PROFILE
BACKGROUND
FEMININE was launched in 1978 and to date commands a proud place as the most effective and cost efficient vehicle to reach the modern Malaysian women. CIRCULATION
Average net circulation of 65,000 copies per publishing day and a print order of 75,000 copies. These figures make FEMININE the highest officially audited circulation Chinese women’s magazine in Malaysia. FEMININE’
s down-to-earth approach to life dares to present women issues as there are. READERSHIP
To elaborate further, FEMININE also commands the highest adult readership of 228,000 amongst the Chinese women magazines. Being a matured women's magazines, FEMININE readers are skewed towards the female readers with 90% or 91,000 from the matured age group of 20 years and above. In addition, 50% or 50,500 are residing in market centres and 56% or 56,000 of her readers are from the upper household income over RM3000. As such, FEMININE's readers are more affluent and are also have more luxurious lifestyle. EDITORIAL SYNOPSIS
CANDID INTERVIEWS : Famous men and women and their
careers, their outlook and how they
cope with their marital problems. LOCAL HAPPENINGS : In-depths photographic reports on the
local scene, from tragedies to achievement. EDITORS COLUMN : Two-ways communication between readers
and editors. READERS COLUMN : Contribution from readers on their
experiences and problems, with editorial
comments. HUMAN RELATIONSHIP : An in-depth study and discussion on the
relationship of married and courting couples. MEDICAL & HEALTH COLUMN : Authoritative case studies on the psychological
set-backs and mental attitudes of patients
suffering from various disease. LOVING CARE : Problematic relationship of parents, kids and
in-laws. The many problems faced by
careerladies today. FEMININE WORLD : Tips and hints on beauty covering from top
to toe, hair, fashion and shoes with colourful
as well as black & white photographic
editorials. An answering column on the problem
encountered by women, covering topics such
as make-up, manicure and pedicure. This
column is answered by one of the top
cosmetic houses. Tips on exercises that make a healthy body,
concentrating on pre-natal and post-natal
care. HOME DECORATION : Featuring on home decoration, wall papers,
cabinet and furnitures that suits on each
different styles such as tradition, modern and
simple lifestyle. ENTERTAINMENT : CINEMA
The south East Asian, European and
American movie industry, features of new
films, movie stars and the scandal revolving
them.
: VIDEO
The video industry and it's implications. The
gruesome schedules of the video stars. Previews of forthcoming episodes and also the
recording artists. Featuring current top recording artists both
local and Asean with colourful pin-ups. STORIES : Romance, the super natural and a wide variety
of subjects for light reading. RECIPES AND COOKERY : Recipes of the month with special dishes and
colourful illustrations. HOROSCOPE : The zodiac and it's influence on the everyday
life. Fortune telling by famous fortune tellers. HUMOUR PAGES : The lighter side of life. FEMININE - CIRCULATION BREAKDOWN
NORTHERN REGION COPIES (%)
Penang 5,850 9.0%
Kedah / Perlis 2,145 3.3%
Perak 4,940 7.6%
CENTRAL REGION
Kuala Lumpur / Selangor 22,035 33.9%
Negeri Sembilan 2,470 3.8%
SOUTHERN REGION
Malacca 1,755 2.7%
Johore 10,075 15.5%
EASTERN REGION
Pahang 2,080 3.2%
Kelantan 585 0.9%
Terengganu 325 0.5%
EAST MALAYSIA
Sabah 3,705 5.7%
Sarawak 3,185 4.9%
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Total 59,259 910%
Singapore Edition 5,850 9.0%
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65,000 100%
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DEMOGRAPHIC PROFILE OF FEMININE READERSHIP MID-YEAR 2009
ADULT READERSHIP ('000) 228,000 (100%)
________________________________________________________________________
1. S*X
Female 85 (84.7%)
Male 15 (15.3%)
2. AGE
15-17 Years 8 (7.6%)
18-19 Years 3 (2.7%)
20-24 Years 25 (25.3%)
25-29 Years 15 (15.2%)
30-34 Years 11 (11.3%)
35-39 Years 18 (17.8%)
40-49 Years 13 (12.7%)
Over 49 Years 7 (74.%)
3. LOCATION
KL/PJ Market Centre 17 (16.9%)
Ipoh Market Centre 7 (7.3%)
P/ PW Market Centre 2 (1.6%)
JB Market Centre 14 (14.2%)
Total Market Centre 40 (40%)
Total Other Urban 49 (48.1%)
Rural Area 12 (11.9%)
4. HOUSEHOLD INCOME
Below RM1,000 4 (3.9%)
RM1,001 – RM1,500 16 (15.4%)
RM1,501 – RM2,000 2 (2.4%)
RM2,001 – RM3,000 26 (26%)
RM3,001 – RM4,000 19 (18.8%)
RM4,001 – RM5,000 13 (12.6%)
RM5,001 17 (17.2%)
Not Disc/NA 4 (3.7%)
5. MARITAL STATUS
Married 51 (50.4%)
Single 46 (45.5%)
Separated 3 (3.0%)
Living Together 1 (1.2%)
