Behind the scenes with my gorgeous client, The Holy Grail – from bloopers to beauty perfection, we captured it all during their content day! If you want to elevate your socials in 2025, I highly recommend booking your own content day.
✨ Bonus: It’s HALF PRICE this January & February! Don’t miss out 👉 Content Day Introductory Package: https://stan.store/beautyofbusinessuk/p/content-day-introductory-package
🪦| Why ‘LINK IN BIO’ is dead …
WANNA SEE A MAGIC TRICK? 👇 Comment “WHY” below
Let’s talk about the future of Instagram engagement: automated DMs.
▪️ In 2025, the days of relying solely on “link in bio” are behind us. Instead, automated messaging should be your first port of call.
▪️ You’ve likely seen brands say, “Comment or DM a keyword,” and then receive an instant, automated response. This strategy connects directly with your audience, providing immediate value without leaving the platform.
▪️ I use Stan Store @stanforcreators as my automated messaging platform of choice—it’s seamless and effective for driving engagement.
▪️ Why is this important? Platforms like Instagram reward you for keeping your audience engaged on-platform longer. Automated DMs not only achieve this but also create a more interactive, personalised experience for your audience.
Want to learn more? Comment ‘WHY’ below, and I’ll share ways you can implement this strategy.
#InstagramTips #ContentStrategy #AutomatedMessages #SocialMediaTrends2025 #InstaGrowth #EngagementTactics #SocialMediaTips #InstaAutomation #ContentMarketing #InstagramStrategy #CreatorEconomy #DigitalMarketingTips #StandStore #ContentCreators #AudienceEngagement #SocialMediaGrowth #DMsThatConvert #MarketingAutomation #SocialSelling #ContentCreationTips #2025Marketing #InstagramHacks #SocialMediaStrategies #InstaEngagement #MarketingTrends2025 #CreatorGrowth #OnlineBusinessTips #SocialMediaUpdates
▪️| Come With Me: Content Day with @pausethestudio
💼 Part 1: Educational Content
A content day starts with education! We create 3 videos focused on:
1. Who you are and the story behind your business.
2. What your business offers and how it serves your audience.
3. The transformations and results your services provide.
This is where your expertise shines—your audience gets to know, like, and trust you. It’s all about establishing authority and clarity.
✨ Part 2: Inspirational Content + Unlimited B-Roll
Next, we dive into 3 behind-the-scenes videos to show your service in action:
• What does it feel like to work with you?
• What’s the vibe of your brand?
• How do you deliver results?
These clips highlight the experience and emotional connection that sets your business apart. Plus you get to keep all the BTS footage to use again and again
🎥 Part 3: Entertaining Content
Lastly, we finish with 3 fun, engaging videos using:
• Trending audio.
• Creative video styles.
• Eye-catching edits that boost your reach.
Entertainment helps you show your personality while staying relevant on social media trends.
▪️ Why We Start with an Introductory Content Day
This introductory content day is the first step in working with @beautyofbusinessuk.
It:
✔️ Establishes your online presence.
✔️ Defines your brand colours, style, and vibe.
✔️ Builds your confidence speaking on camera.
✔️ Channels the authentic YOU into your content.
You are the face of your business, and I’m here to channel your vision creatively and bring your business to life online. 💫
#ContentCreationDay #SocialMediaStrategy #ContentMarketing #BrandBuilding #BusinessOwnerTips #ContentCreation #SocialMediaTips #BusinessStrategy #EntrepreneurLife #PersonalBrand #AuthenticMarketing #VideoMarketing #SocialMediaContent #BrandIdentity #ContentPlanning #BusinessGrowth #CreativeEntrepreneur #VideoStrategy #PauseTheStudio #SmallBusinessMarketing #MarketingT
UGC PORTFOLIO | Voiceover + Storytelling
🖤 Come with me on my blonde-to-brunette transformation!
📍 @metamorphhausltd @kmhairliverpool
This week marks the start of an exciting four-week transformation. To kick things off, we need to reintroduce pigment back into my hair. Without this step, my hair could turn an awful grey or murky colour—and no one wants that!
🖤 **Stage One: Ginger Red Transition**
For the next four weeks, I’ll be rocking a gorgeous fair redhead look. Kurtis is expertly mixing a lovely ginger red tone to lay down the pigment needed for my brunette transformation. This step is crucial to ensure the rich chocolatey brown I’ll be transitioning to really takes hold.
🖤 **Why the Change?**
After a decade of being blonde, it’s time to go back to my roots with a colour that’s lower maintenance and closer to my natural shade. This transformation is all about embracing a more natural, effortless look.
🖤 **Stay Tuned!**
This is just the beginning—enjoy the first stages of my journey, beautifully done by KM Hair and Debbie at Metamorph Haus in Liverpool.
#HairTransformation #BlondeToBrunette #RedheadTransition #LiverpoolHair #ugccreators #MetamorphHaus #HairJourney #GoingBrunette #HairColourChange #GingerRedHair #ChocolateBrownHair #LowMaintenanceHair #BackToMyRoots #NaturalHairGoals #HairEvolution #BrunetteVibes #ColourCorrection #HairInspo #HairCareJourney #LiverpoolSalon #recessionbrunette #DebbieAtMetamorphHaus #HairInfluencer #HairContentCreator #UGCContent #HairTransition #BrunetteAmbitions #NewHairWhoDis #HairOfInstagram #HairTransformationJourney
☁️ Obsessed with this reveal transition result - did it make you stop the scroll? 😉Wanna know how to make it? Just ask me in the comments below 👇 … wanna know why I love transitions and why you should start using them in your content? … 🍦Keep it Engaging: Transitions add a touch of magic, keeping your audience hooked from one scene to the next l🍦Enhances Storytelling: Transitions seamlessly connect different parts of your story, making it flow smoothly and creating a delightful viewing experience🍦Boost Creativity: Transitions offer endless opportunities to play with visual effects and style, making your content stand out from the crowd🍨🍨🍨 Want to learn how I created this scroll-stopping transition “tutorial”? Comment below! 🍨🍨🍨 #ContentCreation #VideoEditing #TransitionsTutorial #IceCreamInspiration #CreativeContent #EngagingVideos #VideoEditingTips #ContentCreators #GetCreative #TutorialTime #CommentBelow
MOOD: Coffee + Donuts 🍩 ☕️
@starbucksuk @krispykremeuk
☁️Instagram Story Ideas: Part 2
👉 watch for an easy, creative story idea
Your story posts are the canvas of your digital world, so why settle for anything ordinary? Embrace the power of creativity and let your imagination run wild!
☁️Spark Curiosity: Captivate your audience with vibrant visuals and imaginative storytelling. Just like a mesmerizing art exhibit, keep them hooked, eager to see what unfolds next.
☁️Stand Out from the Crowd: In a sea of stories, uniqueness shines like a star in the night sky. Be the guiding light that leaves a lasting impression on your followers.
☁️Create Connections: Storytelling has a magical ability to forge connections. Share your authentic experiences, inspire others, and watch as bonds form and flourish.
☁️Unravel the Unexpected: Surprise and delight your viewers with unexpected twists and turns. It’s like a surprise flavor in an ice cream cone; they’ll savor every moment. 🍦
☁️So, why keep it plain when you can make it extraordinary? Embrace your inner artist and let your story posts shine like never before!
🎀 Save this tutorial for later to try out your new story idea
- Laura ☁️🫶
#CreativeStorytelling #UnleashYourImagination #StandOutFromTheCrowd #ShareYourMagic #AuthenticConnections #UnexpectedDelights #StorytellersOfInstagram #DigitalArtistry #ExpressYourself #BeCreativeBeYou
☁️ | “Why are my content views low?”… because you’re reacting. Not planning. Content creation takes a little bit, if not a lot, of pro activity: researching, planning, creating and repurposing. As a content creator you have to tick some boxes, especially when you’re looking to achieve those long term goals of growth.Consider this:You’re clued up on your audience, your branding is sh*t hot and you can navigate Instagram pretty confidently, however you post and you’re getting tumbleweed - ain’t it the worst. Let’s look @ the next set of elements you require to really hone your content strategy and plan. Ask yourself these questions: 👉 What is a sustainable number of posts you can comfortably create each week?👉 Use that number to inform the type of posts you will create EG. ▫️Sustainably, I can create 3 HIGH calibre posts each week. ▫️ I use the 3 columns on Instagram to then have set themes:👉Column 1 = Education This post will be a carousel to offer knowledge to my audience who want to learn more about applicable content creation techniques 👉Column 2 = Entertainment This post will be utilising trends, specifically silly audios that showcase my personality, that attract the kind of client I wanna work with👉Column 3 = Inspire This posts will be a showcase of what I create, client testimonials and the behind the scene of the business. This adds credibility to my services NOW, let’s break that down even further ▫️Each row of my grid is allocated a theme. The theme is either a service I offer, or a recurring problem I see my audience need to overcome 👉EG this post you’re reading right now, the row theme is ‘Content Creation Masterclass’ - it’s a service I’m focused on promoting, without being salesy. Because on Instagram, sales posts just tank.☁️My Content Creation Masterclass is strategically built into 4 sections to help you build a sustainable plan that you can reuse each month to create high calibre co
☁️ | Breaking IG News … Instagram’s CEO just announced … 🤍You’ll now be able to add up to 5 links in Bio 🤍Watch my mini tutorial on how vou can add them 👉Want more Social Media News? Follow @beautyofbusinessuk formal the latest tips, tricks, trends and tutorials to keep your content creation on point #InstaMasterclass#IGstrategy#ContentCreation#SocialMediaMarketing#InstaMarketing#InstagramTips #InstagramTraining #InstaSuccess #LearnInstagram #InstaGrowth #InstaInsights#IGforBusiness#IGmarketingtips#IGcommunity#IGcontentstrategies #socialmedianews #instagramlinks
How to add 5 external links to your Instagram Account Beauty of Business
☁️ | Breaking IG News …
Instagram’s CEO just announced …
🤍You’ll now be able to add up to 5 links in Bio 🤍
Watch my mini tutorial on how vou can add them
👉Want more Social Media News? Follow @beautyofbusinessuk formal the latest tips, tricks, trends and tutorials to keep your content creation on point
🤍 | The Lazy Girl Guide To Content Creation - Part 1
Welcome to my easy peasy ways of making content for your business - because lazy girls do it best!
Focusing on creating sustainable posting plans where you don’t burnout and your content creation can slot effortlessly into how you run your business - trust me, if it’s not efficient and effective, I’m not even gonna bother - so from a whole year of tried and tested efforts, here’s some of the basics you need to know which you can start applying if you’re new to the content creation game
▫️Type of content: Educational
▫️Style of content: Screen record + voice over
▫️What’s this post about?
How to set up your camera for high quality video
▫️Why this is important?
High quality video footage, using natural light or a ring light is going to give your video more clarity and it’s a little easier on the eye.
👉Watch my step by step tutorial to set your phone up so your content is quality from the get-go.
▫️How To Make This Style of Content For Your Business
Screenrecord + voiceover is a really easy and accessible way of creating a guide for your audience.
💡 CONTENT IDEA
Screen record how to book your services or products, even show us how to add a voucher code! Add trending audio and turn the volume down to 1-3 so you get more reach but we can still hear your guidance. Add a voiceover when editing the audio of your reel
TOP TIP: write a mini script, it’s so much easier than winging it
🤍WANT TO LEARN MORE?
Join my next online Content Creation Masterclass.
4 Weeks of 1 Hour Guided Sessions + a Taskbook to help you build a consistent and sustainable posting strategy to make content creation more effortless in your business.
Startst: Tuesday 7th February 12-1pm
▫️Week 1: Research + Trends
▫️Week 2: Planning Your Content
▫️Week 3: Creating Your Content
▫️Week 4 Repurposing Your Content
👉USE CODE: LazyGirl23 to get your masterclass for £20.23 rrp £
💡 | Content Ideas - December Edition - Part 5
🎅Happy December, gorge! Here’s this month’s #FreeContentIdeas to keep you inspired with post and content creation ideas all month for your business
▫️don’t forget … to sign up to this month’s Newsletter full of hints, tips, trends, exclusive offers and freebies to keep your content creation organised, inspired and consistent!
👉 Wanna sign up for free? Comment below “Free Content”
#beautyofbusiness #decemberdaily #decembersocialmedia #contentideas #freecontentplan #keydates #contentplan #contentcreator #contentforbusiness #instagramforbusiness #marketingplanner #reelideas #freecontentplanner #decemberphotochallenge #december2022 #christmaspostideas #christmascontent #contentideasforsmallbusiness
