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06/09/2022

The release of Streaming Media's fifth consecutive State of Streaming survey report was recently announced. The newly released Spring 2022 edition elaborates on several trends mentioned in the research keynote at the Streaming Media East 2022 conference.

Discussion topics range from the easing of premium subscriptions and yearly revenues to the increase in overall per-user data rates. Key trends in the streaming industry are also covered.

Free, ad-supported television (FAST) was also a topic of discussion, and today's State of Streaming Spring 2022 report compares FAST's upward trajectory, while also emphasising a significant cost-of-delivery trend from a previous Tulix-sponsored survey on over-the-top (OTT) Trends.

For more on these industry insights, see: https://bit.ly/3zmEyfh

New report expands on trends revealed during Streaming Media East 2022 Research Keynote

01/09/2022

Are you prepared to maximise the potential of video for your company? Well, just imagine being able to record and stream high-quality content live with just a few clicks.

BEAM is the best option for businesses looking to use video to enhance their goods and services because it combines all the essential streaming technologies your company needs into a single platform.

Sign up today for early news and access: https://bit.ly/3QdGOwl

31/08/2022

Despite rising interest rates, a decline in the tech sector's stock market, and a potential recession, the M&A market for media and telecommunications is booming.

The threat of a possible recession hasn't dampened the demand that has been building since 2020, and the momentum for potential deals within the industry is expected to continue throughout the second half of this year.

This increase is the result of three recent trends: more opportunities for cash flow, a supply that is limited, and higher than usual demand for media and telecommunications.

For more on the rising demand within the industry, as well as the causes of said demand, check out: https://bit.ly/3oH6u8T

Despite increasing interest rates, the stock market decline in the tech sector and a potential recession, M&A business among media and telcos is heating up.

30/08/2022

Most marketers are aware of the fact that video has long been and still is the most widely used and compelling form of content among consumers.

But no matter how proficient those marketers are, it is always wise to seek advice from industry experts before starting any new project.

Luckily, we have video experts willing to share their helpful tips, like in this article, where members of the Communications Council share their best advice for assisting businesses in developing unique video marketing campaigns that will stand out in 2022: https://bit.ly/3OMlUD9

Some comms pros don’t feel familiar enough with the creation, production or distribution process when it comes to using video for marketing purposes.

25/08/2022

Not everyone is equally comfortable working remotely or from home, and virtual meetings can be challenging for tons of people. Many of the people who have recently been thrown into it are still getting used to the many varied facets of the work-from-home culture.

It takes time and patience to perfect the art of running a video conference that is both productive and interesting. Check out this article for a few pointers that will get you started on the right track: https://bit.ly/3zpftjO

If you're working remotely, chances are you'll be on video conference sooner or later. Here are five tips on how to have the best video conferencing experience.

24/08/2022

It's challenging enough to keep attendees' attention during in-person meetings; virtual hosts also have to contend with household distractions and the internet's allure. Multi-tasking is now made possible by muting the microphone and pausing the video.

In fact, in a recent Harvard Business Review study, participants admitted to multi-tasking during remote meetings at a rate of over 60%. These tasks ranged from routine phone and email checks to the more unusual pursuits of chasing a dog or sunbathing.

So how do you make your video and virtual meetings more interesting and keep the attention of consumers, clients, and employees? Here are a few tips to get you started: https://bit.ly/3Jicq1v

A guide to making virtual meetings fun. Ideal for engaging remote teams during online conference calls.

23/08/2022

You can do more for your business with live streaming from BEAM.

Create powerful and engaging video content and streams while building stronger relationships with your customers, employees, and partners — all without the complexity of traditional live stream platforms.

Sign up for early access today, no credit card required, at: https://bit.ly/3BA0Lcv

18/08/2022

Would you believe that watching videos online takes up 33% of people's online time? Additionally, almost 90% of marketers used video in their marketing and business plans moving forward.

It's time you developed a video marketing strategy to put your goods and services in front of prospective customers, if your prospects watch videos and almost all of your rivals publish videos.

Here are five steps from our friends over at to help you get started: https://conta.cc/3cR3RP4

Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business.

17/08/2022

Do you require more effective team communication that isn't hindered by technology or training?

With BEAM, you can create memorable content and promote your company in an approachable and enduring way.

Sign up for access now and join the hundreds of early adopters eager to produce broadcast-quality video without a costly studio: https://bit.ly/3bgejiN

16/08/2022

The complexity of delivering and tracking file transfers in a time when production company workflows are already stretched to the breaking point by rising project, partner, and production expectations are highlighted in a new research brief released today by Streaming Media, in collaboration with additional sponsors.

The research brief's main argument is that, despite partner expansion, increased production scale, and dispersed storage and workforce locations, legacy solutions fail to address overall workflow complexity.

In order to achieve this, the report provides insights into the vast majority of media organisations that are experiencing production and partner growth, exposing potential fault lines where complexity will quickly rise once a certain number of storage locations and partner milestones are passed.

For more on this research, see: https://bit.ly/3ONQQmA

Legacy solutions don't address overall workflow complexities, especially in the face of partner growth, increased production scale, and disparate storage and workforce locations. This new survey-based research brief highlights the complexity of delivering and tracking file transfers, and provides in...

11/08/2022

Need to remove the need for a broadcast team just to live stream your business?

Let BEAM's all-in-one video solution unite your team and connect your brand to the world, while removing the learning curve and technical barriers.

Sign up for early access today at: https://bit.ly/3Q52ds1

10/08/2022

According to estimates from BAFTA's sustainability programme, the carbon output of TV production decreased by more than half in 2021.

There are indications that the industry's efforts to engineer CO2 emissions out of the production chain are succeeding, even though a large portion of this reduction was caused by forced production shutdowns.

All in all, this research is highlighting the necessity—and viability—of taking additional steps to remove carbon from the production process at the source. That means that it is the responsibility of media companies to take into account the effects of all supply chain elements, which are classified as Scope 3 emissions by the global greenhouse gas protocol.

For more on this research, see: https://bit.ly/3cY0WEp

TV production's carbon output in the UK dropped by more than half in 2021, and though some of that is due to production shutdowns, there are clear signs that industry efforts to become more sustainable are working. Still, there's a long way to go, according to a new report from Blackbird.

09/08/2022

We are all aware of how popular video has become as a tool for marketing over the past few years. Users and marketers alike, have shifted away from long-form static content, like blogs, in favour of interesting, succinct video content on all platforms.

With the pandemic forcing people to stay indoors, sit at their computers, and consume content, the year 2020 onward saw considerable growth in this trend. Self-produced video content and live streaming both increased as a result.

Check out this article from for some key video marketing statistics for 2022, as well as some of the various trends you should be following: https://bit.ly/3oJpun3

Short-form videos are taking over social media. Learn how to incorporate them into your content strategy and discover what trends to look out for in 2022.

04/08/2022

In today's busy marketing world, there is no strategy quite like using videos for educating, generating leads, and converting customers.

Video has become the preferred online content format for attracting attention and nurturing leads, landing clients, and even engaging with fellow employees and businesses.

But what exactly IS video marketing, and how can you implement it? Why not let our friends over explain? For more: https://bit.ly/3Osg0b7

Learn the art of video marketing with this video marketing guide that includes videos, templates, tips, and resources.

03/08/2022

Most corporate events, big and small, now mix in-person and virtual attendees and sessions as a result of the 2020–2021 pandemic. However, it's crucial to create a setting where participants can interact, take advantage of networking opportunities, and establish lasting connections—even in a virtual setting.

Even the most seasoned event producers still find it difficult to maintain attendee engagement, but you can learn from their challenges as you work on your own virtual event. For more: https://bit.ly/3abQ8RM

By Elle Chan, co-founder and co-CEO of Trademark. She's based in New York. Don’t Click Away! Hybrid conferences are here to stay. In the wake of the 2020 – 2021 pandemic, most corporate events are now a mix of both in-person and virtual attendees and sessions. But, even in a virtual settin ...

02/08/2022

Making video content that viewers actually watch is more difficult now than it was at the beginning of the internet. This is even more true for businesses, where half the time what you're sharing is already not as interesting.

Additionally, investing in training, fancy editing equipment, and pricey microphones doesn't guarantee that you'll engage your clients and coworkers. Most likely, you're just wasting money on tools that you won't use again or that you'll spend hours trying to figure out how to use.

You need a platform that gives you everything you need to share video content online, right from your browser. That's why you need Beam. For more: https://beamstream.com/

Live stream & record video content directly in your browser within just a few clicks. Created for professional marketers, by professional broadcasters.

28/07/2022

During the COVID19 crisis, employees were forced to change how they worked, switching from face-to-face meetings to teamwork behind a screen.

Since then, it has become abundantly clear that virtual meetings can be even more successful than in-person ones. Of course, they have the capacity to veer off course as well.

If you're having trouble getting your team to cooperate, organise, and be motivated during remote meetings, take a look at: https://bit.ly/3btNnLY

Holding remote meetings can be little intimidating so you should follow some simple guidelines. The Ascent covers some helpful tips to run remote meetings.

27/07/2022

Have you had to jump through hoops and learn brand new software just to stream or record video content? You are not at fault and you are not alone. Traditional webinar software wasn't designed with busy marketers in mind.

At Beam, you get a platform built with marketers in mind. From engagement to broadcast-quality video, we've got you covered without all the unnecessary baggage. For more: https://beamstream.com/

26/07/2022

Recently, consumers’ habits have begun to clearly show that video is a top-consumed and enjoyed media format. It has come to dominate many marketing strategies but has brought with it its own series of tests and challenges.

However, overcoming some or all of these common video marketing challenges will help you meet audience demand, generate engagement, and leave a lasting impression.

For more on video marketing challenges and how your business can overcome them, look no further than our friends over : https://bit.ly/3ucWDKU

Discover the top challenges video marketers face in 2022 and the best practices for overcoming them.

21/07/2022

Traditional production methods and linear workflows that date back to the heyday of television simply don't work in the age of multi-platform media, 24/7 content cycles, and cord-cutting business consumers.

You need the right technology to be available whenever and wherever your viewers are watching today, as well as the right innovation to keep grabbing and holding their attention in the future.

With Beam, you'll get all of that and more.

For further information, see: https://beamstream.com/

19/07/2022

Virtual meetings ought to focus on team problem-solving, idea exchange, and discussion of pertinent issues. However, that isn't always the case.

When meetings go south, participants stop participating, topics veer off course, and people start to switch off which can all leave major problems unresolved. However, when meetings go well, there is a buzz about the team, everyone is aware of their responsibilities, and productivity increases.

This is why virtual meeting best practises count – they make the most of your team’s time together. For more: https://bit.ly/3a0Qpap

Running effective virtual meetings isn't easy. From video conferencing tools to collaborative agendas, here's how to host your best online meeting yet.

14/07/2022

Personalisation, which refers to creating or designing something to satisfy a specific individual's needs, is nothing new when it comes to marketing.

Leading brands all over the world have realised the value of personalising their interactions with their customers, from Coca-Cola putting names on their cans to major companies advertising based on personal preference.

What makes your video marketing any different?

For more on personalising your video marketing strategy, see: https://bit.ly/3OyGsjv

Personalisation – designing something to meet someone’s unique needs – and how it should be used in your content marketing strategy.

13/07/2022

We are seeing an ever-growing evolution in terms of content and communication. People are seeking less formal, more immersive media experiences, and video can satisfy both of these needs, according to general consumer trends.

It will be fascinating to see how creators and marketers incorporate innovation into their content and advertising as it will continue to happen in this field.

Experimenting with video as a marketer will help you advance in your field, so the best thing to do is to embrace this medium and follow it to where it leads.

For some recent video marketing trends, see: https://bit.ly/3NyRHH2

Here we look at how marketers used video to power up their marketing strategy and analyze emerging trends based on reputable statistics, so business can upgrade their approach to video content for 2022 and beyond.

12/07/2022

Beam is YOUR all-in-one solution for live streaming your business and is simple to use and set up.

Create, record and live stream video content from a single dashboard while remaining confident in the security of your data.

For more: https://beamstream.com/

06/07/2022

Live streaming enables a company to meet consumers or employees "where they are," and can be used as marketing collateral, VOD content, or even small snippets for use in social media posts.

Of course, there are a few folks in particular who would benefit greatly from Beam. These include anyone from tech start-ups to large organisations, brands, and businesses, marketing specialists, event planners, and content providers.

Check out Beam today at www.beamstream.com

05/07/2022

Are you thinking about incorporating video into your current marketing strategy?

There's no questioning the value of videos and communicating with customers, regardless of your circumstances or industry.
Video content is being seen by more internet shoppers and business people than ever before, and this trend isn't going away anytime soon.

Based on consumer behavior, it's safe to predict that in the next years, even more people will utilize this type of material to learn about and share products and companies.

For more: https://bit.ly/3H5gMYV

Video marketing will continue to positively impact businesses across all industries for the foreseeable future.

30/06/2022

Customers and employees demand nothing less than the best when it comes to finding a business that offers what they need.

Whether you're launching a new product or retaining talent, making the correct first impression is crucial. It's the difference between whether or not people are interested in your material and whether or not they return.

Beam helps you create high-quality video content that leaves a lasting impact, and it does it without requiring much training.

Best of all, our talented team of broadcasters and technicians can set up both do-it-yourself streaming and full-service setup.

For more: www.beamstream.com

29/06/2022

Live video is quickly becoming one of the most effective ways for B2B enterprises to communicate with consumers around the world. It's simple, doesn't necessitate a lot of expensive gear, and it satisfies that primal human want to connect with others "face to face."

What better way to show off your company's true personality than through live streams with your CEO, VP, or employees? You could create valuable testimonials with current customers or showcase a full product demonstration all within a few clicks.

There are near-endless ways to involve live streaming in any business.

For more: https://bit.ly/3xjd8qV

Today, livestreaming is fast becoming one of the most powerful ways for B2B companies to connect with customers all over the globe.

28/06/2022

If you've and had to sit through a long live streamed meeting or just enjoy watching streamers, you have almost certainly seen a live disaster or two. And, honestly, we appreciate viewing those streams because of how much we learn about what NOT to do.

One of the things we see streamers struggle with the most is keeping their viewers interested in the video and eager for more.
Take the time to prepare a plan for interaction to minimise awkward or dead air time and to reduce the likelihood of you fumbling for a transition or new inquiry.

For more: https://bit.ly/3xi7mFQ

Tips for Live Video Business Marketing in 2022 For many brands, the incorporate of video into their everyday marketing campaigns is something that only just started in 2021, and for about 15% of business owners, video isn’t even in the plans just yet. But for the 85% of businesses that are activel...

23/06/2022

Business meetings are an essential aspect of any company's daily operations. Unfortunately both travel to and from, as well as making sure everyone can meet on time, can eat up a lot of time.

Consider techniques to keep your remote workers engaged before conducting an online meeting. Listening to a manager read from a cue card won’t reinvigorate your team.

Fortunately, there are a number of techniques to make even online business meetings more engaging. Continue reading to learn more: https://bit.ly/3zfqHcn

More and more meetings are held online now, and they have different needs from traditional meetings. Here are some tips for productive online meetings.