Muse is a multi platform interactive social engagement media brand built for the African youth. Muse connects expressions, engagements, immersions and ideations around urban culture and lifestyle to give the Africa youth a platform in todays cluttered world. CONCEPT
The new number 1 name in music, urban culture & lifestyle
Deliver the most engaging, relevant and COMPELLING content based on popula
r urban music, culture & lifestyle across all touch points (ON-TV, ON -RADIO & ONLINE, MOBILE, EVENTS & MAGAZINE)
POSITIONING
We focus on URBAN MUSIC & CULTURE
We love to be ENTERTAINED
We are TRENDY
We are DARING
We are PASSIONATE
We are INFORMED
We are willing to share our EXPERIENCES
TARGET AUDIENCE
16 – 34 year olds
Popularly referred to as millennials connected globally through their timeless passion, music, entertainment and a lifestyle full of colour and fun. They are tech natives
