Mediagates360

25/07/2023

Will AI be a boon or a bane for creative and marketing professionals?

Discover the incredible potential of AI tools for your business and communication strategies! This 2-hour session offers invaluable insights into how AI can elevate your operations and communication approaches. Don't miss out on this opportunity to stay ahead in the dynamic world of AI-driven business! Secure your seat now by signing up at https://mediagates.com/event. This event is highly beneficial for business owners, creative individuals, marketing experts, and media specialists, but seats are limited!
Date: 03 August 2023 (Thurs)
Time: 4-6pm
Venue: Alter Ego, 8 Raffles Avenue #01-13D Singapore 039802

22/07/2023

Share of US TV Time (June 2023).

• 38% Streaming
• 31% Cable
• 21% Broadcast
• 11% Other (gaming)

29/06/2023

Love the brands that delivery fiery creatives 😍

Feb 20, 2020 - This Pin was discovered by Hanna P. Discover (and save!) your own Pins on Pinterest

21/06/2023

FairPrice leverages on their own first-party data to increase sales by extending reach and strengthening conversion rates.

Marketing objectives you should list down as a priority - build your first-party data.

Discover how FairPrice Singapore leveraged their first-party data with Unified ID 2.0, staying ahead of a cookieless future.

10/04/2023

"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin

14/02/2023

06/11/2022

A radio veteran after 51 years of radio. Happy retirement Brian 👏🏻

20/07/2022

Pintarnya raises additional US$8M in seed funding from East Ventures, Vertex Ventures

Indonesia-based job marketplace for blue-collar workers Pintarnya announced that it had raised an additional US$8 million (IDR120 billion) in a seed funding round from East Ventures and Vertex Ventures SEA & India (VVSEAI). With this new addition, the company had raised a total of US$14.3 million in funding.

In May, the company announced a seed funding round from Sequoia Capital India, General Catalyst, and some angel investors.

Pintarnya will use the additional funding to support tech development and data capabilities to give an added value to the company in facilitating an efficient job search process for both employers and jobseekers. The company is also expanding its team across all business lines.

“We aim to become a preferred platform that facilitates job matching for both parties and provides access to better financial access to blue-collar workers through a stronger digital identity and verifiable resume,” said Pintarnya Co-Founder Henry Hendrawan in a press statement on Tuesday, July 19.

In addition to investing in the company, East Ventures Co-Founder dan Managing Partner Willson Cuaca joins Pintarnya as a board member.

Also Read: Non-revenue generating jobs tend to be more affected in the current downturn: Glints CEO

Cuaca said there is a massive opportunity to empower millions of blue-collar workers in this region who struggle to secure a better livelihood. These opportunities come with various challenges in its journey but he believes that Pintarnya is the right team to tackle this challenge.

“They have a proven experience building and leading the B2C market and various financial services products in Indonesia. They have made significant progress and we are looking forward to future achievements made by Pintarnya,” he said.

Managing Partner Vertex Ventures SEA & India Joo Hock Chua added that job-seeking for blue-collar workers in Indonesia is considered inefficient –if not outdated. Pintarnya aims to solve this problem by using data and tech to enable a cost-efficient and sophisticated job-seeking process.

The Pintarnya solutions

Pintarnya was launched in May by three former senior executives Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas. Pintarnya aims to help Indonesian workers find jobs, access job opportunities, and secure better financial services.

The company claimed to have connected over 6,000 users with more than 100,000 job-seekers in the F&B, retail, logistics, and hospitality industries.

The Pintarnya platform is available in the format of a desktop and mobile app. Their service is available only for users in Greater Jakarta Area and Bandung.

Also Read: Indonesia’s community-powered social job platform Atma nets US$5M pre-seed funding

The platform works by allowing job-seekers to sign up and create a profile before it uses the information to recommend a suitable job opportunity which considers various parameters –not limited to job requirements, location, or skills. This approach is believed to give access more jobs.

After that, Pintarnya will work with employers to verify and recruit said blue-collar workers. Apart from helping blue-collar workers secure jobs, verified digital identities and resume on the platform can help blue-collar workers to have access to better financial services through Pintarnya’s partner in the finance industry, helping them build a better life.

Though the company does not share further details about it, with its open finance platform, Pintarnya also intended to provide formal financial services for the workers to improve their livelihood.

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The article was written in Bahasa Indonesia by Marsya Nabila for DailySocial. English translation and editing by e27.

The post Pintarnya raises additional US$8M in seed funding from East Ventures, Vertex Ventures appeared first on e27.

20/07/2022

Ad News - Qualcomm’s CMO On In-Housing And Measuring What Matters

Don McGuireCMOQualcomm, one of the largest mobile chip makers in the world, is a company that usually helps other companies undergo digital transformation. But Qualcomm is also undergoing a transformation of its own. Over the past two years, Qualcomm has restructured its marketing organization to position it as a business driver more directly tied to... Continue reading »

The post Qualcomm’s CMO On In-Housing And Measuring What Matters appeared first on AdExchanger.

20/07/2022

Zignaly’s DAO aims to remove boundaries from your crypto investment portfolio

(L-R) Zignaly Co-Founders Rafay Gadit, David Rodríguez, and Bart Bordallo

This article was first published on June 22, 2022.

In 2017, Bartolome Bordallo struggled with his cryptocurrency portfolio owing to a lack of trading knowledge. But he quickly realised he was not alone in facing this situation. It occurred to him that a platform connecting users with expert investors could address this problem.

That was the starting point for Zignaly, an online platform that connects everyday consumers with the world’s top, proven crypto investors in a trusted, facilitated system.

“We started with a bare-bone ‘signal providing platform’ aiming to turn signals into trading actions. This concept caught on, with several investors and expert traders signing up on the platform, giving birth to a passionate and thriving community,” Bordallo told e27.

Founded in 2017 by Bordallo (CEO), David Rodríguez (CMO), and Rafay Gadit (CFO), Zignaly is an expert-managed social investing marketplace. It allows consumers to reap the expertise, leverage, and scale of top traders and funds handling their trading in return for a portion of shared profits.

Also Read: The way of the DAO could be the future of work

“The platform has evolved and innovated the social investment space, initially with the copy trading solution and further refining it with a profit-sharing solution (built upon the Binance broker programme),” he added.

Anyone can sign up on Zignaly.com, connect to one of its top traders, and earn staking rewards on their ZIG token holdings in a few clicks.

The startup claims the platform provides “unprecedented” access to new sources of funds and followers for professional traders and funds.

According to the company, over 300 professional traders currently serve over 430,000 users on the platform who have allocated over US$125 million in crypto assets.

Limitless opportunities in SEA

Southeast Asia is one of the world’s most poverty-stricken and underdeveloped regions, which means unequal opportunities for millions of people. Zignaly sees tremendous opportunities to effect a change here.

“We envision a world with financial freedom for all, and in this regard, Southeast Asia is one of the most important markets for us, and we continue to work on expanding there,” Bordallo stated.

“The idea is to get the word out to regional investors on how they can avail multiple streams of passive income from Zignaly. Whether leveraging on our profit-sharing service providers, earning those staking yields on the Zignaly vault, or one of the other products, Zignaly can help elevate the people living with financial constraints,” he explained.

The firm has onboarded several ambassadors from Southeast Asia who will soon share their stories with the community.

Launching ZIG DAO

Close on the heels of its US$50 million funding from Luxembourg-based GEM Global in March, Zignaly announced its foray into DeFi (decentralised finance) with the launch of ZIG DAO (decentralised autonomous organisation).

With ZIG DAO, said Bordallo, Zignaly unlocks the power of its platform and community to extend the range of Web3 investments available to include crypto investing without the constraint of centralised exchanges, NFTs, metaverse real estate, DeFi staking and LPs.

“Why stick to just trading when money managers can help you get the best of yields, make a killing in NFTs or turn up a profit on those S&P500 synths? All that is achievable only if we venture into DeFi, and here we are taking our first step towards our vision to remove boundaries from your investment portfolio,” he shared.

Moreover, the company has always taken community feedback seriously; most of its products are thoroughly vetted and tested by its power users before reaching the community. “Community-driven governance has always been at the forefront of our strategy since the ZIG coin was launched. With the ZignalyDAO, we empower the ZIG token holders with their say in project governance,” he maintained.

Also Read: The Shark Tank of Web3: How this DAO is bridging the funding gap for women founders

He also added that combining new DeFi features with a community-driven roadmap will enable new forms of social value exchanges between people, groups and organisations (large and small). It will empower self-formed hedge funds, decentralised marketplaces, and crypto & Web3 investment consulting.

“Imagine creating your own hedge fund with friends. ZIG DAO allows that. Also, it enables you to participate in a decentralised marketplace curated by expert traders, fund managers, and crypto investors with transparent reputation stats and track records. Plus, people can collaborate freely around a passive investing model where both sides are incentivised to share the profits,” he went on.

“Other than this, if you’re good at crypto investing, now you can offer your expertise to Zignaly’s community members without creating your solution for managing the accounting of what belongs to who or having to market your services,” he said.

Bartolome has set a growth target of US$10 billion in total value locked (TVL) and 100 million+ monthly transactions by Q4 2023. He believes that the ZIG.DAO, utilising the ZIG token, will generate US$3 billion or 30 per cent in returns from the targeted TVL annually. “This projection stems from Zignaly’s plans to expand investment options far beyond just trading. Zignaly will integrate many vehicles such as DEXs, yield farms, NFT market platforms, and lending/borrowing platforms.”

Zignaly vs DEX

On the difference between investing via Zignaly and via a decentralised exchange (DEX), Bordallo said that while the former allows crypto investors to leverage the expertise of pro traders, a DEX has no pro traders for users to look up to.

“There is always someone to look after your financial interests at Zignaly. At the same time, you’re on your own on a DEX. On a DEX, only the fittest survive, and the weak are liquidated. On the other hand, the fittest lead at Zignaly, while those not well-versed with investments follow them,” he elucidated.

In addition, Zignaly provides a one-window solution to a user’s investment needs. “While DEXs cater to the users’ need to swap tokens or add liquidity to pools, Zignaly goes above and beyond,” he said. “Be it portfolio management via the marketplace, staking on Zignaly vault, NFT whitelist raffles, or investing in IDOs on the ZIGPad, we cover it all, with the ZIG token empowering our products.”

Besides, he added, Zignaly is more secure than DEXes. It has multiple layers of security; users do not have to worry about hacked wallets and honey pot schemes on Zignaly.

Zignaly has a global team with over 35 members across 15 different countries. It has users from around the globe, including Turkey, Europe, Brazil, Southeast Asia, and the subcontinent.

“Our mission has always been about more than just broadening access to alternative assets; it’s about a passive income revolution for everyday investors. Rather than agonising over every trade or consulting so-called ‘crypto influencers’ for help reading the tea leaves, Zignaly empowers everyone to profit off the investment moves made by experts with transparent performance histories,” Bordallo concluded.

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The post Zignaly’s DAO aims to remove boundaries from your crypto investment portfolio appeared first on e27.

20/07/2022

Ad News - Netflix Expects To Bounce Back By Reducing Subscriber Churn With Ads

Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the two million subscriber loss it was expecting. To be fair, Netflix still saw 9% revenue... Continue reading »

The post Netflix Expects To Bounce Back By Reducing Subscriber Churn With Ads appeared first on AdExchanger.

20/07/2022

Ad News - Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist

Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can... Continue reading »

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20/07/2022

How the multi-metaverse can flourish by eradicating virtual boundaries

Experts project that the Metaverse landscape will rise to US$38.5 billion by the end of 2022 and aim to reach US$678.80 billion by 2030. But is the Metaverse truly going to resemble the current world we live in, in terms of virtual interactions? Well, that really depends on how users can utilise the virtual space. It also hinges on whether everyday users are in fact really interested in the so-called Metaverse.

Latest trends show that only 50,000 users across the globe are fully vested in Web3 virtual worlds. This number is quite low, compared to the five billion internet users today. Fortunately, digital collectibles, dubbed NFTs, stand the chance in opening the Metaverse space to millions of users, especially if they embody real-world use cases beyond their intrinsic and artistic value.

Digital collectibles in the gaming industry

The gaming industry is leading in the adoption of digital collectibles, which can represent in-game content including characters, virtual land or even power-up items. A recent survey shows that 17 per cent of internet users aged between 18 and 34 are likely to play video games that feature earning digital collectibles as part of the main incentive. Moreover, the percentage of overall internet users playing this game is likely to rise from six per cent to 15 per cent by the end of 2022, thanks to the increasing consumer awareness that’s reimagining how gaming experiences can be monetised.

Surprisingly, users still want to have fun with digital collectibles, even if they come at a steep price or learning curve. For instance, playing the most famous NFT game, Axie Infinity, can incur you an upfront cost of up to US$100. That’s if you are able to snag a relatively affordable Axie in the competitive markets. Axie Infinity has a self-contained ecosystem that attracts nearly 2.5 million daily active users – a booming sign for the play to earn industry.

What’s missing for the playable metaverse?

Many users are willing to do what it takes to sail with this new trend of NFT gaming, including spending hundreds of dollars just to gain entry. However, this interest might fade in a matter of time without more innovation in how digital collectibles are influencing gamer perception.

Also Read: How Chronicle taps into fan economy to bridge between NFT and the entertainment industry

Playing and earning are rewarding as it bolsters user-driven economies. However, this is largely based on external market forces, which can be disadvantageous in many ways. For instance, players can earn and leave the ecosystem just as quickly, channelling the earned rewards to uninterested gamers in the long run. Short-term hype can lead to unhealthy profit-taking incentives, hurting the community who are truly vested in the game’s ecosystem.

At the same time, experts suggest that digital assets could be the gateway to real mainstream adoption for the Metaverse. But how can this be possible if popular digital collectibles limit players to specific ecosystems? The rise and monumental impact of social media, where users can seamlessly switch from one platform to another, points to major hints that the Metaverse can adopt. “The industry needs an open API that facilitates seamless digital assets utility across multiple games and Metaverse ecosystems without necessarily bridging, cloning, or generating a compatible digital collectible copy,” says Chris Li, Founder of PEPO Paradise.

Removing virtual boundaries in the multi-metaverse

Just like in traditional gaming, NFT games bring together players of different caliber and backgrounds connected throughout multiple networks. However, most digital assets are limiting players to specific networks, reducing opportunities to access limitless rewards and experiences offered by distinct Metaverse ecosystems.

“We are envisioning a future where digital collectibles will be easy to access, and deeply utilised across multiple Metaverse platforms. This will likely redefine how people interact in virtual communities and enhance the value of digital experiences, including the collectibles themselves,” says Li.

A digital collectible that features a standard multi-chain protocol can be used across numerous blockchain-based games and Metaverse ecosystems. For example, CyberKongz, a popular 2D/3D Social Avatars and NFT project partnered with The Sandbox, is now being powered up as playable characters in PEPO Paradise. Cross-collaboration initiatives, such as in the case of CyberKongz and PEPO Paradise, are allowing new sources of creativity for the Metaverse users to explore. “By partnering with multiple Metaverse platforms, we can create more of these unique and custom experiences and reward holders such as yield distribution,” says Sebssss, Core Member of CyberKongz.

Also Read: NFTs: The future musicians were promised is finally here

The next phase of the Web3 internet is now finding its roots to nurture cross-platform cooperation among hundreds, if not thousands of different teams. Expanding digital assets utility in the Metaverse goes beyond enhancing the experience of everyday users. This is what the industry needs if it’s going to make the multi-metaverse as we envision it a reality. In a bid to foster virtual worlds that empower users with real content ownership and autonomy, new systems of interoperable Metaverse standards will be a crucial element of success.

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This content was first published by The Human & Machine.

Image Credit: The Human & Machine

The post How the multi-metaverse can flourish by eradicating virtual boundaries appeared first on e27.

20/07/2022

Is your investing game defined by your emotions?

Emotions are key in market psychology, and sometimes, it is difficult to be composed and rational when the market outlook is bleak. As we continue to feel the repercussions of the uncertainties over COVID-19 recovery, the Ukraine-Russia conflict, rising inflation, global interest rate hikes, and global supply chain disruptions, a global recession looks likely on our horizon.

The growing anxiety around the unpredictable market outlook raises concerns that investors may make knee-jerk, emotionally-charged reactions to market turbulence, such as pulling out of portfolios central to their long-term investment strategy.

Emotional investing is using different emotions to make investment decisions, relying more on one’s reaction to the market trends than investing fundamentals such as technical analysis. We have seen that emotional investing is more common among those who manage their own portfolios, rather than those who engage with a financial consultant.

According to a survey conducted by Magnify Money in 2021, roughly 50 per cent of those who manage their portfolios said that it was a struggle to keep emotions out of investment decisions, and 40 per cent have lost sleep over the stock market.

Also Read: The rise of startup diplomacy: How this new breed of ambassadors attracts investors

We have also seen that the fear of missing out on investment opportunities, generated by hype through avenues such as social media, has become a trigger for emotional investment decisions. With the growing influence of social media in the financial education space, we have seen the emergence of some ‘bad actors’ in the industry, and it is important that investors are not caught on the wrong side of their emotions.

During their investment journeys, investors may go through a rollercoaster of emotions, also known as the emotional cycle of investing. Riding the rollercoaster is not easy, and as human beings, it is natural for us to feel some form of emotion when we look at the performance of our assets, from jubilation in a bull market to disappointment in a bear market, and make decisions based on these emotions.

When an investor makes an emotion-based decision to respond to market events, it can create an illusion of control over both his assets and his emotions. However, these reactionary decisions may not be the right decision, especially in the long term. The most common impact is buying or selling remorse.

In the same study conducted by Magnify Money, two-thirds of investor responders expressed regret over making impulsive or emotionally-driven investment decisions, with a higher proportion of Gen Zers (85 per cent) and millennials (73 per cent) expressing buying or selling remorse.

Investing with trust, rather than emotions

Fundamentally, the key to combatting this emotional investing is trusting your investments and investment strategy. An investment strategy is predicated on an individual’s investment goals and objectives, as well as their risk appetite. Building a good investment strategy, with a diversified portfolio, can mitigate the impact of short-term shocks in the market.

For example, one of the strategies that investors can adopt would be the strategy of dollar-cost averaging, which is investing the same amount of money in a particular stock or stocks on a regular basis, regardless of the share price.

We also advocate for investors to incorporate a variety of different asset types into their portfolios so that the performance of one asset or asset class does not affect the entire portfolio. Diversification also allows investors to combine assets of different risk levels into their portfolio, to safeguard against any sudden shocks in the market.

Overall, it is important to invest in products that cover these rewards, as well as to understand the associated risks, so that an investor is not taken by surprise by market turbulence.

Employing technology to make better decisions

Part of the strategy for building a solid portfolio is to partner with a financial brokerage that you can trust. It is important for brokerages to continue to evolve, by keeping up-to-date with the latest developments in Fintech, AI and Big Data, to optimise the best solutions for their clients.

At PhillipCapital, we have made it a part of our ethos to look at how technological advancements in our industry can help enable us to serve our clients better. However, it is also important that brokerages continue to maintain the human touch, so as to provide ample reassurance and build trust with their clients. This trust can help clients when they have doubts about their investments.

Our objective is to build a relationship with our clients and work with them on their investment journeys, through a hi-tech, hi-touch approach. A fundamental part of this relationship relies on aligning our clients’ needs with our capabilities.

Also Read: How is the Russia-Ukraine war changing the talk in ESG investing?

Beyond stockbroking, we are an integrated financial house with a comprehensive suite of financial products and services including unit trusts, contracts for difference, exchange-traded funds, fund management, managed accounts, insurance planning, regular savings plan, and investment research, equity financing and property consultancy.

We take the time and effort to understand our clients’ needs, so as to build tailor-made investment strategies with their financial objectives and risk appetite in mind.

In recent times, we have also seen the growth of robo services which are digital platforms that provide algorithm-driven financial planning services that automate the process of allocating, managing, and optimising assets based on a customer’s investment strategy.

For example, PhillipCapital’s SMART Portfolio is a robo investment service that matches a best-fit portfolio based on clients’ risk analysis. The SMART Portfolio epitomises our hi-tech, hi-touch approach.

Employing a unique Cyborg methodology and periodic portfolio rebalancing in managing portfolios, SMART Portfolio invests in Unit Trusts across geographic regions, thematic sectors, and asset classes.

Cyborg methodology is a proprietary algorithm built in-house by the Principal Data Scientist to digest more than 1000 data points daily, at a breadth and depth that cannot be simply interpreted at a human level, picking up on robust and actionable signals. The information guides our Chief Investment Officer and Investment Team to select funds to form diversified portfolios for our clients.

Technological advancements enable us to innovate and develop solutions, like the SMART Portfolio, to serve our clients more efficiently and effectively. We can stay on the pulse of the market developments, and employ our knowledge and experience, to make the right decisions at the right time. It also allows us to give clients more reassurance on their portfolios.

Riding the wave of emotions

Investing based on emotions is not a new phenomenon, but an effervescent concern that bubbles to the surface with the markets’ rising and falling tides. In this, investors will need to ride the turbulence and the waves, stick to their investment strategy, and remember their investment objectives and goals.

One of the best ways for clients to avoid emotional investing is to build an investment strategy with a financial house they trust. Financial consultants, robo services, and financial institutions in general, function to not only make discerning decisions on investments but to alleviate the stress and anxiety of clients, by guiding them along in their investment journeys.

As I always tell my dealers and traders, “Keep calm when investing.”

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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Image credit: Canva Pro

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20/07/2022

Ad News - To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field.... Continue reading »

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20/07/2022

The future of work in metaverse and how to hunt for talent

The metaverse continues to be a hot topic worldwide, so much so that GlobalData revealed that 40 per cent more companies have mentioned ‘Metaverse’ in their company filings documents quarter-on-quarter.

Metaverse is expected to significantly transform the way businesses connect with their customers, how they engage with their employees and the way people interact with each other. While the main context of the metaverse continues to revolve around virtual avatars, improving experiences for remote employees, immersive customer engagement and new opportunities for commerce, this virtual world have the potential to create numerous new job opportunities and roles.

With the development of the metaverse having been substantially accelerated due to the pandemic, the transformation of how people work, where they work, to the jobs they can do, is well on the horizon.

As a result, new job roles, such as metaverse researcher, metaverse scientist, metaverse mentor, metaverse planet and ecosystem developer and even metaverse security expert are expected to emerge, as businesses gain access to their consumers’ metaverse through their devices.

In turn, this fuels the need for a varied range of talents in the metaverse, a topic Yellow.ai discusses in our recent Envision 3.0 web event.

The future of work in the metaverse

Although the metaverse is still an ambiguous concept, its main idea is rooted in science fiction which integrates the trio of physical, virtual and digital realities.

This is well demonstrated by Meta, which is reportedly already hiring close to 10,000 staff for their VR and AR hardware products and has also announced plans to create another 10,000 jobs in the European Union (EU) over the next five years.

The development of hardware, software and downstream services are expected to be spurred on by the Metaverse as businesses invest time, money and effort into developing a virtual presence.

Also Read: How the metaverse opens new opportunities for education

With platforms on the metaverse being utilised to collect and analyse insights on user behaviour, interactions and experiences, the very nature of work could be subjected to change, as the Metaverse plays into the future of hybrid workplaces, bridging the gap between in-person and remote working.

Employees would be able to work with geographically dispersed team members but feel as though these members are in the same room, sitting next to them and working on projects together.

For instance, with metaverse, employees could have beachside conversations with their colleagues, take meeting notes, or teleport from their office in London to New York, all without stepping outside their front door.

Already, we’re seeing work take steps towards this future, with numerous current workplace metaverse solutions requiring nothing more than a computer, a mouse and a keyboard. However, a VR-enabled headset will be required to experience the full 3D surround experience.

The metaverse will see existing job roles such as blockchain developers, AI experts, data scientists and more take on builder roles in its development. For the ‘first-movers’ of the metaverse, new jobs could also ensue as there will be roles in creating the metaverse’s applications from new industries, ranging from content creators, and interaction designers to experience designers and more.

Metaverse intensifying talent hunt

As AR and VR devices increasingly become more affordable and immersive experiences are made available for the masses, competition in the Metaverse space has also heated up.

In addition, due to the Metaverse requiring expertise in various types of emerging tech like VR, AR, mixed reality (MR), AI and more to build another ‘universe’ which is close to reality, there is a need for skilled talent which is not only difficult to find but also hard to retain.

With the metaverse’s continued evolution, the right recruitment strategy will depend on how well businesses can comprehend this new space, what it is capable and incapable of, and how businesses recruit or upskill talent to help grow this new reality as it matures in the future.

Skills in AR and VR will become imperative, and organisations will need to upskill their employees, particularly in the areas of AI application development, XR or MX (Extended or Mixed Reality) and NFT development.

Knowing how to code in C++, Java, Python, and R to build and deploy AI models will be crucial for those aiming to become Metaverse developers. They will also need to be proficient in big data technologies like Apache Spark Cassandra, Hadoop, and MongoDB.

For the builders of the metaverse, experience in developing AI frameworks like Caffe, PyTorch, TensorFlow, and Theano, along with skills in building deep learning (DL) algorithms like convolutional neural networks, generative adversarial networks, and recurrent neural networks, will be key skills which will give them an edge over other talents vying to become metaverse builders as well.

In constructing the metaverse, it will not be just talents from the tech industry that will bring value but also those from the marketing industry. Thus, it will not only be the tech companies who are headhunting but also consumer brands and the original pioneers of the metaverse from the gaming industry.

Also Read: Into the metaverse: How to extract real business value from the hype?

With the host of new roles expected to emerge as the metaverse develops, both companies and individuals will need to arm themselves with the knowledge and capabilities to cater to these newly formed roles across industries and functions.

The way forward

When hiring for the metaverse, companies can focus not only on bringing together the right skills and talents to create the metaverse’s capabilities but also on how users will access these capabilities safely?

Hiring dedicated teams which work towards emphasising safety and privacy will be crucial. Given that the Metaverse is slated to bring about a new generation of marketing and advertising opportunities, where brands and consumers come together to co-create, marketing and creator-aligned roles will become a prime focus.

The world of work is likely to reshape in four major ways: new immersive forms of team collaboration; the emergence of new digital, AI-enabled colleagues; the acceleration of learning and skills acquisition through virtualisation and gamified technologies; and the eventual rise of a metaverse economy with completely new enterprises and work roles.

As such, acquiring the right people and skills will be crucial for the success of the metaverse, whether it be the ‘universe’ or the business’s success in this new universe.

Watch Yellow.ai’s Envision 3.0 here, where we discuss various topics surrounding the Metaverse such as Conversational AI in the Metaverse, Redefining Brand Experiences for Digital Humans and more.

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Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic

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