16/01/2024
On-Page SEO (On-Site SEO):
On-site SEO refers to the practice of optimizing elements on a website, such as the content and HTML code, to improve its rankings in search engine results pages and attract more relevant traffic to the website. This is different from off-site SEO, which involves optimizing external factors like backlinks and social media signals.
SEO Keyword Research
It involves identifying relevant search terms (keywords) that users are searching for and incorporating those keywords strategically into website content to improve search engine visibility and relevance.
Quality SEO Content
Quality SEO content means creating content that is both user-friendly and search engine-friendly by focusing on the needs and interests of the target audience, using relevant keywords, and attracting links and shares to improve search engine rankings.
Internal Linking For SEO
Internal Linking For SEO involves placing links within a website to connect relevant pages together, in order to improve user experience and help search engines understand the website's hierarchy and content.
Metadata SEO Optimization
Metadata SEO Optimization involves optimizing the HTML elements such as title tags, header tags, and meta descriptions to accurately and briefly convey what the page is about to both search engines and users. In order to improve the visibility and relevance of the page in search engine results pages (SERPs).
Image SEO Optimization
Image SEO Optimization is the process of optimizing website images with descriptive file names, alt tags, and captions to improve both user experience and search engine visibility, with the goal of generating more traffic to a website from Google image search.
URL Structure
URL structure refers to the way a website's URLs are organized and designed, incorporating relevant keywords to help search engines understand website content and improve rankings, while also improving user experience and facilitating link-building efforts.
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