04/05/2023
It's May the 4th and it's annual appraisal day over at the Dark Side.
Fingers crossed for this determined employee who is about to demand a pay rise from his boss.
We help your business to grow better. Through measured digital marketing and web design, we make li We’ve got your back. Your customers will love you for it!
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Our purpose and brand promise is to ‘make life easy' for you and your customers. We help you to grow your business better by putting your customers at the heart of your digital strategy. The easier you make it for your customers to find you and interact with you, the more they will love you and buy from you. What ‘make life easy’ means to you
We understand the challenges and pressures that market
ing professionals and business owners face every day to generate new business/sales, build a brand and stay connected to customers. You are faced with the pressures of time and resources whilst trying to keep up with rapidly changing technology and algorithms – and trying to identify what’s working and where to invest more. Our integrated team of digital experts become your partners, your trusted advisers to help you plan and prioritise activities that will deliver the most impact across your digital channels. We help you look at the bigger picture and invest in digital products and measured campaigns that work.
It's May the 4th and it's annual appraisal day over at the Dark Side.
Fingers crossed for this determined employee who is about to demand a pay rise from his boss.
SEO DOES WORK.
Technical SEO 🚀
On-Page SEO 💙
Content SEO ❤️
Off-Page SEO 📈
Local SEO 🙏
Mobile SEO 📱
eCommerce SEO ⚡️
(You get the drift).
And after 12 months, that client we were telling you about started to see some REAL results. Results that saw the amount of organic traffic to their site increase from zero to just under 4,000 a month. Eyeballs that are looking for exactly what our client is selling.
And we will tell you how it was affecting the bottom line in another post. But for now, we will at least say that it was GOOD NEWS 💰
SEO is difficult. It requires expertise and time. Lots of it. That's why it can seem an expensive activity - especially when results aren't instantaneous. But when it does work, trust us, it's beautiful. And you can trust us 'cos we rank on Page One of Google for the terms that we want to. Simple as that really, right?
You know where we are.
This client was turning heads. And it was the heads of potential customers 🤟
We'd sorted the brand and started rolling out an SEO and paid social strategy. And it had started to work.
Work in the sense that the client was getting SO many more relevant eyeballs. Traction that we'd now need to convert into sales 💰
And we will let you know how the first few months looked like later - we have a feeling that it'll be pretty decent given that we are telling you lovely lot 📈
Have a good one and you know where we are if needed.
This client of ours. The one selling the packaging online. You remember it, right?
We'd just started smashing into (technical term for "working on") rolling out a strategic SEO campaign so now it was time to prepare for the paid social media ads.
And therefore it was time to start building out assets. Assets that would really help with the "basic" sales funnel when it came to lead generation, lead nurture, and sales.
So, that's EXACTLY what we did.
Our audiences had been researched, those lovely ad-sets build out, and we were ready to go. And guess what?
Yes, you got it, we will let you know how we got on. Promise.
In the meantime, if you need us to help make your brand famous online, please do reach out. We got it going on (another technical term for "we know what we're doing").
Props (apparently this is the cool way to say well done) to our lovely Josh and Rob for sharing their expertise on two key topics - SEO and the Customer Journey - at the WM5G eCommerce Masterclass, yesterday 👏
Paying it forward, and giving hugely valuable insights, top tips, and actions that the attendees could implement into their businesses straight away 👊🏻
Great work boyos - we're proud of you 💙
So, remember when we told you about that client that we did wonderful things for...
Well, there's another one 👀
And we are going to talk about how they came to us to help them become more famous. Famous as in sell more boxes. Yes, you heard it, boxes. Perhaps not the easiest thing to do when you're up against some massive brands that sell the same things.
It had to start with the brand. And we HAD to give it a refresh. After all, it often all comes back to brand - how consistent it is, where it sits, and how it's amplified. It would allow the client to start building better relationships with their customers, increasing levels of loyalty and (GENUINELY) increasing their bottom line 💰
So, there we go, we are going to take you on a little journey over the next few weeks to show you what we did - and what that meant to our client when it came to delivering some real return on their investment.
What we saying? Do you reckon we helped them sell more boxes? 🤟
We shall be called TreatBox 🍭
Josh used to own a Vegan Sweet Shop - and yesterday bought in loads of goodies for us all to enjoy. Thanks, mate.
So, next time you pop by, make sure you grab yourself some Maple Bacon Popcorn or a Beetroot Latte. It's on us.
Don't forget this bad-boy.
We are on about the event, not the guest speaker ⚡️
https://hubs.li/Q01sbzql0
Remember when Alison Hammond popped by? 👀
As you were 😂
https://hubs.li/Q01s8_by0
The client's business then: little-to-no visibility on Google 😔
The client's business now: ranking on page one of Google for 68 relevant search terms 🤗
ROI-led SEO is what we do. And the proof is in the pudding.
Do you want to grow your brand organically online? Then you know where we are.
🔥They're so hot right now 🔥
There are loads of hot typefaces to keep an eye on in 2023.
If you want us to help you with your serifs, sans serifs, variable or display fonts, we are here to shape your type design to make your brand famous.
In short, make your company look cooler, and improve your bottom line, with Lightbox in 2023 and beyond ⚡️ You know where we are.
As a team, we always look to EMPOWER EACH OTHER ⚡️
But what does that mean?
It's all about:
Having a positive mindset 🧠
Presenting solutions and ideas rather than problems and dead-ends 🤟
Collaborating, trusting in yourself and your team 🚀
Keeping your promises. If you say you’ll do something, don’t let anyone down 🙏
Do you have similar values? If so - and you're brilliant at creating content - please do slide into our DMs ([email protected]).
Like trick-and-treaters, we can also target by postcode 🎃
Some of the team are also looking a little different today 👀
And that's a wrap.
Not for the business, obvs, just on the little story about how we made a client famous.
We worked together to build out a brief 🤟
We agreed on success KPIs and outputs 🚀
We provided a number of content creation services 📹
We got them more eyeballs 👀
We grew their fan base 👩❤️💋👩
We created a community 🙏
We decreased their cost of enquiry and conversion ✅
We increased their bottom line 📈
We made them more famous 💰
Have a great day out there. And get in touch if you need any support.
LUNCH AND LEARN 🤟
Our MD had been to Barcelona on business so it was only fair she told us all about it - and us eat pizza and meal-deals.
And this time it was all about CBD. And:
How she became interested in CBD 🌱
Why she takes CBD every day 💪
Why she set up her own CBD eCom 📈
Her predictions for the future of Cannabis 🔮
How propaganda marketing villainised cannabis 📰
Nixon/Regan war on drugs 🇺🇸
Some seriously weird ad campaigns ⛔️
How marketing can play a role to turn the tide back 😇
The rules and regulations to know for marketing CBD 🔖
How she ended up at the World CBD awards in Barcelona last week 🇪🇸
How we will start helping CBD and lifestyles brands smash their marketing ⚡️
Then we ate some vegan, gluten-free 10mg CBD jellies. No nom.
Remember that bar we were designing? 🤟🍻
Well, here it is.
No messing. Understood the brief. Helped develop the brief. Nailed the brief. Enjoyed a few beers to celebrate.
Please do come at us (cool way of saying email or call) if you need any design work, creative campaigns, ideas and strategies that will help make your brand famous ⚡️
Driving sales for Cannabidiol (CBD) products via digital marketing has its challenges. But it:
Can
Be
Done.
See what we did there? ⚡️
So we knocked together a brand, a proposition, and went to sunny Barcelona for the World CBD awards to speak to all the big players in the game.
Good times ⚡️
If your lifestyle brand is facing challenges when it comes to marketing, do let us know - we just might be able to help.
We were asked to design a bar.
A bar that was needed for one of our fave festivals, The Big Feastival 🎉
So we got started - and something beautiful happened.
And it had the lot: free-hand sketches, animation, motion - using principles of video and film production such as visual effects to create an illusion of movement and bring images and designs to life 🤟
We couldn't wait to see what we put on paper come to life. Check it out - oh, and do you think there's a Stranger Things' vibe going on?
Remember that client?
The client that we helped raise £600,000 in 31 days 🚀
Well - guess what - they sent us another brief.
And it was a goooood one. We'll tell you more about it over the next few days 🎧
WE WERE ASKED BY A CLIENT TO HELP THEM RAISE £500,000.
IN JUST 31 DAYS 👀👀
And did we do it? OF COURSE WE BLOOMING DID 🚀🚀 We actually helped raise £100k over their target.
(And then we got another big brief from them - so tune in soon to learn more).
So, here we go.
Unbox #3. And it's a good one ⚡️
Dr. Martens. Canada Goose. Nike. Sperry. Pretty decent brands, right?
Brands that are iconic. Timeless even. Brands that you probably know and love 🤟
And this is where our guest speaker comes in.
Dr. Martens' Chief Product Officer, Adam Meek, will talk to us about everything from launching products globally from his home during lockdown to invisible influencer marketing. Insights that will be perfect for those marketing specialists, entrepreneurs, and business owners who are desperate to make their brands even more famous.
And it's FREE. 24th of November at Lightbox HQ. Do not miss out. Register your space below:
https://hubs.li/Q01q7mgQ0
Inspiring entrepreneurs and marketing specialists in a relaxed, like-minded environment.
The Counting House, 3 Mary Ann Street, St Paul's Square
Birmingham
B31BG
Monday | 9am - 5pm |
Tuesday | 9am - 5pm |
Wednesday | 9am - 5pm |
Thursday | 9am - 5pm |
Friday | 9am - 5pm |
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Remember that bar we were designing? 🤟🍻 Well, here it is. No messing. Understood the brief. Helped develop the brief. Nailed the brief. Enjoyed a few beers to celebrate. Please do come at us (cool way of saying email or call) if you need any design work, creative campaigns, ideas and strategies that will help make your brand famous ⚡️
We were asked to design a bar. A bar that was needed for one of our fave festivals, The Big Feastival 🎉 So we got started - and something beautiful happened. And it had the lot: free-hand sketches, animation, motion - using principles of video and film production such as visual effects to create an illusion of movement and bring images and designs to life 🤟 We couldn't wait to see what we put on paper come to life. Check it out - oh, and do you think there's a Stranger Things' vibe going on?
WE WERE ASKED BY A CLIENT TO HELP THEM RAISE £500,000. IN JUST 31 DAYS 👀👀 And did we do it? OF COURSE WE BLOOMING DID 🚀🚀 We actually helped raise £100k over their target. (And then we got another big brief from them - so tune in soon to learn more). #crowdcube #equity #campaignmanagement #digital
Our first Unbox event formed partnerships. It started friendships. It also created this David Brent-esque golden moment involving our client, Lisa Gregory and our Founder, Rob Pollard. Ouch. Lisa, you can make it up to him at the next one. Talking of the next one, our next guest will be announced VERY SOON. For now, we will give you the date - Tuesday the 27th of September. From 17:30. It's going to be a big one. #unbox #events #digitalmarketing #entrepreneurs #bobbybrent
CALLING ⚡️🚀👀 IN NO PARTICULAR ORDER.... Digital Account Director. Digital Campaign Manager. Digital Content Creator. Full-Stack Developer. Digital Resource Planner. SEO Manager. We have quite a few roles, all from director to exec level. So, if anyone is looking for a new opportunity, please drop a note to [email protected] and we'll get back to you. Let's do this ⚡️ #jobs #jobalert #jobhunt #jobhiring #birmingham #birminghambusiness #digital #digitalmarketing
Not every traffic light is the right colour at the right time🚦 Some great insights from HERA owner, Paul Richardson. His insights are still ringing in the ears of many 🧠 Our next Unbox event will be announced soon. We think it's safe to at least say that it'll most likely be on the 29th of September.
This will be ace. Ex-Gymshark, All Saints, and Birmingham City and now, HERA and Energym, amongst others, Paul Richardson will provide an honest and open take on his journey so far. Register for free here: https://hubs.li/Q01g6p_d0
Cut through the noise 🏋️♀️ Do that and you're onto a winner ⚡️ Oh, and we can help. #makelifeeasy #digitalmarketing #contentmarketing #digitalstrategy
From Lichfield to Brum. We moved to Birmingham city centre in 2015 and have never looked back. The city is booming - a "village" full of amazing people and projects - and we will always be proud to call it our home.