Mch.london

Home
United Kingdom
London
Mch.london

MCH is the full-service agency with positive human impact at the centre of all we develop and deliver for clients.
(2)

24/07/2024

In this latest campaign from our wonderful clients, WDC, they are campaigning against the cruel exploitation of keeping whales and dolphins in small tanks and sea pens just to entertain tourists.

Did you know that 60% of UK children believe dolphins should not be kept in captivity for our entertainment? So before you add visiting a dolphin show to your family's holiday to-do list this summer, have a chat with your kids.

Keeping whales and dolphins in captivity is wrong and denies them the ability to travel and socialise and live their natural lives.

We stand with Whale and Dolphin Conservation and say no to dolphin shows. Let's make this a cruelty-free summer!

22/07/2024

Looking back on a great team night out with some of our favourite partners who joined us at the IAA UK Summer Ball 2024!

We are privileged to work with some of the best in the industry, and they just happen to be great fun as well!

We had a blast and can’t wait to do it again next year!

Thank you to IAA UK for having us and to our guests for joining us on the evening!

15/07/2024

At MCH we are proud supporters of all things Whale and Dolphin Conservation 🐋🐬.

In their latest campaign they are shedding light on the exploitation of whales and dolphins for entertainment.

About 3,500 whales and dolphins are suffering in small tanks around the world just to entertain tourists.

As a responsible advertising agency we feel strongly about ethical practices and this cruel and unnecessary activity needs to stop!

Join us in supporting WDC as they fight to end these awful shows.

Head on over to Whale and Dolphin Conservation to learn more. Together, we can make a difference!

26/04/2024

Charities can claim up to £84000 a year worth of Google ads as a grant, year after year. 💸

Google ads are a useful digital marketing tool for businesses and charities alike, but charities typically don’t have the advertising spend that businesses do.

That is why Google affords up to £7000 a month to charities in Google advertising credit, which cuts the spending disparity between businesses and nonprofits. ⚖️

Utilising these funds means better targeting and more genuine website clicks which leads to increased conversions in donations, volunteering and more. 📈

Connect with MCH London to get started on boosting your charity’s online presence! 📩

Follow the link below to read our latest blog and see if your charity meets the requirements!

https://mch.london/not-securing-a-google-ad-grant-can-be-an-organisational-blunder-do-you-have-yours-secured/

22/04/2024

🌊🏃‍♂️ Proud moment for MCH London! 🏃‍♂️🌊

Thrilled to announce that our Founder, Mark, has completed the London Marathon in support of Whale and Dolphin Conservation. 🐋🐬

As we reflect on this incredible effort we are reminded of the power of community and the impact we can have when we come together for a common purpose.

Let's continue to strive for a world where whales and dolphins can thrive in their natural habitats and us humans can live in a world that benefits from the growth in their numbers! Save the whale, save the world!

Here's to many more marathons and meaningful initiatives in the future! Let's keep championing ocean conservation together and a big thanks to all who supported!

🌟 🌊🏃‍♂️

21/02/2024

We are so incredibly grateful to Emilie for all the hard work and are pretty damn proud of what she has achieved in her three and a half years at MCH.

Follow the link below to read what Emilie has to say about working here.

https://mch.london/a-glimpse-into-mch-londons-forward-thinking-work-environment/

15/02/2024

More Can Happen! - Meet the team 👋

We are very pleased to introduce Lukas Kirsch, the newest addition to our growing team.

Coming all the way from Oregon, Lukas has joined us on an internship as an Account Executive and will be with us for the next 10 weeks whilst simultaneously continuing his studies in Business/Finance here in the UK.

“I joined MCH London because they have core values of responsibility and ethics, and work with charities I am fond of. A very friendly and welcoming team was an added bonus! I’m looking forward to spending the next few months working alongside some great role models at MCH and growing as a person and colleague!”

Lukas will be helping us with a broad range of different tasks including work on charity propositions, newsletter campaigns and supporting our senior staff on our ambassador programme.

We can’t wait to see what the next coming weeks bring!

07/02/2024

✨💡 Unlock the Power of Google Ad Grants with MCH London! 💻🚀

At MCH London, we are your dedicated advocates, specialising in helping non-profits like yours tap into the immense potential of the Google Ad Grants program. 🌟

💰 Maximise Your Grant:

Did you know you could be eligible for up to £84,000 per year in free advertising through the Google Ad Grants program? MCH London navigates the complexities of this initiative to ensure your organisation secures every penny it deserves.

🔍 Strategic Campaigns for Maximum Exposure:

MCH London works hand in hand with you to create high-performing campaigns that secure top positions in relevant search results. This guarantees maximum exposure and ensures alignment with the grant requirements, making every click count!

🚀 Game-Changer for Your Reach:

Imagine the impact of reaching a wider audience effortlessly! With MCH London's expertise, Google Ad Grants can be a game-changer for your organization's overall reach. Whether it's boosting online donations, increasing volunteer sign-ups, or attracting corporate memberships – we've got you covered.

🔧 Spotting Problems, Making Improvements:

Already have the grant but not seeing the results you expected? MCH London offers a low-cost audit to identify underutilised opportunities and areas for improvement. Let us fine-tune your strategy and elevate your presence in the digital realm.

📩 Connect with MCH London Today:

Reach out to MCH London and discover how we can be your strategic partner in navigating the Google Ad Grants program. Transform your online presence and amplify your mission!

🚀💙

17/01/2024

We're often completely amazed that non-profits, some small, some much bigger, simply don't review their Google PPC ads... or don’t have the Ad grants in place at all. 🤷‍♂️

When we take over an account for a charity's paid advertising, it’s the first thing we look at and it’s often a bit of a mess. 🕵️‍♂️

But that’s okay... fixing it is what we’re there for.

And if you’re a charity marketer and don’t have the grant, it’s probably worth a look. 🧐

Basically...

💰 ... your organisation can get up to £84,000 per year in free advertising through the Google Ad Grants program

🚀 ... you can have high-performing campaigns that secure relevant search results, ensuring maximum exposure and in line with the grant requirements

🎯 ... it can be a game-changer for your reach and can help drive your organisational marketing objectives if managed correctly

Give us a shout if you need help, especially if you’re unsure about your grant situation! 📣

16/01/2024

Google Chrome takes the first step towards cookie deprecation, impacting 1% of users.

That might not sound like many but would you care if:

🍪 your CPAs or key metrics dropped by 1% (or more) across all your campaigns?

🍪 you reached 1% less of your core target audience?

It’s been a long time coming and will be a game-changer so it's time to rethink strategies.

Alternatives such as contextual-based advertising solutions will become even more important than they are already…
. and we’ve got a few key learnings and options to share.

Reach out to us for expert guidance on evolving your marketing strategy for a cookieless future 🚀

08/01/2024

🌐 Embracing Responsibility in Advertising: Shaping a Positive Future 🌟

In the dynamic world of marketing, our approach to advertising plays a pivotal role in shaping societal values and perceptions. Let's talk about the significance of Responsible Advertising and why it's crucial for businesses today. 🤝

🔍 Transparency Matters: Authenticity builds trust. Transparent communication about products and services establishes a foundation of trust between brands and consumers. In an era where information is abundant, honesty is the best policy. 📈

🌍 Global Impact: Advertising isn't just about selling products; it's about influencing cultures and communities. By embracing responsible advertising practices, we contribute to positive social change and global well-being. 🌐

🌈 Diversity and Inclusion: Representation matters. Responsible advertising reflects the rich tapestry of our diverse society. Let's strive for campaigns that celebrate differences, challenge stereotypes and foster inclusivity. 🤝

🌱 Sustainability in Focus: As stewards of our planet, it's our responsibility to promote sustainable practices. Let's champion eco-friendly initiatives, sustainable ad solutions and showcase how businesses can thrive while minimising their ecological footprint. 🌿

💬 Join the Conversation: We believe that responsible advertising is not just a trend; it's a commitment to a better future. What are your thoughts on responsible advertising and how can we collectively drive positive change in the industry?

Share your insights below! 👇

22/12/2023

A very Merry Christmas from all of us at Team MCH. We wish our wonderful clients and friends all the best during the holiday season and a safe start to the new year.

Here's to a great 2024! 🥂🥳

24/01/2023

We’re reflecting on DAVOS.

We were really interested to see Anna Lungley, Chief Sustainability Officer, International Markets at Dentsu for World Economic Forum speaking around our long-held belief that Marketing departments play a hugely important role in the race to Net Zero and in encouraging consumers to make more sustainable decisions 🤝

The marketing function currently falls behind other divisions in driving sustainable business practices.

While 51% of people in corporate strategy are already executing against their sustainability plan and measuring progress, only 34% in marketing report being at this stage of progress.

If brand marketers want to know more about how we can help plug this gap, give team MCH a shout! 🔥👊

*research from Denstu / Kantar 2023

23/08/2022

This living room showcases simplicity at its finest.

Whether you are looking to remodel or simply decorate, our expert team is here to help achieve your vision.

18/03/2022

Rugby meets Climate Change at The Varsity Matches 🏉 🌤

Nigel Topping High Level Champion for Climate Action at will be at Twickenham Stadium!

A one-off opportunity to hear from leading voices in the race to a better world followed by Oxford x Cambridge rugby matches and networking with the UK's leading businesses.

Speakers include:

Charmian Love, Co-Founder of B Lab UK

James Close, head of climate change at NatWest Group

Jessica Omukuti, Research Fellow on Inclusive Net Zero for Oxford Net Zero

We have a limited allocation available on a first come first served basis...

Also included:

- a really nice lunch 🍱
- wine 🍷
- 1.5 CPD points 🎓
- best seats in the house for the rugby 🏉

Please email [email protected] if you're keen to attend!

OURFC Blues Cambridge University Rugby Union Football Club

18/02/2022

Great News Alert! 📣

MCH is one of The Drum's top 20 best-rated agencies for brand strategy services.

As part of The Drum’s Deep Dive on Marketing Secrets of Fast-Growth Brands MCH come top recommended for our B2C strategy work after helping numerous brands to scale in the last year.

Thank you to The Drum and thank you to our amazing clients that recommend us!

Check out the article here: https://www.thedrum.com/news/2022/02/17/40-agencies-recommended-build-brilliant-brands

17/02/2022

At MCH we have the pleasure of working with amazing brands every day.

Our passion is to help hardworking companies and their teams to reach their full marketing potential.

For the past few months, we have had the pleasure of working with the team at FitFor.

The family-owned business* is an umbrella of different brands created to help people on their health journey, whether that’s hitting up their state-of-the-art gym, attending classes or physio or smashing your at-home workout sessions.

MCH have helped FitFor optimise their website, develop a strategy for SEO, and just launched a paid media play - whoop whoop!

We are not the only ones with an eye on the guys over at FitFor, the company also obtains multiple media recognitions.

We were stoked to see them featured in The Observer recently, link in the comments

24/01/2022

In 2020 there was a critical need for digitisation due to the rise of Covid-19.

Some companies were pushed to focus on digital solutions just to survive.

As the world is opening up more and more, we still see consumers continuing their new, more digitalised purchasing habits..
. but many are still eager to return to their old habits..

We’re seeing that with the growth of OOH and DOOH and some of the pretty exciting activations we’re brewing up just now.

The key to becoming a successful brand is being able to nail both, a successful omnichannel marketing strategy means having the right balance between the physical and pure digital aspects.

This year, remember to take advantage of the opportunities presented by both.

Credit: The Drum (2021)

12/01/2022

Industry experts predict that 2022’s digital marketing trends will move even further away from mass stakeholder communication and loyalty programs to personalised communication and brand communities.

Content for content’s sake is out, and digital content that creates value and relatability for the consumers is in, personalised brand storytelling is critical.

Delivery through interactive email content and AMP for email will be essential.

“The State of Email report showcasing that email has become marketing’s most important channel: 91% of survey respondents maintained email marketing is critical to the overall success of their company,” which represents a 21% increase in 2 years.

Email marketing - to some, it’s a blast from the past - but it is firmly back in 2022!

Credit: Litmus (2021)

23/12/2021

What a year! It’s been a total rollercoaster tackled brilliantly by a team who dealt with everything thrown at them with gusto and a smile on their faces!

We grew, we delivered, we won, we laughed, we cried and we partied (thanks IAA UK ) !

Team MCH wishes you a very Happy Holiday and a joyful New Year.

Stay safe, be good(ish) and see you for more in 2022!

25/10/2021

The luxury industry is being redefined post-pandemic era.

Brand/consumer relation is no longer just an exchange of goods and services.

Rather than just looking at the product many consumers now also want to understand a brand’s values and attitude towards important matters for the consumer.

People are looking for identity and association in new places and one of those places is consumer products. Brands need to adapt to what their consumers want.

Do your brand’s values align with your consumers?

Credit: Forbes (2020)

17/10/2021

Consumers look towards brands to help them become more responsible.

However, according to Forbes, 43% of people asked in a survey believe that brands make it harder for them to act ethically and environmentally friendly in their daily lives.

People expect brands to show responsibility and help them become more responsible consumers.

Now, more than ever, companies need to listen to the demands of their customers and collaborate with them in building their brands.

Credit: Forbs (2021)

28/09/2021

Many consumers lack trust in brands and their advertising, due to missing transparency from the brand’s side and a natural skepticism based on the many uncreable messages consumers have to sort through each day.

In 2020 the UK online advertising market grew by 5% to a total of £16.5 billion.

The possibilities are many, but so are the challenges - up to 12% of this business may have contributed to ad fraud, much would have been alongside misinformation and some would have funded hate speech.

A responsible approach to advertising can help decrease the mistrust and increase transparency and keep your brand safe online.

Credit: The Drum (2020).

23/09/2021

At MCH, we have had the pleasure of having some seriously bright individuals join us for summer internships.

Amanda, Bella, Eve smashed it out of the park on some pretty tricky briefs and all have shown off their excellent skills

Dedicated from day one, a joy to work with we wanted to celebrate their achievements and you can read about their experiences here:
https://mch.london/working-for-mch-internship-experiences/

08/09/2021

Sustainability done badly is just another add-on for a campaign.

More often than not, brands seek short-term approval from customers when there is no real purpose or substance in their sustainability message.

People’s attitudes are changing towards sustainability and wanting to do good for the environment. It is a part of what modern consumers care about.

Photo credit: Elizabeth Marsh Floral Design
Source: https://www.bbc.com/news/business-55630144

19/08/2021

The use of social media has become a standard practice in the way brands can advertise their goods and services and how they communicate with their consumers. According to Statista (2020), 75% of SMEs use social media for marketing purposes.

And with reason: 77.9% of the UK population uses social media, and the average user time spent is 109 minutes on social media platforms per day. With Facebook being the most popular choice for SMEs, followed closely by Instagram. Both channels have high user activity. Another increasingly popular channel is TikTok, which despite being fairly new, is expected to research 12.5 million UK users by 2024 (Statista, 2021).

The audience is there, and they are listening, but how do brands make sure that they also act responsibly towards their consumers on social media?

Honesty, transparency, respect, and fairness are on this list.

Brands need to be forthright and dealings and offer value and integrity to their followers, be transparent about what is going on in the organisation, avoid manipulation, including false information and advertising, and be respectful of their follower's needs, values and views.

How do you and your brand practice responsibility on social media?

10/08/2021

A lot has changed in the way people think about brands.

Brand responsibility is becoming more important in today's society with increased numbers of consumers who are willing to pay more for goods and services that come from responsible brands.

People are looking towards brands they can trust, and responsible marketing can build strong and long-lasting relationships between brands and their fans.

However, making responsible decisions regarding advertising can be very challenging as ‘brand responsibility’ still remains a little undefined and we're just starting to understand the extent to which consumers are even thinking about it.

We at MCH are eager to find out much more, and have put Emilie Tornøe to the task.

In completing her master thesis on consumers' views on responsible advertising Emilie is finalising a significant white paper that helps answer these questions - read all about what to expect here!

https://mch.london/consumers-view-on-responsible-advertising/

15/06/2021

For us, partnerships mean creating great moments of magic or sometimes just creating really fun products.

Meet Blues Bear! He's made by Walker Slater in The Varsity Matches tweed featuring the two blues of Oxford and Cambridge.

This is our idea of a wonderful collaboration that just brings a smile to your face!

If you're interested in getting your own Blues Bear keep an eye on our profile! :)

27/05/2021

From Rolling Stone to Volkswagen to Burberry, major brands throughout the years have hit reverse, as put in Bloomberg Opinion's "Debranding is the New Branding."

Follow the link in our comments for more detail on why brands are opting for less detail, and what it means to consumers.

25/05/2021

Awards season is upon us, and shortly after taking home The Drum award for advertising, we couldn't be happier to be nominated alongside Small Films by UK Content Awards for Not-for-Profit Charity Content Campaign of the Year and Video Content Campaign of the year for our work on The Virtual Boat Race with the brilliant Power2Inspire.

We're buzzing to have made the 2021 Shortlist - stay tuned for more coming news! Link in comments.

Address

London
SE1Y5EA

Telephone

+442078460368

Website

http://www.mch.london/

Alerts

Be the first to know and let us send you an email when Mch.london posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mch.london:

Videos

In this latest campaign from our wonderful clients, WDC, they are campaigning against the cruel exploitation of keeping whales and dolphins in small tanks and sea pens just to entertain tourists. Did you know that 60% of UK children believe dolphins should not be kept in captivity for our entertainment? So before you add visiting a dolphin show to your family's holiday to-do list this summer, have a chat with your kids. Keeping whales and dolphins in captivity is wrong and denies them the ability to travel and socialise and live their natural lives. We stand with Whale and Dolphin Conservation and say no to dolphin shows. Let's make this a cruelty-free summer! #DontGoToTheShow

Rugby meets Climate Change at The Varsity Matches 🏉 🌤 Nigel Topping High Level Champion for Climate Action at #COP26 will be at Twickenham Stadium! A one-off opportunity to hear from leading voices in the race to a better world followed by Oxford x Cambridge rugby matches and networking with the UK's leading businesses. Speakers include: Charmian Love, Co-Founder of B Lab UK James Close, head of climate change at NatWest Group Jessica Omukuti, Research Fellow on Inclusive Net Zero for Oxford Net Zero We have a limited allocation available on a first come first served basis... Also included: - a really nice lunch 🍱 - wine 🍷 - 1.5 CPD points 🎓 - best seats in the house for the rugby 🏉 Please email [email protected] if you're keen to attend! OURFC Blues Cambridge University Rugby Union Football Club #clientsofmch #climatechange #rugby #thevarsitymatches #corporatehospitality #sustainability

Great News Alert! 📣 MCH is one of The Drum's top 20 best-rated agencies for brand strategy services. As part of The Drum’s Deep Dive on Marketing Secrets of Fast-Growth Brands MCH come top recommended for our B2C strategy work after helping numerous brands to scale in the last year. Thank you to The Drum and thank you to our amazing clients that recommend us! Check out the article here: https://www.thedrum.com/news/2022/02/17/40-agencies-recommended-build-brilliant-brands #Brandstrategy #marketing #growth #B2Cstrategy #luxurybrands #luxurymarketing

MCH London is proud to be the first-up winner for ADVERTISING in the 2021 The Drum Awards!! After being nominated in five categories, we could not be happier to take home the first award in this year’s Awards for Marketing and Advertising! A huge congratulations to our fellow nominees, and a special thanks to our wonderful clients for nominating us! #TDRAwards #advertising #adagency #brandmarketing #thedrumrecommends #adagencylife #marketing