House of Social

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House of Social

At House of Social, we live and breathe social media. At House of Social, we live and breathe digital marketing.

We can tweet in our sleep, post a stellar selfie on Instagram without using a filter and we treat Facebook like our own personal news channel. Our broad knowledge of many social media platform’s algorithms and trends means that we not only understand how to make your content stand out, but also how to make it seen by as much as your audience as possible! House of Social is proudly Australian owned

, and all staff reside on our shores, which means that there will be no problems with confusing time differences! Our team is also well-versed in online jargon, social media etiquette, and we also know how to have a bit of fun.

22/09/2023

'House' of Social. See what we did there? 😏

Yes we're House of Socal, but we're actually a full-service digital marketing agency.

Why full-service? So your whole of funnel activities work with each other coherently to attract and guide high quality prospects through the different stages of buying from search to social to website and beyond.

Clever, right.

Flexible solutions, competitive pricing, strategic and creative. 🏡 Get in touch, https://www.houseofsocial.com.au/

25/08/2023

Hey Siri, play "Let's Go Girls" by Shania Twain.

Well done Tillies. ⚽️💛

23/08/2023

Really often, we're hearing that cost is a barrier to SEO services.

That's totally valid. But it doesn't mean you can't do SOME things to help your website's SEO by putting in some time and effort.

Check out these free tools - we don't gatekeep around here! No, sir-ee.

These absolutely won't replace the specialised skill and time taken by an SEO expert to keep the search gods happy, but having a look through these tools and actioning what you can is better than nothin'.

If you are ready to invest in SEO, reach out. It's one of the services we provide. Find us at https://www.houseofsocial.com.au/

18/08/2023

In today's fast-paced business landscape, a well-executed marketing strategy can make all the difference. But how do you know when it's the right time to bring in the experts?

Here are a few key indicators that you're ready to take the leap and collaborate with a marketing agency.

🎯 You already have clear business goals defined

🧠 You have limited internal resources

💻 You need to access a diverse skill set, but don't want (or need) the overhead of multiple specialised marketers

💡 You need fresh perspectives that flip confirmation bias and institutionalised thinking on its head

💰 You see the value in excellent marketing and have the budget for it

If you resonate with any of these signs, it might be the ideal moment to explore the benefits of working with a marketing agency.

Feel free to reach out if you're curious about how a strategic partnership can drive your business forward. Find us at www.houseofsocial.com.au

08/08/2023

It was a total delight for our Founder, Bec, to catch up with (a different) Bec in her latest Marketing Espresso podcast episode.

This one's a biggie. This one's for the number nerds or stat sticklers who thrive on powering their marketing with data (hint: that should be you).

Together the Becs cover:
💪🏼 The potential of Facebook as a marketing powerhouse and how to leverage its substantial Australian audience to your advantage
💡 Chat through the relevance of LinkedIn and its benefits for professional connectivity and the establishment of thought leadership
🤐 Discuss the privacy issues plaguing social media platforms and their underlying impact on marketers and end users
🎯 Determine the ideal social media platforms that align perfectly with your business objectives and audience preferences

Get it in your ears, listen here https://podcasts.apple.com/au/podcast/how-you-can-access-18-million-aussies/id1579138429?i=1000623719763

24/07/2023

'You're not selling a toothbrush'. That's Mel's catch-cry. She's the one with the words, and at first, those words feel a little.. confusing.

Really - they're the springboard she uses to describe the difference between product and service-based marketing and the importance of understanding the buyer journey.

Mel and BecChappell had a fun, informative chat about this and more on Bec's latest episode of her brilliant podcast, Marketing Espresso. Get it in your ears!

https://podcasts.apple.com/au/podcast/marketing-espresso/id1579138429?i=1000622184164

20/06/2023

So.. why 'House of Social'?

Well, we believe in strong foundations when it comes to building your marketing 'house'. Start with a strong foundation and you’ll build something that lasts. Or, start with a strong strategy and you’ll build a social media presence that will make you stand out in a crowded marketplace.

We use our tag “all your digital marketing needs under one roof” not just because it's fun, but because we approach your social media and digital marketing by creating those solid starting blocks that build credibility, expertise and brand recognition.

Ready to tell us about your brand, and we'll get to work? Get in touch with our team www.houseofsocial.com.au

06/06/2023

Ideally, you should be doing both organic and paid content. That's in a perfect world.

In our real world with limited time and resources, you might have to pick and choose where you put your resources. If your brand's social presence is just starting out, start with organic content. Some tips: ⏰ Accounts will need volume and consistency for organic content alone to have any cut-though. This means an investment of time and strategy! Unlike paid content, organic content *will* take time to work.ℹ️ Organic content should focus on brand awareness and always aim for valuable, information-based content – in other words, no fake news or clickbait.❣️ Best practice is to avoid overt “sales” in your organic content and only educate and inform your audience.📧 Organic socials is where we warm your audience up for other marketing activities (think data collection and ultimately leads).
If you're ready to get serious with socials, get in touch with our team. We're a full-service marketing agency. We live and breathe socials! https://fal.cn/3yQL0

02/06/2023

House of Social is proudly Australian owned and operated.

Fronted by our Directors Mel and Bec, backed by our amazing team of content producers, digital advertising specialists, graphic designers, website developers, SEO specialists and copywriters, we can take your digital presence to the next level.

Contact our expert team via https://fal.cn/3yKEM.

30/05/2023

JUNE CONTENT IDEAS ✨

We're here for it.. Rose' all (Fri)day.

If you need agency support in executing your marketing to align with key business objectives, we can help. Get in touch via www.houseofsocial.com.au.

26/05/2023

⭐️⭐️⭐️⭐️⭐️

Our clients' satisfaction fuels our passion to put great, creative and strategic content out into the world.

Ready to elevate your brand? Get in touch via https://fal.cn/3yysP

19/05/2023

And that's why we do what we do. We want to get to know your brand so well, that we feel like an extension of your team. Thanks so much for the kind words, Alteris Financial Group. We love working together. ⭐️⭐️⭐️⭐️⭐️

You can work with us too, via https://fal.cn/3ymZ3.

14/05/2023

Thank you, mum. Thanks for the incredible impact you have on those around you. Thanks for all that you do that we do and don't see. Thanks for the unconditional love, and for being the ultimate cheerleader. Thanks for everything. We love you.

We know this day can be difficult for some. We hope you find peace and comfort in the memories and moments that bring you joy today.

🤍

10/05/2023

You want to make sure you set up an inclusive user experience. Here are some things you can do to increase your website's accessibility.

🧑🏼‍💻 Provide text alternatives for images and other non-text content.
🗣 Use headings and subheadings properly. Setting up copy in a logical and hierarchical manner will help users who rely on screen readers to navigate your website more easily.
🎨 High colour contrast

If you'd like to design an accessible, aesthetic, functional website that's set up for conversions - get in touch. That just so happens to be one of our areas of expertise. https://fal.cn/3y7r5

05/05/2023

Hear from our Director, Mel, on whether your brand should be on TikTok (or not). 🎥

Spoiler alert: if your target market is on TikTok, get Tickety Tokking. If not, not necessary.

Want to work out exactly where your target customer is hanging out, and therefore where you should be putting your marketing efforts? Get in touch via https://fal.cn/3xZRI.

02/05/2023

We love working with Kristie and the fabulous team at Whitsunday Holidays .

To work with us, visit https://fal.cn/3xT8v.

01/05/2023

Unsure what kind of things you might post about this month? Check out this list. If any are relevant to your industry or brand, there's a start!

Need more hands-on guidance about what to post, when and where? Reach out to www.houseofsocial.com.au.

Yes, the top two dates are indicative of the office mood today. 🙃

26/04/2023

Social proof is so important to your marketing efforts, and will influence potential customer decisions. Recently, Director Mel gave some easy-to-action tips for collecting positive reviews for your business. Reviews are the gold standard of social proof, closely followed by UGC and then engagement.

📧 As part of the closing process for every job or invoice you should have a standard email with easily accessible links straight to your review listings and platforms.Make sure you include a thank you for being a customer, and ask for an honest review of your services. Be direct - don't assume the customer will intuit what you want.

💡 Don't leave it until the project is finished to ask. At every stage of the project (or set milestones across your business), you can remind your customer that you'd like a review - this helps them start formulating what they'd like to say if they'd prefer to wait until services/product is complete or arrives.

🚫 Yes, negative reviews are tough to receive, especially for small businesses. In reality, there will likely be a discrepancy between what is claimed and what actually happened but it's important that all feedback be acknowledged and answered. Even a short answer asking the person to contact you off-line to try to resolve shows a potential new customer that you are approachable and will work towards a resolution.

These tips were included in the most recent Hoss Goss, our fortnightly newsletter. Want to receive the next one? Sign up via https://fal.cn/3xJmO.

25/04/2023

Lest we forget the bravery and sacrifice of our fallen heroes.

24/04/2023

The nerve, honestly. 😆

21/04/2023

What are some resources we consult to keep our skills sharp and our minds open when it comes to emerging trends and technology in content marketing?💡 Have a peek at some poddies the team is currently listening to.

Want to chat about your very own content strategy? Get in touch via https://fal.cn/3xB96.

20/04/2023

Soooooo... What would people say about your brand?

That your quality is superb?
That they feel refreshed, informed and delighted by your service?
That a problem of theirs is alleviated through what you do or provide?
That they happily refer you to their nearest and dearest?

💭

19/04/2023

📣 Listen up 📣

This is sound advice, but if you don't have the time, expertise (or frankly, the interest), you're going to need to hire or outsource to complete this function. Hola, we'd love to help.

https://fal.cn/3xwui

13/04/2023

We adore working with the creative, talented team at Paiano Custom Kitchens. 🖤

12/04/2023

Don't worry, we're across all social media app updates so you don't have to be.

Anyone else watch the MASTERPIECE of this week's Succession ep? 🤯 We need to debrief, stat.

11/04/2023

Struggling to stick to a posting schedule or link your marketing to business objectives? Limited expertise or resources holding you back?

It might be time to outsource your marketing efforts. Enter HoS. 💪🏼

Leave it to the experts. Get the benefit of fresh perspectives, consistent content, scalable solutions, flexible marketing support, increased brand awareness and community building.

Get in touch with our team via www.houseofsocial.com.au.

05/04/2023

Which do you resonate with regarding your brand's social media presence? 🚫✅

🚫 Last-minute creative and posting
✅ Pre-prepped batch-made content

🚫 Inconsistent posting. Either none for weeks or every day for a week.
✅ Planning a month in advance

🚫 Unsure what you’re posting for
✅ Social media aligns with marketing and business goals

If you're on track with all ✅✅✅, well-done-you! If you feel personally victimised by this list, get in touch via https://fal.cn/3x9nz. We'd love to help.

03/04/2023

This is our mission statement. It's action-driven, and describes what we do every day (like all good mission statements do!). Mission statements change as brands evolve and pass milestones and goals.

By comparison, vision statements are loftier and more emotional, they set intentions in the long term - the ultimate goal for your business.

What's your mission statement?

If you're not sure where to start with your brand strategy, get in touch with our team, we'd love to help! www.houseofsocial.com.au.

31/03/2023

Unsure what to post this month? We've got you (somewhat) covered.

We'll be honest. You'll need more than this though to cultivate an engaged audience. If you need help with your content strategy, get in touch with our team via https://fal.cn/3x1rO.

30/03/2023

Not sure of your Gram from your Tweets? Start with this handy coffee analogy.

If you'd like to book a training or strategy session with our team, head to https://fal.cn/3wZwN. We can familiarise you with the nuances between each platform to set you up for social success.

Address

Sydney, NSW
2154

Telephone

+61280069594

Website

http://www.houseofsocial.com.au/

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Contact The Business

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Videos

Hear from our Director, Mel, on whether your brand should be on TikTok (or not). 🎥 Spoiler alert: if your target market is on TikTok, get Tickety Tokking. If not, not necessary. Want to work out exactly where your target customer is hanging out, and therefore where you should be putting your marketing efforts? Get in touch via https://fal.cn/3xZRI.

It’s imperative that your website is searchable and SEO friendly. Why? 68% of all online experiences begin with a search engine request. We repeat, 68%! That's with Facebook, Instagram, TikTok and online apps in the mix. So we know it's important. But SEO can be very confusing, so we’ve put together some introductory jargon busters. Search engine optimisation (SEO) is the process of continuously improving your site’s organic ranking on search engines such as Google.�� On-page SEO. This is one of the three types of SEO. It relates to the content that's actually on/in your site, and boosting your site’s organic ranking using keywords that are relevant to your brand � Off-page SEO on the other hand focuses on links directed to the website from elsewhere on the internet; backlinks. Backlinks are like a vote of confidence. The number of backlinks a site has from reputable sources helps you build trust with search algorithms. Then there’s a third kind, technical SEO. Google cares just as much about technical set-up as it does content. This SEO focuses on a website's backend architecture that impacts the indexing and crawling of your site by search engines. Find this explainer useful? Let us know what else you’d like to know about SEO. We’re helpful like that 😉 Ps yes we provide SEO services. Get in touch if you're website and Google just aren't getting along, https://fal.cn/3vOOS

Happy Friday!

Friday's here and we couldn't be more thrilled! Let's enjoy today - it's the start of the weekend after all 😁

Brand Audits

A brand audit is like a health check-up for your brand and it should evaluate areas of your business such as your position in the marketplace, strengths & weaknesses, how your brand is performing, and how well your brand is aligned with your strategy. A brand audit should cover both internal and external branding as well as your UX (also often referred to as your user or customer experience). To learn more about brand audits and how to conduct one, visit our website via the link below. www.houseofsocial.com.au/how-to-conduct-a-brand-audit/

Friday Mood!

What a year it's been! 2022 is drawing to an end, and the last Friday has arrived. Let's make the most of this final stretch with some excitement today!

Schedule Your Holiday Content

Don't let your holiday content be a struggle! Take control and make sure that your social media is festive without the fuss. Get ahead of the game by scheduling posts in advance with some of the many free or paid apps available - find out which one works best for you so you can sit back, relax, and enjoy your holiday period worry-free!

IT'S FRIYAY!

IT'S FRIYAY! Hands up if you're looking forward to the weekend as much as we are! 🕺💃

Happy Friday!

Fridays are the best day of the week! We hope you have a wonderful weekend ahead and get to do whatever it is that makes your heart sing.

Content Creation Tip

When planning content, it’s important to make the distinction between an advertising medium and social medium, and create a variety of content that suits the overall message you are wanting to convey. Remember that social media is simply one aspect of your overall marketing plan, so your messaging should be on-point and in line with all your other marketing activity (this includes your website). 👩‍💻 For more digital marketing tips and advice, like and follow our page today.

Happy Birthday Liza!

Happy Birthday to Liza, our fabulous Art Director at House of Social. We hope you have an amazing day, Liza 💛🎂

Friday Mood!

Woo-hoo! It's finally Friday! Time to relax and enjoy the weekend 🎉

Cheers to Friday

Cheers Sweeties 🥂 Here's actual footage of us on a Friday afternoon. We hope you have an Absolutely Fabulous weekend!

Keeping up with the algorithm

You should be aware of how quickly platforms and algorithms can change on social media. It’s important to stay in touch with how that’s likely to affect your business and clients, and adjust what’s necessary to ensure optimum messaging for your audience. If these constant changes sound overwhelming we would love to help. We can keep on top of your social media by navigating the current trends and platforms, allowing you to focus on running your business. Contact us today for a chat by clicking the link below. https://www.houseofsocial.com.au/contact-us/

Happy Friday!

Cheers to Friday and the start of the weekend! Who else is in the mood to celebrate?! 🍾

"Listen" to your customers

By “listening” to what your customers are searching, you can tailor your online experience to match your answers to their questions. Lots of search terms start with “how to…” or “where do I find…” so researching these frequently asked questions allow you to formulate answers that are truly engaging with your audience. Have you tried "listening" to your audience? Let us know in the comments below.

Happy Birthday Evie!

Happy Birthday Evie! Evie is one of our fabulous copywriters and content producers at House of Social. Thank you for everything you do at House of Social! We hope you have a wonderful day 💛

Happy Birthday Jessie!

HAPPY BIRTHDAY JESSIE! A big Happy Birthday to our "Doer of All The Things", Jessie! Thank you for everything you do at House of Social. We literally couldn't do it without you! 💛 💖 We hope you have a fantastic day 💖

Happy Birthday to our Strategy Wiz and Social Media Queen Courtney! Thank you for everything you do at HOS! Wishing you a wonderful day ahead 🎉 💖 From all of us at House of Social

Need a jump-start for your Instagram game? Here are some quick and easy Instagram tips from us ✨ ✨ Optimise your bio ✨ Include call to actions in your captions ✨ Jump on Stories and Reels ✨ Add Alt Text to you images ✨ Produce more videos ✨ Post at optimal times and days of the week If you need any assistance with your Instagram strategy or management reach out to us at [email protected] ✨

We're just over here at HOS HQ doing a little happy dance because Friday has arrived! We hope you have a fantastic day and an even better weekend!

Shortcuts

Our Agency

At House of Social, we live and breathe social media. We can tweet in our sleep, post a stellar selfie on Instagram without using a filter and we treat Facebook like our own personal news channel. Our broad knowledge of many social media platform’s algorithms and trends means that we not only understand how to make your content stand out, but also how to make it seen by as much as your audience as possible! House of Social is proudly Australian owned, and all staff reside on our shores, which means that there will be no problems with confusing time differences! Our team is also well-versed in online jargon, social media etiquette, and we also know how to have a bit of fun.