Gord Isman

06/27/2023

Learn how to create custom keyboard shortcuts, automate actions, and save time in your daily tasks. We'll show you practical techniques to supercharge your efficiency, from launching applications to inserting commonly used text snippets.

Register here: https://my.demio.com/ref/yYenQBV6UGEGs8ej

04/05/2023

Hi there,

I'm thrilled to be a guest on Steve Dotto's Webinar Wednesday, today, for the second week in a row! It's been a privilege that I greatly appreciate.

Join me for Part 2 of our video creation series: "Putting It All Together - The Power of Audio, Scripting and Storyboarding".

Learn how to create high-quality videos using essential elements.
Register now for the live webinar or catch the replay afterwards.

Don't miss out on this opportunity to elevate your video creation skills!

Registration Link for Webinar Wednesday:
[https://dottotech.com/event-registration/]

03/29/2023

I'm sorry for being out of touch, but I'm excited to share some valuable information with you!

Join me as a guest on Steve Dotto's Webinar Wednesday, today, where I'll be teaching on the topic:
"Before You Press Record: Pre-Production Planning Sets You Up For Success In Video Creation."

This free webinar will help you improve your video creation skills. There's no pitch or anything to purchase.

Register here: https://dottotech.com/event-registration/. Let's enhance our skills together!

05/06/2022

Are creators building their businesses on the wrong properties?

Ross Brand hosts StreamLeader Report Live featuring opinion and analysis on a key issue facing digital media creators and online entreprneuers.

What are the best platforms for livestreaming? Is organic reach dead?

How can creators and small business owners monetize outside of social media?

What role should social still play in your content strategy?

Are platforms like Facebook and LinkedIn throttling the reach of independent creators?

What does a change at the top of Twitter mean for creators?
https://youtu.be/7zFmf7_aI6Q

Our panel of leading creators and industry insiders tackles whether creators rely too much on distributing livestreaming shows and other digital media conten...

12/19/2021

I decided that it's time to experiment with YouTube Shorts!

After recently interviewing Paul Democritou regarding his The Crypto Factor channel on YouTube that's 65%+ YouTube Shorts content, I got inspired to start to put out my first YouTube Short.

For Shorts content, I'm going to produce a plethora of videos covering topics about YouTube, Video Editing (with Camtasia), Video Marketing, and maybe even some gear/product reviews!

Stay tuned...

In the meantime, check out my "first" short and hear why I took so long to make it and why you should consider making Shorts!

https://www.youtube.com/watch?v=WmTx0uLoNwE

YouTube Shorts videos have great potential to help you grow your YouTube channel. Shorts are optimized for viewing on mobile but they are watchable on deskto...

12/14/2021

Excited to join with 99 other digital experts in offering my thoughts on & digital media in 2022!

Get early access & bonus content for the upcoming 7th Annual Livestream Universe Predictions at https://livestreamuniverse.com/2022predictions. Livestream Universe

12/14/2021

Will creating youtube shorts grow your youtube channel? Some YouTubers are concerned that adding Shorts to their channels will harm growth because of shorter view duration and other factors. Will viewers want to watch shorter content from you? Do viewers only want longer form content from you, or perhaps they appreciate a mix?

TIn this video, I talk with Paul Democritou (from The Crypto Factor YouTube channel), who shares his insights and tips on using YouTube Shorts to help grow your Channel. Paul's Channel has 65% Shorts content, which he started producing a year ago. He's achieved remarkable growth and monetization results!

https://youtu.be/mtCLaY5xtPY

Will creating youtube shorts grow my youtube channel? Some YouTubers are concerned that adding Shorts to their channels will harm growth because of shorter v...

12/06/2021

YouTube Brand Sponsorship earnings is a goal for many YouTubers, both small and large in channel size. Being prepared to approach or be approached by a brand sponsor will help to give you an edge for earnings potential and long-term success.

In this video, I talk with Dale L. Roberts (from Self-Publishing With Dale) who shares 12 Tips For Getting YouTube Brand Sponsorship. Dale's been very successful in getting dozens of sponsors and brand deals over the last few years with lucrative returns. He's also put together some very creative deals.

Watch this video to learn some great tactics to help you go after your share of YouTube sponsorship money and YouTube brand deals.

https://youtu.be/rPAKPhVE6tA

11/28/2021

Live streaming on the YouTube platform is a great live streaming strategy. Producing and delivering a live show like AMA - Ask Me Anything, or a Q&A, or an interview are just a few examples of YouTube live streaming.

In this video, I talk with Ross Brand (Live Streaming Expert) who shares 15 benefits of live streaming on YouTube.

https://youtu.be/H8yD9S5KWGE

Live streaming on the YouTube platform is a great live streaming strategy. Producing and delivering a live show like AMA - Ask Me Anything, or a Q&A, or an ...

11/24/2021

Have you heard of the term "Karmic Marketing" before?

Yesterday I bought a book that just launched called "Karmic Marketing: The Most Magnetic Method for Attracting Wealth" by Dr. Joe Vitale.

I read 1/3rd of the book this morning and loved it! Hence, why I'm sharing about it here.

Joey Ragona and Scott Vogel have referred to him a few times in conversations on their Tuesday night Heart-centred Marketing Club broadcast, and I'm sure many of you have heard of him based on his being in The Secret and author of many books.

From reading the book, I appreciate the simplicity in how Joe explained heart-centeredness at the core of Karmic Marketing. In Chapter 2, he takes a deep dive into the 7 Principles of Karmic Marketing.

Here are a few messages from the beginning of the book...

"My giving now—done from my heart, with no expectation from the people I am doing it for—leads to getting later."

"Karmic marketing is not done often, because too many people are into survival. They are afraid to let go. To trust. They are desperate, and they stay desperate because of this lack of trust in life. But once you let go and trust, you step into a flow that is prosperity itself."

If this book read idea resonates with you, here's my (affiliate) link to purchase a copy (https://amzn.to/3xrbOkb), and then after you purchase, you can submit your receipt number here - in Step 2 (https://www.joevitale.com/bfspecial) to get immediate access to a Black Friday bonus teaching on Quantum Business!

Enjoy and let me know what you found to be most helpful to you in the book!

Gord

11/22/2021

Growing your audience on YouTube when you're a small content creator and starting out with zero subscribers and views can be very daunting. This challenge to build and engage an audience on YouTube is not just a problem for newbies!

In this video, I talk with Dan Norton (Repurposing Specialist) who shares ten tips for new or small YouTube content creators on how to find, attract, engage and build out your target audience so that you can get more views and grow more subscribers.

This is just an excerpt from a 1-hour and 20-minute interview that Dan and I did for my YouTube Channel Essentials Cohort Workshop. If you're curious to find out more, there's a link in the YouTube video description.
https://youtu.be/z_AKoQtlFLQ

Growing your audience on YouTube when you're a small content creator and starting out with zero subscribers and views can be very daunting. This challenge to...

11/15/2021

One of my areas for self-development is to cut down on Overthinking. Today, I received a newsletter in my email that featured the following article with some great tips on how to tackle Overthinking.

As the sub-title states, "Stop worrying and start growing."

Which tactic most resonates with you? (Of course, if you tend to be an Overthinker 😊.
https://getpocket.com/explore/item/11-mental-tricks-to-stop-overthinking-everything?utm_source=pocket_mylist

Stop worrying and start growing.

11/10/2021

One of the great aspects of Camtasia is the way in which Visual Effects are implemented with simplicity. The video I'm sharing here, recently published on my YouTube channel, features the Motion Blur Effect. You literally just have to drag and drop it onto a clip to make it work.
I demonstrate four cool examples and show you the art of tweaking them to get the best results.
https://www.youtube.com/watch?v=UuufCcOAl4k&t=1s

Camtasia Motion Blur - Four animated effect examples! The Motion Blur effect is a new visual effect released in Camtasia 2021. In this Camtasia 2021 tutorial...

11/06/2021

With ever-increasing video content creation and consumption, and video being one of the best ways to help people remember brands the best, good marketing videos are crucial to campaign success.

Check out the following article to avoid many of the common video marketing pitfalls.
https://masterful-marketing.com/video-marketing-mistakes/

Before jumping into video creation, make sure you execute a sound video content marketing strategy and avoid these common mistakes.

11/01/2021

I just released another video excerpt from my recent interview with Nico Kamenzky, co-founder of Morningfame.

This video posting is the second in a series about YouTube Channel Optimisation strategies, that I'll be sharing. (The full series will be on my YouTube Channel.)

Topic: How To Get Active Subscribers On YouTube - Grow faster with real fans!

This one's all about your fans and how to increase your Active Subscribers!
https://youtu.be/CMpiJOV2NZw

How To Get Active Subscribers On YouTube – tips on how to get Active Subscribers faster to grow your channel. Gaining Active Subscribers is a key factor for ...

10/18/2021

Recently I had a deep-dive discussion with Nico on several topics related to Growth on YouTube. This video posting is the first in a series that I'll be sharing. (The full series will be on my YouTube Channel.)

Topic: How To Narrow Down Your Niche On YouTube - Nico and I share several tips on how to focus in/narrow down your niche on YouTube.

Do you struggle with the focus of your niche? If so, what's YOUR challenge?

https://youtu.be/H1TTXXen_LY

How To Narrow Down Your Niche On YouTube - a chat with Nico Kamenzky from Morningfame where we discuss several tips on how to focus in/narrow down your niche...

08/11/2021

Are you a Content Entrepreneur? So, what actually motivates the Content Entrepreneur?

https://www.thetilt.com/newsletter/sparks-igniting-entrepreneur-flame?ck_subscriber_id=1287092196

Successful content entrepreneurs divulge what motivates them to stay in business.

08/10/2021

I'm reading The Visual Sale book and I like the 4 Es - a simple way of describing the benefits and power of the medium of video - see attached image.

07/31/2021

This is an interesting interview with my friend Ross Brand - interview with Kevin Kolbe. They discuss livestreaming and its various dimensions. I've queued this clip up to share how Ross talks about "access is everything". This is very much in support of the LIVE cohort model for a course/teaching versus just doing pre-recorded video content. I'm planning to do a LIVE cohort teaching in my upcoming course. Queued up for you: https://youtu.be/8klYvf5hogI?t=1701

Award-winning Live streaming strategist Ross Brand joins me to talk about his new book 100 Livestreaming & Digital Media Predictions: Top Content Creators He...

07/30/2021

Work from home? Side hustle? Benefits? Coworking? There's lots to sort through when looking at the 2021 work from home trends.

Do you like/prefer the work from home option? I've been working from home for years and so I'm not feeling so affected. How about you?

https://krisp.ai/blog/work-from-home-trends/?utm_source=newsletter&utm_medium=email&utm_campaign=blog-newsletter&utm_term=44&utm_content=button

What are remote work trends for 2021? We have identified 10 work-from-home trends you can reasonably expect to see next year.

07/30/2021

Ever wonder what to do when you have a virtual meeting? Here's a tips deep-dive so that you are on your best behavior!
https://krisp.ai/blog/virtual-meeting-etiquette/?utm_source=newsletter&utm_medium=email&utm_campaign=blog-newsletter&utm_term=44&utm_content=button

What are some virtual meeting etiquette rules? I’ll walk through 26 tips to ensure that you’re considerate on your next work call.

07/28/2021

What a privilege .... I join 99 top creators and entrepreneurs in the new book "100 Livestreaming & Digital Media Predictions" as we peer into the digital future. Find out how the book's contributors plan to leverage new content trends and tech to grow their businesses.

The eBook is available today on Amazon for a limited time at 99 cents. It comes with bonuses that include livestreaming tips and special offers & discounts on great products.

has put together an international all-star panel that includes Hall of Fame podcasters, YouTube stars, livestream pioneers, bestselling authors, tech CEOs, event organizers, a 2-time Emmy winner, and a legendary rapper.

Get your copy today at geni.us/100predictions.

100 Livestreaming & Digital Media Predictions: Top Content Creators Help You Succeed in an Era of Rapid Change

07/16/2021

Do you ever struggle when editing your videos to get a nice balance between the volume of the narrative voice and music tracks so that you can clearly hear the voice with the music playing in the background?

In TechSmith's Camtasia 2021, there's the NEW audio effect called Emphasize. Check out the following video to see how SIMPLE it is to do audio ducking in Camtasia.

TechSmith

07/14/2021

If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be video marketing. https://www.digitpro.co.uk/learn-all-about-video-marketing-in-this-article/

If you ask any business owner what strategies they use to gain more customers, chances are one of the strategies in their arsenal will be video marketing.

07/09/2021

The creation process for a video specifically designed to be utilized on social media is surprisingly in-depth. You have to worry about how you can grab the attention of your viewers within seconds, what copy will elicit an action from them and make sure they watch the whole thing! A key way that boosts completion rates is by having videos that are tailored around length - making it as long or short depending on where it's being used!

Your guide to social media video lengths - Vimeo Blog
https://developer.vimeo.com/blog/post/social-media-video-lengths/

From Facebook to Instagram to Pinterest, every social media platform has different optimal video lengths — so we made you a cheat sheet.

07/05/2021

Social media viewers are happy to watch videos without sound, as long as they get something out of it. Publishers have been crafting more and more videos that work just fine with subtitles or even no text at all - animations carry the viewer along by themselves!
https://www.techbizvideo.com/do-short-videos-need-narration/?utm_source=rss&utm_medium=rss&utm_campaign=do-short-videos-need-narration

Short videos get a lot of play in social media, where the audio is generally off by default. You can construct them for better performance

07/05/2021

Overthinking isn't a personality trait. It's the sneakiest form of fear. It steals time, creativity, and goals. And it's an epidemic.

I just finished reading the book Overthinking by Jon Acuff. To help Overthinkers dial down the volume, he created the "New Anthem" - a collection of positive statements that speak to both identity and reality. He carefully chose these positive affirmations to address the things people tend to overthink.

Here's a little video I made to help amplify the experience.

07/02/2021

Stock footage is important to include in your video content for the wider variety it offers. You can find free and paid stock clips online, or create them yourself if you want a more personalized look!
https://sproutvideo.com/blog/best-practices-for-creating-a-video-using-stock-footage.html

What can you do when you need to produce a video, but you don’t have the time or resources to shoot original footage? Enter the wonderful world of stock