11/09/2021
Hey my ambitious entrepreneurs, Save this for later cause we'r about to drop on you all a big bomb.
Contrary to what you might have believed about colours, it's really not what you think.
At one point or the other you must have thought of changing colours..
You thought maybe it's the one affecting your brand. Maybe, maybe not.
But we will tell you the 4 key factors that should inform your colour choice when building your brand.
1️⃣Geographical factors: colours have different meanings and interpretations that's peculiar to certain regions & location.
Know your geography and know what colours means what esp if your culture is a peculiar one.
2️⃣Audience attributes: let the personas f your audience inform your choice of colours. What colour resonates with their personality most.
This strategy will help you attract without doing much.
3️⃣Differentiate purposes: at the root level of branding is creating differentiation. Be sure that the colour you're choosing is different from your competitors.
If not, then you're at a big risk of blending in.
4️⃣Brand attributes: what characteristics does your brand possess? how do you want to speak? What feeling do you want to infuse into people?
Let your attributes inform your choice of colour.
⬇️Save this for later