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Connect Marketing

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United Kingdom
Telford
Connect Marketing

Freelance marketing, copy-writing & social media, content & training specialising in LinkedIn & Canva
(16)

My Passion is Helping you to Tell your Story

I love to write! Since I was very young I wrote poems, stories and designed personalised birthday cards for my parents. I really enjoy the challenge of finding the human side of a story, of uncovering the personality behind the business to bring a story to life or researching facts and figures to provide credibility to an article. So I set up Connect C

onsultancy to help people who don’t like to write and who find it difficult to express themselves when it comes to their business messages. Working with small companies and organisations I help people uncover their business propositions and unique selling points and improve communication, engagement and interaction across social media or through traditional marketing. Good quality, clear content helps you engage with your customers, communities or stakeholders showcasing your passion and purpose and the benefits of your business, product or service across your social media platforms. By focussing on clear messages, people will understand you and your business and you will build up loyalty and trust so that customers will be drawn to buy from you in the future. As an honest and ethical person my approach is to offer practical, affordable, tailor made solutions without the jargon and spin providing an honest assessment of improvements that can be easily implemented. My passion is backed up with 25 years’ experience in marketing and communications working with professional companies, retailers, town centre management and destination marketing organisations and in the fields of economic development, regeneration, business support and inward investment. My skills include marketing strategy, delivery and evaluation; partnership working; event development and management; project development and management; commissioning market research; bid writing and creating new services. With a background in traditional marketing, I help organisations increase their digital presence and take advantage of the power of social media and dynamic websites. I combine my passion and expertise in creative writing through crafting blogs, copy for websites, newsletters, direct mail, case studies and testimonials. The more people understand you and your story the more they will want to work with you. As well as creative writing for business I also love to share my knowledge through one to one training or workshops. I choose to be self-employed as I love the flexibility of working with lots of different organisations and managing multiple projects and delivering solutions that meet the needs of my clients. I provide flexible injections of marketing expertise to improve your digital presence, attract new customers, develop relationships and win business. No costly, long term contracts - just use my experience, enthusiasm and dedication to save you time, stress and ultimately money. If you have a larger project or challenge I work with a specially selected group of trusted associates and companies to ensure that all aspects of work are covered. My aim is to run Connect Consultancy as an ethical business aiming for the highest levels of professionalism, trust and credibility. Please feel free to get in touch for a no obligation chat on 07870 541 726 or [email protected].

21/11/2024

Good to see the squirrel proof bird feeder is working....

20/11/2024

Not a bad place to on a snowy morning...with Shropshire Chamber of Commerce

19/11/2024

Are you making the most of your headline?

You can put so much more than Director or Owner.

Use to explain what you want to be known for, and be clear about what problems you solve and what type of businesses or people you can help.

Your headline is shown each time you comment so make sure it stands out.

14/11/2024

These days small businesses, as well as big brands, are expected to instantly respond to emails, WhatsApp, text messages, messenger, Google or a direct message on any of your social media platforms!

It's all about offering a responsive service but with customers favouring different platforms do you try to answer yours in 24 hours? I do, except at the weekends, but it's so frustrating when you read a message on the go and can't remember where you saw it!

What are your tips for managing messages? Here's a useful guide. https://skedsocial.com/blog/manage-social-media-messages

12/11/2024

Posting consistently on social media is a tactic I use myself and teach my clients. For me it pays dividends, it keeps me 'top of mind', reminds people how I can help them and makes it easy for them to contact me. In January, which is generally a quiet month, I had 5 unexpected contacts resulting in work:

✔️A former client who wanted me to improve their social media profiles
✔️Someone I used to network with asking for advice on LinkedIn lead generation
✔️Some I have never met asking for help on social media content
✔️Another person I have never met asking for help on award writing
✔️A former training client who wants to book a repeat session

If you are not getting the results you want, go back to basics and make sure you are posting relevant content for your audience regularly.

11/11/2024

Lest we forget.. remembering the courage and sacrifice of those who served and continue to serve particularly during the current conflicts.
🌺

07/11/2024

It can be hard to build up a following for a new or page but remember it is the quality of the followers and the engagement with your ideal client that count. Not how many likes/followers you get.

By posting good quality consistently, you are building up relationships and trust and when the time is right, you may well get a message in your inbox asking for more information.

05/11/2024

When I start working with a new client I will always carry out a audit:

○What's working, what's not?
○Who is engaging with you?
○Which platforms does your target audience use?
○Which platforms does your competitor use?
○What do they do well?

Once I've collected that information, and looked at the insights I'm ready to start thinking about ways to improve engagement and visibility.

29/10/2024

and phrases are not just used for website content. Use keywords in your , bios, descriptions, posts, and Alt text (image description) to help search engines find your content.

Keywords are specific search terms your ideal customers would when searching the internet, not what think you do, or what you say about yourself. Using the right keywords will bring in the right audience.

Research keywords on Google Keyword Planner, UberSuggest or Answer the Public.

24/10/2024

If you run a brick-and-mortar business, take a stand at exhibitions or craft fairs, attend networking groups, or run workshops/classes it is easy to create a QR code on Canva (or other graphics software) and make a poster. I do this for clients.

It could be any Call to Action - leave us a review, check out our website, sign up for our newsletter, forthcoming events/classes, become a member or donate.

You can also add QR codes to your marketing literature or business card, in Canva the software is under Apps/Create something new but there are plenty of free QR code generators out there.

22/10/2024

It can be very hard to find decent images for and , so I tend to use a mixture of stock from places like Pixabay or Deposit Photos and images created on Canva. You can of course dabble with DALL-E and use .

Better still take your images of your business or product or employ a brand photographer to create a suite of images for your website or social media.

Good images help get attention and make your content stand out.

Original Image by Cornfreak on Pixabay

18/10/2024

If anyone knew the lovely Jackie Maxted...

17/10/2024

One of the top ways I help new clients is to create/claim their Google Business Profile, if they have not done so already.

• This FREE platform will enable your potential clients to find you on Google Search and Maps.
• There may already be a profile in your business name which Google has created from your website information. Make sure you claim this so you can manage it!
• You can add essential information, and share posts, photos, and your logo as you do on other social media platforms.
• Create posts, offers and events, send and receive messages
• But the most important thing is to collect and respond to reviews, the more reviews the higher up the search you appear when your customers are searching for services in the local area.

15/10/2024

Celebrating the success of another client.... Rowton Grange Secure Dog Field. Hayley is lovely and very switched on when it comes to her .

Rowton Grange is marking two years of success with its 1-acre Secure Dog Field, providing a haven for dogs from Shropshire and beyond to enjoy off-lead freedom.

15/10/2024

Linktree is a simple, free link-sharing tool where you can create a customised page that houses all the important links you want to share with your audience. Great for where you can only have one link in your bio. You also generate a Code that you can share.

Connect with me via the QR code or create your Linktree page today https://linktr.ee/.

14/10/2024

✷✶ 🎀 We did it! £𝟤𝟪𝟦5 raised for 𝑀𝒾𝒹𝓁𝒶𝓃𝒹𝓈 𝒜𝒾𝓇 𝒜𝓂𝒷𝓊𝓁𝒶𝓃𝒸𝑒❣ 🎀 ✶✷

Thanks to everyone who attended, donated and supported Posh Frocks 2024. We raised £1595 on the night from the raffle and sale of Xmas cards etc. plus a personal donation of £250 from Jenny Wynn and 2 x £500 match funding from HSBC from Sarah Lowe and colleague Sharon Gardener

The service and food were excellent as always at Hadley Park House and the Bhangra Fitness demonstration was amazing, thanks Jee Kay

10/10/2024

It's World Mental Health Day today, an issue that can affect us both at work and home at different times in our lives. If you don't have a support network it can be hard to access services, if you are interested in learning more about the or getting involved see https://postly.app/3enW

08/10/2024

Are you LinkedIn or Left Out?

I enjoy helping my clients with LinkedIn, knowing they will get new contacts and business after my training:

🔴Positioning & Purpose
🔴Power up your Profile
🔴Effective Evidence
🔴Searching & Researching
🔴Posting & Publishing
🔴Connecting & Engaging
🔴Weekly Habits

I have space for face-to-face training sessions in July and August

Two hours (or less if you are already part way there), in or online.

Bring a friend and get a 50% discount. Message me for details.

Address

Telford
TF29TJ

Opening Hours

Monday	9am - 7pm
Tuesday	9am - 7pm
Wednesday	9am - 7pm
Thursday	9am - 7pm
Friday	9am - 7pm

Website

http://www.connect-consultancy.co.uk/

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My Passion is Helping you Tell your Story

I love to write! Since I was very young I wrote poems, stories and designed personalised birthday cards for my parents.

I really enjoy the challenge of finding the human side of a story, of uncovering the personality behind the business to bring a story to life or researching facts and figures to provide credibility to an article.

So I set up Connect Consultancy to help people who don’t like to write and who find it difficult to express themselves when it comes to their business messages.

Working with small companies and organisations I help people uncover their business propositions and unique selling points and improve communication, engagement and interaction across social media or through traditional marketing.

Good quality, clear content helps you engage with your customers, communities or stakeholders showcasing your passion and purpose and the benefits of your business, product or service across your chosen social media and marketing platforms.

By focussing on clear messages people will get to understand you and your business and you can build up loyalty and trust so that customers will be drawn to buy from you in the future.

As an honest and ethical person, my approach is to offer practical, affordable, tailor-made solutions without the jargon and spin providing an honest assessment of improvements that can be easily implemented.

My passion is backed up with 25 years’ experience in marketing and communications working with business and professional companies, retailers, town centre management, and destination marketing organisations and in the fields of economic development, regeneration, business support and inward investment.

My skills include marketing strategy, delivery and evaluation; partnership working; event development and management; project development and management; commissioning market research; bid writing and creating new services.

With a background in traditional marketing, I help organisations increase their digital presence and take advantage of the power of social media and dynamic websites. I combine my passion and expertise in creative writing through crafting blogs, copy for websites, newsletters, direct mail, case studies and testimonials. The more people understand you and your story the more they will want to work with you. As well as creative writing for business I also love to share my knowledge through one to one training or workshops.

I choose to be self-employed as I enjoy the flexibility of working with lots of different organisations and managing multiple projects and delivering solutions that meet the needs of my clients.

If you have a larger project or challenge I work with a specially selected group of trusted associates and companies to ensure that all aspects of work are covered.

My aim is to run Connect Consultancy as an ethical business aiming for the highest levels of professionalism, trust and credibility. Please feel free to get in touch for a no obligation chat!