SalesGenomics

SalesGenomics Effective digital advertising for ecommerce. Proven, affordable digital ad packages for founder-led We’re also proud to be certified Google and Shopify Partners.
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At SalesGenomics, we have a proven formula for executing effective, efficient ecommerce ad campaigns with an average improvement of 30% - 50% in sales within the first 3 months. We are Facebook Business Partners which means Facebook has officially vetted for our expertise. As we’re operating in a 100% remote model, you can rest assured that you’ll get the most bang for your buck. We successfully c

ompete on value with the biggest industry players and, thanks to zero overhead costs, you get the best price-to-value ratio. So, are we the right marketing partner for you? If you answer yes to 3 or more of the statements below, give us a call and let’s talk!

- You make $15k or more in monthly online revenue and have your
own product inventory

- You are tired of spreading yourself thin and want to stay focused on
your business vision

- You feel overwhelmed by the fast-changing marketing landscape,
making it hard to tell whether a drop in performance is a global
phenomenon or your assets need some improvement

- You want to outsource your ad strategy, campaign development and
management so you can focus on what you do best (and you’ve
been burned before by a partner who overpromised and under-
delivered)

- You want transparent, actionable reporting so you can see at a
glance how your program is performing

- You are ready to team up with a marketing partner you can trust,
with reasonable, simple pricing and a clear plan of action to get you
the results you want


Here’s a couple of examples of what clients have said about working with us:

“Before partnering with SalesGenomics, our main challenge was growth and scaling. We could feel clear signs of traction but we were unable to create steady growth. (…) We now have users subscribing to our service every day. (…) Working with SalesGenomics is a perfect compromise when you can’t afford an in-house team dedicated to ads. You get a very high-quality service at great pricing” - Gratiane de Montobello, Mootsh.

“Matt Panek and his team made it really easy for us to integrate and execute social media strategies into our business so it can grow even more. (…) I can recommend SalesGenomics to anyone thinking of growing their business and streamlining their online ad campaigns”- Alexis Banc, Kwik Learning. If you want to see if we’re a good fit for you, let’s talk!

Increase conversions in Q4 to maximize profits before year-end.  Our Q4 BFCM 2022 Shopify Optimization Checklist will he...
04/12/2022

Increase conversions in Q4 to maximize profits before year-end. Our Q4 BFCM 2022 Shopify Optimization Checklist will help you end 2022 on a high note.

30/11/2022

Psst. *whispers* We hate to tell you, but your competitors have good ideas.
Find out what they’re doing ad and pricing wise this and last Q4. Align your pricing with historical data and crib their best creative ideas and make them even better.

26/11/2022

Black Friday has been given its last rites. It’s no more.
Customers expect pre-holiday sales to last. Give ‘em what they want with at least a week of deals, not a day. Sweeten it with different deals by day or audience segments.

22/11/2022

Everywhere they look, they should see you!
Get customers’ eyes on your ads when they’re on social, email, messenger, search engines, etc. A multi-touch presence across channels is always important, especially in Q4

18/11/2022

Q4 is when your creatives must sparkle and shine a bright light on your BFCM deals for big-time conversions. Get inspiration with our BFCM cheatsheet on this link: bit.ly/3UQvpFh

Want to 5-10X your profit this Q4?Prior preparation and strategy are crucial if you don’t want to leave (easy) money on ...
17/10/2022

Want to 5-10X your profit this Q4?
Prior preparation and strategy are crucial if you don’t want to leave (easy) money on the table.
What areas to focus on to maximize profit?
Our marketing experts, who generated $75M+ for hundreds of businesses, discuss this in-depth in our latest video.
Click below to watch it:
https://www.youtube.com/watch?v=u_YbZo-4XiM&t=2s

Want some Black Friday - Cyber Monday Creative Marketing Ideas and Shopify Optimization Checklist? Click the links below:1. Shopify Optimization Checklist: ...

How to counter increasing costs and advertising fees in times of galloping inflation? Carry out this one simple test, an...
19/09/2022

How to counter increasing costs and advertising fees in times of galloping inflation?

Carry out this one simple test, and…increase pricing.

Surprising as it sounds, it brought great results for one of our skincare clients.

Having worked closely with them for about a year now, we’ve identified the potential for a significant profit increase without
increasing their ad spend.

And so we advised them to test out the following marketing hypothesis:

“Set a higher price for your best-selling kit to increase the profit margin (at the cost of a slight drop in conversion rate)”.

The result? Even better than we expected!

We increased the price from £49 to £59 and the profit-per-order went up by a whopping 23%!

Granted, the conversion rate dropped slightly but we expected that.

Now, what is this price test telling you about?

If you’re running an e-commerce store, especially at the beginning, figuring out your market’s price sensitivity is one of the top priority things you should focus on.

When you know that you can charge more for the same, you’ve just made extra profit without any cost or effort.

And the best way to figure out your market’s price sensitivity is by carrying out pricing and offer tests.

Your goal is to find that sweet spot where your profit is maximized and your conversion rate doesn’t suffer.

Because the more you bump up the price, the more likely that the conversion will drop.

For our client, the CVR dropped slightly but the extra profit was well worth it.

If your agency doesn’t look at your business holistically - it’s time to change the agency, and we have 2 spots for September left.

So, happy (price) testing!

10/08/2022

🤯 How to use a retargeting tactic that brings 300% better results compared to FB retargeting but is neglected by many eCom owners?
🔥 How to improve your product page to get more conversions?
🤔 What feature do you have to have when selling in Europe to increase your profit?

This - and much more you'll learn in your eCommerce & Paid Advertising monthly summary – July.2022

Link in the first comment.

20/06/2022

Another amazing testimonial from our new client who went from £20k to £50k in just 60 days with Facebook Ads and CRO. When we just started out, Leonie, OYO Skincare founder, couldn’t scale above 20k per day, her business lacked a holistic approach as well as good creatives.

The transformation we took her business through is a great example of what’s possible when a mission-driven business owner teams up with a team of committed growth hackers. Watch the video to learn what exactly she loved about working with us!

On a monthly basis, we prepare a summary of eCommerce and Advertising news you - as an eCom owner or marketeer should no...
14/06/2022

On a monthly basis, we prepare a summary of eCommerce and Advertising news you - as an eCom owner or marketeer should not miss. And it's free.

Hundreds of hustlers are reading our newsletter to improve their eCom revenue. Why don't you?

Check the latest summary here https://twitter.com/sales_genomics/status/1536605172914434049

10/06/2022

🚨 BREAKING NEWS in the world of ATTRIBUTION...

TikTok has JUST begun rolling out cross-session conversion tracking for those who opted out of iOS14 tracking.

This is a huge update for TikTok advertisers everywhere as it will now:

1. make TikTok numbers paint a clearer picture into true ad effectiveness

AND

2. should improve performance as the TikTok algorithm should be able to get stronger by reducing the number of false negatives (people the pixel think didn't purchase from an ad, but in reality did actually purchase) that it had previously been operating on.

More info here: https://www.linkedin.com/feed/update/urn:li:activity:6940966475461447680/

07/06/2022

It doesn’t happen too often that a brand grows 213% in just 60 days and it’s just two months into collaboration!

This case study is a great example of what’s possible when a team of dedicated growth hackers joins forces with a mission-driven founder— both putting their heart and soul into the project. And no, the iOS 14.5’s impact wasn’t enough to stop us.

https://sgxmarketing.com/from-20k-to-50k-in-just-60-days-our-learnings-from-doubling-the-revenue-for-an-intimate-skincare-brand-with-fb-ads-cro-and-pattern-interrupting-creatives/

How to make viral TikTok videos?We have analyzed hundreds of viral TikTok videos made by us and made by other agencies a...
10/03/2022

How to make viral TikTok videos?

We have analyzed hundreds of viral TikTok videos made by us and made by other agencies and influencers (to not be biased by our perception). Based on this deep-dive analysis we have found 6 factors determining virality.

It should lighten you how you can improve your creatives now.

Happy to answer all questions :)

CS*3 formula to go viral on TikTok You probably have seen dozens of articles about why TikTok is cool and why you should start work on TikTok for your brand or clients so I won’t go into this. I’ll just put 1 argument - only on TikTok, you can go viral with almost no subscribers, no paid adverti...

🥵 Are your social media marketing efforts not producing results?You can keep posting for the sake of posting and waste t...
01/03/2022

🥵 Are your social media marketing efforts not producing results?

You can keep posting for the sake of posting and waste time, resources, and energy in the process.

Or, you can have a clear strategy in place and get the results you want in 21 days.

Find out how with this 21-day roadmap that we have developed to help you create your social media content strategy. You will be guided on what steps to take and which areas of your strategy you should focus on each day.

Get your free copy by clicking the link below ⬇️

Roadmap 21-DAY ROADMAP: Social Media Content Strategy This roadmap serves as guide for business owners who plan to integrate social media in their marketing efforts. Social media is a powerful tool especially for businesses, but to be effective, your content strategy should be aligned with your...

22/02/2022
Will China’s New Business Model Completely Turn the E-Commerce World On its Head in the Next 3-4 Years? (Hint: It Alread...
29/07/2021

Will China’s New Business Model Completely Turn the E-Commerce World On its Head in the Next 3-4 Years? (Hint: It Already Has ) ​ ​ ​


C2M (Consumer-To-Manufacturing). That’s the name of the business model that’s been revolutionizing the e-commerce stage in China the last few years by prioritizing consumers’ needs. ​

This new, disruptive business model connects manufacturers and consumers via different platforms to produce customized products at lower prices. ​ ​

Compared to traditional B2C or D2C models, the biggest difference is that in C2M, product design and demand are driven by consumers rather than by brands and manufacturers.​

All thanks to the power of AI-driven data analytics. Thanks to AI, online retailers, consumer brands, and AI companies are now making mass customization possible for buyers in China.​

Platforms such as Pinduoduo, with 536.3 million active buyers and 7 billion products sold in the first half of 2019, are the best examples of what’s sometimes called the “fourth technology revolution” (the first three being steam engine, electricity, and automation).​

How Does C2M Work?​

Probably the biggest benefit of the C2M model is that it produces on demand. Unlike traditional B2C or D2C, the user places an order first, and then the factory produces the item. This eliminates potential inventory problems. ​

How do products get customized? ​

In C2M, a manufacturer uses large amounts of social media data and consumer digital activity (e.g. from website and app cookies) to precisely identify consumer desires and needs. Based on those insights, manufacturers tailor new product design and production quantity.​


C2M vs Standard Product Customization​


C2M is distinct from typical product customization, where, for example, a consumer can specify a unique color, length, or trim of a garment. ​ ​

In C2M, big data is responsible for identifying and capturing clients’ preferences. ​ ​
This means that the same product design is manufactured in repeatable batches, but is now catered to a much narrower niche. ​

In this way, C2M manufacturers can keep prices and margins higher and produce products more quickly to capture a demand that might only be temporary. ​
This is important, because in the standard product design process, it typically takes more than 18 months to develop a new product. ​

How Does Data Get Collected? ​



Top Chinese marketplaces like tmall.com, jd.com and Pinduoduo have vast quantities of customer data. ​
They know who their avatars are, where they live, what they buy, where and how they travel, brands they like, and so on. ​

Manufacturers get access to this data by participating in innovation programs that enable them to deliver C2M processes and products.​

The Advantages Of C2M​

The C2M model streamlines the functioning of all intermediate links, such as inventory, logistics, general sales, and distribution. As a result, unnecessary costs are reduced or removed. And consequently, users can buy good quality products at super low prices.​

For manufacturers, the switch to C2M will also benefit them in the long run.​
On one hand, it makes them more flexible in crises by pivoting online and selling directly to users. On the other hand, factories can also save an average of 20-30% in production costs. Therefore CPA also goes down.​

Youth Are Taking the Scene ​

C2M has gained momentum over the last two years due to two significant shifts. ​
First, customization options for consumers were previously costly and limited to luxury product categories. ​ ​

Second, the younger generation that typically celebrates their individuality wants more personalized products to meet more sophisticated demands. This has largely accelerated the rise of C2M, which from this point onward can only grow. With that said, the future of e-commerce seems to be really interesting.

Rising CPMs and What You Can Do About It?​​Have you gone through performance turbulence lately? It’s not only you. Mainl...
22/07/2021

Rising CPMs and What You Can Do About It?​

Have you gone through performance turbulence lately? It’s not only you. Mainly due to iOS changes, but also because of the changes happening in the world right now, some advertisers are experiencing bad results. ​

Facebook is doing what they can to fix this, but it’s not an easy fix. We all know that their algorithm lost a huge amount of data due to Apple’s limitations. So the algorithm is no longer great at behavioral predictions. Yes, Facebook was able to predict who would buy your product. You were playing with the golden ball all the time without knowing it. ​

So, thanks to our Facebook insiders we’ve got a comprehensive report on the Facebook auction system...how it works and how to use it to your advantage. Let’s go through some of the best practices to set up for long-term success.​

Let’s see some facts:​
1. In Q1, demand for ad impressions increased by 12% and ​
​ ​ ​ the average price per ad increased by 30%.​
2. Facebook determines which ad to present (and how ​
​ ​ ​ much you will pay for it).​

“A very relevant ad can win the auction, even with the low advertiser bid. You may place an expensive bid on someone but if we don’t think this person will take any action on the ad or if it’s not enjoyable for the user, we won’t end up delivering the ad to that user. In this way our auction is designed to maximize both advertiser value and Facebook user value.” – Facebook representative ​

3. Why are CPM rates rising? ​

a. Facebook is trying to convince us that we are seeing higher CPMs because we’re reaching the highest value users. In other words, we’re paying more but we should see an increase in both CTRs and CVRs because Facebook is delivering your ad to the relevant people. Based on what I’ve seen on many accounts this doesn’t seem to be the whole truth. ​

b. The second explanation is much more plausible. We see rising CPMs because of increased spend from competition and decreased number of ad impression opportunities (fewer people sitting on their phones but instead enjoying time outside). In other words, seasonal commercial moments and macroeconomics shifts might lead to increased CPMs. ​

4. How do supply and demand determine CPM?. Look at this great graph. It illustrates how price per impression (P0, P1) is determined by supply and demand curves. D0 and S0 is the ‘regular’ season and D1 and S1 is the holiday season when supply and demand increases but price also increases (that’s why Q4 is so expensive). ​

What can you do to navigate the new Facebook algorithm? ​

- Consolidate account structure ​
- Use longer time frames to judge performance​
- Make fewer changes ​
- Implement CAPI​

I hope this helps you to understand rising CPMs and provides you with some helpful advice.

14/07/2021

How To Come Up With Creative Ideas? ​

First Stage. Analyze Your Target Customer Avatar Like A Psychoanalyst ​

Find out your target customers’ psychographics with questions such as: ​

- What makes them tick?​
- What are their core values & beliefs?​
- What causes them to become anxious?​
- What are their ideal experiences?​
- What are they nostalgic about from the past?​
- What do they find funny/entertaining?​
- What do they find dangerous/risky in their lives?​
​ ​ Etc. ​

These questions should help you uncover the core needs and desires of your target audience. ​

So how do you go about finding out the answers to these questions? ​

The easiest way is to interview your target audience and just ask them. Once you have interviewed a sample of them, a pattern tends to emerge. ​
Another (more shady) way is to stalk them on social media (Instagram/Reddit/Facebook groups, etc..) ​

Check the brands they follow, restaurants they go to, influencers they follow, newsletters they subscribe to, books they read, and memberships they belong to. ​

You should be able to infer the core needs and desires of your target audience from these information sources. ​

Second Stage. Steal Some Ideas ​

“Good artists copy, great artists steal” - Picasso​
Even Picasso confesses that great artists won’t be great unless they “steal” inspirations from those who came before them. ​

Indeed, if there are ideas that have been done before and worked, why not steal them (if there are no consequences)? ​

Your competitors have spent a fair amount of money testing what worked and what didn’t work, so stealing their “secret sauce” could surely lend you some competitive advantages. ​

It also doesn’t have to be your direct competitors. ​

You can “steal” inspiration from everywhere, from conceptual art, literature books, music videos from the 1990s, art house movies from the 60s, to a conversation with friends at a house party. ​
The world’s your oyster. Inspirations are everywhere. ​


Third Stage. The Road Not Taken - Time For Some New Inventions! ​

Drop everything related to brainstorming behind and let your mind wander. Really wander… ​
Go for a walk. People-watch. Read a book unrelated to whatever you are brainstorming about. ​
Or, as “The Father Of advertising” Ogilvy recommends, drink some alcohol. ​

“Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.”​
You need to prime yourself to be in a relaxed state in which your creativity “flows.” ​
Giving your mind some room to rest and let it do its own magic - new ideas will come to you when you least expect them to!

07/07/2021

After some off-season preparation, we scaled this tech startup from $0 to $200,297/ month in just 4 months 🚀 ​

We had fun, but check out this honest video review of Sutro’s CEO to find out what it’s actually like to work with us. ​

In the last 6 months alone, we scaled 6 stores to $1 million a year revenue and more than tripled our overall client revenue in 2020 (compared to 2019). ​

Sutro’s results? ​

✅ 30% lower CPA compared to target CPA​
✅ Scaled from $200/day to $2000/day (and counting) in less than 10 days​
✅1200% increase in sales compared to the same time last year​

If you like the look of these results, schedule a free strategy session with one of our lead strategists. ​
We’ll take a deep dive into your current strategy and honestly tell you if we’re a good fit (or not). ​

P.S. As we’ve only just opened for taking on new clients (first time in 2021), the slots are limited. ​

Click the link below to schedule a call. ​

https://sgxmarketing.com/booking-page/

If recent iOS changes have made your life as an e-commerce owner or a marketer more difficult, then this post is for you...
04/07/2021

If recent iOS changes have made your life as an e-commerce owner or a marketer more difficult, then this post is for you. ​

The bad news is that there’s, unfortunately, another tsunami wave coming this fall. ​
So, what do you need to know about iOS 15? ​

The changes introduced by iOS 14 have already seriously disrupted the marketing landscape.​
iOS 15 will be no different, but it’ll impact email marketing exclusively. ​

Most of its new features will focus on privacy, data tracking, and user security. ​

Two features in particular: “Mail Privacy Protection” and “Hide My Email”, will make the lives of many online business owners harder.​

Specifically, it’s going to impact activities such as: ​

- Blocking the sender’s ability to track opens and forwards ​
- Optimizing list health by removing unengaged contacts​
- Split testing your campaigns​
- Targeting re-engagement campaigns​
- Tracking IP addresses that determine physical location ​
- Respecting privacy by identifying and deleting ​
​ ​ unengaged contacts​
- Triggering sequential emails in an automated nurture ​
​ ​ flow​
- Optimizing send time to maximize open rates​
- Real-time personalization​

By default, iOS 15’s Mail Privacy Protection is not enabled. Users have to opt-in. Now, although the feature to hide an email address has been introduced before, Apple will soon be promoting it more so that increasing numbers of users are aware of this feature. ​

Inevitably, this will make lots of people choose it as their default. ​ ​
And no wonder. ​

It’s a great “innovation” for individual users...not so great for marketers and e-commerce stores relying heavily on that channel. ​

On the flip side, this change creates an opportunity to improve your emails. ​

Better privacy for consumers could require marketers to do a better job of understanding and segmenting subscribers.​
How?​

The main issue with the new update is that marketers won’t be able to tell if someone with an iOS device has opened an email or not. ​

The reason for that is that an invisible tracking spy pixel added by Email Software Providers such as Klaviyo, Mailchimp or Active Campaign will not be loaded anymore.​

And by the way, this isn’t a novelty because anyone can already do this in just about any email client. You just need to turn off loading images automatically.​

As of now, opens are primarily a way to measure list health and subscriber activity. ​

They also help segment your list based on the engagement. ​

Access to open metric also helps clean your list of all the disengaged users. This improves your domain reputation, and a higher domain reputation leads to higher deliverability. ​ ​

However, the new policy will force us to look at a click rate instead of an open rate to evaluate the performance of an email. ​

We can choose to look at it as an opportunity for a few reasons: ​

- Clicks and conversions are better at measuring ​
​ subscriber value​
- Clicks are better for subject line optimization​
- They are more accurate than opens ​

What To Do To Prepare Ahead Of Time ​

In the months to come, you should find new benchmarks of healthy engagement that are not based on open rates. ​

An overall better subscriber experience should compensate for the loss of visibility of specific metrics. ​ ​ ​

So our advice is to test open rates before this fall. Hide My Email will likely impact deliverability. Keep an eye on those rates and make sure your ESP removes hard bounces promptly. ​

Create before and after benchmarks for:​

- Subject lines​
- Pre-headers​
- Time of day​
- Day of week​
- “From” lines​

Another opportunity the new policy creates focuses on channels beyond email marketing, such as SMS, using push notifications and social channels. ​

SMS, for example, offers many ways to measure user engagement. You can track Open Rates, CTRs, Conversion Rate, Return On Investment, Earning Per Message, and Unsubscribe Rate.​

It is important here to use UTM links within every text. This is particularly helpful for Google Analytics to eliminate the overlap between SMS and email. ​ ​

Like email, SMS also lets you segment your subscribers based on their stage in the customer journey: Subscriber, Purchaser, Clicker, Instagram Follower.​

Based on that you can send them more personalized and effective messages. ​

You can also A/B test your messages to find out which CTA works best; you can test SMS vs MMS or the best time of the day to send a message.​

To Panic Or Not To Panic, That is The Question​

The answer is obviously to keep cool! As it’s been since ancient times, marketers will always find a way to adapt to the new rules. ​ ​

Research has shown that most consumers are willing to share their data to create a more personalized experience. Buyers also expect to receive personalized and relevant content as part of their trust in your brand.​

So the bottom line is that it may not be as bad as we might think. ​

At the same time, it could be much worse, too, LOL. ​

So the best bet is just to do whatever it takes to prepare and mitigate the risks. Then, optionally, you can send some prayers to Steve, hoping that his spirit will haunt the new CEO and bring Apple back on the right track. ​ ​

We have no data though, whether this method works or not.

23/06/2021

How many things do you focus on?​

How successful are you?​

Two questions and one huge correlation: As a general principle, the fewer things you focus on in business, the more successful you’re going to be.​

If only ​ it were that easy…​

With this in mind, we recently decided to come up with our own framework at Salesgenomics. It's as a result of reading a ton of books about prioritisation, such as good to great, the essentialist, 80/20 principle, etc, which really talk about the same thing (plus my 6 years’ experience of managing the business). We wanted to identify how we can gain the biggest chunk of the market in the shortest amount of time. We’ve figured that, in order to do a proper analysis, we need to ask ourselves many, many more questions.​

Below, you can find a step-by-step procedure that we use with both the AGENCY and our ECOMMERCE STORES, to great effect. You can also apply this to your personal planning:​

1. What are the things we’re doing currently (list all)?​
2. Which of these things are we most passionate about?​
3. Which of these things are we the least passionate about?​
4. Which of these things are we absolutely the best at?​
5. Which of these things are we the worst at?​
6. Which things currently bring the most results (highest revenue, profit and satisfaction in the least amount of time)?​
7. Which things bring the least results (lowest revenue, profit and satisfaction in the longest amount of time)?​
8. For each of these things, how much of our resources (time, money, and focus) does it take to actually see if they’re worth pursuing (MVP concept)?​
9. Which of these things might bring the highest potential in the future (3-6-12 month window) and what is the opportunity cost and risk of focusing on them?​
10. What are the roadblocks that stop us from focusing on the highest-return things?​
11. How do you resolve these roadblocks?​
12. Which of the things that we are not the best at do we need to drop in order to focus on the things that we are best at?​
13. What is the opportunity cost of pursuing each of the things discussed, given resource constraints?​


If you have any comments/suggestions/questions on this, let me know! I’m always looking forward to improving the process :)

Why would you, as an ecom store owner, ever work with an agency?​​There’s one really good reason for that:​​Because they...
17/06/2021

Why would you, as an ecom store owner, ever work with an agency?​

There’s one really good reason for that:​

Because they can make you a lot of MONEY.​

But ONLY if you work with the right agency.​


First, let’s discuss the reasons why you might want to:​

Marketing agencies have certain advantages that allow them to get ahead of the curve:​

First of all, they work with a multitude of clients, so they are able to separate business problems from market problems. So for example, when your ROAS is going down, they will be able to tell you what the real reason for that is and apply accurate measures.​

Secondly, they have their delivery processes cost-optimised and polished to perfection. If the agency is just focusing on nailing email or paid media, they know exactly how to find and train the top talent, how to keep them motivated and they have resources to train them internally—which you may not. As a result, they can drive very good results for a much lower cost than you’d need to pay if you were to hire a ready-made expert externally.​

Finally, if you work with the right agency, they can save you a ton of time. They will do all the things you don’t have time to do, such as proper recruitment, supervision, reporting, integration and so on and so on. Agencies will focus on what they're best at (a certain area of marketing) so that you can focus on what you’re best at (building your business). ​

But aren’t most of the agencies just money drains that help to fix 1 thing but break the other 3 in the meantime?​

To be honest, most of them are, so you’ve got to be very careful when hiring one. They don’t have their processes really nailed, they fake their results to make it look much better than what they really are and they try to keep you on against your will with sneaky tricks and bizarre contract clauses.​

However, if you find the right agency to work with, it will work wonders for your business.​

So, how can you find them?​

It’s actually not that difficult. ​

The first thing you need to do is identify that specific thing you need help with in your business. Once you get a hint, you’d then ideally do some network research to see which of your friends currently work with agencies and what the results are ​ that they provide. I hire agencies (yes, we hire agencies for non-marketing stuff, like web development) not only from my network, but also sometimes from Google Search and cold emails. Basically, I use whoever I think has the capacity to deliver. So the research is the first step, but it doesn’t end there...​

The next thing you want to do is assess if they're worth working with. I use the same technique as I do for recruitment, where I test for attitude, ability and skills. ​

So, attitude first: If it’s a hard close or they try to create fake urgency, it’s a no go. However, if they take time to understand my business and suggest an offer to me that is an easy way to test working together, I will go for it.​

For ability and skills, I will see their case studies and maybe talk with their current or previous clients. Honestly, I often skip this step if the offer they give me is something easy.​

The one thing left is to just try and work with them for a test period of 1-3 months, see what the outcomes are, and then decide if I want to continue. ​

However, there’s still one more objection that comes to mind...​

Namely, if the marketing agency owners are so good at what they do, they would just run their own stores, correct?​

In general, it doesn’t matter that much. Running a marketing agency is just a different model to running your own ecom. Basically, eCom takes a higher entry investment to start and is a higher risk, versus if you’ve been a marketer before, you can get some clients to start with and your risk is distributed more evenly. So, naturally, some people will go for running their own store, while others will go for an agency model—and both can benefit from that.​

However, we run our own stores, so we are kind of an exception on the market. This gives us a unique advantage of understanding how it is to be on both sides of the fence.​

We know that marketing is actually the easier part of the equation, and the real difficulty is in building a sustainable and scalable business model that needs to take into consideration other elements of the system, such as fulfillment, logistics, branding, demand, delays, etc, etc.​

This is why, whenever we work with a client, we love to integrate with their team deeply to really understand all the subtleties of their business so that we can work seamlessly as one thriving organism. This is our agency’s magic sauce.​

The effect?​

Both clients and us make TONS of MONEY. ​

So, if you’re thinking that you should start working with a marketing agency, reach out to a few of your friends or agencies directly and see what they can help you with. You can contact us, and I promise you that I will give honest advice as to whether it makes sense for us to work together and what the realistic outcome is that you can expect from doing so.

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SalesGenomics is one of the fastest-growing digital marketing agencies and the only partner in eCommerce you’ll ever need.

Having a strong focus on delivering results, not just service, we profitably spend over $10m on ads every year and we’re notorious for bringing many of our clients to 8-figure of monthly revenue. From content,copywriting and Facebook Ads to Media Buying, Conversion Rate Optimization and Google Ads we maximize your Return on Investment.

With our optimized yet flexible systems and 0 overhead costs on the other hand, you don’t have to worry about micromanagement or getting enough bang for your buck. Instead of account managers , you get eCommerce experts with +100 years of combined, hands-on experience, Facebook Blueprint certifications and millions of dollars in ad spend. We offer you results-based investment options and we won’t keep you hostage with binding contracts.

If you want to set your ecommerce store on a fast lane to 7 or 8 figures, claim a free strategy call with one of our veteran strategists who will provide you with an hour of undivided attention . We’ll discuss your current goals and challenges and come up with actionable strategies and paths you can explore going forward.

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