That’s a wrap! Thanks to all of our clients, colleagues and industry mates for a fast-paced, crazy year. There have been vineyards a plenty and wine launches a many 🥂🍷🌱
We’re incredibly privileged to work with wineries across Australia and New Zealand who trust us to tell their stories about their wine, but also about the people and place that make it unique.
Whether celebrating impressive milestones, moving the dial with innovation or providing a tasting experience like no other, we’ve loved being part of the journey.
Cheers to a festive break - time to recharge and plot wine adventures for 2024. Merry Christmas 🎄
#wineaustralia #winemarketing #wine #womeninwine #winechicksrule
A bittersweet day in the Mastermind office today as we bid a fond farewell and thank you to our Social Media Manager Melissa. Mel joined us in September 2019 and immediately brought a beautiful energy into the office. Her can-do attitude and willingness to learn, evolve and try new things on social media have delivered wonderful results for our Mastermind clients. So much has changed during the last four years, but what’s been steadfast is the determination to be part of the team and deliver results. You may be moving interstate, but we’ll always be here to enjoy a glass of Moscato on your visits to Sydney.
So, in Disney-themed style, we’re sending much gratitude and best wishes for the next chapter that awaits.
In the realm of pixels and posts, Melissa reigned,
A social sorceress, creativity unrestrained.
With Disney's magic and wine's sweet embrace,
she danced through algorithms, leaving a trace.
From pinot to shiraz, her words did entwine,
A symphony of flavours, like a vintage design.
In the kingdom of hashtags, she wore the crown,
Marketing stories in the glass, without ever a frown.
Now the time has come, the final adieu.
May your journey ahead be as sparkling as you.
To our social maestro, a fond farewell.
In the hall of Mastermind memories,
your enchantment shall dwell.
From the team and our clients, thanks for everything Mel.
Ara Zero | Dry July
We once again worked with the Ara Wines team to drive awareness of their Ara Zero range during Dry July. This included public relations, influencer partnerships and a social media marketing strategy.
Ara Zero is one of the most awarded NOLO wines in the Australian market. We have thoroughly enjoyed educating media and consumers alike about these innovative wines.
Check out some of the highlights from our media coverage. ⬇️
Giesen's Dry July Campaign
July 2023 saw us once again working with the @giesenwines team to drive awareness of their 0% alcohol range during Dry July. This included public relations, influencer relationship management and a social media marketing strategy.
Giesen are pioneers in the NOLO space and we have loved being part of this movement, educating media and consumers alike about these innovative wines.
Check out some of the highlights from our media coverage.
PR Coverage for Holm Oak Wines
To coincide with the launch of Holm Oak Vineyards' Top of Our Game wine tasting experience, our communications team have spent some time liaising with Australian media to inform them on the connection between Holm Oak and Australian tennis.
Many were intrigued by the story of how the trees planted at Holm Oak were used by the Alexander Racquet Company in the 1930s. The very same company who created the Wizard Tennis Racquet used by Australian tennis superstar, Jack Crawford.
Here’s a snippet of some of the pieces that were published...
#ShirazWineDay 🍷
One of our favourite days of the year is here - #ShirazWineDay! 🍷 We are spoilt for choice when it comes to amazing Australian shiraz wines, and we feel extra special here at Mastermind Consulting to work closely with some of Australia and New Zealand’s finest wine producers.
It’s great to see so many embrace a wine varietal day that had not existed up until 2020 (from brands, influencers, media to consumers). What started as a tiny drop of an idea in our Mastermind office to celebrate all things shiraz, has turned into a rather large pour!
Thanks to everyone for getting behind us and please keep sharing your favourite shiraz wines on socials. There are some incredible deals to be had today, including from some of our own clients. 🍷 If you’re a shiraz fan, head over to Scarborough Wine Co, Holm Oak Vineyards, Best's Wines - Great Western, Brown Hill Estate and Redman Wines.
50 Years of Redman Wines Cabernet Sauvignon
A wonderful celebration of Redman Wines' Cabernet Sauvignon was recently held with media and trade at the Carlton Wine Room looking at 50 consecutive vintages. What a tasting and a lesson in logistics.
It was a privilege to help bring some of these amazing family stories to life and see the evolution of the style. So many stories that define the region, the values of the family and a commitment to winemaking in Coonawarra that has been so visionary.
The consistency was evident with only three winemakers (all Redman family members) responsible for the wines over that time. A tale of seasons, challenges and yet true resolve to bring a wine to the market each year even when yields were down.
A very special family who we love working with. Congratulations to Bruce, Mal, Dan and Mike on this magnificent milestone. Raising a glass to 50 more years 🍷
Here’s a glimpse into some of the highlights.
WHAT IS THREADS?
WHAT IS ALL THE HYPE ABOUT THREADS?
Have you heard the buzz all over Instagram? Mark Zuckerberg has launched a new social media platform - Threads.
What is Threads, you ask? Threads is a text-based social media app that is closely tied to Instagram. Last month, Meta chief product officer Chris Cox said that Threads would operate as an alternative to Twitter.
But how does it work? Threads’ interface is very similar to Twitter. Posts can reach a limit of 500 characters and can include links, gifs, videos and photos. Uploaded videos can be up to five minutes long. Users can follow other accounts, like, repost and send posts by direct message.
If you’re keen to set up an account to see what they hype is about, be aware - the only way to delete a Threads account is to also delete your linked Instagram account, so use caution.
Stay tuned for updates as we reveal more about Threads and the features it has to offer.
SOCIAL MEDIA SPOTLIGHT WEBINAR
JOIN US TOMORROW FOR OUR SOCIAL MEDIA SPOTLIGHT WEBINAR
The world of social media continues to evolve with the average social media user accessing on average, seven social media platforms a day. Join us as we explore the social media landscape for 2023 and talk about how to think differently about using these tools in your marketing mix.
When: Thursday 23 March, 2023
Time: 12.30-2pm AEDT
Click the link in our bio to register -> www.eventbrite.com.au/e/social-media-spotlight-tickets-556353316747
GET SAVVY OVER SUMMER
GIESEN WINES' GET SAVVY OVER SUMMER CAMPAIGN ☀️
Giesen Wines asked our marketing team to come up with a summer campaign to keep their wines in the media during peak entertaining season.
We recognised that journalists were looking for good value, budget friendly drinks to feature and developed the "Savvy Summer" campaign. The Estate, 0% and Pure Light ranges were all featured and we achieved media coverage across lifestyle magazines, newspapers, TV, podcast and radio. Cheers to that 🥂
International Women's Day
This #InternationalWomensDay we're taking the opportunity to shine a spotlight on some of the incredible women we work with within the wine industry. Luckily for us we have some amazing clients with women at the forefront including Scarborough Wine Co, Billy Button Wines, Holm Oak Vineyards, Best's Wines - Great Western, Brown Hill Estate, Giesen Wines, Ara Wines and Flowstone Wines.
These wine brands are full of fierce and inspirational women making changes for the better and ensuring equality in an industry that’s often dominated by males. Let’s raise a glass to a future that’s diverse, equitable and inclusive. 🥂
WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA
⭕️ WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA IN 2023 ⭕️
The world of social media continues to evolve with the average social media user accessing on average, seven social media platforms a day. Join us as we explore the social media landscape for 2023 and talk about how to think differently about using these tools in your marketing mix.
When: Thursday 23 March, 2023
Time: 12.30-2pm AEDT
Cost: $50pp
LEARN MORE -> www.eventbrite.com.au/e/social-media-spotlight-tickets-556353316747
We specialise in helping brands with social media, content and digital marketing.
