11/03/2023
Although branding and marketing are concepts that are closely related to one another, they are not the same. The process of branding involves developing a brand, which is a distinctive identification for a good or service. The process of promoting and selling goods or services is known as marketing.
A firm or product's name, logo, design, and message are all created as part of branding. It serves as the cornerstone of a company's identity and aids in setting it apart from rivals. Building a consumer's perception of a company's or product's values and benefits is the goal of branding.