MassiveMusic

06/11/2024

The power of sound can turn any moment into an experience worth remembering.

Our office recently teamed up with Audioteka, a top Polish audio media platform, to redefine their sonic identity. The goal? To create a sound that embodies their vast range of content – from audiobooks to immersive podcasts.

We wanted listeners to instantly recognise and connect with Audioteka’s signature sound, yet still feel the unique character of each type of production.

Enter: a dynamic sonic logo, built around a memorable melody with 6 unique variations.

In designing this sonic identity, we focussed on more than just sound; we crafted an experience that feels warm, familiar and inspiring. This isn’t just a logo – it’s a story in itself, a sound that lingers and connects.

Curious to hear how our team brought this vision to life? Check the video below or head to our dedicated case page for all the deets: https://massivemusic.com/work/the-sound-of-audioteka

08/10/2024

Is music the secret superpower brands are missing?

As part of our ‘Music of’ series, our latest MusicIQ™ report has revealed that brands in this field are 50% more likely to be fan favourites if they have an ownable music strategy.

Time to turn up the volume: with music accounting for one-third of consumer brand preference, brands can no longer afford to see it as an afterthought in their marketing playbook.

Want the full breakdown? We’ve uncovered all the game-changing insights in our ‘Music of Sportswear’ report.

Download it here: https://www.songtradr.com/landing/music-of-sportswear

02/10/2024

Music is a force that brings people together, and we believe the same holds true for chocolate.

For Milka’s latest campaign, our team selected and licensed the 60s hit ‘What The World Needs Now Is Love’, bringing a story of compassion to life.

This timeless song, written by Burt Bacharach and Hal David, has been covered by many artists over the decades, and we found Jackie DeShannon’s rendition to perfectly complement the cosy atmosphere created by the moving picture.

The song seamlessly weaves a heartwarming narrative that enhances the comforting storytelling and expands on what it means to be a good neighbour.

Curious? Check out Milka’s compellingly sweet campaign here ↴

23/09/2024

Music and art are universal languages that resonate across cultures, and this was beautifully displayed at London Fashion Week 2024.

When Priya Ahluwalia envisioned her SS25 collection, she wanted to convey the meaning of "home" through diverse cultural lenses. MassiveMusic embraced that vision, collaborating with AdekunleGold, Michael Seyinfunmi and Shaza Manla to create a bespoke sonic experience reflecting Priya's multicultural identity.

We wove together the sounds of home, capturing the bustling Lagos streets, Kerala’s traffic, and elders singing traditional songs. Manla’s Kanun playing, infused with UK garage and Afrobeat, enriched the composition, symbolising the complexity of “home.” As Priya expressed, “We’re paying tribute to people who have had their right to home disrupted.”

This wasn’t just a soundscape—it was an emotional journey. MassiveMusic crafted a soundtrack that transformed Priya’s vision into an immersive celebration of identity and diversity. The show became a powerful testament to the fusion of music, art, and fashion, marking a significant moment of cultural celebration and generating positive reviews from British Vogue, Vogue France, Vogue Runway, Clash Magazine, FashionUnited, Hypebae, and more.

Check out the aftermovie of the show to listen to the sound of home.

19/09/2024

When brands want to create sonic moments that resonate, we understand it’s more than just picking a track—it’s about crafting a connection between audience and brand through sound.

For McDonald's Poland, we teamed up with DDB Worldwide in Warsaw to find an artist who could amplify their vision. After an in-depth search, we pitched bambi as the top contender—an artist on the rise, whose energy and bold sound matched the pulse of the campaign. From there, we managed the partnership, guiding every step of the process. bambi’s track ‘MADONNA’ brought it all together, delivering the perfect sonic vibe.

Experience how 'MADONNA' is making waves in Poland’s rap scene through McDonald’s new campaign!

16/09/2024

A great sonic identity doesn’t just make noise—it makes an impact. That’s why we’re excited to see how TikTok’s sonic branding has taken off, thanks to our ongoing collaboration.

In just a year of its launch, the Sound of TikTok has truly struck a chord. Per Kantar research:

- 81% of users worldwide recognize it instantly
- 84% associate it with positive brand attributes
- 25% uplift in the brand's expression of trustworthiness

We’re just getting started, and we can’t wait to see how TikTok’s sound continues to evolve with its global community.

Want to learn more about the creative process behind it all? Check it out here:

The Sound of TikTok, one of the most recognized brand sounds of all time, is an interactive sonic identity with assets designed for the community to experiment with.

03/09/2024

When Toyota needed a fresh sound to capture the sophistication of the Toyota Corolla Sedan, we knew exactly what to do. Partnering with Toyota Polska, we licensed Elvis Presley’s “Can’t Help Falling in Love” from the iconic 1961 Blue Hawaii album.

This classic track was the perfect choice to complement the campaign's heartfelt theme, which centres on what truly matters in life—love, family, and the comfort of home. The familiar melody creates an intimate and emotional connection, blending nostalgia with the modern elegance of the Corolla.

Check it out!

29/08/2024

Through sound, the spirit of a city can resonate with the world.

We had the privilege of bringing Cathay Pacific’s latest in-flight safety video to life with bespoke music and sound design. Hong Kong’s vibrant essence—from its nostalgic roots to its modern-day energy—was captured through our soundscapes, creating an emotional journey for passengers on every flight.

For such a prestigious project, we delivered custom music, SFX design, and voice dubbing in English, Mandarin, and Cantonese. With millions of passengers set to experience this work, we’re incredibly proud to have helped shape the narrative of Hong Kong for the world to see.

Collaborating with , , and , we kept it real—no A.I., just pure, human-made creativity.

Buckle up… Cathay’s Hong Kong awaits.

06/08/2024

Ever wondered how music can amplify a cause?

We teamed up with House of Oddities on “Just Us,” a powerful film for Oxfam. We collaborated to incorporate Massive Attack ’s iconic track "Teardrop," which perfectly matched the campaign's tone and ethos. This supports Oxfam's first major campaign in 10 years, aligning the evocative tones of the track with a compelling call to action.

Huge thanks to Jamie Marks and Becky Wixon for their incredible work in securing the music rights and making this impactful campaign happen.

This is not just about music; it’s about making a difference.

05/08/2024

Ever wondered how to make live music truly interactive?

In our latest collaboration with Solarflare Studio and Heineken’s Refresh event series, we launched the Refresh Takeover, using cutting-edge colour detection tech. Fans shaped the playlist in real time using their Heineken wristbands!

This innovation not only took the event to new heights but also showcased our unique blend of creative vision and advanced tech.

Watch how the magic unfolded at the Heineken Refresh event in Malaysia and discover how we're setting new standards in live music engagement!

31/07/2024

Our latest Newsletter is here, featuring highlights from our global projects.

Explore our Cannes Lions recap, discover the behind-the-scenes magic of TikTok’s iconic sound, and see how we redefined Desperados with the help of Polish rapper ReTo. Relive the rock and roll moments from our Amsterdam Live Sessions and see how our Sydney team hit a high note with "How to Poison a Planet."

Hit play on our newsletter and enjoy the full playlist of sonic stories!

Not a subscriber? Time to take this relationship to the next level. Sign up directly via our website or reach out: https://massivemusic.com/

26/06/2024

What happens when a versatile guitarist debuts his latest project against the stunning Amsterdam skyline?

You get the latest edition of our Live Sessions – with Josh Landau aka Stolen Nova as our show-stopping act of the night. With roots firmly planted in the LA skateboarding and punk scene, Stolen Nova is a more glam, psych rock departure from Landau’s previous band The Shrine, and the perfect act for a live session ahead of his upcoming debut EP release.

The rock & roll evening ended with an epic solo on our kitchen table, stealing all of our hearts. Visit our blog for a full recap of this and past live sessions: https://massivemusic.com/blog/posts/massivemusic-live-sessions-when-inspiring-artists-meet-breathtaking-views

📸: Tony Kurz /

20/06/2024

What an epic night at Cannes Lions International Festival of Creativity 2024!

Last night, we hosted an incredible party with Media.Monks that blurred the lines between reality and the MMMMultiverse. The beachfront came alive with cutting-edge audiovisual experiences that left guests spellbound.

The real showstopper? The music. DJs Taylah Elaine and Casper Nederhand (aka DJ Kickflip) delivered unforgettable sets that had everyone talking. Their sonic journeys through multiple dimensions of sound and music had the crowd raving all night.

Adding to the magic were dynamic visuals that transformed in real-time, blending seamlessly with the beats to create a truly immersive atmosphere. A huge thank you to everyone who joined us for this celebration of creativity and innovation.

Follow along for more highlights from our time at Cannes Lions 2024!

📸 credits: Amaury Miller

19/06/2024

With so much happening at Cannes Lions International Festival of Creativity this week, it’s easy to miss out. Don’t forget our exclusive event tonight on Croisette Beach!

At 10pm CEST, our legendary invite-only party together with Media.Monks opens its doors for a night of groundbreaking audiovisual experiences. Prepare to be transported through the MMMMultiverse, with headliner Taylah Elaine and our talented in-house DJs.

Get ready for a journey through unique sonic dimensions and immersive worlds that will elevate your night to new heights.

See you there!

12/06/2024

Ever dreamed of stepping into a world where creativity knows no limits?

MassiveMusic and Media.Monks return to Cannes Lions International Festival of Creativity to host our legendary, invite-only Wednesday night event.

Presenting: MMMMultifest. This is more than a party; it’s a journey into the unknown, where sound, tech, and art collide to create a multiverse of captivating experiences for guests from around the world.

Prepare to be inspired and amazed. Keep an eye on our socials for glimpses of this unforgettable night, along with other highlights from our time at Cannes!

27/10/2023

What do you get when you put a bunch of legends in a room together and enjoy some delicious food? You get the Little Legends Lunch 🥪

Sponsored by our team in Sydney, Big Sync Music and Campaign Brief, this invitation-only event was an opportunity for industry creatives to mingle alongside some great food, games and music. The tunes of the day (and night, for those who partied until the end) were delivered by our very own Lance Gurisik and McInnis 🎶

Scroll through the pics to get a feel of the amazing vibes.

04/10/2023

How do you create something delicate and feminine, but modern sounding and celebratory at the same time? Our office has the answer 👇🏻

For INGLOT’s 40th anniversary campaign, we crafted a bespoke track that perfectly matches the aesthetic visuals. Using elements such as a delicate harp with glitches and electronic sound design elements, our producers took this campaign to the next level, even playing with space in the music to illustrate the way the camera approaches the models.

Immerse yourself in stunning sounds by watching the full commercial below 🎶

22/08/2023

How does it feel to make an appearance on one of the most-watched news programmes in the world with a headline that says ‘Interest in sonic branding soaring’?

Ask Paul Reynolds, our Managing Director EMEA, who was interviewed by earlier this morning 🎙

Not his first rodeo under the spotlight (talk about being a frequent flyer on the airwaves), this time he explained how the use of sound can positively influence sales for businesses.

He also shared the phases we go through when crafting a sonic identity, using examples from our work for and , among others 👏🏼

+50 points if you spotted Flat Eric in the background.