Advertising today has its challenges. Insensitive ads, risky campaigns, and clutter-breaking attempts often miss the mark. Many ads stray from the product or category. But it doesn't have to be this way.
Kantar's Soumya Mohanty shares how to avoid these pitfalls. Watch the full episode on our YouTube for her practical advice.
(Advertising, poor advertising, marketing, tips for creativity, tips for marketers, Indian advertising, Kantar, Soumya
Celebrity endorsements sell, but with mass appeal comes mass cost. So how do brands measure ROI? Sunder Balasubramanian breaks down the complex metrics and shares insights on Myntra’s brand strategy.
Watch the full episode on YouTube for more.
(Ready to Melt, Celebrity, Myntra, branding, ROI, Sunder Balsubramanian, endorsements)
Cracking the dairy market is no easy feat, but Parle Agro has done it with Smoodh, and Nadia Chauhan reveals how! With 95% of their revenues once driven by Frooti, today it’s just 48%, as new brands like Appy Fizz, Bailey, and Smoodh step up to take the spotlight.
Watch the full episode on YouTube to discover the growth strategy of Parle Agro.
Bollywood celebrities offer national appeal, helping pan-Indian recognition. However, using regional celebrities can drive perception in key communities, districts, states and regions.
Watch the full episode on Youtube where we explore these dynamics with insights from AS Sundaresan, CEO of JSW Paints. Discover the strategies behind JSW Paints' ambitious growth targets and how they navigate consumer perceptions.
(Ready to Melt, Brand Strategy, JSWPaints, endorsements, celebrities, Bollywood, celebrity ads)
Digital vs. TV: A New Era of Consumer Reach.
In today's landscape, digital penetration is surpassing TV across all demographics, from urban centers to the most remote towns. Explore how digital platforms are revolutionising consumer access, reaching both high-end users and those without traditional TV.
Watch the full episode on Youtube, where we delve into this transformation with insights from Ashwin Moorthy, CMO at GCPL India. And discover GCPL’s pioneering marketing strategies and the future of consumer engagement.
#DigitalRevolution #ConsumerTrends #Godrej #MELT
Ever wondered what makes a brand stick in a consumer's mind? Kantar’s K Ramakrishnan believes that whether it's the taste, smell, or nostalgic associations, these physical and intangible elements create a lasting impact.
Discover the secrets to brand penetration, the rise of regional brands, and shifts in consumer behavior. Watch the full discussion on our YouTube channel now! 📺🗣️
#Branding #ConsumerBehavior #Kantar #MELT
Where lies India's next big growth opportunity: Urban or Rural?
Arnab Roy, Vice President of Marketing for Coca-Cola India and South West Asia, reveals which sector is set to be the biggest opportunity for growth in India. Don’t miss out on his insights into where the real potential lies.
Want to know more? Watch the full episode on YouTube for his insights into Coca-Cola’s strategy and India’s evolving market landscape.
(Ready to melt, growth opportunities, urban vs. rural, market trends, business growth, Coca-Cola strategy, Coca- Cola, economic development, consumer needs)
How are luxury cars evolving to meet sustainability goals? Santosh Iyer from Mercedes-Benz sheds light on this shift and what it means for consumers.
Discover the impact on growth, marketing strategies, and brand legacy. Don’t miss his insights—watch the full episode on YouTube!
#readytomelt #mercedesbenz #cars #satoshiyer #carmarketing #EVmarketing #luxurytrends #consumertrends #businessreels #marketingreels
Selling a product that reminds people of their mortality is no easy feat, and that's exactly what life insurance does. While many industries are evolving due to technological advancements, life insurance still relies heavily on human interaction. Consumers often have numerous questions and need reassurance when considering such a personal product.
Vishal Subharwal from HDFC Life discusses the challenges of selling life insurance and strategies to address them. Watch the full episode on YouTube.
#readytomelt #hdfclifeinsurance #hdfclife #lifeinsurance #sales #marketchallenges #marketinsights #marketingreels
How price sensitive is the Indian consumer?
Santosh Desai believes that inflation in India is more than just numbers—it's a real challenge for consumers, impacting their daily lives and choices.
While some D2C brands may thrive, the majority feel the pinch when everyday items soar in price.
Watch the full episode on our YouTube. It’s packed with insights from Santosh, who of course, is well known for being able to sift through all that marketing pfaff and come with profound insights about consumer behaviour.
Curt Marvis from QYOU Media reveals why understanding language specifics in India can make or break your strategy.
From initial struggles to cracking the code of both Indian and UK markets, QYOU Media's journey is full of crucial lessons.
Watch the full episode on our YouTube. It's a masterclass on what to do, and especially what not to do when starting a company that works around social media.
#socialmedia #Readytomelt #QYOUMedia #influencermarjeting #contentdistribution #marjetstrategies #businessreels #language #marketchallenges
Taking the pressure off the kitchen, one pressure cooker at a time!
Chandru Kalro, Managing Director - TTK Prestige, shares how TTK Prestige has revolutionised cooking with cutting-edge safety features and innovations over the years.
In the full interview, he also talks about the legacy of the brand and how Prestige continues to stay relevant. The full video is on our YouTube.
#TTKPrestige #KitchenInnovation #brands #legacybrands #CookingRevolution #Readytomelt #ChandruKalro
