Global Music Branding

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Global Music Branding

Global Music Branding
At Global we create world-class, tailor-made music through a personalised and immersive process. A journey with friends.
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06/01/2023

The Power of Music ⚡️

According to new research the sounds that wake you up could be affecting how groggy and clumsy you are in the morning. 😩

The study by RMIT University suggests that melodic alarms could improve your alertness levels, whereas using harsh alarm tones could increased levels of morning grogginess. 🧐

Co-author Associate Professor Adrian Dyer, from RMIT's School of Media and Communication and Digital Ethnography Research Centre, said:
"We think that a harsh 'beep beep beep' might work to disrupt or confuse our brain activity when waking, while a more melodic sound like the Beach Boys 'Good Vibrations' or The Cure's 'Close to Me' may help us transition to a waking state in a more effective way.” 🎵⏰

The findings were published in PLoS One. 🙌🏽

Source: RMIT University. 2020. Science Daily.

30/12/2022

Happy New Year from all of us at Global! 🥂

As with our projects, each year comes to an end. 💥

It is a time to reflect on this year's achievements, to visualise our future goals, and of course to make our new years’ resolutions. 🤔

At GMB we are grateful for the bonds we have build over the years with both our creative family and friendly clients, and we look forward to continue nourishing these relationships beyond our musical journeys. 🫶🏼

Our New Year's resolution? Let's make the world sound better together. 😊

Wishing everyone a musical New Year’s Eve 🎶
and 🥂 to a prosperous and healthy 2023 ✨

22/12/2022

The perfect ingredients for a nice & cozy holiday season: 🎅🎄

Family. 👨‍👨‍👧👩‍👩‍👧‍👦👨‍👩‍👧‍👦

Friends. 👫👭👬

Good food & drinks. 🫕 🥂

Great music. 🎵 🥁

Music lifts the holiday spirits and every occasion calls for it such as the meals, parties, or simply when setting up your holiday decorations… so this weekend pump up the volume to your favourite holiday playlist! 🔊

15/12/2022

Did You Know⁉️

Nielsen’s Music 360 report of American music consumers showed those who often listen to holiday music or “the holiday music fan”. 🎄🎵

Their profile might surprise you: More than a third of holiday music fans are Millennials… the largest of any generation. 😮

Source: Nielsen 2017

09/12/2022

The Power of Music ⚡️

A study conducted in 2016 titled “Leveraging the power of music to improve science education” which was published by International Journal of Science Education, examined over 1,000 students in a three-part experiment, comparing learners' understanding and engagement in response to 24 musical and non-musical science videos. 🎵🔬🎥

The study found that:

⚛️ K-16 students who viewed music videos improved their scores on quizzes about content covered in the videos, 🤓

⚛️ that students preferred the music content vs non-music content, 🔊

⚛️ and also suggested that content with music might lead to superior long-term retention of the content. 🧠

Hopefully the study can inspire innovative ways to improve science education via musical “edutainment” (Educational Entertainment). 🤔

Lead author Greg Crowther, Ph.D., a lecturer at the University of Washington said: "Music will always be a supplement to, rather than a substitute for, more traditional forms of teaching. But teachers who want to connect with their students through music now have some additional data on their side.” 💥

Source: Science Daily, 2016 Source Materials: Taylor & Francis/Science Daily, 2016

Perhaps this type of musical edutainment might also be helpful for other studies…a great example is BBC's .

At Global, we can help you leverage the power of music for your edutainment by creating great music for your content to help you get the message across and make it stick to the heads of your audiences! 🎶😎

06/12/2022

A Look At The Action

A great creative day at the studio, working on one of our final projects of the year! 🤩

We can’t wait to share the results of our collaborative efforts with our creative family and friends in the new year. ⭐

Every musical journey becomes greater with the sum of the talents of everyone involved. 🔥

Although the creative process behind each project has similar steps that involve:

✅ Deep dive into the story/brand.
✅ Creating a mood search and a creative brief.
✅ Writing sessions for demos.
✅ Vocal Recordings.
✅ Song production.
✅ Mixing & Mastering.

…The fact is that every moment at the studio is a unique and magical experience, and there are never two sessions that feel similar… and it is the same case with the outcome.

🥂 to all musicians, music lovers, our creative family and client friends who wish to make our world sound better! 🔊🥰

At Global we can take you on an immersive and collaborative musical journey to help you, your brand and your story stand-out and inspire audiences around the world! 🎹💥

28/11/2022

Tada - tada - tada tada tada - tada taaaaan!” 🎶🎵

Such a recognisable tune… 🦈 (by the way, the emoji is a shark, not a dolphin) 😂

Anyone who saw JAWS knows the tension this tune creates for the attack scenes.

As soon as it starts one begins to feel worried for the swimmer or kids on the boat… you get the chills, the thrills, and start eating popcorn faster. 😬

As the song intensifies, you find yourself getting more nervous… 😰

And finally at its climax, someone else bites the dust… or the shark bites the victim… some audience members will close their eyes right before the action happens… 😱

And then… that tune continues to live outside the screen, bringing back the feeling of tension whenever we hear it… in fact, it is very likely that many of us have used it to create a situation among family and friends… hopefully without biting anyone. 🤪

So simple, yet so impactful and inmortal. 😎

Music is the most amazing tool to enhance emotions within a story… you just need to get the right tune. 🎵

Let me know if Global Music Branding can help you in your quest to find it. 🤩

…and thank you Steven, for leveraging the power of music in your films. 🎥💪🏼

18/11/2022

Let’s create some love together! ♥️

Global wishes everyone a Happy Musical Weekend! 🔊🙌🏽

10/11/2022

It’s always great to take the time to celebrate the completion of our projects in our studio. 🥂

We are lucky to have the opportunity to work with our creative family in an environment surrounded with passionate musical talent. ❤️

No matter how long our sessions last, or how complex the project is, the vibes always remain positive. 😊

We constantly challenge and push ourselves to deliver the best music and we are always grateful to see how everyone involved is equally energised by this urgency to strive for the best results. ⚡

Why? Simple. Creating music makes us happy. 😎

And at Global, taking you on a musical creative journey while crafting emotions makes us feels good. 🫶🏼

Check out our website at globalmusicbranding.com and find out how you can be part of a personalised and immersive journey. A journey with friends! 🔥

07/11/2022

The Power of Music ⚡️

“Music is the best source of emotive power.” ‼️

“Studies have found that, in advertising, memorability matters, but effective ads do more than just create memories. While it's important for consumers to remember the message in your ad, connecting on an emotional level can directly lead to a purchase. 🤗
So the best ads are the ones that have both information and emotive power.” 💪🏼

Source: Nielsen 2015

At Global we analyse your brand and create a unique sonic identity and/or music for your campaigns to bring out the best of your brand's emotive power and stand out from your competition. 🔊♥️

26/10/2022

Did You Know⁉️

A study from UCL found that the human brain can recognise a familiar song within 100 to 300 milliseconds, highlighting the deep hold favourite tunes have on our memory. 🎶

Researchers used electro-encephalography (EEG) imaging, which records electrical activity in the brain, and pupillometry (a technique that measures pupil diameter - considered a measure of arousal). 🧠 👁️

Source: Science Daily 2019

When a song is associated to a brand or franchise it can be powerful, and the tune recognition can actually have a positive influence on the consumers choice to purchase. 💥

21/10/2022

At Global Music Branding we want to acknowledge and thank all of our family of emotion creators: 🙏🏼

To our network of composers, writers, lyricists, producers and musicians… you guys ROCK! 💪🏼 ❤️

Every moment collaborating with you fills our studio with joy, ignites our creativity, and yes…brings music to our ears! 🎵 🤗

We feel very lucky to have many four-leaf clovers 🍀

🥂 to continue to share a long musical journey! 🫶🏼

18/10/2022

The Power of Music ⚡️

“Cheeseburger or salad?”

A research by the University of South Florida suggests that music volume can impact your decision on the choices we order from restaurant menus. 🎶🎵

That's because volume is proven to directly impact heart rate and arousal. 🔊♥️

Softer music has a calming effect, making us more mindful of what we order. This typically results in healthier choices, such as a salad. 🥬

Louder environments increase stimulation and stress, inspiring one to crave a greasy cheeseburger and fries instead. 🍔

For the full article, check out the link below.👇🏼

https://lnkd.in/e93WQ2EZ

03/10/2022

We are heading to Cannes and will be attending mipjunior & mipcom from Friday, October 14th through Tuesday, October 18th. 🤩

Let us know if you want meet and see how we can collaborate to create tailor made music for your story. 🎶🎵

See you all there! 😎

28/09/2022

Did You Know❓

Scientists at University of California, Berkeley, surveyed more than 2,500 people in the United States and China about their emotional responses to music. 💭

Using different music genres including rock, folk, jazz, classical, marching band, experimental and heavy metal, they found that the subjective experience of music across cultures triggered the following 13 key emotions: 🎭

▪️ Amusement
▪️ Joy
▪️ Eroticism
▪️ Beauty
▪️ Relaxation
▪️Sadness
▪️Dreaminess
▪️Triumph
▪️Anxiety
▪️Scariness
▪️Annoyance
▪️Defiance
▪️Feeling pumped up

The findings appeared in the journal Proceedings of the National Academy of Sciences. ⚡️

Now just imagine what music can do for your story or brand!. ✨

Source UC, Berkeley 2020

23/09/2022

We are happy to say that once again we are able to collaborate with The Walt Disney Company Latin America and BTF Media on the new upcoming series “El Poder de los Girasoles”, premiering in 2023 on Disney+! 🌻 🙌🏽

This time we worked on one of the songs that will be included in the series. 🔥

Thanks again to Cecilia Mendonca and Fernando Amendola for your ongoing trust! 🫶🏼 and thanks to our amazing musical family members, Mila, Anton and Arjen, who worked with us on this incredible song. 🙏🏼

We look forward to many more musical adventures together! 🤩🎵

19/09/2022

The Power of Music ⚡
Over the years studies have shown how music can influence consumers in their decision to purchase products. 💪🏼
With ethical and sustainable products, research has demonstrated that despite 30% of consumers claim to care about brand ethics and green consumption, only between 3% and 5% actually turn their intentions into actions. 😮
A recent research by the University of Bath, suggested how the right music in marketing (specifically up-tempo, major mode music) can help companies close this gap with well-meaning consumers. 🤩

16/09/2022

At Global Music Branding we are in the business of feelings. 🫶🏼🎵

Our global family of emotion creators include grammy-award winning and nominated producers and songwriters 🔥 and we all share the same passion:

We ❤️ music.

We are constantly looking to expand our creative family. If you are a producer or composer and wish to join our family, click on the link in the bio to find out more. 🤩

13/09/2022

Don’t you love how music can immediately take you to some place, strike an emotional chord, make you remember a moment in time or a film? 🎥

How recognisable is the theme song of The Godfather, for example? The connection is immediate, and throughout the film music transports us through time, inspires emotions, shares the tension, passion, and even makes us feel like we are part of “La cosa nostra”. 😎

Those who understand and compliment great visual content with powerful music are sure to end up with a masterpiece in their hands. 🎯

At Global we deep dive into the story and it’s characters, and work with you to create world-class music to help inspire and immerse audiences into the story. 🙌🏼

12/09/2022

The right music helps create a strong emotional connection with audiences that goes beyond the screen, and can be as crucial to the experience as the TV program or movie itself. 🎬

Just think about the theme songs from JAWS, Star Wars, Friends, The Adams Family, and so many more. How many times have you sang these to set the mood for a moment with family, friends? Do you get goosebumps when you hear them at the start of the film or series? Are you immediately taken back to that particular world for a moment when you hear them elsewhere? 🤔

That is the emotional connection at work! ❤️

From a business side, great music can bring a wonderful uplift to your franchise through live shows, music sales, licensing and more. Frozen, Paw Patrol, Rocky Horror Picture Show, The Lion King, Yo Gabba Gabba!, are great examples of the impact of music for franchises. 💥

At Global we collaborate with you to create exceptional, tailor made songs and scoring that fit the DNA of your story and inspire your audiences. 🎶

08/09/2022

We are so excited to be able to say that for the last couple of months we have been composing and producing the original songs and score for Disney+ Latin America's new series L-Pop, which will premiere in 2023 on Disney+! ⚡️💥

It has been a great journey, partnering up with BTF Media and The Walt Disney Company Latin America to bring a unique sound identity to this amazing, fun, colourful, music and dance packed series. 🫶🏼
We can’t wait for everyone to see and hear the results of this creative partnership!… 🙌🏽

Thanks Cecilia Mendonca and Fernando Amendola for your trust! ⭐️ and thanks to our incredibly talented family members of emotion creators around the world who are collaborating with us to bring all this great music to life… 🙏🏼
We look forward to creating much more music with you guys! 😎 🎶🎵

05/09/2022

Did you Know?

Despite the awareness brands are not taking full advantage of the power that music has on a brand and the emotional connection it can create with consumers. ⚠️

Creating a sonic identity is as important as a visual identity. You can use it on campaigns, physical experiences, and the recognition and brand association can be incredibly strong.⚡️

At Global we analyse your brand and create a unique sonic identity and/or music for your campaigns to match your brand's personality and meet your commercial goals.💥

01/09/2022

Meet Arno, one of our Dutch family members of emotion creators. 🇳🇱

Arno has been a composer, sound designer and a producer for station ID's, documentaries, TV shows and artists for many years. 🙌🏽

He's worked for RTL, NPO, MTV, Moet & Chandon, Holland Casino, Universal amongst others. ⚡️

Arno was also one our family collaborators when we created music for the new Star Wars immersive experiential hotel in Walt Disney World, the Galactic Starcruiser. 🤯

It is always a pleasure working with Arno.🤩

22/08/2022

The Power of Music ⚡️

Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it's combined with the right advertisement.

Source: Nielsen 2015

Do you leverage the power of music for your brand or story⁉️

16/08/2022

At Global Music Branding we couldn’t agree more! 🙌🏼

Music can bring people together and make us feel part of something bigger! It can alter our moods, wake up memories and transport our imagination to incredible places. 🎹

Viva la música! 🫶🏼

02/08/2022

Meet Maruja - One of our Dutch emotion creators family member based in Los Angeles. 🇳🇱 🇺🇸

An amazing composer, singer and vocal coach who has released on Sony Music, Warner Music, Spinnin’ Records, Atlantic/BigBeat and more. 🏆

Se has performed for many audiences in places such as Ibiza, Dubai and New York.

Maruja has worked with us throughout the years on projects for many of our friends.💥

27/07/2022

The Power of Music ⚡

Research by PHMG showed different melodies, chords, or key changes in songs can elicit responses. 🔊

For example, strings playing short and sharp notes in a major key were found to elicit feelings of happiness and excitement in 87% of respondents. 😆

Meanwhile, a shift from major to minor keys provoked a sense of sadness or melancholy in 83%, and 90% found acoustic guitar sounds to be caring, calm and sophisticated. 😌

Source: eConsultancy 2018

25/07/2022

At Global we analyse your brand and take you on a musical, personalised, collaborative and immersive journey to create a unique sonic identity and music for your brand to help you stand out and be successful. 😎👊🏼

22/07/2022

Here’s a fun Friday fact: this week our song “Come on Out” for the Disney+ movie Z-O-M-B-I-E-S 3 reached the number 3 position in the USA trending YouTube charts! 🥳

Congratulations to our fantastic family of emotion creators who made this possible! 💥

Be sure to check out Z-O-M-B-I-E-S 3 on Disney+!

21/07/2022

Time for our second episode of "The Evolution of Music”. This time we will take you on a creative musical journey behind the creative process of the creation of the leader song of .avrotros ! 🎶

These are the ingredients for a great kids tv leader: guitars, strings, some happy vibes, bass, effects, drums and a catchy melody to sing along to! 🎤

Enjoy! 🙌🏼

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Time for our second episode of "The Evolution of Music”. This time we will take you on a creative musical journey behind the creative process of the creation of the leader song of @omroep.avrotros @jilloptv! 🎶 These are the ingredients for a great kids tv leader: guitars, strings, some happy vibes, bass, effects, drums and a catchy melody to sing along to! 🎤 Enjoy! 🙌🏼 #togethersoundsbetter #musicproduction #leader #musicfortv

Today is the premiere of Z3 on Disney+! 🧟‍♀️👽🐺 We were honored to have the opportunity to write “Come on Out” for Z3 . Seeing the final version with an amazing choreography sequence gives us goosebumps! 😮 We are also humbled when we got from Steven Vincent, VP Music & Soundtracks at Disney Channel, his feedback about working with us:  "Our songwriting process for Zombies 3 was very competitive, but the team from Global wrote a hit and won themselves a spot in their first attempt at working with Disney Branded Television. Looking forward to many more opportunities to work with this talented team creating songs for our movies and series. Go Global!" Thank you Steven for the great opportunity, and thanks to our musical family that worked with us in creating this world-class song! 💥 You can hear/see the full song/scene below, and make sure you check out Z3 on Disney+! 😎 #togethersoundsbetter #musiccomposition #musicproduction #musicfortv

Blast from the past 🕑✈️ In 2018 we were asked by our friends at AVROTROS to create a catchy melody for Zappelin Go, that would keep kids moving… so we created "Hey Joe!”. 😎🐵 At Global we believe friends tell the truth, so we were delighted to hear Dieuwertje Steenvelt, AVROTROS’ Programming Director had to say about us: 🙌🏽 "Sometimes the music used in a TV leader can define your youth. In a media landscape that is widespread and inclusive, it's an art to make a catchy song that will be sung by children all around the country. As a program director of kids tv shows, we see in Global Music Branding a party that sets the bar high. Their aim is to translate our wishes into appealing and contemporary leader music and danceable songs for children. Every toddler now knows the Zappelin Go song “Hey Joe!” Do you happen to have the melody stuck in your head right now? Thanks Global!" No, thank you Dieuwertje & Wouter Bollebakker! and thank you Rudy, one of our family of emotion creators who worked with us to bring this great song to life! 🙏🏽 … and yes, I cannot stop singing and dancing to “Hey Joe!”. 💃🏽🕺🏼 #togethersoundsbetter #musicproduction #musiccomposition #musicfortv

Today we wanted to share a quick view on how a jingle is created...from the first musical notes for the sonic logo to the fully produced jingle. 🎶 Check out below our first episode of "The Evolution of Music" which will take you on the creative musical journey behind the creative process for one of @kissfmromania’s jingles.🔥 Enjoy! 🙌🏼 #jingle #musicproduction #radio #sonicbranding

Blast from the past 🕦✈️ Flashback to 2015 when Dutch fashion designer ILJA made her official debut in the highest fashion league when she got invited by the Fédération Française de la Couture in Paris. At Global we custom created the music for @iljaamsterdam at @parisfashionweek . We composed and produced music to match the haute couture dresses worn on the catwalk. Check out the video to view the show! 🔥 #musicproduction #musiccomposition #musicmarketing #sonicbranding #fashion #togethersoundsbetter #custommademusic

NEW WORK ⚡️ When our friends at Basic-Fit introduced a Relax & Recover zone with massage chairs in their clubs, they asked us to create relaxing audio sessions with custom made music based on binaural beats. 🎶 The audio sessions can be used during the massage chair session. Binaural beats are based on science. Different sounds contribute to physical and mental relaxation. It’s an auditory phenomenon created by your brain in response to hearing specific tones in each ear. Early research indicates that listening to binaural beats can reduce feelings of anxiety and improve your ability to relax. 😎 #togethersoundsbetter #custommademusic #relaxation #bianuralbeats

At Global Music Branding we are proud to have been able to create the anthem for @disneylandparispride PRIDE. 🏳️‍🌈 This year you won’t want to miss it!. The event will take place on June 11th, 2022 with amazing performances by Mika, Bilal Hassani & Becky Hill! 🔥

Blast from the Past - Heineken 🕦✈️ In 2014 & 2015, we created the anthems for Heineken’s Champion’s League Final campaigns. 🏆 At Global Music Branding we composed and produced original songs for the specific target audience that resonated with the festive mood. 🎉 The song then played on Dutch radios, which allowed to extend the connection between the brand and consumers beyond the audio visual campaigns. Check out below the 2015 edition. 🔥 #musicproduction #musiccomposition #musicmarketing #sonicbranding

Last week the Amsterdam based boutique gym Saints & Stars introduced its newest revolutionary group fitness class: HOLY RIDE. Redefining the industry standards by bringing a next level workout experience. For the introduction of this epic class, we created an epic world-class, tailor made soundtrack. A big thanks to everybody involved! @saintsandstars @onecrew @antondebruin