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12/09/2024

Okay, this is probably one of those “just because you can, doesn’t mean that you should” updates. But as reported by TechCrunch, you are now able to cross-post from both Instagram and Facebook to Threads, so you can effectively amplify your updates across all three apps at once.

As you can see in these images, now, the option to crosspost to Threads is available within your Facebook and IG composer settings.

Meta’s been testing out Threads crossposting, in various forms, over the last few months, and now, it’s available to all users, though you have to proactively switch it on within your post settings.

A few notes:

You can’t crosspost Reels at this stage
You can activate auto-sharing to Threads for all of your IG posts
You can’t cross-post Facebook videos, only text and link posts
When you crosspost from IG, the post caption becomes text for the Threads post, and hashtags are converted into plain text
So you can now more easily amplify your updates across each platform all at once, within certain parameters. But the question is: “Should you?”

Crossposting definitely saves time, and can be a handy way to ensure all of your followers on all platforms are aware of your latest update. But at the same time, user behaviors are significantly different in each app, and what resonates on Facebook may not work as well on IG, and Threads is totally different again.

Ideally, then, you should be looking to create unique posts and updates for each channel, aligned with the usage trends and formatting of each app. But of course, that also takes time, so it makes sense why many users do look to crossposting. But for best results, you really want to be using tags aligned to Threads, hashtags on IG, etc.

12/09/2024

YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio.

As you can see in this example, now, channel managers who run simple promotions via YouTube Studio can focus on “Website Visits” as their target goal. These are in addition to the more advanced ad options available within Google Ads.

As per YouTube:

“It’s easier than ever to find your ideal audience and turn video views into site visitors. Right from YouTube, use promotions to meet your growth goals. Provide a few quick inputs like country and language targeting and you can get your ad up and running. Over time, you can start getting results and track the site visits that you’re generating on the Promotions tab in YouTube Studio.”

As Google notes, that’ll provide a more direct way to increase traffic to your owned site, where you can both better measure response, and utilize additional promotional and connection opportunities.

YouTube says that channels will be able to utilize this new goal in ads shown on Shorts, in the main feed, and via skippable in-stream ads.

“These videos will be labeled as “Sponsored.” Just to be clear: promotions are in addition to your channel’s organic reach and discovery on YouTube, and any subscribers and watch time gained from ads won’t count toward YouTube Partner Program eligibility.”

09/09/2024

LinkedIn is launching the first podcast of its partnership with iHeartRadio, with the Gen Z focused “Let’s Talk Offline” being added to the platform’s expanded podcast offering.

Hosted by LinkedIn Career Development editor Gianna Prudente and LinkedIn Community Manager Jamé Jackson Gadsden, the show will provide insight into the evolving world of work for younger listeners.

As per LinkedIn:

“The weekly chat show, launching next week, is about what it takes to thrive in the early years of your career — without sacrificing your values, sanity or sleep. Each week, Jamé and Gianna will be having honest conversations, while also answering your unfiltered questions about work, life and how they overlap. You know, those questions you might not feel comfortable asking your manager or co-workers. In other words, Let’s Talk Offline.”

LinkedIn’s been working to build out its slate of original podcast content, after initially launching its own Podcast Network, back in 2022, which has now grown to include a range of LinkedIn branded podcasts that focus on professional development and career skills.

Last year, LinkedIn also launched its own Podcast Academy to provide support for creators looking to branch into audio content, while this new collaboration with iHeartRadio will also provide expanded reach and exposure via iHeartRadio’s network, which already facilitates over 160 million podcast downloads every month.

Podcast listenership overall has been on a steady rise over the past decade, with some 460 million people now tuning into podcasts regularly. And given LinkedIn’s focus on providing active, on-the-go insights and learning, podcasts fit very well with its broader offering, and could become a more significant element of the platform over time.

It’ll be interesting to see what sort of additional opportunities this new partnership brings, and how LinkedIn then looks to build on that (or not) with more podcasts distributed via iHeartRadio.

09/09/2024

Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app.

First off, on ad placements. The main announcement from Snap is that it will soon launch “Sponsored Snaps,” which are pretty much like LinkedIn’s sponsored InMails in Snap form.

As explained by Snapchat CEO Evan Spiegel:

“Sponsored Snaps appear in the chat inbox as a new Snap without a push notification, and opening the message is optional. This allows advertisers to engage prospective customers all the way down the funnel all within a single ad unit; raise awareness with broad reach in the chat inbox, improve consideration with people who choose to view the Snap, and drive conversion with an in-message call-to-action.”

The Snapchat inbox has long been sacred ground, and as such, it’s been exempt from promotional materials. But now, as Snap looks to broaden its ad business, it’s taking the leap into, essentially, paid DMs.

“As we continue to evolve Sponsored Snaps, we are excited to enable more messaging features powered by generative AI and integrated into advertiser CRMs to help our partners communicate with their customers at scale. As always, your conversations with friends are private and are not used for advertising purposes.”

I’m not sure how Snap users are going to take it, but given that sponsored posts are fairly common in other social apps, it’s unlikely to be wholly disruptive, and spark a major backlash as a result.

09/09/2024

After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.”

It looks a lot like the Connected TV (CTV) version of YouTube, right?

Yes, X’s new big screen playback platform is essentially the exact same as the YouTube TV app, providing an overview of all the video content that you can watch on X, on the biggest screen in your house.

X has reportedly informed potential video ad partners that the new TV app will highlight trending content, powered by X’s advancing AI systems, while it’ll also, eventually, include cross-device compatibility, enabling users to continue watching content as they shift from their phone to their TV.

X has also noted that it will soon be offering new ad options for the TV app, though these are not available as yet.

The hope is that this will encourage expanded video content consumption in the app, and with CTV being the fastest-growing usage category for YouTube, there’s pretty clear logic as to why X would want to lean into this element.

The question then is will X be able to drive more interest in its video offerings on bigger TVs, given that its current slate of exclusives isn’t exactly a major headline line-up.

Thus far, X has signed video content deals with:

Khloe Kardashian on an as-yet-unnamed project
Paris Hilton, on a yet-to-be-announced project (which now seems to have been dumped)
Tucker Carlson, whose interviews regularly generate millions of views in the app
Don Lemon, whose X show was canceled after he interviewed Elon Musk
Tulsi Gabbard, who’s developing a series of documentary-style programs focused on U.S. politics
Jim Rome, whose popular show “The Jungle” is now airing in the app
WWE, which is airing a weekly “WWE Speed” show in the app
The Big 3 league of retired NBA players, which aired weekly games in the app during its most recent season
Rap battle show Verzuz, which is looking to make a comeback on X

06/09/2024

Looking to use Reels as part of your holiday campaign push?

You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms.

Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.

Which is where this new report comes in.

Meta has published a new, 10-page “Reels Performance Playbook”, which includes a heap of helpful notes on how to compose effective Reels, how to tap into trends, storytelling, performance stats, and more.

06/09/2024

YouTube’s giving Shorts creators more options to customize their thumbnails, with the capacity to edit your Shorts thumbnail frame post upload, by adding text and filters to the image.

As you can see in this example, now, you’ll be able to choose a frame for your Shorts thumbnail, then add text and filters to change the look of that image. You can’t upload custom Shorts thumbnails as yet, but this provides more ways to customize your Shorts presentation.

So why can’t you just add wholly custom Shorts thumbnails, like you can with regular YouTube clips?

Well, in YouTube’s view, you don’t really need to.

While Shorts thumbnail editing has been a much-requested feature, YouTube says that Shorts thumbnails are not as important as regular video thumbnail images, because most users come across Shorts clips within the Shorts feed, i.e. they’re scrolling through the full-screen video display, as opposed to tapping on a smaller thumbnail to activate a Shorts clip.

That said, there are other ways for users to find your Shorts, and YouTube’s also trying to cater to this.

As per YouTube:

“As a reminder Shorts thumbnails will only show on search hashtag and audio pivot pages and on your channel. We’re exploring bringing additional functionality to shorts thumbnails next year.”

So custom Shorts thumbnails could still be on the horizon, but for the time being, YouTube’s looking to build a lower spec variation, via thumb frame editing, as it assesses whether it really needs to add custom thumbnail uploads for Shorts as well.

So for now, you can only add text, filters and emojis to your Shorts thumb frames, but soon, you may have more editing and customization capacity.

06/09/2024

New Report Highlights Key 2024 Video Content Trends

First off, Tubular reports that there’s been a big increase in longer versions of short video clips, extending the boundaries of the short-form trend on both YouTube and TikTok.

On YouTube, shorter video uploads (under 30 seconds) increased by double digits in the first half of the year. But longer clips (over 30 seconds in length) are up 39%.

Maybe attention spans are shifting, or maybe creators are finding that they can establish more engaging narratives in longer form video, though the trend is still shorter in terms of overall video length.

On TikTok, the trend is moving towards even longer uploads, with clips between 1 and 2 minutes also seeing a big jump.

As you can see, super short video clips are still the most common upload on TikTok, but engagement with these clips is declining.

That could be an important trend to note in your content strategy, that users are now seemingly looking to engage with longer videos, not at regular long-form length, but an expanded variation of the short-form trend.

Tubular has also provided insight into rising TikTok content trends and niches.

“Beauty” and “Music” make sense, but I’ll bet you weren’t guessing that “Business and Finance” clips were seeing such a significant rise in the app.

The top current trends in this category, according to TikTok’s trend insights tool, are “Home ownership at a young age”, “Viral finance tips”, “Financial services for entrepreneurs” and “Latino business success”.

If you’re working in these sectors, it may be worth taking a deeper dive into the app.

Tubular has also provided an overview of key trends across the major social video apps.

Instagram engagement is rising, which coincides with Meta’s push to inject more AI recommended content into user feeds. Back in April, Meta reported that 50% of the content that users see on IG now comes via AI recommendations, not from the profiles that you follow.

More information: see https://tubularlabs.com/research-guides/state-of-social-h2-2024/

04/09/2024

TikTok Publishes Guide to 2024 Holiday Marketing

Is TikTok part of your marketing mix for your holiday outreach plan?

If so, then this is a must-read.

TikTok has published a new guide to holiday marketing, focused on the EU market, which includes a range of tips, usage insights, and data pointers to help you map out your strategy.

You can download the full 18-page guide here (with email sign-up)

�https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf

04/09/2024

Instagram Adds Broadcast Channel Replies

So, Instagram’s apparently decided that its Broadcast Channels shouldn’t be just for broadcasting anymore?

Broadcast Channel creators now have the option to switch on replies in their channel, which means that subscribers can now add their own comments into the channel itself.

Though any replies are not visible within the main channel feed.

The key difference here seems to be that the main broadcast channel will remain just that, a singular stream of updates from the channel admin, providing another means for brands and influencers to keep their fans updated within IG DMs.

Which is where all of the interaction in the app is now happening, and as such, it makes sense for IG to facilitate connection in this format. The new channel reply option expands on this, but any replies will only be visible once you tap on a specific message within a Broadcast Channel thread.

So it’s not exactly like a group chat, it’s more of a topical discussion area for fans, based on each announcement and post in the channel, while the main channel itself remains broadcast-focused.

Make sense?

Yeah, it may seem a little weird on the surface, but it actually is a logical extension of the format, providing another way for fans to engage about specific updates and elements, all stemming from within the broadcast channel itself, so you don’t have to go off to another group forum to discuss.

And as noted, Instagram’s seeing way more engagement in DMs than in the main feed these days, which is why it’s been trying to build upon this as a means to maintain that social network connection, as the main feed becomes more of a broadcast feed of AI recommended clips.

04/09/2024

Against the backdrop of its varying controversies, X continues to roll out updates, with DM editing being launched for iOS users over the weekend.

As you can see in this post from , iOS users now have the option to edit their DMs in the app, which brings X’s DM options more into line with other messaging tools.

Though it’s still a way behind on one key element, which is particularly notable given X’s focus on free speech and privacy. Despite X owner Elon Musk pledging to make encryption the default for all DMs in the app, that still hasn’t happened as yet.

Verified users have the option to activate encryption for their messages, but even Musk himself has admitted that the current system is “clunky,” though audio and video calls are encrypted by default.

Which is no real surprise. Given that Musk has also reduced the company’s staff by around 80%, the fact that some projects are taking longer to complete makes perfect sense. But there has been a noticeable reduction in the scale of the updates being rolled out at X of late, as the platform works to integrate new elements, and build itself into Elon’s “everything app” vision.

For example, over the last two months, X has continued to roll out updates at a steady pace. But the key updates of note have been:

Video conference calls
Post reply sorting options
Auto-advance mode for video viewing
Improved analytics tools

30/08/2024

With only 120 days to go till Christmas, Google’s gearing up for the holiday marketing push, with a range of new updates for businesses using Google Merchant Center to link into Google Shopping listings.

First off, Google’s adding new product trend insights, which will highlight key shopping search and purchase trends in the app.

The new trend notes will highlight what’s popular at any given time, which could assist in your campaign planning.

As per Google:

“This means you can jump on viral moments, make better-informed inventory decisions and ensure your product descriptions use the same terms shoppers are. Say you’re a specialty denim retailer thinking of putting away some surplus inventory of knee-length denim shorts that haven’t been taking off. The new trends insights in Merchant Center might show you that not only are “denim bermuda shorts” surprisingly popular right now, but also people are actually using the words “long denim jorts” to find them.”

Note: Jorts are not trending, but they might be in future, and now, you’ll be able to jump onto trends like this based on data insights.

Google’s also bringing more AI elements to its Merchant Center analytics, including summaries of recent product performance.

30/08/2024

YouTube’s expanding access to its courses option for creators, providing another potential revenue stream for creators in the app, while it’s also enhancing its “Featured Products” display for those using Live Shopping, and making it possible for creators to add AI labels when uploading via mobile device.

First off, on courses. Originally launched in beta with selected creators back in 2022, YouTube’s Courses option enables creators to offer free or paid learning programs on their channel.

With courses, creators can build their own video education offerings, aligned to their channel, providing another means to keep their audience engaged, and also bring in additional revenue from course take-up.

And now, YouTube will enable more channels to launch courses in the app, which will be creatable via YouTube Studio where available.

As per YouTube:

“Once you designate a playlist as a course, your course will have a special course badge on the Watch and playlist page, as well as well as in search home, watch next, and anywhere else your course appears. Courses will appear in a dedicated tab on your channel page and your course may be featured on youtube.com/courses for easy discovery.”

YouTube says that creators can also include quizzes, and associate them with specific videos, while courses will also each have their own “Discussion” section, which is a playlist-level comment section where your audience can engage with one another on more general course-related topics.

30/08/2024

Instagram’s rolling out another way to encourage more interaction, this time via comments on Stories, which are then visible to all who view that Story content.

As you can see in this example sequence, shared by , some IG users are now being notified of a new Stories commenting option.

As per the notification:

“You can now comment on Stories. Comments are visible to anyone who views the story”.

Stories comments are displayed along the bottom of the frame, above the function controls and viewer details, so they’re not intrusive. And it could add another way to get more people talking about Stories updates, with prompts that function, essentially, as comment highlights displayed on the main screen.

Instagram’s been trying to find new ways to get people engaging in the app, as more and more users switch to private DMs for discussion and sharing. Indeed, according to Instagram chief Adam Mosseri, IG users now post a lot more to stories, and send a lot more DMs, than they post to the main feed.

26/08/2024

Love it OR Hate it- Demure Trend Sparks Brands’ Recognition of Creators’ Contributions

Have you noticed how brands like , , and are now hiring viral creator for their marketing campaigns? Very demure. Very mindful.

Creators from historically marginalized communities have been pushing for credit for viral trends for years. It seems brands are finally answering the call. 👏

These brands, among others, have jumped to hire Lebron, a TikToker with 1.9 million followers who started the “Very demure. Very mindful” trend in early August. Lebron, a transgender creator, uses she/her pronouns and has seen her influence skyrocket.

In today’s social media-saturated world, most brands have a presence and strategy. However, with the landscape becoming pay-to-play, organic reach is less obtainable. Consequently, brands’ push for engagement has led to a trend in social media: The Funny Brand Voice.

🔍 What’s The Funny Brand Voice? As stated by R/GA marketing agency on X (formerly Twitter), it’s “One voice applied to the same memes, using the same vocabulary.” Brands looking to stand out often end up sounding the same by using trending phrases, Gen Z lingo, and cultural moments.

It’s time to acknowledge and elevate the creators behind the trends!

26/08/2024

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

YouTube continues to rise as a key entertainment option, with the latest Nielsen TV and streaming report showing that YouTube now makes up 10.4% of all TV viewing in the U.S., the first streaming platform to reach the double-digit mark.

As you can see in the above chart, streaming is now the single dominant content source in Nielsen’s tracking chart. Traditional broadcast and cable TV combined still top overall viewing behavior, but streaming is gaining fast, with YouTube being the dominant streaming source.

As explained by Nielsen:

“Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June, leading streaming to grow its share of TV by more than a point (+1.1 pt.) and shatter the previous record it set just last month.”

What’s more interesting here is that the Olympics began at the end of the month, which had some impact on TV and selected streamer viewing. And yet, YouTube still dominated, and as younger users continue to age up with YouTube as their key viewing platform of choice, that’ll only continue to rise.

These days, young viewers are far more likely to be aware of MrBeast’s latest upload than a new show from a TV celebrity. Well, maybe MrBeast is not the best example, given his team’s recent woes, but the point is, younger viewers don’t watch traditional TV anymore, with legacy media slowly dying out with every generatio

21/08/2024

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20/08/2024

Instagram Chief Flags Coming Changes to Profile Grid Displays

This could prompt a significant shift in your IG posting strategy.

As you may have noticed in the app, Instagram is currently testing a new vertical grid display on user profiles, which switches from the traditional square-shaped thumbnail images to longer stills in-stream.

As you can see in this example, posted by digital marketing expert from , some IG profiles already have this new, updated profile grid format, which better aligns with videos, especially, Reels, in formatting.

In fact, it pretty much is the Reels grid, but translated to the main feed, with all of your posts set to be adapted over to this display.

And this, or a variation of it, is likely coming to all users soon, as explained by Instagram Chief Adam Mosseri in his most recent Q and A clip.

As per Mosseri:

“We’re actually testing a vertical grid, for those of you who haven’t seen it yet, for your profile, instead of squares. Now, squares are from way back in the day when you could only upload square photos to Instagram. And I know this can be annoying for some of you who really spend a lot of time curating and making sure everything lines up, but I would really like to do better by the content [creators of] today. And the vast majority of what is uploaded to Instagram today is vertical; it’s either 4:3 in a photo or 9:16 in a video, and cropping it down to a square is pretty brutal, so I’m hoping we can figure out a way to manage this transition.”

The update makes sense, as Mosseri notes, but again, it could change your entire approach to your IG profile presentation, and how you grab attention with your content in the app.

20/08/2024

Which Countries Are Using ChatGPT the Most? [Infographic]

ChatGPT has become almost asynchronous with generative AI, with most people that use AI tools now referring to ChatGPT as their key entryway.

Of course, other tools are emerging, with Google adding generative AI elements into Search, and Meta bolting AI chatbots onto everything. But when we’re talking AI, it’s ChatGPT that’s the most universally understood tool, making it a key benchmark for broader AI adoption.

So which countries are using ChatGPT the most?

According to this report from Visual Capitalist, based on data collected by Boston Consulting Group, India is currently seeing the most ChatGPT adoption, followed by Morocco, the UAE and Argentina.

Which are probably not the regions that you were expecting, and it’s interesting to note where ChatGPT is more popular, and considering why that might be the case.

Check out the full infographic overview for more, while you can also get more detailed info on the Visual Capitalist site.

20/08/2024

TikTok has become a key platform for music discovery, and today, the app has revealed its Top 10 tracks of the Summer, both in the U.S. and globally, based on in-app engagement.

Which could help you stay in touch with the key trends of the moment, as most of these tracks have also sparked their own in-app content trends as well. So if you want to get an understanding of what’s resonating on TikTok, this could be a helpful guide list.

As explained by TikTok:

“These past few months have been an iconic hotbed for music. Country blockbuster tracks and eighties dancing, opening ceremony performances and rising female stars across K-pop, hip-hop, afrobeats, and more: the summer’s biggest music moments have been popping off on TikTok.”

Combine that with the capacity for music to spark new content trends, and it’s worth keeping up with the latest hits, if you’re looking to maximize your TikTok approach.

19/08/2024

Hashtags #️⃣ |

Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore.

LinkedIn has had a mixed relationship with hashtags, initially resisting them for a long time, then adding them, then taking them away, only to add them again in 2018, when it put a bigger emphasis on hashtag use for discovery.

But since then, LinkedIn’s sent mixed messages about the need for tags, including phasing them out from its Creator Mode on-profile displays. So we asked LinkedIn if hashtags are necessary, and LinkedIn’s response was that hashtags can assist in discovery, but its algorithms also now consider a broader range of contextual cues in matching search queries.

And today, LinkedIn’s provided more context on exactly that, with a new engineering overview of its Search system, and the evolution of its tools to incorporate semantic matching, i.e. using a broader range of elements to respond to search prompts.

As explained by LinkedIn:

“Taking a look at our own capabilities, we observed that we had some room for improving our content search results for complex queries. At times, we were either returning no posts since we did not have any posts that contained all of the keywords in a query, or we were returning posts that contained all of the keywords in the query but did not correctly answer the question due to our lack of conceptual understanding of the query. However, our analysis showed that we often did have posts in our search index that could provide a correct answer, even if they didn’t contain all of the keywords in the query. This motivated us to introduce semantic matching capability in our content search engine.”

The overview explains how LinkedIn has now built in more elements to understand and respond to search queries, both in relation to the overall query text (including concepts not just keywords) and personalization, based on past engagement.

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Today, we want to express our heartfelt gratitude to YOU, our valued clients. It’s a special occasion to acknowledge the essential role you play in our journey. Your trust and partnership mean everything to us. Wayne Lawlor Communications is what it is because of your support. You inspire us daily, pushing us to deliver our best work and ensuring we grow together. Thank you for being the core of our business and for the incredible collaboration we share. We look forward to more remarkable achievements together. Happy International Clients Day! With sincere appreciation, Wayne & the Wayne Lawlor Communications Team

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Exciting News 🗞 We're thrilled to announce our new partnership with @advanced Solution digital - a top-notch digital marketing agency based in Naas. By teaming up, we can now offer Irish businesses a complete range of digital marketing services that are tailored to their unique needs. 👉🏻 Our team at WL Communications specialises in all things communications & digital 🔔 With Advanced Solutions on board, we're now able to offer even more services, including: 🌐 Website Design and Development 🌍 Virtual Reality (Matterport Tours) 🎨 Graphic Design 🚀 By working together, we can deliver comprehensive digital marketing strategies that help our clients grow their online presence, boost their brand visibility, and drive sales. We're excited to see where this partnership takes us and can't wait to start working together check out https://advancedsolutions.ie/contact/ #digitalmarketing #virtualreality #brand #digital #360experience #beyondthescreen #ireland #business #technology #storytelling #experience #digitalmedia #digitalmarketing #socialmedia #pr #socialmediamarketing #advertising #digitalart #branding #media

I would like to take this opportunity to wish you & yours a Merry Christmas and Happy New Year ✨ I am so grateful to you for choosing us and our services in 2022 and hope we can work together again in 2023.

Last years mini 12 page magazine/gift guide for The Swan Centre I did last minute. This year however I have secured a professional in the field. Using printed magazines/brochures/flyers to connect with customers. Businesses are often searching for ways to cut through the overwhelming number of advertising and marketing messages to reach their audiences. Carefully positioned, magazines can be an effective and creative way to increase brand awareness, engage with customers or build brand loyalty. In our world of fast media, short messages and in-your-face advertising, many people still enjoy reading what is known in the digital world as “long-form content”. As avid magazine readers will appreciate, there is something soothing about curling up on the sofa with a coffee or glass of wine and immersing yourself in a good magazine. Magazines also make perfect travel companions. #digital #people #travel #content #brandloyalty #audiences #digitalworld #brandawareness #christmas

Finishing touches in Dorian Donnybrook. It’s reopening Wednesday 🥂 Check out www.Dorian.ie

This was my first time assisting in putting something like this together. 🗞 We had a few hiccups and it’s not perfect by any means but that was to be expected for the first time. We put together a gift guide with a magazine feel. We wanted the reader to be able to read and review something that’s not screen related. This guide will be delivered to over 10’000 homes in South Dublin. The message we want to put out: The Swan Centre in Rathmines Dublin 6 brings you and yours closer to the magic throughout the season. It's all about loved ones, shopping & supporting Irish and bringing the magic home this Christmas.

The Christmas lights in Dublin city centre have been switched on to mark the start of the festive season in the capital. Around 300,000 of those bulbs are on Grafton Street and its rows of chandeliers were the first to be lit just before 7pm this yesterday. In previous years, tens of thousands of people flocked to Dublin city for the turning on of the Christmas lights, but such an event has not been possible for the past two years due to Covid-19. #Dublin #christmaslightswitchon

Brown Thomas windows make Christmas 🎄 Inspired by classic film and the glamour of old Hollywood each of the 8 windows are inspired by the decadence, music, costume and glamour of the films of the golden age. You'll find a be-feathered showgirl, screen starlet in a Manhattan skyline and much, much more all lit up with golden light.

We have brought 777 Dublin and The DSPCA together to help raise funds. The DSPCA was established over 180 years ago in 1840. Over the years they have grown to be the leading and largest animal welfare charity in Ireland. They exist uniquely to rescue, rehabilitate and rehome the sick, injured and cruelly treated animals. They work 365 days a year with a team of dedicated full time staff and volunteers so that we help save lives. In the mean time you can donate directly to The DSPCA https://www.dspca.ie/donation #dogcharity #charity #dspca #777dublin