16/03/2024
Behind the scenes of any agency is a mix of talented folks, all with different capabilities.
Hereās what a typical digital marketing agency should comprise of:
š¾A digital marketer (duh) specialising in areas such as SEO, PPC, social media, and tracking various campaign performances.
š¾A creative team comprising graphic designers, copywriters, photographers and videographers, to create engaging content that aligns with your brand, and the clientās requirements.
š¾A social media manager who handles all your social media pages decides what goes where, and keeps the whole team in sync.
š¾An account manager, the main point of contact between an agency and its clients.
š¾A web developer and designer who can build and maintain web pages.
Now, while not everyone can afford a whole team, Canva and moderate use of ChatGPT (for ideas) can take a load off. Apart from that, hiring freelancers instead of contract employees
Image credit: GNEPPHOTO on Canva
[behind the scenes, bts of a digital marketing agency, team, graphic designers, digital marketer, copywriter, social media manager, account manager, photographer, videographer]