Here at VidOps, we're huge believers in the power of a testimonial video! In this vlog with VidOps founder Al, he breaks down where the value of testimonial videos comes from and how to approach the production of your own testimonials.
Check out examples of testimonials we've produced here: https://welcome.vidops.io/testimonials
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
This behind the scenes clip is from our shoot last week with Hikvision! It's just one of the many behind the scenes moments we've captured on our recent shoots. To receive more behind the scenes content directly in your inbox, make sure you're subscribed to our monthly marketing roundup newsletter—you can find it here: https://bit.ly/3SQlTnp?utm_source=facebook&utm_medium=social&utm_content=ap_llzeeu6wgw
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
When an established company offers something new to the market, it can be a difficult task. Why is it different? How will it benefit consumers? How does it work? These questions need to be answered to create clear communication with your clients and keep them involved and excited about the launch. When Paymentsense became Dojo, they had a solid concept of what they wanted to communicate with their audience - the USPs of Dojo - but still had questions about how. This is where we could help.
Paymentsense were well established and known for their impeccable customer service and the ease of integration with new clients. We wanted to embrace this important aspect of the company, and harness the power of business storytelling to create natural feeling, direct-to-camera pieces explaining Dojo’s unique selling points to business stakeholders.
This is exactly what we did in this testimonial with Karen Ozdamar. To watch the rest of the Dojo launch videos, visit our Latest Work page here: https://bit.ly/465lAco?utm_source=facebook&utm_medium=social&utm_content=ap_6brgqsxb5j
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
As Jeffrey Gitomer put it, when you say it about yourself, it's bragging, but when someone else says it about you, it's proof. This is reason that testimonials and reviews are invaluable for marketers—they serve as social proof.
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
Here at VidOps, we believe in the power of testimonials—but we're not alone. According to HubSpot, including video testimonials on your landing page can increase conversion rates by up to 34%!
To find out more about testimonial videos, check out our testimonial brochure here: https://bit.ly/3Pp3gVm?utm_source=facebook&utm_medium=social&utm_content=ap_dm5jdzhmik
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
This is a peek behind the scenes of some of our past shoots with Greene King. At VidOps, we value transparency—and that extends to our social media!
However, behind the scenes content also performs exceptionally well on social media. According to Sprout Social, it actually generates 85% more engagement compared to regular posts. This type of content provides your audience a unique and authentic look at your brand, fostering a deeper connection and enhancing overall trust and loyalty.
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
A good sales proposal will highlight the reasons that a prospective client would benefit from working with your company. It should succinctly show how your product or service responds to their pain points.
But how do you do this? In our latest blog post, we break down the aspects of a great sales proposal—making your life (and the lives of your sales team) easier!
You can read more here: https://bit.ly/458RXHq
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
Drones have revolutionized videography for digital marketers, providing stunning aerial perspectives that were once difficult and expensive to achieve. These aerial shots can capture the scale and beauty of landscapes, events, and properties, making them ideal for creating engaging and visually striking content. By incorporating drone footage, marketers can add a dynamic and cinematic quality to their videos, allowing for creative angles and smooth, sweeping shots that enhance storytelling.
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
By now it's well known that video is only becoming more and more necessary for digital marketers—but can you tell which of these three statistics is true?
🎥 92% of video marketers reported that video gives them a positive ROI.
🎥 73% of consumers prefer to watch a short-form video to learn about a product or service.
🎥 96% of marketers agree that videos have helped increase users’ understanding of their product or service.
You guessed it! All three of these are from HubSpot's 2023 marketing report.
To stay competitive in today's digital world, and to find out more about getting your production process started, book a call with us today at https://bit.ly/45CXipK.
Did you know? According to Sprout Social, behind the scenes content can boost social media engagement by up to 47%. Offering a glimpse into your brand's operations fosters authenticity and transparency, helping to build a deeper connection with your audience.
This type of content not only humanizes your brand but also enhances trust and loyalty among viewers. So, consider adding behind-the-scenes content to your marketing strategy to elevate your brand’s presence and engagement!
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
OakNorth was founded when its creators realized the challenges young entrepreneurs face in securing loans. Dedicated to helping ambitious entrepreneurs, OakNorth wanted to distinguish itself from competitors and increase customer awareness of its brand and values. We helped them do this by creating case study videos featuring their projects, including the Mentorpreneurship program with the London School of Economics, which aims to teach essential entrepreneurial skills to young people.
With our expertise in case studies, we coordinated, filmed, and edited interview-style videos that showcased the Mentorpreneurship program and reinforced OakNorth’s brand credibility and trust in their marketing strategy.
#contentmarketing #videoproduction #videomarketing #video #videoproduction#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
With 81% of marketers already using video in their marketing strategies, it's clear that video is becoming more and more essential in today's digital landscape.
Video offers unparalleled opportunities to engage audiences, convey brand messages effectively, and drive meaningful interactions. By embracing video now, marketers can stay ahead of the curve, tap into new audiences, and achieve their marketing goals more effectively. Don't miss out on the chance to elevate your brand's presence and impact with the captivating power of video content!
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing
Video is an incredibly versatile medium. Its visual and dynamic format attracts and holds an audience’s attention, making it as easy as possible for you to get your message across.
In fact, according to HubSpot, 92% of video marketers reported that video gives them a positive ROI. If you’re feeling lost with where to use your recently produced video content (or maybe looking for inspiration for new video content), check out our article Where Should I Use Video In A Marketing Strategy? (You can find it here: https://bit.ly/48UpLZ4?utm_source=facebook&utm_medium=social&utm_content=ap_bmaawl5ptr)
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing #casestudy #testimonial
Did you know? Behind the scenes content can significantly boost your engagement levels. In fact, according to Sprout Social, social media posts featuring behind-the-scenes content receive 87% more interactions than standard posts. Providing an insider look into your brand's operations fosters authenticity and transparency, and strengthens brand affinity.
For example, take a look at the behind the scenes content we filmed on our latest shoot with Disposable Green. The finished video isn't available yet, but keep an eye on our Latest Works page (you can find it here: https://bit.ly/465lAco?utm_source=facebook&utm_medium=social&utm_content=ap_gzt0d723wa) to watch it when it's out!
#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing #BTS #behindthescenes
According to HubSpot, a whopping 80% of users recall a video ad they watched in the past 30 days. This fact is a testament to the impact and memorability of video content. By harnessing the power of video marketing, you can make a lasting impression that resonates with your audience long after they've viewed your content!
#contentmarketing #videoproduction #videomarketing #video #videoproduction
As a marketing manager, you have many responsibilities. Often, these include creating sales proposals.
Creating a great proposal for the sales team involves several key steps to ensure it effectively communicates value and persuades potential clients.
✅ Understand Client Needs: Research and listen to understand the client's challenges and objectives thoroughly.
✅ Highlight Unique Value: Clearly articulate the unique selling points and benefits of your solution tailored to the client's needs.
✅ Provide Evidence and Pricing: Back up claims with evidence like case studies or testimonials, and provide transparent pricing details.
✅ Include a Strong Call to Action: Conclude with a clear call to action prompting the client to take the next steps, and follow up promptly to address any questions or concerns.
#contentmarketing #videoproduction #videomarketing #video #videoproduction
Unboxing videos have become so popular that they've created a new wave of content creators known as "unboxers," who have amassed millions of followers on platforms like YouTube and Instagram, turning the simple act of opening a package into entertainment.
According to Google, views of unboxing videos on YouTube increased by 57% from 2013 to 2014 alone. This trend highlights the significant opportunity for digital marketers to leverage unboxing videos as part of their marketing strategy, tapping into the growing demand for authentic and engaging content that showcases products in action.
Check out the rest of this NIOX unboxing here: https://vidops.io/latest-work?utm_source=facebook&utm_medium=social&utm_content=ap_ojgz8byd8t#work-63f7bedf48fd3412d12aa5cf
#contentmarketing #videoproduction #videomarketing #video #videoproduction
Behind-the-scenes content on social media doesn't just give audiences a peek into the inner workings of a company; it also fosters a sense of exclusivity and belonging, creating a virtual backstage pass for followers to feel like VIP insiders.
According to a study by Sprout Social, 70% of consumers feel more connected to brands who are active on social media. This highlights the importance of humanizing the brand through behind-the-scenes content, as it allows followers to see the faces behind the company and build stronger connections with both the brand and its leadership.
#contentmarketing #videoproduction #videomarketing #video #videoproduction
There are many ways to track ROI when it comes to video content.
🎥 Enhanced Engagement Metrics: Video content typically generates higher levels of engagement compared to other forms of content, such as text or images. Metrics like view duration, play rate, and social shares provide valuable insights into how audiences are interacting with video content, helping marketers gauge its effectiveness more accurately.
🎥 Clearer Attribution Paths: Video can serve as a central component of a multi-channel marketing strategy, providing clear touchpoints throughout the customer journey. By incorporating video content at various stages, from awareness to conversion, marketers can track how video influences customer behaviour and contributes to overall campaign success.
🎥 Conversion Tracking: Video platforms and marketing automation tools enable marketers to implement tracking mechanisms, such as clickable CTAs (Call to Actions) and embedded forms, directly within videos. This allows for more accurate tracking of conversion events, such as lead generation or product purchases, directly attributable to video content.
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