MELT

Melt is more than just an advertising and marketing magazine and portal. Melt looks at the A&M component in the balance sheet, focusing on the outcome of these Rather than paying attention to the glamorous and pretty side of advertising, Melt takes you to the underbelly, casting light on return on investment, media metrics, research and business outcomes. The portal will be interactive, allowing y

ou, the reader, to share your opinion on the burning issues of the day, letting you ignite a debate or add your value to a deep discussion.