24-7 Business Networking

10/02/2021

Right now - for Top of Funnel, Clubhouse is better than LinkedIn...
Yes, its apple / iOs13 only (that will change, but don't wait) get hold of an iPhone, or iOS13 device, buy second hand or even borrow one, and get over there

In the last two weeks, I have over 250 followers - all organic (it's like Twitter, there's no concept of invitations) all following either through referrals, because they like some contributions I have made or because they found my profile and there's something in there they liked...

How many people have visited my Clubhouse profile? maybe another 200, 300, 400... Currently, there are no such stats available.
But, I do know I have more Twitter and Instagram followers. And 32 new LinkedIn connections - and here's the thing, ALL 32 are good connections.

Here's a link to some free training on what Clubhouse is
https://vimeo.com/504339816/26f9365651

And here's a link to an update sharing some of the things I have learnt these last two weeks on Clubhouse
https://vimeo.com/504339816/26f9365651

Any questions, call, email or ping me into a room on Clubhouse () OR join me every Tuesday for my 'Office Hour' from 15:00 until 16:00 - here's the zoom room details https://us02web.zoom.us/j/376960900 Meeting ID: 376 960 900

Regards,
Mick

17/06/2020

If I find a really good article, I'll share it. If you only read one of my shared articles... please make this one 2020's :D

This is so, so, good, an excellent investment of 5 minutes of your time.

I am sharing this .. everywhere - so apologies if you stumble across this a few times. It's that good ;)

https://www.linkedin.com/pulse/10-lessons-marketing-strategy-from-two-worlds-richest-shane-o-leary/

'If you always read the same things as everyone else in your industry, you'll only ever have the same thoughts.' The usual suspects (Ritson, Sharp, Binet & Field etc) are brilliant marketing minds who have taught us all a lot.

07/06/2020

If you have recently attended a 24/7 event, or seen the events posted here - you'll know that we have taken our 24/7 meetings and training online.

Everyone is welcome to join these events - scroll down the timeline, click on 'Events' you'll find them, or for more details - visit http://www.24-7.so/Groups.aspx - and do please join us.

If you cannot make it, no drama - here are some links to recent tutorials -

Linkedin Ranking - https://vimeo.com/423544223
LinkedIn Offer Help - https://vimeo.com/423551691
LinkedIn Polls - https://vimeo.com/423555902

Any questions, please ask, and comments welcome.

Mick

09/04/2020

I am seeing some great and creative things people are doing with their work and businesses to positively embrace the changes we need to make to get through this Covid-19 situation.

As Napoleon Hill said "Every adversity brings with it the seed of an equivalent advantage".

How many of these changes will stay with us when this has all passed?

https://lnkd.in/erNeMpD

23/01/2020

By now most of us will have our plans ready for2020 - if you've 'changed things up' .... ( US business coaches and they're regrettable phrases huh ) do you need to look at your marketing assets?

https://www.linkedin.com/pulse/weve-reflected-2019-planned-2020-now-mick/

Hands up if you have reflected on how 2019 went for you ..

05/01/2020

Here's a useful list - especially January 5th ;) Use this step-by-step guide to get richer, healthier, and happier in the first 31 days of 2020

https://www.businessinsider.com/self-help-how-to-change-your-life-2017-12?utm_source=facebook.com&utm_medium=social&utm_campaign=sf-bi-main&utm_content=2&fbclid=IwAR3yp-viBKzLWExf6ilI0g1tA86zAFaBzcGe1xI4NX61WG2htkMOabwdIWU&r=US&IR=T

Forget old-school self-help. With this 31-day guide full of sage life advice, you can head into the new year feeling confident to tackle anything.

06/12/2019

17/10/2019

A few years ago LinkedIn made a few changes, most of which were bad news, changes to the search filters you see on the free account, changes to Groups and removing their support for events.

Over the last 12 months, various LinkedIn blogs and announcements have declared these features were being reviewed and most being returned...

Not a lot has happened, until TODAY!! As today, LinkedIn support for your events has returned .... (if you could visualize fireworks and a trumpet fanfare).

Here's a link to a short tutorial on how to set up an Event - spoiler alert - its trivial :D

https://www.slideshare.net/slideshow/embed_code/key/3XfIC0qftRH0gn

08/04/2019

This Guys ability to deliver timely blogs is so admirable. Here's his latest on reflecting on bad decisions, and changing your mind, changing direction - whatever.

https://seths.blog/2019/04/i-was-wrong-2

That’s a hard sell. It’s difficult to get someone (a client, a boss, a voter, a partner) to say those three words. Difficult to say on our own behalf, too. Which is why we so easily get…

04/03/2019

One mistake often made when creating and sharing content or just posting, is not to use calls to actions.

Here's a neat infographic (I do like a good infographic) that doesn't just give some idea's on gentle Calls to Actions, but what CTA's to use for what purpose and when to use them...

http://dogearedsocial.com/social-media-calls-to-action/

Top four social media calls to action and when to use them.

22/01/2019

Here's a good blog by Sean Callahan of LinkedIn. Do you know the Customer Lifetime Value for your customers? And, some good idea's on how to increase this customer lifetime value - "In most cases, your highest costs come at the start of the relationship with a customer... "

https://lnkd.in/eQGd3pZ

Customer Lifetime Value is the ultimate marketing ROI metric. Here’s how to calculate it, increase it, and make the case for it.

22/12/2018

Very happy to share that Mick will be presenting at Business Builders’ Startup Business Workshop on the 17th January. Mick will be presenting on 'LinkedIn Profiles - First things First'. If LinkedIn figures in your Social Media Strategy, and it should, then sooner rather than later a prospect will do the simplest "due diligence" on you, your brand and your product or service - and that is to check out your LinkedIn Profile. So lets get your profile world class, and right first time. Mick's presentation will cover:

There's a natural order to Social Media
The importance of keywords
Meet your profile. Telling a story with the sections of
your profile
Your headline, 6 tests on what makes a great headline
Recommendations - you are world class, lets prove it

There will be other great and expert speakers -

Francis West CEO of Westtek Solutions - IT Support Services, who will be talking about how startups can help protect their data, improve productivity and double the effective lifespan of your computers – representing a significant saving in terms of time and money!

Mike Kellner, founder of Design Flow Studio, a web design company based in Welwyn Garden City, will be covering the reasons for having a website, and how it can help your sales grow including how to get traffic to your website and ways to get it converting into sales.

Calum Yates and Tom Carter Barclays UK Business Relationship Managers, will be discussing the issues which cause 1 in 3 startups to fail and present solutions Barclays may be able to offer.

So, if you’re a startup, get 2019 off to the right start! Come along to the Business Builders’ Startup Business Workshop on Thursday, 17th January between 8am and 10am at Welwyn Hatfield Borough Council.

https://www.facebook.com/events/325902308002008/

22/12/2018

Value your time....
This came into my timeline a while ago... I bookmarked and now can't remember how it came my way...

Its pretty good in its own right but acts as a great illustration of what happens when we are negotiated down and end up delivering a service 'down' to a price...

https://lnkd.in/dt9975m

Here is another 10-1-10 challenge. It's definitely one that I should have passed on Find ALL my videos on YouTube at https://www.youtube.com/c/moselimart

22/12/2018

I came across a 1997 clip of Steve Jobs talking about marketing - lol - is nothing new, does anything change, will my baggy trousers come back into fashion?

Steve was talking about Marketing, and how in such a 'noisy world' we have little chance to get people to think about us or our business, brand etc. Great stuff over 20 years ago and as relevant now as it was then... Here's some thoughts on the subject...

https://lnkd.in/dUZ_qVk

I came across a 1997 clip of Steve Jobs talking about marketing - lol - is nothing new, does anything change, will my baggy trousers come back into fashion? Steve was talking about Marketing, and how in such a 'noisy world' we have little chance to get people to think about us or our business, bra

08/05/2018

Excellent Video Creation tool... and it has a FREE forever level account...

OK - I have a great 'tool tip' for you... a very easy to use Video Creation tool that can convert your text blog into a video blog. or any text for that matter...

You can enter the URL (link) to your blog, or cut and paste the text into the tool and it creates a very professional looking video for you. You can edit the clips add your own graphics, pictures, clips and add music... and its really easy to use...

an example can be viewed below

The tool is Lumen 5 - https://lumen5.com

Lumen5 is a video creation platform designed for brands and businesses to produce social video content for driving audience engagements online. The platform is powered by artificial intelligence and enables anyone without training or experience to easily create engaging video content within minutes.

10/03/2018

A 24-7 member recently asked me what the score meant and whether it was important....

https://www.linkedin.com/pulse/how-important-linkedin-social-selling-index-ssi-score-mick/?trackingId=VnxHUl4mGYbP5adyHIe%2B%2Bg%3D%3D

A 24-7 member recently asked what the SSI score meant and whether it was important. LinkedIn have a lot of data on us, a LOT of data, and they

01/03/2018

Stop Polishing the handles and ship it...

Some thoughts on prevaricating, inspired by a great little blog by Seth Godin... Calling us out for 'hiding'.

https://www.linkedin.com/pulse/dont-polish-handles-ship-mick-holloway-social-media-strategist/

Just read this GREAT quote from Seth Godin... Goodness, I really like his work. It reminds me of a quote I would use now and then when I was a

19/02/2018

It's no longer enough to simply read every article before you share it...

A short blog with a cautionary tale on how close I came to sharing, hence endorsing, a great article that could have been a tad embarrassing if I hadn't looked harder ...

https://www.linkedin.com/pulse/its-longer-enough-simply-read-every-article-before-mick/

I read, and listen to books, lots of books - and I am always interested in recommendations - so if you have read something great lately, please share.

19/01/2018

Stop Calling Yourself the 'CEO' and Start Telling People What You Do

I was delivering some LinkedIn training yesterday, focussing on completing and optimising your LinkedIn Profile. One simple, but crucial, tip is not to put your job title in your LinkedIn Headline - rather than your job title (that in search results tells a potential visitor nothing) say 'what' you do, and if you can squeeze in a benefit statement.

And this morning I found this - a two-minute read, and such a great idea... What do you say when people ask you what you do for a living? Don't just save this tip for your LinkedIn Profile, stop telling people your job title and start telling people what you do...

https://www.entrepreneur.com/article/307542

Whatever your fancy job title, you are what your company does.

19/01/2018

Stop Calling Yourself the 'CEO' and Start Telling People What You Do

I was delivering some LinkedIn training yesterday, focussing on completing and optimising your LinkedIn Profile. One simple, but crucial, tip is not to put your job title in your LinkedIn Headline - rather than your job title (that in search results tells a potential visitor nothing) say 'what' you do, and if you can squeeze in a benefit statement.

And this morning I found this - a two-minute read, and such a great idea... What do you say when people ask you what you do for a living? Don't just save this tip for your LinkedIn Profile, stop telling people your job title and start telling people what you do...

https://www.entrepreneur.com/article/307542

Whatever your fancy job title, you are what your company does.