How often do you check on your website's performance? 💥 In June, Google announced rolling out Page Experience signals as essential ranking factors for searching. The most important ranking factors you should note are interactivity, visual stability, and, most importantly, page loading SPEED. 47% of customers expect a website to load in 2 seconds or less - how supercharged is yours? 💥
Can't access Instagram reels? 📽️ Get this latest hack! There's nothing worse than getting excited about a new social media trend or trick, only to hit the social media brick wall of shame. While everyone else dances about inside the entertainment bubble that is Reels, you're left accepting the things you cannot change and scrolling IGTV for substandard thrills and asking "why doesn't it work for me?". Fear not, peeps; hopefully, this hack is the latest trick to get you access to Reels while we wait patiently for Instagram to fix this bug once and for all.
⚡WIN 1 of 5 FREE SEO AUDITS ⚡ Is your website tuned for search and ready to support your customers? What's under the lid is just as important as what you see on the surface, so it's essential to have a fresh, fast and user-friendly digital 'window to the world.' It's your virtual shop front, after all. We are giving away five free extensive SEO audits and roadmaps and are super excited about it. To enter, follow this page, like this post and tag a friend, business or colleague, and you will go into the draw to win*.
In an ongoing series, we will plug into every media fit for human consumption across Film, TV, and streaming services and report back with insights, tips, and industry developments. Dan, our resident Creative Director and film buff, will recommend the best and flag the rest with the appropriate mental health warnings, of course. 🎬 Click here: https://bit.ly/3C3mDdg for his first film review - Lynn & Lucy.
How lucky are we to be able to do what we love in lockdown while keeping our clients moving ahead and focused with their strategic marketing. Here's our resident Digital Strategist Ghada running a session with the team from
We make use of tools like collaborative whiteboard to capture customer journeys, blue sky ideas and zero in on SMART goals. We are so looking forward to the last quarter of 2021 and beyond with these Recruitment Rockstars 🎸
Our strategy connects audiences with creativity and messages that resonate and bring clarity to your marketing. From discovery to activation, we specialise in finding your space and tailoring digital strategies to help you cut through the racket and attract the right clients and customers. We smash together creative tactics, channel development, unique content and technology, to build a clear path and plan for your business or brand to grow. Discover the various ways we can help and book a 15-minute chat with one of our strategists/humans by clicking here: https://calendly.com/myenginelab/growth-strategy-connect
Forget the noun, do the verb. ✒️
Video is a silver bullet for engagement. Done right; it’s an unfair advantage. Partnering with the right people can bring you powerful and cost-effective videos for any business. ⚡Make video your superpower⚡
While not a new concept, deep work seems like a superpower in our increasingly competitive digital economy. Many of us have lost the ability to go deep; instead, we spend time in a frantic blur of day-to-day planning, business development, responding to client needs, DMs, and email.
After reading Deep Work by Cal Newport, I was motivated to carve out time for this as a practice, and it gave me strategies to make it happen. While applying all the suggestions in this book isn't realistic for all of us, some humdingers have transformed my daily and made me view my deep work as a sort of "brave work".
What practices do you have in place to help you achieve deep work? Read more about Deep Work by clicking here: https://myenginelab.com/deep-work-finding-focus-in-a-world-of-distractions/
📸
#
There's nothing worse than getting excited about a new social media trend or trick, then hitting the social media brick-wall-of-shame. While everyone else dances about inside the entertainment bubble that is Reels, you're left accepting the things you cannot change and scrolling IGTV for substandard thrills.
It has been a while now since Instagram introduced Reels, but a significant number of us still can't see this or use it. Fear not, peeps; hopefully, this hack is the latest and best trick to get you access to Reels while we wait patiently for Instagram to fix this bug once and for all.
Strategy empowers creativity - one feeds the other. Striking a balance between thinking and doing and nurturing an intuitive creative culture is our sweet spot; This is where the magic happens.
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Let’s cut to the chase - claim $7000 of digital marketing right now. Turbocharge your business for 2022 and get help with Marketing & Digital Strategy, Websites, Advertising & Lead Generation. We can help you accelerate growth after an extended period in lockdown. My Engine Lab is here to help support you and access the Activate Tamaki Makaurau Funding to create a digital plan and then have the team on board to bring it to life. Getting things moving again can start with a comprehensive Digital Marketing Strategy. Get started with us today: http://myenginelab.com/activate-tamaki-makaurau/
If you made it through ’20 and ’21 you qualify for an upgrade. 2022: it’s your year, go get ‘em, tiger! 🐯 #yearofthetiger #tiger #2022 #myenginelab #thinkers #doers #makers #letsgo
Lack of cohesive direction and a content plan can cost more than you realise. Not only with wasted resources and maybe diminished brand value but missing an opportunity to cut through the clutter and connect to your audience in a meaningful way. If you’re random, you’re not preparing your audience for consistently great things from you. Take a moment to evaluate how you are spending your time when it comes to producing content. Are you focused? Are you intentional? Is your content focused on your business goals, and are you relevant, interesting or entertaining? No more R.A.C. Do away with random acts of content 🙈and commit to the long-term vision and create content to support that vision. @myenginelab #thinkersdoersmakers #digitalmarketing #contentcreators #randomactsofcontent #RAC #storytelling #brandedcontent #video #contentstrategy #socialmedia #contentmarketing #socialmediamarketing #digitalmedia #visualcontent #contentbank #contentcreation #digitalagency
Don’t let random acts of content play havoc with your plan! You’ve probably heard that blogs are an essential part of your content and SEO strategy, but it’s not enough to just throw a few paragraphs up and hope for the best. By regularly refreshing your blog, you’re not only showing your community that you’re a trusted source and expert in your field, but you’re giving Google more fresh content to crawl and index. As you start showing up in Google search (happy dance), you want to make sure that what you put out there is darn fine quality. Swipe left 👉 for some things to ponder when crafting your next blog post. #myenginelab #thinkersdoersmakers #seo #content #getfoundonline #randomactsofcontent #drivetraffic #thoughtleadership #digitalmarketing #contentcreator #storytelling #searchengineoptimization #bloggers #influencers #linkjuice backlinks #website
How often do you check on your website's performance? 💥 In June, Google announced rolling out Page Experience signals as essential ranking factors for searching. The most important ranking factors you should note are interactivity, visual stability, and, most importantly, page loading SPEED. 47% of customers expect a website to load in 2 seconds or less - how supercharged is yours? 💥
⚡WIN 1 of 5 FREE SEO AUDITS ⚡ Is your website tuned for search and ready to support your customers? What's under the lid is just as important as what you see on the surface, so it's essential to have a fresh, fast and user-friendly digital 'window to the world.' It's your virtual shop front, after all. We are giving away five free extensive SEO audits and roadmaps and are super excited about it. To enter, follow this page, like this post and tag a friend, business or colleague, and you will go into the draw to win*.
How lucky are we to be able to do what we love in lockdown while keeping our clients moving ahead and focused with their strategic marketing. Here's our resident Digital Strategist Ghada running a session with the team from @recruitmentstudio We make use of tools like collaborative whiteboard @mirohq to capture customer journeys, blue sky ideas and zero in on SMART goals. We are so looking forward to the last quarter of 2021 and beyond with these Recruitment Rockstars 🎸 #myenginelab #mel #thinkersdoersmakers #TDM #growth #strategy #collaboration #outcomes #miro #digitalstrategy #futureofwork #dontstopmoving #getitdone #digitalmarketing
Our strategy connects audiences with creativity and messages that resonate and bring clarity to your marketing. From discovery to activation, we specialise in finding your space and tailoring digital strategies to help you cut through the racket and attract the right clients and customers. We smash together creative tactics, channel development, unique content and technology, to build a clear path and plan for your business or brand to grow. Discover the various ways we can help and book a 15-minute chat with one of our strategists/humans by clicking here: https://calendly.com/myenginelab/growth-strategy-connect #myenginelab #mel #thinkersdoersmakers #TDM #growth #strategy #digitalmarketing #content #marketingdigital #socialmediamarketing #contentstrategy #booknow #marketingagency #wetellstories #wemakevideo #discovery #contentstrategy #ecommerce #SEO #SEM #marketing #strategies
Video is a silver bullet for engagement. Done right; it’s an unfair advantage. Partnering with the right people can bring you powerful and cost-effective videos for any business. ⚡Make video your superpower⚡ #myenginelab #mel #thinkersdoersmakers #TDM #videocontent #videooftheday #storytelling #superpower #digitalmarketing #content #videocontent #reels #randomactsofcontent #socialmediamarketing #contentstrategy #marketingagency #wemakereels #wetellstories #wemakevideo
There's nothing worse than getting excited about a new social media trend or trick, then hitting the social media brick-wall-of-shame. While everyone else dances about inside the entertainment bubble that is Reels, you're left accepting the things you cannot change and scrolling IGTV for substandard thrills. It has been a while now since Instagram introduced Reels, but a significant number of us still can't see this or use it. Fear not, peeps; hopefully, this hack is the latest and best trick to get you access to Reels while we wait patiently for Instagram to fix this bug once and for all. #myenginelab #hackthis #traceyhennah #reelshack #reels #reelsinstragram #reelsvideo #noreels
Strategy empowers creativity - one feeds the other. Striking a balance between thinking and doing and nurturing an intuitive creative culture is our sweet spot; This is where the magic happens. #myenginelab #mel #thinkers #doers #makers #digitalmarketers #contentcreator #storyteller
