Custom Media is an award-winning bilingual, digital integrated marketing, content-creation and strategic communications agency in Tokyo.
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Custom Media is an award-winning, bilingual, digital content-creation and communications agency helping global business prosper in Japan and abroad. We specialise in innovative print and digital publishing, including magazines, marketing collateral, websites, apps, videos and other forms of communication. For more than a decade, Custom Media has helped clients bring their ideas and services to lif
e in a digital world through the talents of a creative, diverse, and professional team. International, talented and modern in our approach, we create content that not only tells your story, but also engages your audience. Our clients include real estate developers, universities, manufacturers of consumer goods, airlines, hotels, foreign chambers of commerce, government bodies, NGOs, financial institutions and NPOs.
Summer’s almost over but the SaaS industry is still heating up! Explore the latest stories in Japan's software-as-a-service industry, from new platforms to security challenges.
This month’s roundup of news in Japan’s SaaS industry covers key developments including advancements in AI-powered SaaS platforms, enhanced payment technologies and ongoing security challenges.
Struggling with content ideation? Discover how to transform Google Search Console data into killer content ideas that drive results. Dive into our latest insights to find out more!
The ever-evolving digital landscape continues to create increasingly accessible and accurate tech that is all too easy to take advantage of. If you’re not already using Google Search Console (GSC), here’s why you should.
AI is a powerful ally in content marketing, but can we benefit from the convenience of machine learning without compromising the quality of our work? Read our latest insights to find out 🚀
Leveraging AI tools can significantly enhance efficiency and effectiveness for marketing strategies, but how can we benefit from the convenience of AI without compromising the quality of our work?
We’re excited to announce that Custom Media has joined Mission Hubs! Get ready for even more marketing magic from us.
July 29, 2024 (TOKYO)—Custom Media K.K. is excited to announce that it has joined MISSION Hubs, a global network of Affiliate and Partner Marketing Agencies under the MISSION umbrella.
Our team at Custom Media recently learned about our natural decision-making tendencies using the Kolbe A™ Index! The workshop was a fun and insightful event that got us all thinking about how we can play to our strengths together.
Aug. 1, 2024 (TOKYO) — The team at Custom Media gathered to share their Kolbe A™ Index results and explore the significance behind their findings.
We’ve got another roundup of SaaS specials! Check out the latest stories about the software-as-a-service industry in Japan, from advancements in AI to notable industry awards.
This month’s roundup of news in Japan’s SaaS industry covers significant advancements in AI SaaS platforms, new payment technologies and notable industry awards.
Stay SaaS-savvy with our most recent roundup of news in the software-as-a-service industry in Japan. This month we’ve got you covered with all the latest platform launches and major venture capital investments.
This month’s roundup of news in the software-as-a-service (SaaS) industry in Japan covers the launch of new platforms and major venture capital investments.
Want a crash course in content marketing? Read our recap of Custom Media CEO Robert Heldt's workshop "Content Marketing 101: Mastering Content That Cuts Through the Noise." Robert outlined how to use storytelling, market analysis, and collaboration to create content that is effective and entertaining. Read on to find out more - and to learn Robert’s tips on incorporating AI into your work.
Marketing workshop guides young executives in shaping compelling brand stories
If you’d like to learn about the importance of thought leadership in branding, ways to hold on to audiences’ attention online, why storytelling is central to content marketing, and much more, check out the panel discussion from the launch event of our report, “Insights from the Content Marketing Landscape in Japan!”
See this engaging and illuminating dialogue for yourself.
While cookies have been a crucial part of digital marketing for years, concerns about privacy, major regulatory changes, and transformations in how browsers are operating have been altering the landscape. We look at ways that marketers are adjusting to the prospects of a cookieless future.
Cookies have been a crucial part of digital marketing for years, giving marketers the ability to track, target and engage users online with pinpoint accuracy.
Curious to know how the launch of our content marketing report went? This short clip captures the highlights of the evening, from the panel discussion to networking over dinner and drinks.
On June 10 at the Foreign Correspondents’ Club of Japan, we launched our in-depth report, “Insights from the Content Marketing Landscape in Japan.” The eveni...
On June 10, we launched our new report, “Insights from the Content Marketing Landscape in Japan,” at the Foreign Correspondents’ Club of Japan. The event included a panel discussion with Robert Heldt, CEO of Custom Media; Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; and Ross Rowbury, senior managing director and co-head of group corporate communications at Nomura Holdings. The conversation ranged from topics that included the importance of storytelling in content marketing and the need for more Japanese companies to harness the power of thought leadership articles to build brand awareness. Following the discussion, the attendees enjoyed a buffet dinner and a lively networking session. Interested in reading the report for yourself? You can check it out here: https://custom-media.com/blog/insights-from-the-content-marketing-landscape-in-japan/
For Executive Fight Night XII, which was held at the Grand Hyatt Tokyo on May 31, Custom Media designed a gaming app that allowed attendees to bet on their favorite fighters, all while donating to the Shine On! Kids charity. And on the evening, the app—and our team of volunteers—raised ¥1,375,000 in support of this worthy cause! Our CEO Robert Heldt shared the good news with the crowd at the end of the event.
Take your B2B PR strategies to another level! In this piece which was originally published by the International Public Relations Association, you can discover strategies for creating compelling, narrative-based approaches—from harnessing the power of emotion to making the most of multiple channels.
In the realm of business-to-business (B2B) PR and marketing, especially in a culturally rich and nuanced market such as Japan, conventional wisdom often emphasizes a rational and data-driven approach.
On May 28, Custom Media CEO Robert Heldt will be leading a workshop for the American Chamber of Commerce in Japan, titled “Content Marketing 101: Mastering Content That Cuts Through the Noise.” Robert will explore the power of storytelling in content marketing, ways to tailor your content for your audience, and strategies for creating a robust content strategy that aligns with your business goals. Stay tuned for a recap of the event!
https://www.accj.or.jp/accj-events -a10ac2da-bd5d-423c-a663-43997860b546-event-lvnn6tq0
The latest edition of our roundup of news in the software-as-a-service industry in Japan focuses on leading companies making appearances at major trade shows and delivering talks.
This month’s look at the software-as-a-service (SaaS) industry in Japan features leading companies making appearances at major trade shows and delivering talks.
How does the B2B sales decision-making process work in Japan? How do PR approaches in Japan differ from how they work in the European market? In this piece that was originally published by our BBN partner Referro, Custom Media CEO Robert Heldt explores these questions and more that European companies should have answers for if they’re looking to expand to Japan.
As the second-largest economy in Asia, Japan offers great potential for European businesses that are looking to expand with their B2B products and services.
On a recent episode of BBN’s Podcast MixTape, Robert Heldt spoke with Annette Fernandes-Poyser about B2B marketing in Japan. Robert discussed everything from the nuances of business etiquette to emerging trends that will redefine business communications in the country.
You can give it a listen here:
https://bbnmixtape.buzzsprout.com/1534810/14911506-navigating-japan-expert-insights-on-b2b-success-and-digital-trends
In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to ...
When it comes to account-based marketing (ABM), the industry is moving away from cookies and placing greater emphasis on first-party data. It’s a business environment that demands innovative solutions. That’s why teaming up with PROPLUS DATA is a game changer: it will help us deliver even more sophisticated ABM services to our clients.
Alliance will drive new business opportunities for both companies in the Asia–Pacific region.
While generative artificial intelligence (GenAI) tools have been hailed as a disruptive force in content marketing, many companies are using them without clear guidelines in place. Our latest article looks at some of the strengths and weaknesses of the brave new world that GenAI is ushering in.
In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial.
From launches of new platforms to the adoption of software-as-a-service solutions by food producers and financial companies, these are the stories that have been making news in the industry in Japan this month.
These are the stories that have been making news in the software-as-a-service industry in Japan this month.
What better way to get ready for the new financial year in Japan—and celebrate Design Director Michael Pfeffer’s 10th anniversary—than a dinner at Soul Food House? The Custom Media team had a great night of dining, drinks, and conversation.
If you’re using a CRM, you’re probably already sitting on a gold mine of data. But are you harnessing it to its fullest potential? Here are some tips that will help you use a CRM to turbocharge your marketing efforts.
Exploring how your CRM can supercharge your marketing efforts.
Interested in finding out about the latest news in the software-as-a-service industry in Japan? Check out this edition of the SaaS Source, which looks at platform launches and adoptions by innovative businesses in a broad array of fields.
This edition of the SaaS Source looks at how companies in a variety of industries are launching and utilizing software-as-a-service offerings to achieve innovative solutions.
Last night at the Tokyo Digital Marketers Meetup, held at Servcorp’s location at the TOHO Hibiya Promenade Building, our CEO Robert Heldt delivered an informative and insightful presentation on account-based marketing, which was followed by a lively Q&A session.
This piece by our Creative Services Managing Director Anthony Head reveals how you can harness the power of data to determine how effective your employer branding efforts are, and how to improve them.
Discover how data can reveal insights about your efforts to make your company an employer of choice.
On a recent episode of the Scaling Japan Podcast, Robert gave an engaging and informative talk about account-based marketing in which he explained how this approach is transforming the way B2B marketing is done and how it's being taken up in Japan. Read on for a recap!
Find out more about this engaging discussion about account-based marketing.
From industry insights to key appointments, these are some of the top stories from the software-as-a-service industry in Japan during the last month.
From industry insights to key appointments, these are some of the top stories from the software-as-a-service industry in Japan during the past month.
Our latest video shares our story, along with some of the projects and achievements that we’re most proud of!
Want to discover how to achieve excellent results with your B2B PR efforts? We’ve compiled some key tips, including things you’ll need to be aware of when it comes to Japan’s unique media landscape.
Discover approaches that will pay dividends for your B2B PR efforts.
Toranomon 5-13-1-7F
Minato-ku, Tokyo
105-0001
| 月曜日 | 09:30 - 18:30 |
| 火曜日 | 09:30 - 18:30 |
| 水曜日 | 09:30 - 18:30 |
| 木曜日 | 09:30 - 18:30 |
| 金曜日 | 09:30 - 18:30 |
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Happy Holidays from Custom Media! In 2021, we moved to a vibrant working environment, gained new members, and took part in projects and activities that have challenged and rewarded us—all while strengthening our team spirit. Join us as we take a short look back at what has been a transformative year for our company. Check out our video: https://www.youtube.com/watch?v=X3B3nrOoYjQ
On November 17, TALiNT Partners and Custom Media held the annual TALiNT International Annual Recruitment Awards (TIARAs). Twelve of the highly regarded, iconic purple-and-gold R trophies were awarded across a wide range of categories, and the ceremony was an excellent moment for the recruiting industry in Japan to celebrate its best and brightest. Watch our video for full coverage of the event, and to hear from some of this year's winners. https://www.youtube.com/watch?v=__RqJenp-mQ #TiARA2021 #TalentAwards
Custom Media recently moved to an exciting new space—Cambridge Innovation Center Tokyo (CIC Tokyo) in Toranomon Hills Business Tower. Our video department has put together a video in which Custom Media CEO Robert Heldt gives some insight into the move, and explains how CIC and its amazing facilities will encourage creativity and collaboration within the Custom Media team, and with fellow CICers. So, if you fancy a tour of this cutting-edge space, check this out!
Celebrating our tenth year, Custom Media specializes in providing bilingual solutions (English and Japanese) for an increasingly integrated business environment.
We provide data-driven, targeted marketing solutions with a solid return-on-investment approach focusing on customer engagement. Our services comprise of strategy, creation and technology. We are a diverse and dynamic team: international, talented and modern in our approach. We create content that not only tells your story, but also engages your audience. Our clients work in everything from luxury real estate, travel and hospitality, to education, finance and not-for-profit organizations. We are the producers of In Japan TV (formerly BIJ.TV), featuring the best and latest of Japanese lifestyle and business such as culture, food, entertainment, sports and much more. Our exciting mission is to create dynamic and unique videos for our ever-increasing global audience to gain an insight into all things Japan. If it’s In Japan, we are there!
