Custom Media

27/08/2024

Summer’s almost over but the SaaS industry is still heating up! Explore the latest stories in Japan's software-as-a-service industry, from new platforms to security challenges.

This month’s roundup of news in Japan’s SaaS industry covers key developments including advancements in AI-powered SaaS platforms, enhanced payment technologies and ongoing security challenges.

22/08/2024

Struggling with content ideation? Discover how to transform Google Search Console data into killer content ideas that drive results. Dive into our latest insights to find out more!

The ever-evolving digital landscape continues to create increasingly accessible and accurate tech that is all too easy to take advantage of. If you’re not already using Google Search Console (GSC), here’s why you should.

16/08/2024

AI is a powerful ally in content marketing, but can we benefit from the convenience of machine learning without compromising the quality of our work? Read our latest insights to find out 🚀

Leveraging AI tools can significantly enhance efficiency and effectiveness for marketing strategies, but how can we benefit from the convenience of AI without compromising the quality of our work?

07/08/2024

We’re excited to announce that Custom Media has joined Mission Hubs! Get ready for even more marketing magic from us.

July 29, 2024 (TOKYO)—Custom Media K.K. is excited to announce that it has joined MISSION Hubs, a global network of Affiliate and Partner Marketing Agencies under the MISSION umbrella.

01/08/2024

Our team at Custom Media recently learned about our natural decision-making tendencies using the Kolbe A™ Index! The workshop was a fun and insightful event that got us all thinking about how we can play to our strengths together.

Aug. 1, 2024 (TOKYO) — The team at Custom Media gathered to share their Kolbe A™ Index results and explore the significance behind their findings.

26/07/2024

We’ve got another roundup of SaaS specials! Check out the latest stories about the software-as-a-service industry in Japan, from advancements in AI to notable industry awards.

This month’s roundup of news in Japan’s SaaS industry covers significant advancements in AI SaaS platforms, new payment technologies and notable industry awards.

17/07/2024

Stay SaaS-savvy with our most recent roundup of news in the software-as-a-service industry in Japan. This month we’ve got you covered with all the latest platform launches and major venture capital investments.

This month’s roundup of news in the software-as-a-service (SaaS) industry in Japan covers the launch of new platforms and major venture capital investments.

08/07/2024

Want a crash course in content marketing? Read our recap of Custom Media CEO Robert Heldt's workshop "Content Marketing 101: Mastering Content That Cuts Through the Noise." Robert outlined how to use storytelling, market analysis, and collaboration to create content that is effective and entertaining. Read on to find out more - and to learn Robert’s tips on incorporating AI into your work.

Marketing workshop guides young executives in shaping compelling brand stories

29/06/2024

If you’d like to learn about the importance of thought leadership in branding, ways to hold on to audiences’ attention online, why storytelling is central to content marketing, and much more, check out the panel discussion from the launch event of our report, “Insights from the Content Marketing Landscape in Japan!”

See this engaging and illuminating dialogue for yourself.

21/06/2024

While cookies have been a crucial part of digital marketing for years, concerns about privacy, major regulatory changes, and transformations in how browsers are operating have been altering the landscape. We look at ways that marketers are adjusting to the prospects of a cookieless future.

Cookies have been a crucial part of digital marketing for years, giving marketers the ability to track, target and engage users online with pinpoint accuracy.

14/06/2024

Curious to know how the launch of our content marketing report went? This short clip captures the highlights of the evening, from the panel discussion to networking over dinner and drinks.

On June 10 at the Foreign Correspondents’ Club of Japan, we launched our in-depth report, “Insights from the Content Marketing Landscape in Japan.” The eveni...

11/06/2024

On June 10, we launched our new report, “Insights from the Content Marketing Landscape in Japan,” at the Foreign Correspondents’ Club of Japan. The event included a panel discussion with Robert Heldt, CEO of Custom Media; Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; and Ross Rowbury, senior managing director and co-head of group corporate communications at Nomura Holdings. The conversation ranged from topics that included the importance of storytelling in content marketing and the need for more Japanese companies to harness the power of thought leadership articles to build brand awareness. Following the discussion, the attendees enjoyed a buffet dinner and a lively networking session. Interested in reading the report for yourself? You can check it out here: https://custom-media.com/blog/insights-from-the-content-marketing-landscape-in-japan/

03/06/2024

For Executive Fight Night XII, which was held at the Grand Hyatt Tokyo on May 31, Custom Media designed a gaming app that allowed attendees to bet on their favorite fighters, all while donating to the Shine On! Kids charity. And on the evening, the app—and our team of volunteers—raised ¥1,375,000 in support of this worthy cause! Our CEO Robert Heldt shared the good news with the crowd at the end of the event.

20/05/2024

Take your B2B PR strategies to another level! In this piece which was originally published by the International Public Relations Association, you can discover strategies for creating compelling, narrative-based approaches—from harnessing the power of emotion to making the most of multiple channels.

In the realm of business-to-business (B2B) PR and marketing, especially in a culturally rich and nuanced market such as Japan, conventional wisdom often emphasizes a rational and data-driven approach.

13/05/2024

On May 28, Custom Media CEO Robert Heldt will be leading a workshop for the American Chamber of Commerce in Japan, titled “Content Marketing 101: Mastering Content That Cuts Through the Noise.” Robert will explore the power of storytelling in content marketing, ways to tailor your content for your audience, and strategies for creating a robust content strategy that aligns with your business goals. Stay tuned for a recap of the event!



https://www.accj.or.jp/accj-events -a10ac2da-bd5d-423c-a663-43997860b546-event-lvnn6tq0

04/05/2024

The latest edition of our roundup of news in the software-as-a-service industry in Japan focuses on leading companies making appearances at major trade shows and delivering talks.

This month’s look at the software-as-a-service (SaaS) industry in Japan features leading companies making appearances at major trade shows and delivering talks.

26/04/2024

How does the B2B sales decision-making process work in Japan? How do PR approaches in Japan differ from how they work in the European market? In this piece that was originally published by our BBN partner Referro, Custom Media CEO Robert Heldt explores these questions and more that European companies should have answers for if they’re looking to expand to Japan.

As the second-largest economy in Asia, Japan offers great potential for European businesses that are looking to expand with their B2B products and services.

24/04/2024

On a recent episode of BBN’s Podcast MixTape, Robert Heldt spoke with Annette Fernandes-Poyser about B2B marketing in Japan. Robert discussed everything from the nuances of business etiquette to emerging trends that will redefine business communications in the country.

You can give it a listen here:

https://bbnmixtape.buzzsprout.com/1534810/14911506-navigating-japan-expert-insights-on-b2b-success-and-digital-trends

In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to ...

15/04/2024

When it comes to account-based marketing (ABM), the industry is moving away from cookies and placing greater emphasis on first-party data. It’s a business environment that demands innovative solutions. That’s why teaming up with PROPLUS DATA is a game changer: it will help us deliver even more sophisticated ABM services to our clients.

Alliance will drive new business opportunities for both companies in the Asia–Pacific region.

05/04/2024

While generative artificial intelligence (GenAI) tools have been hailed as a disruptive force in content marketing, many companies are using them without clear guidelines in place. Our latest article looks at some of the strengths and weaknesses of the brave new world that GenAI is ushering in.

In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial.

29/03/2024

From launches of new platforms to the adoption of software-as-a-service solutions by food producers and financial companies, these are the stories that have been making news in the industry in Japan this month.

These are the stories that have been making news in the software-as-a-service industry in Japan this month.

16/03/2024

What better way to get ready for the new financial year in Japan—and celebrate Design Director Michael Pfeffer’s 10th anniversary—than a dinner at Soul Food House? The Custom Media team had a great night of dining, drinks, and conversation.

07/03/2024

If you’re using a CRM, you’re probably already sitting on a gold mine of data. But are you harnessing it to its fullest potential? Here are some tips that will help you use a CRM to turbocharge your marketing efforts.

Exploring how your CRM can supercharge your marketing efforts.

01/03/2024

Interested in finding out about the latest news in the software-as-a-service industry in Japan? Check out this edition of the SaaS Source, which looks at platform launches and adoptions by innovative businesses in a broad array of fields.

This edition of the SaaS Source looks at how companies in a variety of industries are launching and utilizing software-as-a-service offerings to achieve innovative solutions.

22/02/2024

Last night at the Tokyo Digital Marketers Meetup, held at Servcorp’s location at the TOHO Hibiya Promenade Building, our CEO Robert Heldt delivered an informative and insightful presentation on account-based marketing, which was followed by a lively Q&A session.

16/02/2024

This piece by our Creative Services Managing Director Anthony Head reveals how you can harness the power of data to determine how effective your employer branding efforts are, and how to improve them.

Discover how data can reveal insights about your efforts to make your company an employer of choice.

09/02/2024

On a recent episode of the Scaling Japan Podcast, Robert gave an engaging and informative talk about account-based marketing in which he explained how this approach is transforming the way B2B marketing is done and how it's being taken up in Japan. Read on for a recap!

Find out more about this engaging discussion about account-based marketing.

02/02/2024

From industry insights to key appointments, these are some of the top stories from the software-as-a-service industry in Japan during the last month.

From industry insights to key appointments, these are some of the top stories from the software-as-a-service industry in Japan during the past month.

26/01/2024

Our latest video shares our story, along with some of the projects and achievements that we’re most proud of!

19/01/2024

Want to discover how to achieve excellent results with your B2B PR efforts? We’ve compiled some key tips, including things you’ll need to be aware of when it comes to Japan’s unique media landscape.

Discover approaches that will pay dividends for your B2B PR efforts.