05/05/2024
Mukesh Ambani's Reliance Industries is preparing to challenge the dominance of Samsung, LG, and Sony in the consumer electronics market with its new brand, 'Wyzr'.
According to an ET report, the company aims to replicate the success of its JioPhone and intends to disrupt the market by leveraging the "Make-in-India" initiative.
The report mentioned that the company is finalizing production agreements with domestic manufacturers, including Dixon Technologies and Mirc Electronics, the parent company of Onida.
Notably, the company also plans to establish its own manufacturing facilities once it gains traction in the market.