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SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

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SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

Officially launching in October 2023! We primarily work with small, local businesses along the English south coast, like in East Sussex and Brighton and Hove.
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Follow along for valuable digital marketing, multimedia storytelling and social media insights, tips & strategies tailored to help you and your business thrive along the South Coast, in East Sussex and Brighton and Hove. ☀️ Welcome to the page for SoCo Marketing Collective! ⚡️

💻 Follow along for exciting updates, helpful insights, valuable tips, behind-the-scenes content & more for all t

hings digital marketing. But, we're happy to share little moments of marketing magic with whoever follows along!

☀️ SoCo Marketing Collective offers dynamic digital marketing and multimedia storytelling strategies that are actionable, affordable and effective for small, local businesses. Are you a small, local business along the South Coast?

🫱🏼‍🫲🏽 Let's work together and our team at SoCo Marketing Collective can be your digital marketing bestie and social media guru!

21/08/2024

With summer holidays at its peak - and more people visiting our South Coast communities - you might be wondering:

“How can I get all the holiday makers visiting our coastal towns to visit and purchase from my business?” 🤔

This is where seasonal SEO is key in helping you get discovered by those looking for small, local businesses. ⬇️

Don’t let these tips slip away, SAVE this post for future seasonal posts! 💾

1. Google Trends: 💻
How?: Go to Google Trends and set the date filter to the previous 7 days up to the previous 30 days while researching keywords that have to do with your location, industry, business, etc.

You will then get different results and lists that will show what people are searching for and you can then implement those keywords into your captions, alt-text, text overlays, etc.

Why?: Knowing which keywords are popular and being used in searches during a specific season allows you to know you can break into your specific market and be more easily found by your audience.

📓An extra little note: What’s trending or popular during the summer months may not be trending during the winter months, so it’s easier to use SEO to stand out during peak seasons with the right, relevant keywords for each season.

2. Research Hashtags: #️⃣
How?: Do some research on trending hashtags by using the search engine on the social media platforms and review how popular (how many people have used the hashtag itself, we recommend trying to use hashtags that have more than 500 uses and less than 1 million as a rough guide).

Examples that are popular with “East Sussex:”

Why?: For your regular content you might use hashtags that have to do with your product, service or industry specifically, but with more timely and seasonal content try adding some hashtags that have to do more with the local area and relevant summer time trends. Much like with the keywords on Google Trends, hashtags also differ in popularity during different seasons.

3. Location Specific Keywords: 🌊
How? Now that you have identified trending keywords, incorporate your location into them to enhance local search visibility. Whether it's the name of your town or the wider county, using location-specific tags can extend your reach.

For instance, if you operate in Eastbourne, tag your posts with along with broader tags like to cover all bases.

Why? Localising your keywords makes it easier for potential customers who are already in your area or planning a visit to find you. This targeted approach ensures you appear in searches specific to your locale, increasing the chances of attracting foot traffic and online visits.

💡Quick Tip: Combine general industry tags with localised tags in your posts. For example, if you're a café in Brighton, use combinations like along with seasonal tags like to capture the attention of tourists and locals looking for a spot to enjoy the season.

4. Create Summer Content: ☀️
How? Celebrate the season by incorporating summer-themed visuals in your content.

Capture your products basking in the sunny charm of the South Coast or film your services in action outdoors, showcasing vibrant summer settings. And, if typical English weather prevails and skies are grey, inject creativity into your content by demonstrating how your offerings can still bring summer joy, even on overcast days. Leverage popular summer events or local festivities in your content.

Why? Using seasonal content to connect with your audience highlights the relevance of your products or services during the summer months. It engages both current followers and attracts new customers looking for summer-specific solutions.

5. Update your Google Business Profile 🤳
How? Sometimes your GBP gets neglected - don’t worry, it happens to all of us.

Let’s say you’ve just created new summer content, instead of just using it for your socials, why don’t you add those pictures with a brief description (sprinkling relevant keywords in where you can) to your profile!

Why? Since your Google Business Profile is the first thing that new clients will see when they Google you, adding new seasonal photos to your profile allows them to know that your product or service is a great choice for their summertime.

💡Extra tip: Make sure if your business hours are longer in the summer time that you update your GBP to showcase that! And, make sure your location is accurate so people can find you and your business is discoverable when they search for
“ ______ near me” or “ best ______ in ______.”

➕We’ve also put together a quick example of what these 5 tips look like in practice in our Instagram post, make sure to follow us on there to get the extra tips and ideas!

18/07/2024

We know every one does it, so why is it so easily forgotten about? 🤔

Any guesses on what we’re referring to?

Okay, the cover image likely gives it away… 🔎
But, going to Google to search for something to eat near you, seek information on a service you’ve heard about, or look for where to buy a certain product is something everyone - or at least over 90% of the world does.

Yet, many businesses forget to update and optimise their Google business profile.

So, we’ve put together 5 Brand Bio formulas to help you stand out and optimise your profile - and visibility.
➡️Swipe through for all the formulas + examples

Save this post for later to help you use one of these brand bios to optimise your Google Business profile.

What brand bio are you most excited to try out for your business?

Please share with us, we’d love to hear in the comments! ⬇️💬

24/06/2024

So, has the industry been right so far? 🧐

Here’s a mid-year check in to see if the digital marketing and social media industry was right with their 2024 trend predictions. 🤔💭

We’ve done some initial research and have been keeping an eye on if these trends have unfolded as we all predicted…

👉🏽Swipe through for updates on the 2024 trends as well as tips & ideas on how to use them for your business.

What has been your favourite 2024 trend that you’ve tried for your business’s digital marketing and social media?

Share with us in the comments which one you’ve enjoyed trying - or want to try over the next 6 months! 💬⬇️

07/06/2024

The first 9 seconds are an example of what NOT to do when it comes to content creation for your business…

Unless you’ve got super strong tape. 🤭

0 points for safety and reliability
10 points for creativity

But, here are various tips, tools and equipment you can use to help make your content creation easy and effective for your business!🤳🏼

SAVE this post for later if you don’t have time to watch or read all about the tips and tools now. 💛

For the content ideation and content planning:
➡️ Try using tools like Trello and Notion which are free to use (for certain features) and great to really level up your ideation process in a strategic way.

Why not just use a notebook or Google doc?They’ll help make your content creation more fast, easy and organised, especially in those early stages.

For content production:
➡️ Try using tripods or DIY alternatives to help you get a stable shot and be creative with different angles.

Comment “Tripod” if you’d like me to send you the details on which tripods SoCo uses. ☺️

➡️ Use tools like Canva for editing various types of content and try out CapCut and VN for free, mobile phone friendly video editing.

For Content Distribution and Performance Monitoring/Analysis:

➡️ Use tools like Buffer or Later, which have free versions (for certain features and accounts), but there are lots of different content management/scheduling tools out there.

Just make sure they:
- Schedule posts
- Analyse content performance
- Allow you to manage your social media accounts all in one place

We’d love to hear if there are any tips, tools or equipment you use make your content creation process easier!

⬇️💛Drop a comment below with any tips or tools you love!

29/05/2024

If you’re a business owner, you’ve probably heard this phrase here, there and everywhere (including from us 🫣)…

“Content Creation”

But what is it really?

Let’s break down the basics - which really are not that basic and truly do make a difference in how effective & impactful your business’s marketing is.

➡️ Swipe through for all the insights and tips to help make the foundations of content creation clearer and effective for you and your business.

💛 Don’t forget to SAVE for later.

And, most importantly, don’t forget the importance of having a content strategy to help guide you with all things content creation.

Send us a message to find out more about a content strategy for your business. 💌

24/05/2024

Just a funny little Friday reminder that if you’ve ever struggled with content creation for your business, you’re not alone. 🙃🫣

➡️ Click through for a laugh at the ‘joys’ of content creation that every business owner (at some stage or another) knows all too well.

Running a small or independent business isn’t just about managing the endless list of tasks — it’s also about mastering the art of content creation. And let’s be honest, it’s rarely as simple as just ‘point and shoot.’ 🤳🏽

👍🏼 Hit that like button if you can relate.
📤 And share it with fellow business owners who could use a laugh today.

Stay tuned for upcoming tips, tools, and ideas designed to simplify your content creation process — making it a bit easier, and maybe even a little fun, too. 👀😉

17/05/2024

If you’ve ever seen me walking around with multiple bags, equipment, and (most likely) a coffee in hand, I’m probably on my way to or from a content gathering session. ☕️🎒 
Here’s a little glimpse at what makes our content gathering sessions and content creation happen ⬆️ 
*Not pictured:
🤳🏽 My phone, which is another great tool for capturing content (amongst many other things)
☕️ A caffeinated drink to keep me fuelled
💧 A water bottle to keep me hydrated 
What are the go-to tools and equipment you use for your business?  We’d love to hear in the comments below! 👇🏼 
Interested in having a content creation session with us?  Send us a message and let’s chat! 💌

15/05/2024

When was the last time you refreshed your brand bio across your channels?

First, bookmark and save this post so you can check it again when you want to give your bio that extra va-va-voom it's missing. ✨

Your brand bio can make a big difference when making a "first impression" for potential customers and clients—it's almost like a book cover.

So, here are 7 formulas to make your brand bio more clear and effective—and keep your audience "reading." 😉

👉🏾 Scroll through for all the formulas and some examples in action.

A couple key things to remember:

➡Include any keywords for your industry where possible. This helps with visibility and SEO.

➡Make sure to always leave room to include a clear call-to-action at the end of your brand bio.

Which brand bio formula are you most excited to use for your business? 🤩

Let us know in the comments below! ⬇️

01/05/2024

Let’s explore the importance of being on the right channels instead of putting your business everywhere...⬆️

We get it, as a small, local or independent business, you might feel the pressure to be everywhere online.

But let’s focus on quality over quantity - and, being in the right place for the right people for your business goals. 🎯

Don’t have time to read on or watch the full video?
SAVE this post for later to help you and your business navigate which platforms to focus on. 💛

Remember, the digital channels your business should be on truly depends on your unique business goals, target audience and content strategy.

💡 But, here are few more examples of what choosing different platforms may look like for different types of businesses.

👉 A charming seaside café in Eastbourne or Brighton would find Instagram and Facebook as a great fit for their business.

This is where they can showcase their stunning sea views, delicious cakes, behind-the-scenes of making their famous menu item, share special community events, and their welcoming atmosphere to locals and tourists alike.

👉 A boutique shop in Lewes might find success on platforms like Instagram and Pinterest, where they can share updates on new arrivals, spotlight certain products, provide decorative inspiration with links to their product and engage with their community.

👉 A family-run B&B in Hastings would find Google My Business, TripAdvisor and their own website (with blogs on ideas and insights on what to do in their local area) as prime channels to focus on.

This is where they can gather glowing reviews, share real photos, important details (and personal touches) and attract travelers looking for a cozy place to stay.

💌If you’d like a little extra support choosing which digital channels and platforms to use - or nailing down a content strategy to use across your channel(s) - send us a message & let’s chat!

19/04/2024

SoCo is 6 months old! 🥳💛

Over the first six months of SoCo Marketing Collective, we’ve gathered some valuable insights - and every day brings new ones.

So, we thought we’d share 6 lessons from our journey so far. ⬆️📝

And, while some of these may seem obvious, they are important - and, too often forgotten in the hustle and bustle of business life. �

I’ve also included my one-sentence reminders - little mantras that help keep me grounded in these lessons.

These nuggets of wisdom have been collected from various books, quotes and podcasts that have helped shape my thinking. ✨

💾 Feel free to SAVE this post and use them when you need a boost or moment of clarity, too.

Can you relate to any of the lessons?
💬 I’d love to hear which one is your favourite, comment below to let us know.

And, if you’re particularly drawn to lesson two, send us a message!

Let’s chat about how we can make the right workflow for your business’s digital marketing and social media. 💌

05/04/2024

This is what I would do if I only had 1 hour for social media on a super busy week ⬇️

There’s no doubt that your business should be getting much more than just 1 hour a week of your time. ⏰

And, there’s certainly no doubt that every business owner is busy most of the time. 😮‍💨

But, there are some weeks where things get
E X T R A busy.

Maybe you’re working on a really important project that is taking lots of time, energy and commitment.

Maybe it’s peak season for your product/service and you know you’re not going to have much time for your socials.

Or, maybe you have a life event/circumstances that you need to prioritise your time and attention to.

Whatever it may be, SAVE this post for when that time comes so that you can focus on what you need to, while still maximizing the limited amount of time you have for your social media. 💛

Swipe through for 3 (and a half) ways to make the most of that 1 hour for that super busy week. ➡️

Did you find this post helpful?
🤍Hit that like button
💬And, share with us in the comments below which tip you’re excited to use for your business.

27/03/2024

Not all my note taking and brainstorming requires this much floor space… 😉✍🏼

But, I do love a good flip chart, so it definitely happens from time to time. 🤷🏻‍♀️

Last week, we had a really great one-off intensive session where we did a deep dive into the business’s brand narrative, content strategy, content planning & more.

We couldn’t resist using the flip chart in our session to help us build the roadmap for their content. It was also a great way to brainstorm some ideas in a more visual way. 💡

But, now it means I need a little extra floor space to consolidate it all for the digital version that they’ll use as their North Star going forward. ✨

Are you a pen and paper person?
Or are you all digital all the way?
I’d love to know in the comments! ☺️⬇️

And, if you’d like to find out more about how our one-off intensive sessions where we will work together to equip you with insights, tools, guides and more for your business - send us a message! 💌

06/03/2024

… Okay, so maybe Nike is quite a high bar (right now 😉).
But, let’s talk about how your business can use the same strategies that some of the most iconic brands have used for their businesses.

➡️ Swipe through for small, but mighty ways that you can make your brand more distinct and stand out.

🤔What brands immediately came to mind when you got to Slide 4?

Don’t forget to comment below with the first brands that come to mind. ⬇️

💌Or, if you’re feeling extra shy, send us a direct message to share with us what brands stuck out in your mind.

01/03/2024

Are my to-do lists always colour coordinated? Definitely not. 🫣

But, is my work set-up almost always some version of organised chaos? Without a doubt. 🤭

There’s been a lot of exciting moving parts over here at SoCo Marketing Collective. ✨

So lately sticky notes, our [cute, new] timer, Google Docs and coffee have been key players to our work set-up.

Zoom in to see some of the other go-to components on my desk right now. 👀

I can’t wait to share more about some of the work happening behind-the-scenes, but for now, I’d love to hear about what’s been key to your work set-up lately?
💬Comment below to let us know!

And, while I have ya, I’d love to hear your thoughts on the poll below in the run up to one of the exciting projects in the pipeline.

Poll:
If you were given 1-hour for hands-on support with our team, what would you find most helpful for your small, local or independent business right now?
☺️⬇️

Let us know your answer below - remember, there’s no wrong answers.
Or, if there’s something else you’d find helpful for you and your business, either comment below or send us a message!

28/02/2024

Do you ever feel like you’re posting the same type of stories for your business?
Or, maybe you’ve noticed the engagement or reach on your stories has dipped? 📱

It’s easy for stories to fall by the wayside, but they are a great way to increase engagement, drive action and build connections with your audience.

So, we’re sharing 19 story content prompts and ideas for your small business to use! Make sure to SAVE these prompts and ideas for later. 💛

Disclaimer: Make sure to put your own spin on each prompt and strategy to align with your unique brand story and identity. ⚡️

Comment to let us know which story prompts you’re most excited to try out for your business! ⬇️💬

And, if you’re reading these prompts and you’re not sure where to start, or maybe you don't have any spare time to action these strategies, we can help. 😊

Send us a message and we can work together to simplify your content marketing process and equip you with the right strategy for your business. 💌

27/02/2024

Interrupting your Tuesday feed to tell you the SoCo Story … the beginning. 📖

As a business who encourages all those we work with to tell the story behind their brand, I thought it was time to share ours... ✨

It all began about 10 years ago - maybe even earlier.

Nevertheless, it’s clear that a combination of serendipitous circumstances led to the creation of SoCo Marketing Collective.

And, while SoCo is still in its infancy, we can’t wait to see how the story unfolds as we work hard to grow and - most importantly - help businesses along the South Coast by using digital marketing, social media and multimedia storytelling.

We’d love to hear the story behind your business - and help you share it. ☀️

💬 Send us a direct message to find out more.

23/02/2024

Do you ever feel like the social media algorithms are unfairly disadvantageous to your business? ⬇

There's a common concern that algorithms favour larger brands with deep pockets, potentially sidelining small, local, independent businesses.

However, these algorithms primarily seek engagement and relevance, offering a unique opportunity for businesses like yours to leverage their close-knit community and authentic content for better visibility.

➡ Click through for more insights behind the algorithms.
⚡️ AND, helpful strategies and tips you can start using right away.

Want some extra BONUS tips? Comment "Gimme those bonus tips!" below. 💬

By weaving these strategies into your social media, your small, local or independent business can better position itself within the digital world - helping you and your business navigate the algorithmic challenges more effectively.

And - more importantly - helping your business to craft meaningful, engaging content that speaks to your audience and sparks engagement. This then boosts your online presence while also fostering deeper connections with your community.💛

07/02/2024

If I could go back in time, I would tell myself this: ⬇️

* The little details matter and the foundational tasks will take extra time to get right, especially when you’re starting out. But, it’s worth the extra hours to set you apart and lay a quality foundation. ✨
* ALWAYS triple check shipping times, shipping destinations and shipping prices before getting too invested in certain customisable products. It will save you a lot of time & incorrectly formatted design work. 😉   Luckily, those lessons are now well and truly ingrained into my mind.   And, in the last 3 days, SoCo has received 7 different deliveries. 📦  So, now comes the best part: bringing many those hours of planning and prep to life in our special SoCo client packs.   In between the midst of a busy schedule this week, I’m carving out time to assemble these little tokens of appreciation for our amazing clients.   But, there’s still one element of our SoCo packs that we are trying to establish:  What sweet treat to include? 🍪🤔 
We’re currently all about chocolates (who isn’t?), and they’re lined up for our next few packs. 
But I’m wondering, if we should we mix it up with cookies, candies, mini cupcakes, or maybe honey sticks?  What sweet treat would you be thrilled to find in a client pack? 
And I’d love to hear your thoughts —how do you show gratitude to your clients?  Share your thoughts below! ☺️⬇️

05/02/2024

In honour of the month of “love,” we’re sharing 5 digital marketing & social media tools that we LOVE to use that make our lives easier and our results more effective. 🫶🏽

Click through to see if you use any of the same tools. ➡️

We’re confident that most of us have a shared love for the tool on slide 2. 😉
But, have you heard about the tools in slide 4 or slide 5? 🤔

Save this post to your library for later if there are any tools you want to try for your business!

We’d love to hear from you what tools you love to use.

Comment below to let us know ☺️ ⬇️

31/01/2024

Engagement that is meaningful, consistent and impactful for you and your business doesn’t happen overnight.

BUT, we’ve gathered 5 different engagement building activities that you can do across your digital channels in 15-minutes or less. ⏰ ➡️

And, if you don’t have time to scroll through and read them all right now, SAVE for later. 💛

Having more time to dedicate to meaningful engagement with your audience is ideal.

But, sometimes you don’t have much spare time as a business owner.

So, start by doing at least 1 of these 5 engagement building activities across your channel(s) every day - or as often as you can. This will help you organically boost your engagement rates. ✨

Increasing your engagement rates will then help your content marketing be more effective overall.

Click through & SAVE to your library as a reference to help you build that engagement across your channels.

P.S. We also included a bonus slide towards the end with ideas you can start using right away. 😉👀

Address

Seaford

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5pm

Website

https://www.socomarketingcollective.co.uk/

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Videos

Wait… before you go you’re going to want to check out these 7 ideas to create scroll stopping content for your business. 🤭⬇️ First, don’t forget to tap that SAVE button so you have these for later! 💛📰 Hook & Headline Use visual, audio & text hooks & headlines that capture attention within the first few seconds. And, this doesn’t just mean unusual angles, compelling text hooks or audio snippets for video content - this can also be used in the form of a caption for a still photo or for the first slide of a carousel. 👀 Use bold visualsDon’t stray too far away from your brand identity, but switch it up and try new, exciting & bold visuals. Try using a variation of your brand colours, or try framing your images in a unique way that catch people’s attention.🚶🏽‍♀️Add and Incorporate Movement Being attracted to movement & waiting for something to happen is built into our human nature. Try adding different types or unexpected movement to your frame.📖 Tell a StoryUse storytelling techniques or frameworks to share a certain anecdote, event, example or experience for your business. We all innately love stories, so try infusing that when and where you can in different ways. 🔄 Reverse Roles or Change the POVSwitch up the perspective and angle that you portray in your content - let another team member show their perspective or highlight their role. If you don’t necessarily have another “team member,” try it with your go-to object, tools or equipment that you use for your business (like your phone and “what it sees in a day,” showcasing behind-the-scenes of your business in a more creative way). 🤳🏼 Include a compelling call-to-action Grab your audience’s attention - and hold it - by including a call-to-action that is engaging and exciting. This also helps many other aspects of your social media for your business. ✨ Be original Don’t just copy the latest trend or repeat the same go-to content creation routine. Turn

Content Creation Tips, Tools and Equipment for your Business

The first 9 seconds are an example of what NOT to do when it comes to content creation for your business… Unless you’ve got super strong tape. 🤭 0 points for safety and reliability 10 points for creativity But, here are various tips, tools and equipment you can use to help make your content creation easy and effective for your business!🤳🏼 SAVE this post for later if you don’t have time to watch or read all about the tips and tools now. 💛 For the content ideation and content planning: ➡️ Try using tools like Trello and Notion which are free to use (for certain features) and great to really level up your ideation process in a strategic way. Why not just use a notebook or Google doc?They’ll help make your content creation more fast, easy and organised, especially in those early stages. For content production: ➡️ Try using tripods or DIY alternatives to help you get a stable shot and be creative with different angles. Comment “Tripod” if you’d like me to send you the details on which tripods SoCo uses. ☺️ ➡️ Use tools like Canva for editing various types of content and try out CapCut and VN for free, mobile phone friendly video editing. For Content Distribution and Performance Monitoring/Analysis: ➡️ Use tools like Buffer or Later, which have free versions (for certain features and accounts), but there are lots of different content management/scheduling tools out there. Just make sure they: - Schedule posts - Analyse content performance - Allow you to manage your social media accounts all in one place We’d love to hear if there are any tips, tools or equipment you use make your content creation process easier! ⬇️💛Drop a comment below with any tips or tools you love!

No walls [and most of the spaghetti] remained unharmed in the making of this video… 🧽🍝 Although, both were key players in proving our point…👇🏼 🥳 Not having a content strategy is like hosting a birthday party without sending any invitations and hoping that people somehow know to show up. 🧩 Not having a content strategy is like putting a puzzle together without looking at the picture on the front of the box to give you a clear vision. 🍝 Not having a content strategy is like throwing spaghetti at the wall and hoping it sticks - it’s inefficient and messy. Having a content strategy to guide you and your business when it comes to digital marketing and social media means that you have a clear sense of direction, purpose, measurable goals and so much more.⚡️ It also helps you navigate analysis paralysis, idea droughts and content flops in a more simple and effective way. Interested in finding out how you can get a tailor-made, purpose-driven content strategy for your business? Drop us a message & let’s chat! We’d love to hear which analogy resonated with you most? ⬇️ We’re partial to spaghetti and we love the classic comparison… What about you? 💬 #contentstrategy #contentstrategist #digitalmarketinghelpforbusinesses #digitalmarketinghelp #digitalmarketingforbeginners #socialmediahelpforsmallbusiness #socialmediahelp #socialmediahelpforbusiness #socialmediamarketingstrategy #smallbusinessownersuk #smallbusinessukowner #eastsussexbusiness #brightonbusiness

Let’s explore the importance of being on the right channels instead of putting your business everywhere...⬆️ We get it, as a small, local or independent business, you might feel the pressure to be everywhere online. But let’s focus on quality over quantity - and, being in the right place for the right people for your business goals. 🎯 Don’t have time to read on or watch the full video? SAVE this post for later to help you and your business navigate which platforms to focus on. 💛 Remember, the digital channels your business should be on truly depends on your unique business goals, target audience and content strategy. 💡 But, here are few more examples of what choosing different platforms may look like for different types of businesses. 👉 A charming seaside café in Eastbourne or Brighton would find Instagram and Facebook as a great fit for their business. This is where they can showcase their stunning sea views, delicious cakes, behind-the-scenes of making their famous menu item, share special community events, and their welcoming atmosphere to locals and tourists alike. 👉 A boutique shop in Lewes might find success on platforms like Instagram and Pinterest, where they can share updates on new arrivals, spotlight certain products, provide decorative inspiration with links to their product and engage with their community. 👉 A family-run B&B in Hastings would find Google My Business, TripAdvisor and their own website (with blogs on ideas and insights on what to do in their local area) as prime channels to focus on. This is where they can gather glowing reviews, share real photos, important details (and personal touches) and attract travelers looking for a cozy place to stay. 💌If you’d like a little extra support choosing which digital channels and platforms to use - or nailing down a content strategy to use across your channel(s) - send us a message & let’s chat! #digitalchannels #digitalplatforms #digitalmarketinghel

Interrupting your Tuesday feed to tell you the SoCo Story … the beginning. 📖 As a business who encourages all those we work with to tell the story behind their brand, I thought it was time to share ours... ✨ It all began about 10 years ago - maybe even earlier. Nevertheless, it’s clear that a combination of serendipitous circumstances led to the creation of SoCo Marketing Collective. And, while SoCo is still in its infancy, we can’t wait to see how the story unfolds as we work hard to grow and - most importantly - help businesses along the South Coast by using digital marketing, social media and multimedia storytelling. We’d love to hear the story behind your business - and help you share it. ☀️ 💬 Send us a direct message to find out more. #smallbusinessukowner #smallbusinessmarketing #localbusinessuk #localbusinessmarketing #socialmediahelp #digitalmarketingforbusiness #storytellingstrategy #storytellingmarketing #eastsussexbusiness #eastsussexbusiness #brightonbusiness #brightonbusinesses #socostory

SoCo Spotlight: Shoreline Stores, Coffee + Kitchen

I promise, there were no paid actors at 1:47 - they’ve just got really good products and we just had really good timing. 😉 But first, let’s rewind to the start of Shoreline Stores story, which all started when Louise and her family took a roadtrip over 5,000 miles away along the California shoreline. 🌊 Soon after, she took a trip to another amazing shoreline - this time in Portugal. Inspired by her travels, Louise opened an oasis that combines the two along our very own shoreline in 2022. Now, Shoreline Stores, Coffee + Kitchen offers a wide range of products, food and coffee for locals and visitors alike. ☕️ Although, when it comes to raising awareness for her local gem, she shared with us how digital marketing and social media has made a significant impact. 📈 Louise also shared helpful pieces of advice for other small, local, independent business owners around digital marketing and social media✨ - Be strategic in how you share information and content for your business - Be authentic and stick to your unique values and offer(s). - Show your face and the team behind the brand, even if it’s hard to do, it’s one of the best ways to engage with your community of customers/clients. ⬆️Watch the full video to find out more about Shoreline’s experience with digital marketing and social media - and, for more advice and tips that she’s learned along the way. 😉 During the day, the Shoreline Stores, Coffee + Kitchen has a community based atmosphere in their cosy California coffee shop and Portugal inspired store. And, in the evenings Shoreline often teams up with other local businesses, chefs and more to host pop-up events. Coffee + Kitchen (Winter Hours) Open Tuesday - Friday, 8 a.m. to 3:30 p.m. Saturday - Sunday 9 a.m. to 3 p.m. Shop (Winter Hours) Open Tuesday 9 a.m. to 3:30 p.m. Wednesday - Saturday 9 a.m. to 6 p.m. Sunday 9 a.m. to 4:30 p.m. Make sure to follow Shoreline and give them a visit for an afternoon escape or

Thinks small adjustments don’t matter? Here’s a 30-day transformation that will surprise you. ⬇️ Not every business is ready to jump in to digital marketing investments with both feet. And, that’s okay! Everyone has to start somewhere. And, sometimes that looks like making tiny tweaks through pocket-friendly investments. ✨ We worked closely with one small business owner who wanted to optimise a specific digital channel. We tailored a mini One-off Session to target certain changes to increase their visibility, traffic and leads. 💻 And, within 30 days, we saw their channel’s key performance indicators skyrocket 🚀 ↗️533.3% increase in engagement ↗️295% increase in visibility ↗️300% increase in traffic They also shared with us that they have had several new leads/enquiries, a few leading to new clients. This was music to our ears to hear how these changes made a positive impact for their business. 🥹🫶🏽 Are you ready to kick-start small, but mighty changes for your business? 💬Message us to find out more about ourOne-off Sessions and we can explore targeted areas of your strategy together. #smallbusinessowneruk #localbusinesses #independentbusinessowners #SmallBusinessMarketing #smallbusinessmarketingconsultant #smallbusinessmarketingstrategy #localbusinessmarketing #independentbusinessowner #digitalmarketinghelp #socialmediahelp #socialmediahelpforsmallbusiness #eastsussexbusiness #brightonbusiness #socialproof #socialproofmarketing #marketingsolutions

Small, local businesses: Let's work together in 2024

We decided to try something new, fun and different with this one.. Is it too American? Maybe. Is it extra cheesy? Without a doubt. Is it slightly tongue in cheek? Most definitely. But, every word we said is true - including, the over-the-top bit at the end. 😉 The digital landscape IS a lot to handle, especially for business owners. It can be overwhelming. It can be confusing. It can be time-consuming. But, it doesn’t have to be. Let’s make 2024 the year that you feel empowered, confident and relieved when dealing with all things digital. ✨ Here are 3 ways you can ignite change for your business - without the extra frustration and uncertainty. 1. Monthly newsletter We’re trialing a few new ideas this year, but we’re going to do our very best to deliver: - Actionable tips - Helpful insights - Easy-to-implement strategies�and more to help you feel empowered with the right information and tools. The newsletter gets delivered directly to your inbox once a month and is tailored for small, local and independent businesses along the South Coast. 2. One-off intensives We offer a wide range of one-off intensive sessions that are tailored (and pocket-friendly) for your business’s needs. We’ll work together to improve a targeted area of your strategy and provide you with practical tools and guidance to build confidence - and help you reach targeted business goals. 3. Ongoing digital marketing services and social media management There are a few different ways you can delegate your digital marketing and social media tasks over to our team at SoCo so that you have more time to focus on what you and your business do best. We’ll work closely with you to find the right level of support so that you feel relief and joy from digital marketing that is purpose-driven, effective and tailor-made for your business’s brand and goals. Let’s chat! Send us a message to find out more information about how we can work together for your busin

Business owners, this one’s for you.. Actually, they’re almost all for you. 🫶🏼 Let’s get real for a second - social media and digital marketing, especially as a business owner, can be confusing, exhausting and time-consuming. But, it can also be simple, effective and FUN. Let’s make 2024 the year where you make social media and digital marketing work for your business in a way that sparks j o y instead of stress. ✨ If you haven’t already, follow along for: 1. Actionable tips, advice and insights 2. Relatable and inspirational SoCo stories 3. Behind-the-scene moments from our team & the lessons we learn along the way We can’t wait to share more helpful, valuable and feel-good content this year. ☀️ ➕Hit that follow button on our page to get regular tips, ideas, and more in your feed. We'll be sharing helpful insights and advice from our experience and expertise. But, we'll also be sharing what we discover as we continue to learn and navigate the digital world alongside you 🫱🏼‍🫲🏽 So, if you are already following us, or if you plan to hit that follow button on our page after reading this… THANK YOU🥰 💬Let us know… What do you want to see more of on our page, or across digital channels generally? What types of information/content would help you feel more confident and excited to use digital channels as tools for your business? ⬇️Please comment below to share your thoughts with us & get the conversation going Or, if you’re feeling a little bit shy, feel free to direct message us instead. 💌 #digitalmarketingforbeginners #digitalmarketingforbusiness #socialmediamarketingstrategy #socialmediatipsforbusiness #smallbusinessownersupport #smallbusinessowneruk #localbusinessowners #independentbusinessowner #socialmediasupport #eastsussexbusiness #brightonbusiness

Who’s with us… anyone else feeling extra excited for the New Year this year? 🥳 Comment below if you can relate… ⬇️Maybe it’s the fact that the new year starts on a Monday - or, maybe we just really buy into the fresh start effect as a whole…BUT, one thing is certain - we are feeling very motivated & ambitious.We have got LOTS of goals & intentions for SoCo Marketing Collective in 2024, including:1. Streamlining our workflows to amplify impact & creating a better work-life balance. ⏰2. Advance skills and learning for versatile content marketing - like long-form video content. We are very eager to continue learning new strategies & techniques to help you and your business’s unique narrative stand out in the noisy digital landscape. ☀️3. Embed more accessible, pocket-friendly opportunities for SoCo clients to build strategies and confidence in digital marketing for their business. 🚀We’re major nerds for research and learning, so we’re ready to take all the lessons from the early days of SoCo into 2024. 📒Can you relate? Are you a fan of the “new year, new goals” mentality for your business? We’d love to hear your thoughts on the new year or goals in the comments. ⬇️We hope you have a very Happy New Year! 🥳💛#eastsussexbusiness #brightonbusiness #localbusinessowners #smallbusiness #independentbusinessowner #digitalmarketingservices #socialmediamarketingstrategy #newyeargoals #newyearnewgoals #businessgoalsetting #smallbusinessgoals

If you couldn’t tell, we’re very excited for the new year… who’s with us? 🥳. Comment below if you can relate… ⬇️Maybe it’s the fact that the new year starts on a Monday - or, maybe we just really buy into the fresh start effect as a whole…BUT, one thing is certain - we are feeling very motivated & ambitious.We have got LOTS of goals & intentions for SoCo Marketing Collective in 2024, including:1. Streamlining our workflows to amplify impact & creating a better work-life balance. ⏰2. Advance skills and learning for versatile content marketing - like long-form video content. We are very eager to continue learning new strategies & techniques to help you and your business’s unique narrative stand out in the noisy digital landscape. ☀️3. Embed more accessible, pocket-friendly opportunities for SoCo clients to build strategies and confidence in digital marketing for their business. 🚀We’re major nerds for research and learning, so we’re ready to take all the lessons from the early days of SoCo into 2024. 📒Can you relate? Are you a fan of the “new year, new goals” mentality for your business? We’d love to hear your thoughts on the new year or goals in the comments. ⬇️We hope you have a very Happy New Year! 🥳💛#eastsussexbusiness #brightonbusiness #localbusinessowners #smallbusiness #independentbusinessowner #digitalmarketingservices #socialmediamarketingstrategy #newyeargoals #newyearnewgoals #businessgoalsetting #smallbusinessgoals

We don’t do one-size-fits-all at SoCo Marketing Collective. Instead, we make sure we tailor our go-to inclusions for each session and service to give our clients the most valuable strategies and results. ✨ Here’s a glimpse at the behind-the-scenes from our (mini) one-off intensive session we did with @BeautybyRachel2017 last week. 💅🏼🌿 Rachel is a trusted and talented beauty therapist, but she sometimes feels like a “technological dinosaur” - which I think many independent business owners can relate to. 🦕 In our session, we focussed on making small, simple adjustments on her Google My Business Profile that can make a big impact. We also discussed her other digital marketing channels, strategies and ideas. Each one-off intensive will look slightly different and customised, but here’s an example of what’s included: 🎯 Tailored, targeted research (like keywords and trends) 📱 Examples and case studies for ideas and inspiration 🗒️ Follow-up notes and resources 🧰 Templates and toolkits (like a check-list or a specific guide) Send us a direct message if you’re interested in finding out more about how our one-off intensives can ignite lasting change for your local gem. 💬 Also, how cute are my nails?! Make sure to go follow @beautybyrachel2017's page. Check out the variety of beauty treatments to feel pampered this Winter or gift someone else a relaxing treat this Holiday season. 🧖🏻‍♀️ #digitalmarketingconsultant #digitalmarketingtraining #digitalmarketingservices #localbusinessmarketing #smallbusinessmarketingconsultant #smallbusinessmarketingstrategy #eastsussexbusiness #brightonbusiness #behindthescenesvideo

📣Business owners, if your goal is to thrive this holiday season, here are 3 key strategies you can’t afford to miss ⬇️ 🤝 Collaborate & Engage Locally: This holiday, seize the opportunity to engage with local events like Christmas markets and connect with your community. ❓How? Consider teaming up with fellow local businesses to run special holiday campaigns, competitions, events, and promotions. � ✨Why? By collaborating, you’ll not only raise awareness for both your businesses but also foster a sense of unity and support, especially during this festive season. 📖 Seasonal Storytelling: Small, local businesses often have rich, character-driven stories. Don’t be afraid to share them! ❓How? Try sharing behind-the-scenes moments, show what it’s like to celebrate Christmas with/at “________”, and shine the spotlight on customers and their experiences with your products. ✨Why? Infusing your unique story into your holiday content creates deeper, personal connections with your customers and increases engagement. 🛍️ Special Seasonal Promotions: Offering seasonal promotions during this time of year can attract more customers and boost sales. But, why not make your promotions stand out by adding a personal touch? ❓How? Consider creating a holiday gift guide to help customers find the perfect products based on their past purchases. Or, maybe when you offer a 10% discount on select items, you also pledge a portion of the proceeds to a chosen charity, creating a ripple effect of giving back this holiday season. ✨Why? It’s a practical and effective strategy for increasing revenue and conversions. And, most importantly, it encourages people to shop local. Save this post for later 💛 ⬇️ Click the link below for a Free 30-day trial to The SoCo Strategy, where you’ll find more tips, templates, and strategies in our newsletter to help your business thrive this holiday season - and beyond. 🎄 https://www.socomarketingcollec

Hi, I’m Dannie. 👋🏼 The founder and the director of SoCo Marketing Collective. ☀️ I’m a wife, a travel enthusiast and a food lover. Over 5 years ago, I moved 5,457.83 miles from my hometown. Bonus points to whoever can work out exactly where I’m from. 😉 It didn’t take me long to fall in love with the charm & character of the English South Coast. As a budding business owner, I’m eager to connect with fellow small, local businesses and make some new business besties. 👋🏼✋🏼👋🏼✋🏼 💬Let’s chat. And, maybe grab a coffee, too. ➡️Send us a direct message or drop us an email at: [email protected]