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Markathon-Marketing Club of IIM Shillong

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Markathon-Marketing Club of IIM Shillong

Markathon is the bi-monthly Marketing magazine released by the Marketing Club of IIM Shillong. Visit Piyush Mathur (MD & President - The Nielsen Company) and Mr.

As part of its activities, it releases a bi-monthly marketing magazine - Markathon, which caters to an active subscriber base of over 12,000 with more than 2,40,000 impressions, with readers from premier B-schools and corporates. Made available in a free-to-distribute electronic format, it includes articles which cover a plethora of exciting topics depicting the latest development in the field of

marketing. Its exclusive section Vartalaap has featured interviews of eminent corporate personalities like Mr. Peter Kronschnabl (President, BMW India), Dinesh Keskar (President, Boeing India), Ms Nadia Chauhan (Joint Managing Director and CMO, Parle Agro), Mr. Sugato Majumdar (CMO & Head of Strategy, Mahindra Retail), Mr. Ashutosh Tiwari (Executive Vice President and Head, International Marketing and Innovation Godrej) and academicians such as Al Ries (Best Selling Author & Father of Positioning), Harish Bijoor (Brand Consultant), David Aaker (Brand Consultant & Brand Strategy Specialist), Prof. Jagmohan S. Raju (Chairperson, Marketing Department, Wharton) and Prof. Sunil Gupta (Head of Marketing Department, Harvard Business School) and other distinguished personalities such as Harsha Bhogle. Other regular sections of the magazine include Eye2Eye, Perspective, Brand Story, Catch or Miss, Cover Story, Digigyaan, Jab they failed, Logoistic, Markopedia, Marketing Updates and Silent Voice.

‘Eye2Eye’ invites views and counter-views on a debatable issue related to the field of marketing. ‘Perspective’ invites articles from other B-Schools on the latest developments and trends in the world of marketing. ‘Brand Story’ deals with the journey of a contemporary brand and any important recent affair (success or failure) in the life of the brand. ‘Catch or Miss’ talks about successful and failed advertisements of all times. ‘Digigyaan’ is a section which provides us with the know-how in the realm of digital marketing. ‘Jab they Failed’ provides stories of a brand which failed and rationale behind their failure. ‘Logoistic’ speaks about the journey of a brand logo and why it has been changing. ‘Markopedia’ is a section which updates about the Marketing terms used in the industry and ‘Silent Voice’ depicts the print advertisments which have managed to catch the eyeballs in recent past. It receives articles for publication from colleges all across India, and the best articles are published.

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Nongthymmai
Shillong
793014

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About Us

Markathon, The Marketing Club of IIM Shillong, serves as a centre for creativity, excellence for all those with an unwavering passion and love for marketing. Launched in April 2009, Markathon is also the bi-monthly Marketing Magazine released by the Marketing Club. This is the first monthly B-School marketing magazine which is circulated in over 50 B-Schools in India and abroad and has a reader base of over 12,000. Made available in a free-to-distribute electronic format, it includes articles which cover a plethora of marketing topics and monthly updates in the marketing arena. Markathon aims to deconstruct marketing jargons to make the subject more accessible to students. The much-adored section - Vartalaap features interviews of eminent personalities enriching the connection between corporate and academia. The issues are characterized by rich images, detailed styling and cover pages that lend identity to the whole issue.

The Club aims at interesting the students to hone their marketing knowledge and skills. The flagship marketing event of the college, ‘Jingstad’ pushes participants to the limit and aims to test their creativity and quick thinking through two events - ‘War of Brands’ and ‘Ulta Pulta.’

The popular event, ‘GodSellers’ is the annual marketing fair of IIM Shillong and tests just how persuasive and creative one can be as a salesperson.