VidOps Streamlined Media Creation

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VidOps Streamlined Media Creation

Corporate video production from consultancy through to filming, editing, and presentation. Find out
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16/08/2024

In today’s world, video content is a must-have for digital marketers. In an earlier blog post, we took a look at why video content should be a part of your marketing strategy. But with all of the different kinds of video styles out there, it can be difficult to decide what works best for your individual needs.

We can help with that!

In this article, we’ll go through some of the most popular kinds of video styles for content marketers and take a look at some examples. You can keep reading here: https://bit.ly/3yGT6dp?utm_source=facebook&utm_medium=social&utm_content=ap_2nfelgtmyz

We looked at 5 of our favourite video styles: case studies and testimonials, culture videos, product demos, event videos, and animation.

15/08/2024

Next Tuesday, on 13/08/24, we'll be answering your questions over on Instagram! Leave a comment below of any question you have for us, or send one in on our Instagram story (here: https://bit.ly/4dgco8u?utm_source=facebook&utm_medium=social&utm_content=ap_vwacplskl1).

14/08/2024

Here are a few shots behind the scenes of our latest shoot with John Cullen Lighting!

09/08/2024

08/08/2024

Here's a peek behind the scenes of the team cooking up our latest project with the Allergy Centre of Excellence!

07/08/2024

As humans, our nature drives us to seek out comfort and security as a survival mechanism. As marketers, this pattern of human behaviour can be useful. From a psychological standpoint, testimonials provide customers with a feeling of security, giving them the confidence to take a risk and try a new product or service. This is equally, if not more pronounced in B2B marketing, where businesses, like humans, are risk-averse. Testimonials can be exactly what you need to instil a sense of trust in order to convert leads.

Keep reading to find out how you can harness this sense of trust in your audience!

Learn how testimonial videos build trust by providing a sense of security and familiarity for customers, ultimately increasing conversion rates.

02/08/2024

As any digital marketer surely knows, it can be a difficult task to balance between directing creatives and allowing room for creative expression and innovation. Keep reading for tips on managing these two requirements for content creation!

Creativity is an essential quality for content creators and strategists. But how can this quality be channelled into a successful marketing strategy?

01/08/2024

The days leading up to a shoot day can understandably be stressful–but they don't have to be!

In order to streamline filming day, it can be helpful to do a a quick meeting a few days in advance. This gets everyone in the frame of mind and familiar with the location without the pressure of filming. We can run through the script and work out where we will be setting up each interview as well as create a list of cutaway clips that we would like to capture. This drastically improves efficiency for the day of filming and is a great way to calm nerves!

For more tips on preparing for shoot day, check out our past article, Video Production Tips Leading Up To Your Shoot Day: https://bit.ly/3SuRMRB?utm_source=facebook&utm_medium=social&utm_content=ap_4bklc3fncc

31/07/2024

Which side of the guide are you on? 😅 Whether it's dolly, boom, or just "pan," we've got the moves to capture your vision perfectly!

25/07/2024

Here are a few behind the scenes shots we captured with Hikvision Dublin!

Here at VidOps, we value transparency—with our digital platform, we make it easy to follow along at every step of the pre- to post-production process!

18/07/2024

Two weeks ago we shot a testimonial with Hikvision —these are just a few of the shots that Al took behind the scenes!

17/07/2024

Al founded VidOps—originally called Polarcreate—in 2015 and the company has since grown a ton since then. When we were just getting started, we were completing one project a month—now we complete one every week.

Here at VidOps, we're not only content creators, we're visual storytellers. We are deeply invested in the human aspect of media, and we consider ourselves experts in telling a compelling brand story!

10/07/2024

Many popular forms of marketing, such as testimonials, case studies, and customer reviews, all rely on the principle of social proof. Social proof reflects the idea that people innately trust the opinions of their peers. And this trust runs deep—according to a professor of psychology at Knox College, sharing opinions with one’s peers has been so beneficial in dispensing valuable information within a community that it is considered an evolutionary behaviour.

In our new blog post, we take a look at how to harness a commonly overlooked marketing tactic that similarly relies on social proof: referral marketing.

Discover the power of referral marketing and how to create a successful customer referral program. Learn why referrals are effective and how to leverage social proof for your business.

05/07/2024

VidOps has shot videos and taken photos for years—like this shoot we did for ! Before Tech Day, VidOps engaged in thorough planning and consultation with the event organizers to understand the event's objectives, theme, and key moments needing coverage.

On the day of Tech Day, our team arrived early to set up, ensuring all equipment was ready. At the same time, our photographers were busy capturing high-quality images of keynote speakers, networking sessions, and product demonstrations. Using professional-grade equipment, they ensured each photograph was sharp and conveyed the vibrancy of the event.

The final deliverables showcased our detailed planning, technical expertise, and dedication to capturing the event through photography.

04/07/2024

This behind the scenes clip is from our shoot last week with Hikvision! It's just one of the many behind the scenes moments we've captured on our recent shoots. To receive more behind the scenes content directly in your inbox, make sure you're subscribed to our monthly marketing roundup newsletter—you can find it here: https://bit.ly/3SQlTnp?utm_source=facebook&utm_medium=social&utm_content=ap_llzeeu6wgw

03/07/2024

At VidOps, we seek to capture every moment with precision and clarity. This means that our videographers show up to the shoot fully briefed and decked out with all the gear that they need to exceed your expectations!

28/06/2024

A couple years ago, we shot, edited, and finalized an amazing video for Subly. Subly wanted a video that would hook potential investors that could also sit alongside their in-house content. We were faced with the challenge of creating a video that would stand out from the crowd, while staying true to their brand storytelling.

By creating a quirky, charming video, we were able to align with the unique brand personality, but still clearly demonstrate the USPs and solutions Subly offers. Focusing on the distinct business advantages of the services, but packaging them in a funny, approachable promotional video, allows business minded investors to engage, without alienating a casual social media audience.

These are a few of our favourite behind the scenes photos from the shoot—you can find the finished video here: https://bit.ly/4cFoaZj?utm_source=facebook&utm_medium=social&utm_content=ap_tmx3r3ctzw

27/06/2024

When an established company offers something new to the market, it can be a difficult task. Why is it different? How will it benefit consumers? How does it work? These questions need to be answered to create clear communication with your clients and keep them involved and excited about the launch. When Paymentsense became Dojo, they had a solid concept of what they wanted to communicate with their audience - the USPs of Dojo - but still had questions about how. This is where we could help.

Paymentsense were well established and known for their impeccable customer service and the ease of integration with new clients. We wanted to embrace this important aspect of the company, and harness the power of business storytelling to create natural feeling, direct-to-camera pieces explaining Dojo’s unique selling points to business stakeholders.

This is exactly what we did in this testimonial with Karen Ozdamar. To watch the rest of the Dojo launch videos, visit our Latest Work page here: https://bit.ly/465lAco?utm_source=facebook&utm_medium=social&utm_content=ap_6brgqsxb5j

26/06/2024

Testimonials and case studies are both great tools to showcase customer satisfaction and build credibility for a brand. They both highlight real customer experiences to explain the benefits of a product or service. However, they do serve slightly different purposes in a marketing strategy.

While testimonials are typically short, personal endorsements that provide a quick, positive review, case studies offer a detailed, structured analysis of a specific project, including background, objectives, strategies, and results. While testimonials are designed to build immediate trust with concise feedback, case studies aim to provide in-depth proof of efficacy through a comprehensive narrative.

In case you missed it, you can find our blog article Case Studies or Testimonials here: https://bit.ly/4aPnjVc?utm_source=facebook&utm_medium=social&utm_content=ap_uxviqzb2dm

Discover the differences between case studies and testimonials in digital marketing. Would a brief testimonial suit your needs, or should you choose an in-depth case study?

21/06/2024

20/06/2024

19/06/2024

As Talent Acquisition Manager Rachel Kim notes in her Medium article (How Employee Photos Enhance Your Workplace Environment: Reasons Why I Planned an Office Picture Day) there were two reasons she felt strongly about planning an office photoshoot: employees had inconsistent photos across productivity and collaboration software, and at the rate the office was growing, both new and existing employees had a difficult time keeping track of everyone's name and role.

Check out the article here https://bit.ly/4cdfVnK?utm_source=facebook&utm_medium=social&utm_content=ap_75xei5s9lm to find out how Rachel solved these problems through office photography!

13/06/2024

A sales proposal is a document created to pitch a company's products or services to prospective clients. While not explicitly in a marketer's job description, it is worth knowing how to execute a strong sales proposal to best support your sales team. In general, in your sales proposal you should:

✅ Introduce your product or service, its key benefits, and why the client should be interested.

✅ Break down the next steps for your reader. Walk them through the purchasing process all the way to implementing the product/service.

✅ Include an accessible pricing section to give your client an idea of what to expect.

✅ Make your argument as easy to follow as possible by using design elements like section headings to structure your document. Also, consider breaking up large chunks of text with photos or videos.

For a more comprehensive look at creating a sales proposal, check out our latest blog post here: https://bit.ly/458RXHq?utm_source=facebook&utm_medium=social&utm_content=ap_ytdetjao1l

12/06/2024

Wherever you are (even on top of a mountain), VidOps can meet you there. With photographers based around the world, we can shoot globally!

07/06/2024

Meet Al, the founder of VidOps! He is passionate about using video to elevate businesses and bring their stories to life. Book a call (you can do that here: https://bit.ly/45CXipK) and Al would love to discuss video opportunities with you!

06/06/2024

This is a peek behind the scenes of some of our past shoots with Greene King. At VidOps, we value transparency—and that extends to our social media!

However, behind the scenes content also performs exceptionally well on social media. According to Sprout Social, it actually generates 85% more engagement compared to regular posts. This type of content provides your audience a unique and authentic look at your brand, fostering a deeper connection and enhancing overall trust and loyalty.

05/06/2024

A good sales proposal will highlight the reasons that a prospective client would benefit from working with your company. It should succinctly show how your product or service responds to their pain points.

But how do you do this? In our latest blog post, we break down the aspects of a great sales proposal—making your life (and the lives of your sales team) easier!

You can read more here: https://bit.ly/458RXHq

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Videos

Here at VidOps, we're huge believers in the power of a testimonial video! In this vlog with VidOps founder Al, he breaks down where the value of testimonial videos comes from and how to approach the production of your own testimonials. Check out examples of testimonials we've produced here: https://welcome.vidops.io/testimonials #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

When an established company offers something new to the market, it can be a difficult task. Why is it different? How will it benefit consumers? How does it work? These questions need to be answered to create clear communication with your clients and keep them involved and excited about the launch. When Paymentsense became Dojo, they had a solid concept of what they wanted to communicate with their audience - the USPs of Dojo - but still had questions about how. This is where we could help. Paymentsense were well established and known for their impeccable customer service and the ease of integration with new clients. We wanted to embrace this important aspect of the company, and harness the power of business storytelling to create natural feeling, direct-to-camera pieces explaining Dojo’s unique selling points to business stakeholders. This is exactly what we did in this testimonial with Karen Ozdamar. To watch the rest of the Dojo launch videos, visit our Latest Work page here: https://bit.ly/465lAco?utm_source=facebook&utm_medium=social&utm_content=ap_6brgqsxb5j #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

As Jeffrey Gitomer put it, when you say it about yourself, it's bragging, but when someone else says it about you, it's proof. This is reason that testimonials and reviews are invaluable for marketers—they serve as social proof. #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

Here at VidOps, we believe in the power of testimonials—but we're not alone. According to HubSpot, including video testimonials on your landing page can increase conversion rates by up to 34%! To find out more about testimonial videos, check out our testimonial brochure here: https://bit.ly/3Pp3gVm?utm_source=facebook&utm_medium=social&utm_content=ap_dm5jdzhmik #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

This is a peek behind the scenes of some of our past shoots with Greene King. At VidOps, we value transparency—and that extends to our social media! However, behind the scenes content also performs exceptionally well on social media. According to Sprout Social, it actually generates 85% more engagement compared to regular posts. This type of content provides your audience a unique and authentic look at your brand, fostering a deeper connection and enhancing overall trust and loyalty. #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

A good sales proposal will highlight the reasons that a prospective client would benefit from working with your company. It should succinctly show how your product or service responds to their pain points. But how do you do this? In our latest blog post, we break down the aspects of a great sales proposal—making your life (and the lives of your sales team) easier! You can read more here: https://bit.ly/458RXHq #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

Drones have revolutionized videography for digital marketers, providing stunning aerial perspectives that were once difficult and expensive to achieve. These aerial shots can capture the scale and beauty of landscapes, events, and properties, making them ideal for creating engaging and visually striking content. By incorporating drone footage, marketers can add a dynamic and cinematic quality to their videos, allowing for creative angles and smooth, sweeping shots that enhance storytelling. #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

By now it's well known that video is only becoming more and more necessary for digital marketers—but can you tell which of these three statistics is true? 🎥 92% of video marketers reported that video gives them a positive ROI. 🎥 73% of consumers prefer to watch a short-form video to learn about a product or service. 🎥 96% of marketers agree that videos have helped increase users’ understanding of their product or service. You guessed it! All three of these are from HubSpot's 2023 marketing report. To stay competitive in today's digital world, and to find out more about getting your production process started, book a call with us today at https://bit.ly/45CXipK.

Did you know? According to Sprout Social, behind the scenes content can boost social media engagement by up to 47%. Offering a glimpse into your brand's operations fosters authenticity and transparency, helping to build a deeper connection with your audience. This type of content not only humanizes your brand but also enhances trust and loyalty among viewers. So, consider adding behind-the-scenes content to your marketing strategy to elevate your brand’s presence and engagement! #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

OakNorth was founded when its creators realized the challenges young entrepreneurs face in securing loans. Dedicated to helping ambitious entrepreneurs, OakNorth wanted to distinguish itself from competitors and increase customer awareness of its brand and values. We helped them do this by creating case study videos featuring their projects, including the Mentorpreneurship program with the London School of Economics, which aims to teach essential entrepreneurial skills to young people. With our expertise in case studies, we coordinated, filmed, and edited interview-style videos that showcased the Mentorpreneurship program and reinforced OakNorth’s brand credibility and trust in their marketing strategy. #contentmarketing #videoproduction #videomarketing #video #videoproduction#VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

With 81% of marketers already using video in their marketing strategies, it's clear that video is becoming more and more essential in today's digital landscape. Video offers unparalleled opportunities to engage audiences, convey brand messages effectively, and drive meaningful interactions. By embracing video now, marketers can stay ahead of the curve, tap into new audiences, and achieve their marketing goals more effectively. Don't miss out on the chance to elevate your brand's presence and impact with the captivating power of video content! #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing

Video is an incredibly versatile medium. Its visual and dynamic format attracts and holds an audience’s attention, making it as easy as possible for you to get your message across. In fact, according to HubSpot, 92% of video marketers reported that video gives them a positive ROI. If you’re feeling lost with where to use your recently produced video content (or maybe looking for inspiration for new video content), check out our article Where Should I Use Video In A Marketing Strategy? (You can find it here: https://bit.ly/48UpLZ4?utm_source=facebook&utm_medium=social&utm_content=ap_bmaawl5ptr) #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing #casestudy #testimonial

Did you know? Behind the scenes content can significantly boost your engagement levels. In fact, according to Sprout Social, social media posts featuring behind-the-scenes content receive 87% more interactions than standard posts. Providing an insider look into your brand's operations fosters authenticity and transparency, and strengthens brand affinity. For example, take a look at the behind the scenes content we filmed on our latest shoot with Disposable Green. The finished video isn't available yet, but keep an eye on our Latest Works page (you can find it here: https://bit.ly/465lAco?utm_source=facebook&utm_medium=social&utm_content=ap_gzt0d723wa) to watch it when it's out! #VidOps #videocontent #contentmarketing #videoproduction #visualcontent #videomarketing #digitalmarketing #marketing #video #videoproduction #socialmediamarketing #BTS #behindthescenes

According to HubSpot, a whopping 80% of users recall a video ad they watched in the past 30 days. This fact is a testament to the impact and memorability of video content. By harnessing the power of video marketing, you can make a lasting impression that resonates with your audience long after they've viewed your content! #contentmarketing #videoproduction #videomarketing #video #videoproduction

As a marketing manager, you have many responsibilities. Often, these include creating sales proposals. Creating a great proposal for the sales team involves several key steps to ensure it effectively communicates value and persuades potential clients. ✅ Understand Client Needs: Research and listen to understand the client's challenges and objectives thoroughly. ✅ Highlight Unique Value: Clearly articulate the unique selling points and benefits of your solution tailored to the client's needs. ✅ Provide Evidence and Pricing: Back up claims with evidence like case studies or testimonials, and provide transparent pricing details. ✅ Include a Strong Call to Action: Conclude with a clear call to action prompting the client to take the next steps, and follow up promptly to address any questions or concerns. #contentmarketing #videoproduction #videomarketing #video #videoproduction

In our latest blog post, we covered the difference between case study videos and testimonial videos. In case you missed it, you can find it here: https://bit.ly/4aPnjVc?utm_source=facebook&utm_medium=social&utm_content=ap_ibuke7vjwb #contentmarketing #videoproduction #videomarketing #video #videoproduction

Unboxing videos have become so popular that they've created a new wave of content creators known as "unboxers," who have amassed millions of followers on platforms like YouTube and Instagram, turning the simple act of opening a package into entertainment. According to Google, views of unboxing videos on YouTube increased by 57% from 2013 to 2014 alone. This trend highlights the significant opportunity for digital marketers to leverage unboxing videos as part of their marketing strategy, tapping into the growing demand for authentic and engaging content that showcases products in action. Check out the rest of this NIOX unboxing here: https://vidops.io/latest-work?utm_source=facebook&utm_medium=social&utm_content=ap_ojgz8byd8t#work-63f7bedf48fd3412d12aa5cf #contentmarketing #videoproduction #videomarketing #video #videoproduction

Behind-the-scenes content on social media doesn't just give audiences a peek into the inner workings of a company; it also fosters a sense of exclusivity and belonging, creating a virtual backstage pass for followers to feel like VIP insiders. According to a study by Sprout Social, 70% of consumers feel more connected to brands who are active on social media. This highlights the importance of humanizing the brand through behind-the-scenes content, as it allows followers to see the faces behind the company and build stronger connections with both the brand and its leadership. #contentmarketing #videoproduction #videomarketing #video #videoproduction

There are many ways to track ROI when it comes to video content. 🎥 Enhanced Engagement Metrics: Video content typically generates higher levels of engagement compared to other forms of content, such as text or images. Metrics like view duration, play rate, and social shares provide valuable insights into how audiences are interacting with video content, helping marketers gauge its effectiveness more accurately. 🎥 Clearer Attribution Paths: Video can serve as a central component of a multi-channel marketing strategy, providing clear touchpoints throughout the customer journey. By incorporating video content at various stages, from awareness to conversion, marketers can track how video influences customer behaviour and contributes to overall campaign success. 🎥 Conversion Tracking: Video platforms and marketing automation tools enable marketers to implement tracking mechanisms, such as clickable CTAs (Call to Actions) and embedded forms, directly within videos. This allows for more accurate tracking of conversion events, such as lead generation or product purchases, directly attributable to video content. #contentmarketing #videoproduction #videomarketing #video #videoproduction