Psst. *whispers* We hate to tell you, but your competitors have good ideas.
Find out what they’re doing ad and pricing wise this and last Q4. Align your pricing with historical data and crib their best creative ideas and make them even better.
#marketingstrategy #ecommercetips #ecommercemarketing #ecommercegrowth
Black Friday has been given its last rites. It’s no more.
Customers expect pre-holiday sales to last. Give ‘em what they want with at least a week of deals, not a day. Sweeten it with different deals by day or audience segments.
#marketingstrategy #blackfriday2022 #bfcm2022 #ecommercetipss #ecommercemarketing #ecommercegrowth
Everywhere they look, they should see you!
Get customers’ eyes on your ads when they’re on social, email, messenger, search engines, etc. A multi-touch presence across channels is always important, especially in Q4
#marketingstrategy #blackfriday2022 #bfcm2022 #ecommercetips #ecommercemarketing #ecommercegrowth
ASSEMBLE YOUR TOP CREATIVES
Q4 is when your creatives must sparkle and shine a bright light on your BFCM deals for big-time conversions. Get inspiration with our BFCM cheatsheet on this link: bit.ly/3UQvpFh
#marketingstrategy #blackfriday #bfcm2022 #ecommercetips #ecommercemarketing #ecommercegrowth
Another amazing testimonial from our new client who went from £20k to £50k in just 60 days with Facebook Ads and CRO. When we just started out, Leonie, OYO Skincare founder, couldn’t scale above 20k per day, her business lacked a holistic approach as well as good creatives.
The transformation we took her business through is a great example of what’s possible when a mission-driven business owner teams up with a team of committed growth hackers. Watch the video to learn what exactly she loved about working with us!
From $0 to +$200k/Month in 4 Months
After some off-season preparation, we scaled this tech startup from $0 to $200,297/ month in just 4 months 🚀
We had fun, but check out this honest video review of Sutro’s CEO to find out what it’s actually like to work with us.
In the last 6 months alone, we scaled 6 stores to $1 million a year revenue and more than tripled our overall client revenue in 2020 (compared to 2019).
Sutro’s results?
✅ 30% lower CPA compared to target CPA
✅ Scaled from $200/day to $2000/day (and counting) in less than 10 days
✅1200% increase in sales compared to the same time last year
If you like the look of these results, schedule a free strategy session with one of our lead strategists.
We’ll take a deep dive into your current strategy and honestly tell you if we’re a good fit (or not).
P.S. As we’ve only just opened for taking on new clients (first time in 2021), the slots are limited.
Click the link below to schedule a call.
https://sgxmarketing.com/booking-page/
How many things do you focus on? How successful are you?
How many things do you focus on?
How successful are you?
Two questions and one huge correlation: As a general principle, the fewer things you focus on in business, the more successful you’re going to be.
If only it were that easy…
With this in mind, we recently decided to come up with our own framework at Salesgenomics. It's as a result of reading a ton of books about prioritisation, such as good to great, the essentialist, 80/20 principle, etc, which really talk about the same thing (plus my 6 years’ experience of managing the business). We wanted to identify how we can gain the biggest chunk of the market in the shortest amount of time. We’ve figured that, in order to do a proper analysis, we need to ask ourselves many, many more questions.
Below, you can find a step-by-step procedure that we use with both the AGENCY and our ECOMMERCE STORES, to great effect. You can also apply this to your personal planning:
1. What are the things we’re doing currently (list all)?
2. Which of these things are we most passionate about?
3. Which of these things are we the least passionate about?
4. Which of these things are we absolutely the best at?
5. Which of these things are we the worst at?
6. Which things currently bring the most results (highest revenue, profit and satisfaction in the least amount of time)?
7. Which things bring the least results (lowest revenue, profit and satisfaction in the longest amount of time)?
8. For each of these things, how much of our resources (time, money, and focus) does it take to actually see if they’re worth pursuing (MVP concept)?
9. Which of these things might bring the highest potential in the future (3-6-12 month window) and what is the opportunity cost and risk of focusing on them?
10. What are the roadblocks that stop us from focusing on the highest-return things?
11. How do you resolve these roadblocks?
12. Which of the things that we are not t
Troels started out as our client a few years ago. Now, we’ve partnered up to open a new venture together. All we need to say for now is that it’s in the fashion niche.
Troels started out as our client a few years ago. Now, we’ve partnered up to open a new venture together. All we need to say for now is that it’s in the fashion niche.
We’re going to post all our eCommerce learnings throughout the journey, so make sure you follow to find out all the latest trends - not only on the marketing side of things, but also financial, legal, business, operations, and so on and so on :))
𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐢𝐎𝐒 𝟏𝟒.𝟓 𝐮𝐩𝐝𝐚𝐭𝐞, 𝐰𝐞 𝐥𝐨𝐬𝐭 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐧 𝐚𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞.
𝐇𝐨𝐰'𝐬 𝐭𝐡𝐢𝐬? 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐢𝐎𝐒 𝟏𝟒.𝟓 𝐮𝐩𝐝𝐚𝐭𝐞, 𝐰𝐞 𝐥𝐨𝐬𝐭 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐧 𝐚𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞.
Do you wonder how your ads are performing?
Are you bothered by questions such as: 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐈 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐢𝐟 𝐈'𝐦 𝐝𝐨𝐢𝐧𝐠 𝐰𝐞𝐥𝐥? 𝐨𝐫 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐬𝐞𝐞 𝐚 𝐬𝐮𝐦 𝐨𝐟 𝐦𝐲 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐑𝐎𝐀𝐒 𝐚𝐥𝐥 𝐢𝐧 𝐨𝐧𝐞 𝐩𝐥𝐚𝐜𝐞?
If so, use one of these apps.
Our Head of Strategy, Tomasz Pasko, found 3 winners; pick one and improve your results, in-stan-tly.
𝐇𝐨𝐰 𝐭𝐨 𝐞𝐱𝐩𝐚𝐧𝐝 𝐨𝐧𝐭𝐨 𝐨𝐭𝐡𝐞𝐫 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬?
A lot of eCommerce store owners have the wrong idea about what it takes to scale the product to another country.
And it’s not only Facebook itself. It’s understanding the market, the language and all the small cultural differences.
However, the most painful expectation is that you can just throw a Facebook ads budget, optimise ads for a little bit, and you will eventually figure it out.
While it may work on rare occasions, more often than not it doesn’t.
Sure, assuming that your product does not require much education and that you do not operate in a market where brand means everything when you put some money behind Facebook, you will see the results.
But those results will jump up and down a lot. Say you sell jewellery in the UK. You will launch your ads in the US, Canada, and Italy. Some days Italy will work, then the US and Canada will perform. Then Italy will bring terrible results, only to show signs of improvement after two weeks for no apparent reason, and so on.
𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐰𝐨𝐫𝐤 𝐭𝐡𝐢𝐬 𝐰𝐚𝐲?
That’s one of the big mysteries of the u̶n̶i̶v̶e̶r̶s̶e̶ algorithm.
After 5 years of running the agency you can kind of feel how the algo works, but you’ll never know for sure. So what to do instead?
[𝟏] Market Research- Want to focus on a new market? Make sure you know whether the audience you are targeting is there, what their purchasing power is and whether the market is big enough. Secondly, check out who your competitors are, how strong they are, and what results they’re getting. Try finding similar companies from your primary market that tried to expand onto their markets and see what mistakes they’ve made.
[𝟐] Set entry conditions hypotheses- Figure
OMFG TIK TOK WILL TURN EVERYTHING UPSIDE DOWN IN A MOMENT
Always feeling blessed and grateful when getting videos like this 😍🥳
Thank you so much Lynette from Edge of Ember.
⭐️⭐️⭐️⭐️⭐️
"Working with SalesGenomics is great, because they not only do Facebook ads, but also help with website conversion optimisation and content creation. It’s a more holistic approach and that’s what makes Facebook Ads effective. They’re super responsive, really communicative and very easy to work with. "
⭐️⭐️⭐️⭐️⭐️
Btw. Edge of Ember jewelry is so great even royal Meghan Markle wore them for her last royal appearance, so go ahead and check them out at: https://edgeofember.com
P.S. For actionable strategies on how to grow your online store check out our Fb group eCommerce Scaling Strategies by SalesGenomics.
Alexis Banc, Co-Founder at Kwik Learning Testimonial
"Matt and his team made it really easy for us to integrate and execute social media strategies into our business so it can grow even more. (…) I can recommend LeadGenomics to anyone thinking of growing their business and streamlining their online ad campaigns. "
😍 Alexis Banc, Co-Founder at Kwik Learning 🧠
It’s always a pleasure working with businesses on a mission!
Jim Kwik’s inspiring personal story and mind-expanding methods are helping the world’s highest achievers reach their peak potential by unlocking the power of their brains to learn faster and more effective than ever!
Great products with the aid of a strong personal brand sell themselves.
But the real question is: how to scale eCommerce sales while maintaining profitability?
Kwik Learning guys built their empire on affiliates, but high affiliate commissions were stopping them from getting to the next level.
Our Facebook Ads Scaling Methodology almost doubled Kwik Learning business in a few months, diversified their acquisition channels AND increased their average profitability at the same time!
Congrats Jim & Alexis!
P.S. If you would like to get an edge over your peers by switching your brain onto a higher gear, check out Jim Kwik's Podcast or this free training: https://kwikbrain.com/podcast
Credits to LeadGenomics team!