OST Marketing

03/11/2022

What makes the so special?

Our amazing team are here to tell you what sets us apart from other agencies 👇

Take a look at our current vacancies, and see if you could be our next team member: https://ostmarketing.com/join-our-team/

28/10/2022

Fancy joining this lovely lot?

We're looking for an exceptional Creative Copywriter to join our team of social media experts - click the link below for the details, and to apply!

https://ostmarketing.com/join-our-team/

25/08/2022

If your business operates in multiple countries, then you might be facing a difficult dilemma - do you go with a global social media agency, or multiple localised agencies?

Here are our top five reasons to choose a global B2B social media agency: https://bit.ly/3c1yEsv

19/08/2022

Looking to take the next step in your marketing career?

We're looking for ambitious social media experts to join our team! See our current vacancies: https://ostmarketing.com/team/

12/08/2022

Why should B2B companies consider working with tech influencers, and what's the best way to do it?

In our eBook, you'll learn:

🌟 How to identify and select the right B2B tech influencers.
🌟 How to develop a compelling offering for tech influencers.
🌟 When not to work with a tech influencer.
🌟 What successful campaigns involving B2B tech influencers look like.
🌟 How to plan your influencer marketing campaign.

Download the eBook: https://ostmarketing.com/b2b-tech-influencer-resources/

08/08/2022

Have you got a kitty co-worker to keep you company while you ? 🐱

As it's , we thought this would be a good time to introduce some of our feline colleagues!

03/08/2022

What is a "Content pillar"?

Content pillars let you categorise your social media content, so you can break down your results and find out what works for your brand, and what doesn't.

There are a number of different ways you can categorise your content, but however you use them, you'll find content pillars incredibly helpful when it comes to measuring your performance.

Learn more about content pillars and measuring your social media performance in our blog:

A lot's changed in B2B Social media measurement in 20 years. One thing that hasn't, is how hard it is, so Luke shares OST's measurement model

28/07/2022

What do we mean by ? Helen Sharpe explains in the latest episode of :

"It's the network of people that surround your brand... it's about thinking about how you can build up those people, amplify key messages and really get them engaged".

Listen to the full episode: https://spoti.fi/3z0rIVi

18/07/2022

Your senior executives could be some of your company's biggest assets on social media. But how can you make the most of them?

In our blog, we look at the power of Exec Comms, and answer questions including:

- What is Social Exec Comms?
- Why should you be using Exec Comms with your C-Suite?
- How can you get started with an Exec Comms strategy?

Here's how you can maximise the impact of your CEO and C-suite on social media: https://ostmarketing.com/how-to-maximise-the-impact-of-your-ceo-on-social-media/

Your C-suite and senior executives are potentially your company’s biggest assets on social media, as they have the knowledge, insight and credibility to engage your audiences. With high-value personal networks made up of their peers, they could be driving brand awareness and attracting new leads. ...

13/07/2022

Episode 4 of is here and this time we're talking about B2B Communities.

Join Luke, Helen and their special guests as they discuss how to create a genuine connection between your brand, and its audience.

Listen to all episodes of the B2B Bites Back podcast on Spotify:

Listen to this episode from B2B Bites Back on Spotify. What is a B2B Community, how do you create one, and how can you get value from them? These are the questions we'll be answering in this episode of B2B Bites Back! Join Luke-Brynley Jones and Helen Sharpe, as they discuss B2B Communities with som...

07/07/2022

🌟 Flexible working
🌟 Growth + learning opportunities
🌟 Private healthcare
🌟 Free breakfast
🌟 Regular social events

We're always looking for talented marketers to join our team - check out our current vacancies:

We have a great team of fun, hardworking, passionate, empathetic, and ambitious staff – and we’re always looking to grow!

01/07/2022

Have you listened to the latest episode of ?

In episode 3, Luke Brynley-Jones and Helen Sharpe talk us through some of the biggest trends when it comes to B2B events and live streaming, and give us their top tips for running a first-class event.

Here are some highlights from the episode:

The latest episode of B2B Bites Back is out, and this time we were discussing Virtual Events & Live Streaming.

24/06/2022

When you hear the words "influencer marketing", you probably think of beauty products, clothing, and other consumer goods. But a well planned influencer marketing campaign can be incredibly effective for B2B brands!

Here are our 8 steps to launching a B2B influencer campaign:

Are you looking at creating a B2B Influencer campaign for your brand? If so we've written down the 8 crucial steps needed to launch one.

09/06/2022

At OST, we talk a lot about "next-level social media" - but what does that actually mean?

To us, it means:
➡️ Being innovative
➡️ Taking risks
➡️ Pushing boundaries

Our groundbreaking global non-stop 24-hour LinkedIn Live for Refinitiv is a great example!

Find out how to take your to the next level:

What does it mean to take your B2B social media to the next level? Social strategist expert Luke Brynley-Jones explains all.

03/06/2022

Executive Communications can be hugely beneficial for your brand - but there are some challenges you'll come up against...

Here are some of the challenges that come with running an Exec Comms programme, and how you can overcome them: https://bit.ly/3G7LFvg

26/05/2022

We've explained what Exec Comms is, and whow it can benefit your brand. So how do you get started? 🤔

Watch our LinkedIn Live to find out how to start an effective Exec Comms programme: https://bit.ly/3ivfkU7

18/05/2022

Have you heard about TikTok's new Pulse tool?

will let brands advertise alongside the top 4% of organic content on the platform in the "For You" feed.

According to TikTok, the toll is “designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community".

Learn more about TikTok Pulse in this blog from The Drum:

TikTok today announced it is launching TikTok Pulse, a new contextual tool that enables brands to advertise alongside the top-performing content in the "For You" feed. The social network claims that the new product will help boost brand exposure and help advertisers drive engagement.

16/05/2022

"It adds credibility, you can highlight thought leadership from your CEO, which only strengthens your marketing strategy, and it can also lead to lead opportunities".

In our LinkedIn Live, we examined the benefits of Exec Comms, and what it can do for your brand. Watch the full discussion to learn more:

13/05/2022

Understanding your audience is key to creating top quality content.

YouScan has analysed over a billion social media posts, to see what gets viewers engaged on Instagram, Twitter, Facebook, TikTok and Youtube.

Take a look at these insights to learn more: https://bit.ly/3KjCgkr

The team from YouScan has put together a collection of key trend notes based on analysis of over a billion social media posts.

06/05/2022

The latest episode of B2B Bites Back is here! 🎙️

In this episode of our podcast, Luke and Helen discuss Virtual Events & Live Streaming, and how you can use them in your B2B Marketing strategy.

They are also joined by Kwai Chi (Social Media Manager, Intuit), Liza Rowland (Marketing Manager, Americas, Intertrust Group) and our very own Account Director Georgia O'Keefe.

Listen to the latest episode of B2B Bites Back on Spotify: https://spoti.fi/3EW1LHM

02/05/2022

What is Social Exec Comms?

In our latest LinkedIn Live, we discussed how to maximise the impact of your CEO and senior executives, through managing the content on their personal social media platforms.

Watch the full Livestream to learn more about Social Exec Comms: https://bit.ly/3ivfkU7

25/04/2022

Are you an experienced, client-facing marketer, looking to join an amazing team of social media experts?

We're looking for an Account Director, to manage and grow our client accounts - click below to find out more 👇

https://bit.ly/3ukO3dv

20/04/2022

Does your organisation operate in more the one country? Maybe you're looking to expand into new territories? 🌍

You could find a local social media agency to cover each country - or, you could go global!

Here's why you should hire a global B2B social media agency rather than a localised agency: https://ostmarketing.com/why-hire-a-global-b2b-media-agency/

Does your company operate in multiple countries? Here are a few reasons why you should hire a global B2B social media agency.

08/04/2022

Feeling under pressure?

You're not alone - a 2020 study found that 79% of working adults commonly experience work-related stress. Regular stress can lead to employee burnout, contribute to poor mental health, and lead to absences from work.

How do you manage stress at work?

31/03/2022

Are you a social media ads expert, looking for a new challenge?

We're looking for a Paid Social Manager to join our specialist advertising team - click below to find out more, and apply 👇

https://bit.ly/3CFPEfy

11/03/2022

starts today, so we thought we’d take the opportunity to show off our top dogs! 🐕🐶

They really are to us - swipe for a surprise entry 🧡

08/03/2022

Happy to all the amazing ladies out there💃🏼

Shout out to all the fantastic women who keep OST running - you go girls!

04/03/2022

Engaging your followers in a fun and genuine conversation is a great way to build a community around your brand.

To do this, your content creators and community managers have to work together!

Here are some of the best examples of how you can use lighthearted content to engage with your community:

Communities can play a hugely important role in B2B social media marketing, but how do you engage them? Read our blog to find out.

25/02/2022

Just to be clear, neither of the B's in B2B stand for boring!

Whether you're marketing to end-users or another business, you can (and should) still be creative in your marketing.

Here's how you can get those creative juices flowing, and produce exciting B2B campaigns: https://bit.ly/33oIHna

Using creativity in B2B marketing sometimes feels like mission impossible. Your mission, if you choose to accept it, is to simply be human.