JAM It! is a record label and artist promotor for independent musicians in Myanmar. show with full sound and ten bands. In 2015, Jam It! Jam It! JAM IT!
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In late 2012 four local alternative bands met up in Yangon’s Kan Daw Gyi Park with a few guitars and around twenty friends for an impromptu acoustic gig. Yangon was a city with no venues and little support for alternative music filled with covers bands and imported pop music, opportunities for underground musicians to perform were virtually non-existent. The organizers of the small acoustic show, Eaiddhi and Ye Ngwe Soe, had been musical collaborators since school and had finally realized that if they wanted anything to change in their city they needed to do it themselves. Encouraged by the response from that first small crowd Eaiddhi convinced a local restaurant owner to let him organize an acoustic gig, followed by a third Jam It! show with full sound and ten bands. Since then the movement has grown exponentially, with shows pulling in crowds by the hundred and a social media following of more than 7500. From humble beginnings with acoustic guitars in a Yangon park, Jam It! has developed into the most talked-about underground creative movement in the country. Despite an ongoing battle to find venues and support, to date Jam It! has showcased more than forty different acts in Yangon and Mandalay, produced its first promotional EP, hosted some of the country’s best young street artists, worked alongside Wathann Film Festival, Myanmar’s first indigenous film festival, as well as the first Yangon Street Art Festival and has promoted the best of Burmese creativity by working with media ranging from local press, radio and TV to a film crew from MTV World. In 2015, Jam It! released its first full-length album under its own record label, aimed at promoting the music of Myanmar’s underground scene. The aim of the movement is to develop a dynamic, community-based scene for underground music, performance and street art in Myanmar – a platform for alternative music and art which empowers young performers and encourages creativity, diversity and engagement. Jam It! is a small, dynamic, independent initiative that strives to give young Burmese musicians and artists a voice and allow them the opportunity to be part of a creative and empowered new generation in Myanmar. Links: www.jamitmyanmar.com Youtube.com/jamitmyanmar Soundcloud.com/jamitmyanmar Contacts: [email protected]
