17/06/2022
Why do you buy on Instagram?
Surely you had a situation when you saw an ad on Instagram and immediately realized - I need it! As soon as the advertisement hooked you, you no longer had a chance not to buy, because this product was created just for you! Maybe you didn't even think in the morning that you needed this course “How to lose 5kg in a month by eating at McDonald's? Swipe and get a Cheeseburger as a gift,” and now you have no idea how to live without this information
This is the beauty of targeted advertising for me - the opportunity to cause an irresistible desire to buy, while doing it unobtrusively and without direct communication with the consumer. So that the person himself said - Shut up and take my money
It's not easy to achieve such a result, but as soon as you really study the audience qualitatively, it's yours. Therefore, custdev is carried out. It is custdev, and not drawing up a portrait of a CA in the spirit - a man, 20-27 years old, from Moscow, loves cats
All the other buns of the target in the form of work from the beach, finance, independence are a nice bonus. First of all, I am attracted to the idea of putting a consumer's idea on the subcortex of the brain about a purchase, without which it is impossible to live on and do it environmentally friendly
