Connect Marketing

Connect Marketing Freelance marketing, copy-writing & social media, content & training specialising in LinkedIn & Canva
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My Passion is Helping you to Tell your Story

I love to write! Since I was very young I wrote poems, stories and designed personalised birthday cards for my parents. I really enjoy the challenge of finding the human side of a story, of uncovering the personality behind the business to bring a story to life or researching facts and figures to provide credibility to an article. So I set up Connect C

onsultancy to help people who don’t like to write and who find it difficult to express themselves when it comes to their business messages. Working with small companies and organisations I help people uncover their business propositions and unique selling points and improve communication, engagement and interaction across social media or through traditional marketing. Good quality, clear content helps you engage with your customers, communities or stakeholders showcasing your passion and purpose and the benefits of your business, product or service across your social media platforms. By focussing on clear messages, people will understand you and your business and you will build up loyalty and trust so that customers will be drawn to buy from you in the future. As an honest and ethical person my approach is to offer practical, affordable, tailor made solutions without the jargon and spin providing an honest assessment of improvements that can be easily implemented. My passion is backed up with 25 years’ experience in marketing and communications working with professional companies, retailers, town centre management and destination marketing organisations and in the fields of economic development, regeneration, business support and inward investment. My skills include marketing strategy, delivery and evaluation; partnership working; event development and management; project development and management; commissioning market research; bid writing and creating new services. With a background in traditional marketing, I help organisations increase their digital presence and take advantage of the power of social media and dynamic websites. I combine my passion and expertise in creative writing through crafting blogs, copy for websites, newsletters, direct mail, case studies and testimonials. The more people understand you and your story the more they will want to work with you. As well as creative writing for business I also love to share my knowledge through one to one training or workshops. I choose to be self-employed as I love the flexibility of working with lots of different organisations and managing multiple projects and delivering solutions that meet the needs of my clients. I provide flexible injections of marketing expertise to improve your digital presence, attract new customers, develop relationships and win business. No costly, long term contracts - just use my experience, enthusiasm and dedication to save you time, stress and ultimately money. If you have a larger project or challenge I work with a specially selected group of trusted associates and companies to ensure that all aspects of work are covered. My aim is to run Connect Consultancy as an ethical business aiming for the highest levels of professionalism, trust and credibility. Please feel free to get in touch for a no obligation chat on 07870 541 726 or [email protected].

  and phrases are not just used for website content. Use keywords in your  ,   bios, descriptions, posts,   and Alt text...
29/10/2024

and phrases are not just used for website content. Use keywords in your , bios, descriptions, posts, and Alt text (image description) to help search engines find your content.

Keywords are specific search terms your ideal customers would when searching the internet, not what think you do, or what you say about yourself. Using the right keywords will bring in the right audience.

Research keywords on Google Keyword Planner, UberSuggest or Answer the Public.

If you run a brick-and-mortar business, take a stand at exhibitions or craft fairs, attend networking groups, or run wor...
24/10/2024

If you run a brick-and-mortar business, take a stand at exhibitions or craft fairs, attend networking groups, or run workshops/classes it is easy to create a QR code on Canva (or other graphics software) and make a poster. I do this for clients.

It could be any Call to Action - leave us a review, check out our website, sign up for our newsletter, forthcoming events/classes, become a member or donate.

You can also add QR codes to your marketing literature or business card, in Canva the software is under Apps/Create something new but there are plenty of free QR code generators out there.

It can be very hard to find decent images for   and  , so I tend to use a mixture of stock   from places like Pixabay or...
22/10/2024

It can be very hard to find decent images for and , so I tend to use a mixture of stock from places like Pixabay or Deposit Photos and images created on Canva. You can of course dabble with DALL-E and use .

Better still take your images of your business or product or employ a brand photographer to create a suite of images for your website or social media.

Good images help get attention and make your content stand out.

Original Image by Cornfreak on Pixabay

If anyone knew the lovely Jackie Maxted...
18/10/2024

If anyone knew the lovely Jackie Maxted...

One of the top ways I help new clients is to create/claim their Google Business Profile, if they have not done so alread...
17/10/2024

One of the top ways I help new clients is to create/claim their Google Business Profile, if they have not done so already.

• This FREE platform will enable your potential clients to find you on Google Search and Maps.
• There may already be a profile in your business name which Google has created from your website information. Make sure you claim this so you can manage it!
• You can add essential information, and share posts, photos, and your logo as you do on other social media platforms.
• Create posts, offers and events, send and receive messages
• But the most important thing is to collect and respond to reviews, the more reviews the higher up the search you appear when your customers are searching for services in the local area.

Celebrating the success of another client.... Rowton Grange Secure Dog Field. Hayley is lovely and very switched on when...
15/10/2024

Celebrating the success of another client.... Rowton Grange Secure Dog Field. Hayley is lovely and very switched on when it comes to her .

Rowton Grange is marking two years of success with its 1-acre Secure Dog Field, providing a haven for dogs from Shropshire and beyond to enjoy off-lead freedom.

Linktree is a simple, free link-sharing tool where you can create a customised page that houses all the important links ...
15/10/2024

Linktree is a simple, free link-sharing tool where you can create a customised page that houses all the important links you want to share with your audience. Great for where you can only have one link in your bio. You also generate a Code that you can share.

Connect with me via the QR code or create your Linktree page today https://linktr.ee/.

✷✶  🎀  We did it! £𝟤𝟪𝟦5 raised for 𝑀𝒾𝒹𝓁𝒶𝓃𝒹𝓈 𝒜𝒾𝓇 𝒜𝓂𝒷𝓊𝓁𝒶𝓃𝒸𝑒❣  🎀  ✶✷ Thanks to everyone who attended, donated and supported...
14/10/2024

✷✶ 🎀 We did it! £𝟤𝟪𝟦5 raised for 𝑀𝒾𝒹𝓁𝒶𝓃𝒹𝓈 𝒜𝒾𝓇 𝒜𝓂𝒷𝓊𝓁𝒶𝓃𝒸𝑒❣ 🎀 ✶✷

Thanks to everyone who attended, donated and supported Posh Frocks 2024. We raised £1595 on the night from the raffle and sale of Xmas cards etc. plus a personal donation of £250 from Jenny Wynn and 2 x £500 match funding from HSBC from Sarah Lowe and colleague Sharon Gardener

The service and food were excellent as always at Hadley Park House and the Bhangra Fitness demonstration was amazing, thanks Jee Kay

It's World Mental Health Day today, an issue that can affect us both at work and home at different times in our lives. I...
10/10/2024

It's World Mental Health Day today, an issue that can affect us both at work and home at different times in our lives. If you don't have a support network it can be hard to access services, if you are interested in learning more about the or getting involved see https://postly.app/3enW

Are you LinkedIn or Left Out?I enjoy helping my clients with LinkedIn, knowing they will get new contacts and  business ...
08/10/2024

Are you LinkedIn or Left Out?

I enjoy helping my clients with LinkedIn, knowing they will get new contacts and business after my training:

🔴Positioning & Purpose
🔴Power up your Profile
🔴Effective Evidence
🔴Searching & Researching
🔴Posting & Publishing
🔴Connecting & Engaging
🔴Weekly Habits

I have space for face-to-face training sessions in July and August

Two hours (or less if you are already part way there), in or online.

Bring a friend and get a 50% discount. Message me for details.

  is a great way to drive traffic to your website, you can share your insights, expertise, and useful tips.How often is ...
03/10/2024

is a great way to drive traffic to your website, you can share your insights, expertise, and useful tips.

How often is up to you but even once or twice a month is a great way to help your website and provide new content for your .

Use catchy titles and keywords, aim for 400 words plus, and include bullet points, internal and external links and an image or two. Don’t forget to use tags and other tricks to help search engines find your content.

If you don’t have a website you can put this content into your LinkedIn profile as an Article.

I write blogs for or train on how to make the most of blogging, get in touch if you are interested.

I'm fairly new to Vinted, the online platform for buying and selling clothes and accessories, having only bought a few i...
02/10/2024

I'm fairly new to Vinted, the online platform for buying and selling clothes and accessories, having only bought a few items (yes I admit one was another Radley handbag...).

As a buyer the process was simple, and, having chatted to friends, it seems the selling process is also simple. You list and once sold, print a label and take it to a parcel collection point. No fees are deducted, and the buyer pays a small transaction fee to Vinted.

How interesting that yesterday eBay decided to remove all fees for private sellers, make listings free and offer simple delivery options. Like Vinted.

Market disrupters often offer a lower-cost, more convenient alternative forcing the market leader to make changes which benefit all consumers.

What are you doing on Monday 3rd February....? Well, you could be with a friend watching Hairspray at Wolverhampton Gran...
01/10/2024

What are you doing on Monday 3rd February....? Well, you could be with a friend watching Hairspray at Wolverhampton Grand Theatre if you are lucky enough to win this hamper, which includes some perfume and make-up to complete your night!

Many thanks to Ella Cox of Heaven Skincare and founder Deborah Mitchell for this fab addition to our Grand Hamper prize ...
01/10/2024

Many thanks to Ella Cox of Heaven Skincare and founder Deborah Mitchell for this fab addition to our Grand Hamper prize draw. Debbie is a long-term supporter of our fundraising efforts.

I'm delighted to be working with -in-Shropshire to deliver this FREE Canva workshop (for businesses based in the Shropsh...
01/10/2024

I'm delighted to be working with -in-Shropshire to deliver this FREE Canva workshop (for businesses based in the Shropshire Council area). In person at the Shropshire Wildlife Trust.

If you are new to Canva and want to learn how to create everything from social media posts to marketing literature and presentations, this is the workshop for you.

https://postly.app/3eGl

Do you worry about where your next leads are coming from? My advice is to communicate regularly with your existing custo...
01/10/2024

Do you worry about where your next leads are coming from?

My advice is to communicate regularly with your existing customers to see if you can help their business with cost savings or efficiencies via , or .

Make sure you explain how people can benefit from your products or services and where you can add value.

Consistency is important, a customer journey is a long one, from first being aware of your business, to following you, to commenting, and asking for advice then one day they may contact you for help or recommend you someone else. Believe me, it works!

Hope you have had a Fabulous Friday....Who doesn't love a good Food Festival, we are blessed in Shropshire to have this ...
28/09/2024

Hope you have had a Fabulous Friday....
Who doesn't love a good Food Festival, we are blessed in Shropshire to have this amazing two-day event every year, which just gets better and better. Thanks to for this Family ticket.

Many thanks to Denise McGowan for these Arbonne products worth over £80, if you want to know more about Arbonne products...
27/09/2024

Many thanks to Denise McGowan for these Arbonne products worth over £80, if you want to know more about Arbonne products see Denise's website https://postly.app/3e5B there are often special offers. Denise is also an amazing artist and art therapist/teacher, follow her to see what she is up to!

Thanks to Gail Cooper for this fab prize of a month's membership to YinFusion worth £40 and a handmade crystal eye pillo...
26/09/2024

Thanks to Gail Cooper for this fab prize of a month's membership to YinFusion worth £40 and a handmade crystal eye pillow. Yin Fusion is Gail's invention, a fusion of yin yoga, meditation, reiki and crystal healing. One month's membership includes three 75-minute sessions delivered online via Zoom.
Check out Gail's website for all her yoga and meditation services and her treatments
https://www.meridianlife.co.uk/

A call to action (CTA) is a clear instruction added at the end of a piece of content, in the form of text, an image with...
26/09/2024

A call to action (CTA) is a clear instruction added at the end of a piece of content, in the form of text, an image with text, a button or a hyperlink.

You are suggesting/inviting/motivating your audience to take that next step. CTAs make it easy for customers to do what you want them to do. They can create a sense of urgency or act as a gentle reminder and can be the finishing touch to a great piece of content or advertising.

A big thank you to Andi Hall for this lovely box of goodies from Tropic worth over £60, I've had a sneaky peak and there...
25/09/2024

A big thank you to Andi Hall for this lovely box of goodies from Tropic worth over £60, I've had a sneaky peak and there are lots of lovely pampering items to make your skin glow!

If you are interested in Tropic take a look at her page https://www.facebook.com/tropicwithandi/

Thank you, Cheryl, The Bohemian, for a gift voucher for ANY massage or holistic therapy in The Bohemian Healing Space in...
24/09/2024

Thank you, Cheryl, The Bohemian, for a gift voucher for ANY massage or holistic therapy in The Bohemian Healing Space in Telford.

Find out more here https://www.yogabohemian.co.uk/holistic-therapies or check out Cheryl's yoga classes, guidance readings including Tarot, or the new Bohemian Emporium, a carefully curated collection of unique and magical items.

Reviews matter. They are part of your  . Google reviews are important for people searching online. Facebook and LinkedIn...
24/09/2024

Reviews matter. They are part of your . Google reviews are important for people searching online. Facebook and LinkedIn are also great places to build trust along with other sites including TrustPilot.

How do you get more reviews? Just ask! As soon as you have completed some work for a customer, send them the link to whichever platform you choose and build up your credibility as the go-to expert in your field.

And it is another big thank you for a fab donation  at Maws from owner Nicki for our     dinner in aid of .
23/09/2024

And it is another big thank you for a fab donation at Maws from owner Nicki for our dinner in aid of .

Some lucky lady at my Posh Frocks Charity Dinner will win this amazing hamper from Elite Hampers UK. Jeevan Punj always ...
22/09/2024

Some lucky lady at my Posh Frocks Charity Dinner will win this amazing hamper from Elite Hampers UK. Jeevan Punj always goes above and beyond to create bespoke hampers which are beautifully presented. Highly recommended if you want to surprise and delight someone in your life or as a thank you to customers or staff. Less than 100 days until you know what, check out the website. https://elitehampers.co.uk

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Telford
TF29TJ

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Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm

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My Passion is Helping you Tell your Story

I love to write! Since I was very young I wrote poems, stories and designed personalised birthday cards for my parents.

I really enjoy the challenge of finding the human side of a story, of uncovering the personality behind the business to bring a story to life or researching facts and figures to provide credibility to an article.

So I set up Connect Consultancy to help people who don’t like to write and who find it difficult to express themselves when it comes to their business messages.

Working with small companies and organisations I help people uncover their business propositions and unique selling points and improve communication, engagement and interaction across social media or through traditional marketing.