16/11/2021
WHITE 2.0 BY STUART SEMPLE
After three years of research and development involving 2000 beta testers, British artist Stuart Semple announced that he has developed White 2.0. According to the artist, it is the brightest and whitest paint in the world for artists.
Semple says White 2.0 reflects 99.98% of light and is 50% brighter than the best-selling white paint for artists on the market, according to tests.
For decades, laboratories have been researching the structure of the wings of the Cyphochilus beetle ("ghost beetle") - an unusually white natural material as well as polar bear fur.
Cult artist Stuart Semple, who first developed Pinkest Pink and then Black 3.0, has developed White 2.0 with 2,000 isolated artists who have turned their homes into test facilities. Through this community-driven process, Stuart was able to find out what the artists actually needed and wanted from the colour. According to the artist, one of the qualities of White 2.0 is its incredible opacity, which eliminates the need to apply layers and layers of paint to dark surfaces.
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Photos ©Stuart Semple