Social media training company helping clients set up and manage their Facebook, LinkedIn, Twitter and Instagram accounts.
Simple social media strategy for time-poor trades with less than 5,000 followers
- Post fortnightly for reputation management
- One case study and one team story
- Run engagement ads £5 - £10 per day to posts
This will reach thousands of potential customers each week in a way that builds reputation and trust and keep you visible on social without the headache.
Sound less painful than posting to what feels like an empty room every five minutes?
Your weekend reminder to come to Tubefest if you want to hear from video marketing experts
Video Marketing Conference For Creators & EntrePreneurs
Your daily reminder to sign up to Tubefest the UKs ultimate video marketing conference
Video Marketing Conference For Creators & EntrePreneurs
Who else is going to Tubefest?
Video Marketing Conference For Creators & EntrePreneurs
Hi, I'm Kristian👋 I am a Peterborough-based social media marketer
My mission is to help local business owners and marketers focus on results rather than vanity in their digital marketing
➡ Giving you clarity on the right plan for your business
➡ Training and coaching to make it happen
➡ Run and optimise your ads if you don't have time/want to learn
If you are looking to grow your business, then it might be time for us to have a chat
Trying to ease my way into more speaking gigs in 2024
Looking forward to speaking at this FREE virtual summit next month
I will be speaking about how to generate leads from your LinkedIn posts
You have to support people that try and do big things!
This is why I am telling everyone I can about TubeFest, a video marketing conference coming up in May
Matthew Hughes is running this event in 80 days and I hope some of the people reading this will join me!
Video Marketing Conference For Creators & EntrePreneurs
Ready for this morning's LinkedIn training
A key challenge for marketers and business owners is navigating a marketing landscape where average daily ad exposure in 2024 is ridiculously high and consumers feel saturated by adverts.
LinkedIn is a platform for human connections. When you use automation, it leads to a cycle of robots interacting with robots.
Once you finally reach a human, they're likely to be disinterested because they can easily detect the use of automation. The unnatural phrases and overall feel give it away. Our advice for effective engagement on LinkedIn? Avoid automation entirely
Businesses in Whittlesey👋 Hi, I'm Kristian, your local social media & marketing expert
I work with businesses large and small to help them
✅ Attract new customers cost-effectively
✅ Be more visible using social media
✅ Stay ahead of their competitors
✅ Adapt to rapidly changing technology
✅ Learn skills and knowledge to succeed
I would love to hear about your business and what you do for your customers?
Most on Facebook and Instagram fail due to an imperfect understanding of the problem being solved for the customer
Get better results from your social media in 2024 - https://rb.gy/l0d94a
Are you one of the business owners/marketers I speak to who has not had the time to focus on your social media strategy for 2024?
If so I have a pre-Christmas workshop just for you!
I am running a Social Media Marketing Strategy & Planning Workshop on the 19th of December to give you the chance to get ready for the New Year!
Get your social media ready for 2024 with our interactive strategy and planning workshop
Congratulations to Matthew Hughes for pulling the trigger and organising a massive YouTube conference for business owners and content creators
It has been great to watch this go from idea to reality
Early Bird tickets were launched this morning and I already have mine!
Video Marketing Conference For Creators & EntrePreneurs
Hi I am Kristian a marketing and social media strategist based in Peterborough
I support businesses with...
➡ Marketing Strategy & Planning
➡ Social Media Training
➡ Social Media Advertising
➡ Email and ChatGPT Training
➡ Coaching & support
Who do you know that it might be worth speaking to?
A perfect referral for me is
BUSINESS OWNERS OR DIRECTORS
Typically ranging from 3 to 25 employees with the following challenges
- Following effective strategy with limited resources
- Knowledge and training for their team
- Complex and painful social media ads platforms
- Finding the right tools to use
- Knowing right metrics to measure
MARKETING PROFESSIONALS
Mid-sized businesses with marketing function in-house looking for support
- Strategy, planning and competitor analysis
- Specialist skills training and support
- Advertising management
For both these groups, my aim is to offer valuable, actionable advice and services that resonate with their unique challenges and aspirations."
LinkedIn vs Meta for social media ads
Both are powerful platforms but work differently and suit different businesses based on objectives, audience, and mindset.
LinkedIn
➡ Powerful targeting capabilities based on job role, company, etc.
➡ Reach people at top of funnel or just starting their journey.
➡ Outcomes are visibility and early consideration.
➡ Not ideal for direct sales conversion due to the high cost per click.
Meta (Facebook/Instagram)
➡ Targeting on creative
➡ Algorithm shows ads to relevant people.
➡ Lower cost per lead or action.
➡ Lead quality more inconsistent.
➡ Better for the middle-bottom of funnel and driving definitive action.
Understanding how these three metrics impact your advertising objectives is a good start to getting the outcomes you want from your ad spend.
Reach - The number of unique people who saw your ad.
Impressions - The total number of times your ad was displayed.
Frequency - Impressions divided by reach tells you how often each person saw your ad on average.
Sales teams to decision makers on the 1st of Sept when summer is over!
A decade of digital marketing experience has taught me the advantages and pitfalls of collaborating with other businesses.
While partnerships and collaborations are essential to success, it is essential to tread carefully and recognise early warning signs that might save you time, effort, and heartbreak.
Here are three red flags I’ve encountered in potential collaborations:
Partnerships and collaborations are an essential part of business, it is essential to tread carefully. Three red flags I see regularly
Today marks 10 years since we were founded by Kristian Downer 🍾🍾
Anyone with a business page on Facebook needs to know these tips
Great photo by Nicola Auckland Photography of Kristian in full flow talking about marketing authentically whilst taking advantage of AI-based content tools
Here is the AI-generated summary of my key points
➡ AI, like ChatGPT, are content tools not content creators that can generate ideas and provide a first draft for various forms of content.
➡ Human input and creativity remain crucial in creating original, compelling content.
➡ AI-generated content needs to be significantly modified before it can be legally claimed as one's own due to copyright issues.
➡ AI could threaten writers' and artists' jobs by creating similar content based on its input.
➡ AI can improve customer service responses, speed up workflows, and provide unique insights.
➡ Keeping the "humanity" in messages shared on platforms like LinkedIn is crucial for standing out.
➡ Rapid advancements in AI could cause changes in work styles and potential economic disruption.
➡ Despite potential challenges, AI can make marketers more effective and efficient.
➡ People buy from people; thus, AI should enhance human capabilities, not replace them.
Thanks to Hegarty LLP Solicitors for inviting me to speak and Rutland Hall Hotel for hosting
Always great to see the local digital community
Great talk on Digital PR by Anna Morrish
Thanks to Bewiched for hosting a great event
*** Scam Alert ***
If you receive this notification
IGNORE IT
It is a phishing scam designed to get you to click the fake link in their post.
Once you click they will potentially use that click to install software on your PC or ask you to give personal info
We are seeing this alot in the notifications of our clients from various pages with similar names
Be careful, trust no-one
Are you using ChatGPT to create social media and digital content for your business?
We have found that it saves us time, aids creativity and produces high quality content.
IF... You give it the right instructions
Here are a few ways we are using it every day
✅ Create social media and content plans
✅ Write social media and blog posts
✅ Write analytical reports
We are now using our experiences to train other businesses and help them understand the opportunity of this very affordable software
Link to next workshop - https://www.eventbrite.com/e/636509345587
An eye-catching LinkedIn profile is the core of your professional reputation.
A powerful tool to showcase your skills, experiences and achievements to your industry, potential employers, clients and collaborators.
Create an Eye-Catching LinkedIn Profile: Optimise your profile to build reputation & leads - Step-by-Step Guide
Treat your LinkedIn profile like a company would its website, taking time to understand your audience and ensuring your profile is visually appealing and contains the content they are looking for in an easy-to-understand way.
Like a website, your profile should contain keywords related to your industry and what you want to be known for by your audience.
Create an Eye-Catching LinkedIn Profile: Optimise your profile to build reputation & leads - Step-by-Step Guide
Sailing in San Diego bay on rest day before
Happy World Book Day 📚
How many of these business books have you read?
76 Papyrus Road
Peterborough
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A look at whether your business should be on TikTok and why audience matters more than channel
Google Ads vs Facebook Ads For Your Business
Your website should be the foundations your business is built upon
LinkedIn Ads vs Facebook Ads For Your Business
Annoyed by those Meta Support Phising Messages on Facebook?
The more you try and sell on Linkedin the less interested in buying people become
Do You Need To Pay For LinkedIn Premium or Sales Navigator?
Some tips on how to avoid the frustration of getting hacked on Facebook.
Avoid the "Boring Accountant" trap on social media! Instead of just saying you're different, show it. Be unique to stand out and succeed online.
This is your daily reminder to never click the boost button on Facebook. If you do, you're just putting more money in Mark Zuckerberg's pocket and extremely unlikely to be generating any extra revenue for you. It is designed purely as a way to make it easy for you to spend money, not an easy way for you to make money.
Focus on your audience and create content they want to watch then the audience should follow
As business owner it is your personality and humanity that connects your business and drives revenue. Don't let AI strip this away from your marketing
Impact of AI on Future Of Marketing
Reach is not a good enough metric when paying for your audiences attention
Explore the power of social media advertising that works around the clock. This video delves into how continuous online visibility can significantly enhance your brand's reach and impact.
Meta algorithms are now more effective at understanding customers than traditional methods, emphasising the increased importance of creative elements such as images and texts over targeting.
Explore the optimal use of artificial intelligence in content marketing, focusing on AI as a tool to aid rather than replace the creative process. This video delves into how AI can enhance content strategies by providing data-driven insights, automating repetitive tasks, and optimizing content distribution. However, it underscores the irreplaceable value of human creativity and personal touch in crafting compelling marketing messages. Learn how to effectively integrate AI into your content creation workflow to boost efficiency without compromising the authenticity and emotional connection that drive customer engagement.
Discover effective strategies to enhance engagement and expand your social media following. This video provides actionable tips on creating interactive content, leveraging analytics for targeted engagement, and building a vibrant community. Learn how to authentically connect with your audience, increase your online visibility, and turn followers into advocates. Whether you're new to social media or looking to refine your approach, this guide will help you achieve sustainable growth and engagement.
The declining influence of hashtags in social media marketing can be attributed significantly to advancements in artificial intelligence (AI) and machine learning. These technologies have revolutionized how platforms understand and predict user behaviour, making traditional tools like hashtags less relevant. AI algorithms now analyze vast amounts of data to deliver personalized content to users more effectively than ever, focusing on user engagement patterns and preferences rather than relying solely on hashtags. This shift towards AI-driven content curation means that strategies need to adapt, prioritizing quality and relevance of content over mere hashtag optimization.
Why Social Media Ads Fail
