02/10/2023
How Digital Marketing Works:
Corporations traditionally focused on marketing through print, television, and radio. Although these options still exist, the internet led to a shift in the way companies reach consumers. That's where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, and appsβanything that incorporates marketing with customer feedback or a two-way interaction between the company and its customers.
New technologies and trends forced companies to change their marketing strategies. Email became a popular marketing tool in the early days of digital marketing. Then, the focus shifted to search engines like Netscape, which allowed businesses to tag and keyword items to get themselves noticed. The development of sites like Facebook made it possible for companies to track data and cater to consumer trends.
Smartphones and other digital devices now make it easier for companies to market themselves and their products and services to consumers. Studies show that people prefer using their phones to go online. In fact, according to a Pew Research Center study, over 75% of American adults typically make shopping purchases using their phones.
