Want to nail your brand's social media strategy? These are the 3 factors you need to consider (📣 sound on!)
New emojis, who this? 🪐
123 new emojis have arrived on Apple as part of iOS 15.4 beta - featuring a melting face, disco ball, troll, bubbles and handshakes with multiple skin tones.
Named one of the fastest growing languages in the world, over 10 billion emojis are sent every day - 70% of people even believe they can express themselves better through emojis than words. 💬
Which is your all-time favourite emoji? 👇
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📣 Introducing… Instagram Subscriptions! 📣
New feature alert: Instagram has announced Subscriptions. 📩 Creators will be able to put a monthly charge on their content to unlock a “subscribe” button on their profile and offer special benefits to their audience.
What does this mean for brands and creators? When is the feature available and who for? We chat through all this and more 👇👀
Let us know: how do you feel about this channel update? Would you pay for extra special content from your favourite creator? 💰
The importance of implementing a social media strategy for lead generation and conversion. ⤵️
Search "DoGoodWork" on your favourite podcast app to listen to our founder Corrie share how you can up your social media game to win new sales. 🎙
✌️ The power of emojis ✌️
Ubiquitous across the Internet, how much impact do these little things actually have?
Turns out, a lot.
A huge number of consumers use emojis to get their message across in ways that words can’t:
🌍 95% of Internet users have used an emoji
📈 Over 10 billion emojis are sent every day
👀 700 million emojis are used in Facebook posts daily
📸 36% of Instagram posts contain 1-3 emojis each
And for marketers, emojis have a big impact on the way you connect with your audience:
🐦 Including emojis in a Tweet can increase engagement by 25.4%
💥 Adding emojis to a Facebook post can increase the number of post likes by 57% and the number of comments and shares by 33%
📧 56% of brands that put emojis in their email subject lines had a higher unique open rate
What’s your most recently used emoji? ⬇️
Snapchat has spoken. 📣
Full-screen, vertical ads on Snapchat drove more than 2x the level of brand awareness, compared to other platforms. 👀
They also discovered that:
🔎 6-second ads were more persuasive than 15-second ads
🔎 15-second ads worked best for brand recall
🔎 Users are 3x more likely to use AR try-on products than non-Snapchatters
🔎 Users are 1.2x more likely to buy from brands they share values with & support
🔎 50% of users will research a brand’s backstory before they shop
Have you trialled short ads? How have they performed? We'd love to know. 👇
Introducing... Live Rooms!
Breaking 🗞! Today Instagram announced Live Rooms, a new feature that lets you go Live with up to 3 people at once.
Instagram says: “We hope that doubling up on Live will open up more creative opportunities - start a talk show, host a jam session or co-create with other artists, host more engaging Q&As or tutorials with your following, or just hang out with more of your friends. Live Rooms also gives creators even more ways to build a business and earn money.”
📲 How it works:
🔘 To start a Live Room, swipe left and pick the Live camera option
🔘 Add a title and tap the Rooms icon to add your guests
🔘 You’ll see people who have requested to go live with you, and you can also search for a guest to add
📝 What you need to know:
🔘 When you start a Live Room, you’ll remain at the top of the screen when you add guests
🔘 As a broadcaster, you can add up to three guests at once or add guests one by one (for example, you could start with two guests, and add a surprise guest as the third participant later!)
🔘 Going live with multiple guests is a great way to increase your reach, as all your guests’ followers will be notified
Live Rooms will soon be available globally for everyone on Instagram. 🌍
Social media is a two-way conversation… not a one-way broadcast.
Wondering how you can make meaningful connections on social media? It's all about interacting with users, or what we like to call "community management". 🤳
So what is community management? 🧐
Essentially, it's exactly what it sounds like.
It includes any form of interaction from liking posts, responding to comments, sharing valuable content and answering questions with the aim of fulfilling the needs of your audience.📱
Engaging with not only your current followers, but also your target audience is essential.
Here's why it matters. 👇
🗣 Establishes you as a relevant brand
🗣 Increases credibility
🗣 Humanises your brand
🗣 Builds reputation through thought leadership
Above all, it will enable you to create relationships.
Rule of thumb: Give the same level of engagement that you expect. 👍
#socialmedia #engagement
Be stubborn about your goals but flexible about your methods. 🎯
Here are 5 steps on building a social media strategy:
👉 Goal setting: Why are we doing this?
👉 Channel: Why are we using Instagram/TikTok/LinkedIn?
👉 Content: What are we saying?
👉 Community building: Who’s listening to us?
👉 Measurement: How do we know it’s working?
Do you have a social strategy in place?
February’s here and the shortest month of the year has a ton of trending days packed into it 👇
2nd – #GroundhogDay 🔁
4th – #WorldCancerDay 🧫
7th – #SuperBowl2021 🏈
7th – #SendACardToAFriendDay 💌
9th – #NationalPizzaDay 🍕
11th – #InventorsDay 🔧
12th - #ChineseNewYear 🧧
13th – #SelfLoveDay 💗
14th – #ValentinesDay 💘
14th – #InternationalBookGivingDay 📚
15th – #PresidentsDay 🇺🇸
16th - #PancakeDay 🥞
16th – #MardiGras 🪅
17th – #RandomActsOfKindnessDay 🎖
20th – #SocialJusticeDay ⚖️
20th – #LoveYourPetDay 🐢
22th – #NationalWildlifeDay 🦋
🔖 Happy content creating!
Animation is having a moment. 👀
With less freedom than usual to get out and film real-world content, brands are increasingly turning to animation to communicate their message.
⏭️ Animated videos increase conversions by 80%.
⏭️ Visuals are processed 60,000 faster by our brains than a paragraph of text.
⏭️ After watching a video, 64% of users are more likely to buy a product online.
🎥: Pixel art by waneella
We're living in an age of content clutter.
The average scroller sees 8,000 pieces of content a day. 👀 That's a lot of noise for your brand to fight through.
Here are 7 ways to make your content stand out. 👇
🗣 Use your brand voice
👂 Listen to what your community are asking for
🤩 Use strong visuals
❤️ Create content that makes your audience FEEL something
⏰ Focus on stopping the scroll and “dwell time”
💡 Create polarising content
📈 Have a strategy in place
Here are some tools to improve your content game. 👇
🔹 @Canva — a design game-changer. The best way to create visuals for your brand, no PhotoShop skills required.
🔹 @Motionleap_by_lightricks — a very cool way to make your pictures move, known officially as ‘cinemagraphs’ but amongst our team as ‘Harry Potter images’.
🔹 @Kapwingapp — their tagline says it all (“where content creation happens”). A place to create videos, memes, animations and more, from easy-to-use templates.
🔹 @Later app - free Instagram grid planning
🔹 @Headlinervideo — particularly useful if you’re looking to repurpose audio content into some visuals.
The most popular social media channels this decade
