SociallyEleanor

16/12/2021

Hopefully you are busy having fun (Covid permitting!) and are making final preparations for Christmas! For many people it's time to switch off and forget about work. But now is also a good time to prepare for 2022...

If you are putting together your business plans for 2022 you may also need some help with developing your social media strategy. After spending a couple of weeks socialising with family and friends, and staying well away from screens, January tends to see everyone rushing back to social media. With thoughtful planning and scheduling you can be ready to welcome them to your corner of Facebook or Instagram!

➡️ If you would like help putting together your Facebook or Instagram strategy I would be delighted to help. Message me to arrange a free discovery call to find out how I can help you!

06/12/2021

🌸 Where will you be doing your Christmas shopping this year? It has been a difficult 18 months for everyone so now is a great time to support independent retailers and small businesses!

We all know that the internet giants are speedy and convenient. But shopping locally means better customer service and unique gifts to choose from.

Who are your favourite local retailers? Which small businesses will you support today? I have found some great gifts at Tootie Frootie Edible Art Patisserie Chococo Chocolates and Cotswolds Distillery

🌸 A good social media strategy can drive customers to your website and to your door. If you are a small business and are struggling to get your voice heard on Facebook, please message me to find out how I can help!

03/12/2021

Do you copy the same content from Instagram to Facebook? It is a great way to cut corners and save time, isn't it? You are covering two platforms with only half the work! But you might need to rethink this strategy. Here's why...

- You may find many of your followers are following your accounts on both Facebook and Instagram. If they discover that your content is identical on the two platforms, they may stop following one of your accounts. There is not much point following two accounts if they post the same content!

- You may find you have slightly different audiences across the two platforms, and content that appeals to one group may not appeal to the other. Make sure you know who your target audience is on each platform, and adjust your content accordingly.

- If you share images directly from Insta to Facebook you may end up with them cropped oddly and your pictures will not look good. Key wording may be chopped off.

Different content works better on each of the two platforms. Here are some examples of what works well on each:

🌸 Instagram

- Images are really important on Instagram - stylish photos of products, places and people work extremely well
- Hashtags are still important for improving your reach
- Lives and Reels - be brave and try them!
- Use Stories to promote posts, share posts from other people, and to share one-off fun content

🌸 Facebook

- You can use more informal imagery on Facebook
- Facebook content should tell a story and engage your audience
- Use Facebook Groups to boost your reach eg. local area Groups, Groups with a common interest
- Irresistible questions work well and spark conversation
- Too many hashtags can look 'spammy' so do not copy your list of hashtags from Instagram. Do your research and choose carefully

➡️ With careful planning you can prepare content suitable for both platforms without too much extra work. If you would like to find out more, please message me!

01/12/2021

🌸 Do you have all your content lined up for December? It can be tricky to come up with fresh content all year round, but Awareness Days can be a great place to start.

Have a look through the Awareness Days for December listed below and see whether any are relevant to your business (Hot Chocolate Day? Small Business Saturday?) or whether any of them resonate with a cause that is important to you.

🌸 And if you are running out of ideas and need help with planning social media content for your small business, please message me now. I would be delighted to help!

December Awareness Days

2nd - International Day for the Abolition of Slavery
2nd - 7th Grief Awareness Week
3rd - Fuel Poverty Awareness Day
3rd - International Day of Persons with Disabilities
4th - Small Business Saturday
5th - World Soil Day
5th - International Volunteers Day
10th - Human Rights Day
10th - International Animal Rights Day
10th - Christmas Jumper Day
12th - National Workplace Day of Remembrance
13th - Hot Chocolate Day
25th - Christmas Day
31st - New Year's Eve

29/11/2021

Facebook is the most widely used social media platform in the world with over a third of the population having a Facebook account! Facebook decides where your content is placed in other people's feeds. So...how can you make sure Facebook prioritises your content and puts your content in front of more people?

Facebook likes content that starts a conversation and positive interaction between you and your followers. The more reactions, comments and shares a post receives (collectively known as 'engagement'), the higher Facebook will place the post in the feed.

--> you need to create posts that encourage people to stop scrolling, and engage and respond

Facebook also likes pages that post regularly and consistently

--> is is better to post twice per week every week, than to post 10 times in one day, then not visiting Facebook for a while. Work out a posting schedule for Facebook that you can realistically stick to!

For more hints and tips on making sure your business content is seen on Facebook, please message me now...

26/11/2021

It's Black Friday, and you may be planning a day of shopping to benefit from all the incredible Black Friday deals. But why not treat yourself too...!

If you have been thinking about improving the social media presence for your small business, now is the time to act. Time invested in preparation now will have you ready to start the New Year with a bang! But if you do not know where to start, I can help. I am offering a free discovery call so that I can find out more about your small business and your requirements, and you can find out how I can help you.

Message me now to find out more!

24/11/2021

What is your favourite children's book?

Can you resist answering? Did you manage to scroll past without sending a quick reply?

Asking 'irresistible questions' can be a great way of encouraging engagement on your posts. While it is important to grow the number of followers on your Page, it is more important to grow the number of engaged followers. By interacting with your Page, followers get to know, like and trust you and your brand. Rather than simply scrolling through your posts, you want to encourage followers to comment, share and save your posts. Message me to find out how I can help you build your engaged followers on Facebook and Instagram.

And, in case you were wondering, my favourite children's book is "The Box of Delights" by John Masefield!

22/11/2021

Did you set up a new business during lockdown? Or change careers? Are you following a lifelong dream and retraining?

If you answered 'yes' to any of the above you may well have started to engage with customers for your new business or endeavour through social media. Used effectively Facebook and Instagram can be incredibly powerful tools for growing engagement and driving traffic to your website or shop.

If you would like help to use social media effectively, please message me now! I would be delighted to help.

19/11/2021

🌸 How are you using hashtags on Facebook? Do you just pick a few random hashtags each time you post? Or do you plan your hashtags carefully?

Read on to find out how to get the most out of your Facebook hashtags...

# Do your hashtag research. Check how many posts are using the hashtags you plan to use. Too many and your post will get lost in the crowd - too few and your post won't be seen by many new viewers. Hashtags that do well on Instagram may not do as well on Facebook, so do your research and do not just cut and paste your list of hashtags!

# Look at accounts you follow, and particularly at your competitors and other businesses in your field. Which hashtags are they using? Are there any that could work for your business?

# How many hashtags? As a general rule use 3-5 hashtags on Facebook. Using a longer list of hashtags while you are trying to grow your account can be useful, but too many hashtags can look 'spammy'. Using a shorter list of well-chosen hashtags will increase your chances of getting greater reach for your post

# Do not use the same hashtags for every post. Try to use different hashtags for different content. This will help to get your content in front of a new or different audience with each new post. Test different groups of hashtags and see which work best for your business

# Do not just make it up! Find hashtags relevant to your business, to your product, to your local area, to your community, to relevant awareness days...

🌸 I can take the leg work out of hashtag research, and do the research for you! Message me now to find out more...

17/11/2021

Have you updated your About section (also known as your Bio) recently? You probably filled in all the details when you first set up your page, but are you getting the best out of it? If not, you could be missing out on a great opportunity to promote your business!

Here are a few tips:

- Ensure that your contact details, description of your company and overview are all up to date
- Check that the link to your website is still working!
- You can add information about the products and services that your company offer, and even any awards that you might have won
- Ensure you have added keywords in your bio to ensure that your page shows up in searches

If you would like me to help you to review your page and ensure your About section is working as hard as it should be, message me now!

15/11/2021

Hello, and welcome to on Facebook! Let's start with a very quick introduction...

After a career in recruitment in the City, and a long career break to raise our daughters, in spring 2021 I decided to retrain with the incredible TechPixies and started their Social Media Mastery course. I now focus on helping people and small businesses to get the most out of their social media presence.

When I am not at my desk, or driving our daughters to endless hockey and netball matches, I love walking our two scruffy terriers, doing bootcamps in the mud in the park and eating chocolate.

I am looking forward to getting to know you, and to finding out how I can help you achieve your social media goals.

13/11/2021

29/09/2021