Our Story
With the theme of 'Big Information, Big Entertainment' BIG FM 101.2 MHz is On-Air since March 2009. We are running in mixed format by way of multiple media contents like News Bulletins to Talk shows, Call-ins to Music base programs, Game shows to Reality base competitions.
Because the radio professionals we have are the pioneers of Pokhara, they are loved and praised by listeners. Excellency of our radio job is not just claimed or so called, years (2009, 2010 and 2011) of Surveys and research of different organizations like Neilson Nepal Pvt Limited says 'BIG FM 101.2 MHz is the top-most tuned FM radio in Pokhara and western region'. Its 1 Kilowatt power reaches more than 20 districts around Pokhara.
Strengths
• 1000 Watt (1KW) [50km far from broadcasting place]
• 8 Bay Antennas
• Experienced and capable Program Producers and Newsmakers (most of the promoters are Radio Professionals, they have more than 7 years experience in the media field)
• Every program targets the specified group of listeners, which is the best medium for advertisers to go into
Daily Listeners
• Approximately 1 million (10 Lakhs)
Daily Direct Listeners' Participation
• More than 2000 (Call, SMS, Letter, Email)
Target Coverage
• Kaski, Tanahu, Syangja, Lamjung, Gorkha, Parbat, Baglung and Prithvi Highway
Coverage Area
• Fully (Kaski, Tanahun, Gorkha, Lamjung, Syangja, Parbat)
• Partially (Baglung, Myggdi, Manang, Dhading, Chitawan, Rasuwa, Nuwakot, Kapilvastu, Nawalparasi, Gulmi, Arghakhanchi, Palpa etc