This famous redesign led to $347 million in annual sales — but here’s the strategy everyone misses:
It wasn’t just about a splashy design.
It was about putting ATTRIBUTES over BRAND.
In Halo Top’s first design, the brand name was front and center — and their benefits were underneath.
But consumers don’t care about brand name, especially if they haven’t heard of you before.
In the redesign, the calorie count is the hero — an instant differentiator in the category.
Also, notice what happened with protein. In the first design, the word “protein” was buried under a large “7g” — but consumers may not know if 7 is a lot.
In the new design, they scrap the number and say “good source of protein” — an unexpected claim in ice cream.
The result: Halo Top went from obscure to $347 million in sales in 2017, triggering a raft of competitors and an acquisition.
To succeed, step back and ask: “In a crowded world, where do I win?” Then LEAD WITH THAT.
🔍 How to Find High-Quality Links? Continued:
1️⃣ Editorially Placed Links: Ensure your links are naturally placed because someone thinks your site is awesome! 🌟
2️⃣ Anchor Text: Google uses this as a ranking signal. Avoid spammy, keyword-rich anchor text. 🚫
3️⃣ Link Co-Occurrences: The words around your link matter too! 📝
4️⃣ Guest Posts: Quality over quantity. Avoid spammy guest posts. 🛑
5️⃣ Nofollow vs. Dofollow: Aim for dofollow links for better SEO. 📈
Start building quality links today! 💪 #SEO #LinkBuilding #DigitalMarketing #GoogleGuidelines
Ever wondered what goes into optimizing your website for search engines? Here’s a sneak peek into my daily routine as a Fractional SEO Specialist! 🕵️♂️💻 #SEO #DigitalMarketing #BehindTheScenes
🚨 Breaking News 🚨
Google just made a huge U-turn on their plan to remove third-party cookies from Chrome! 🍪
🔄 After four years of work, they’re now giving users more control over their privacy choices. What do you think about this change? 🤔
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🌟 Gen Z: The New Sales Powerhouse!🌟
Gen Z is a unique audience with distinct purchasing behaviors compared to Millennials and Gen X. Growing up in a fast-paced, information-rich world, they rely on thorough research before making a purchase, often turning to website reviews and TikTok. 📱💻
Want to learn more about how different generations shop and how to tailor your sales approach to your target audience? Dive into our latest insights! 📊✨
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🚀 Exciting News for Online Stores! 🚀
Google just made it super easy to manage your shipping and return policies directly through Search Console! 📦🔄 This new feature simplifies the process, helping you provide clear, up-to-date info to your customers, potentially boosting your sales and visibility! 📈✨
Check out the full details in our latest video! 🎥👇
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Get ready to spice up a brand with meal prep magic! 🍳✨
Transforming sketches into masterpieces with the Mockup tool in Illustrator. 🎨✨ It’s a game-changer for vector art! #DesignMagic #IllustratorMockup #VectorVibes
Where ‘boring’ meets extraordinary ☕✨ - Unveiling our unique logo that’s as distinct as our brew! #TheBoringCoffee #NotSoBoring #LogoLaunch
🚀 Ready to skyrocket your website’s SEO? 🌐 Check out our “SEO Tips in a Minute” video for quick wins! ⏱️ #SEOSuccess #DigitalMarketing #OneMinuteSEO
✨ Uncover the secrets of #KeywordResearch with our latest tips! 🚀 Boost your site’s visibility and climb the SEO ladder with ease. 🧙♂️💼 #SEOStrategy #DigitalMarketingMagic
🥐✨ Découvrez notre dernier projet ‘Succès Éclairé’ et voyez comment nous avons transformé une boulangerie locale en star du web! 🌟🍞 #BoulangerieLocale #SuccèsNumérique #DIGITART #PremierSurGoogle #ArtisanatLocal
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