Technology companies are turning to creative video, audio and mobile application content at an ever increasing rate, for communicating with both internal and external audiences. For example:
* 75% of executives surveyed by Forbes, watch video on business related websites at least once per week
* Video attracts 2-3x as many monthly visitors, doubles time on site and has a 157% increase in organic t
raffic from search engines
DIMINISHING RETURNS
In North America, where video, audio and app-based content is most used, companies already struggle to create sufficient content and to keep that content engaging. In particular, looking at companies in the software business:
* 69% struggle to produce enough content
* 58% have difficulty making their content engaging
* 47% struggle with producing a variety of content
This is exacerbated as these companies expand into the Europe, Middle East and Africa (EMEA) region, where their ability to execute on their strategies and the effectiveness of North American content dwindles further. This is further inhibited by a lack local in-house resources and the cost of executing from the US.
