Google Ads Budget Recommendation March 2024
The beauty of Google Ads is its flexibility. You can set a daily budget based on what you're comfortable spending.
However, as a rule of thumb, here are some minimum monthly budget recommendations for different business sizes:
๐ Startups:
As a startup, every dollar counts. A minimum monthly budget of $500 to $1,500 can be a good starting point. This budget allows for testing and learning, which are essential in the early stages.
๐ Small Businesses:
Small businesses with a bit more cash flow might consider a budget of $1,000 to $5,000 per month. This budget will provide more room for optimisation and scaling.
๐ Established Businesses:
Established businesses with a higher marketing budget may invest $2,500 to $10,000+ per month on Google Ads. This budget allows for multiple campaigns targeting various products, services, or market segments.
Remember, these are just recommendations. The right budget depends on your industry, competition, and business goals.
It's also important to note that spending more money doesn't always mean better results. A well-optimised campaign with a smaller budget can outperform a poorly managed campaign with a larger budget.
Excited to share Neda's blog post about crafting customer personas for small businesses!
Understanding your audience is key. Learn about detailed personas in marketing, avoid common pitfalls, and elevate your marketing efforts with crafted personas.
Click the link to dive in and create resonating personas!
https://www.digitalsolutionsagency.au/neda-blog
Share your thoughts on how customer personas impact your strategies.
๐ Want to see your website's conversion rate skyrocket? Here are three tips you can implement today:
1๏ธโฃ Clean Design: A clutter-free website is a user-friendly website. Keep it simple!
2๏ธโฃ Powerful CTAs: Your call-to-action should be irresistible. Make it bold, make it count!
3๏ธโฃ Trust Indicators: Showcase customer testimonials or industry certifications to build credibility.
Remember, if you're ready to take your website to the next level, we at Digital Solutions Agency are here to help. We offer payment options to make the process as smooth as possible. Let's get started! ๐
Blog post
๐ Ready to skyrocket your small business with Google Ads? ๐
Whether youโre still researching if Google Ads is right for you, or getting ready to set up your first campaign, use this checklist for a step-by-step look at how to get started.
Discover the secrets to driving a successful Google Ads campaign in Neda's latest blog post! ๐ผโจ
From strategic keyword management to ad scheduling and continuous optimisation, she unveil tried-and-tested tactics that will boost your campaign performance and maximise ROI.
Don't let the complexities of Google Ads intimidate you - we have broken down everything you need to start growing your business today. ๐๐ฅ
๐ก Donโt miss out on actionable insights that could transform your digital marketing efforts.
๐ Click here https://www.digitalsolutionsagency.au/neda-blog to read the full post and learn how to keep your campaigns ahead of the curve.
Let's take your small business to new heights, together!
#GoogleAds #DigitalMarketing #SmallBusinessGrowth #ROIBoost
Valentineโs Day and Every Day, Iโm Grateful For You! ๐
Guess what? It's almost here! The 14th of Feb isnโt just for couples and lovers. As a business owner, it's our chance to show our clients how much we appreciate them for sticking with us through all the highs and lows of last year.
Let's make this Valentine's Day extra special for them!
Here are five fantastic ways to share the love with your clients this Valentine's Day:
๐ Share Some Love: Let's deck out your storefront with Valentine's Day decorations and hand out free heart-shaped chocolates. You could even surprise your best clients with appreciation hampers. Trust me, who wouldn't be thrilled to receive a little surprise chocolate in the mail? Count me in!
๐ Send a Handwritten Note: Remember those heartfelt thank-you cards that are so hard to part with? Well, imagine the impact a personal thank-you note can have on strengthening your relationship with your clients. It's truly remarkable.
๐ท An Appreciation Video: I know I mentioned it briefly in the last point, but video messaging is the way to go! You don't even need to hire professional videographers. Just grab your phone, genuinely thank your clients for their business, and let them know how much you appreciate them. Trust me, they'll love it!
๐ Valentineโs Day Sale: Spread the love to your clients with special offers and an exciting online campaign! Announce the promotion to your clients and community, creating a buzz around your brand. From exclusive discounts to unique Valentineโs Day products or services, there are endless possibilities to captivate your audience. Don't forget to bundle popular services for an irresistible deal. Let's make this Valentine's Day unforgettable for everyone!
๐ Show Love To Your Customers in Person: When was the last time you actually had a chat with your clients face-to-face? We humans crave face-to-face connections. Start booking walking catch-ups, coffee or lunch meetups, or even a g
๐ผ๐๐๐ค๐ช๐ฃ๐ฉ๐๐ฃ๐ฉ๐จ ๐ฉ๐๐๐จ ๐๐จ ๐๐ค๐ง ๐ฎ๐ค๐ช!!
Out-of-the-box, yet effective marketing ideas for an accounting practice to brand awareness and increase leads:
Here's how we could infuse some fun and quirkiness into these ideas:
๐๏ธโโ๏ธ Launch a "Finance Fitness Challenge": Pump up your financial muscles with our 30-day challenge! Each day offers a new task or tip, designed to get your finances in shape. Share your progress on social media to motivate others in our private group. ๐ช
๐ง Start a "Financial Fails" Podcast: Listen to tales of financial blunders and their brilliant comebacks. A fantastic way to learn while laughing and promoting our services. Oops, did we just say that out loud? ๐
๐งโโ๏ธ Offer a "Tax Stress Relief" Package: We've teamed up with local spas and yoga studios to offer a package that turns tax season from taxing to relaxing. Win this package in our contest or get it as a bonus for becoming our client. Ahhhh, feel the stress melt away. ๐
๐ช Host a "Finance Festival": Come one, come all to our local finance fair! There'll be workshops, speakers, and booths all about finance and tax help. Plus, food trucks and live music because who said finance can't be fun? ๐ธ
๐ Accounting-Themed Flash Mob: Watch us bust a move at a busy location with a fun, accounting-themed dance. Yes, accountants can dance too! ๐บ
๐ฌ "Ask An Accountant" Social Media Live Sessions: Join our regular Instagram or Facebook live sessions where we answer your burning accounting questions. Witness our expertise firsthand and maybe even learn a thing or two. ๐ค
๐ง Accounting for Kids: Check out our fun, engaging videos teaching kids money and tax basics. Parents, your kids might just end up teaching you a thing or two about finance! ๐
๐งพ The "Save Your Receipts" Challenge: Join our social media challenge to save receipts for a week and share how much you saved. It's a fun way
Hey there, business owners! ๐
Guess what? Our team at Digital Solutions Agency is now Google Ads Certified!
We're experts in Google Search ads, Google Shopping ads, and Google Display ads. ๐๐
If you're a local or small business owner looking to boost your Google Ads campaign, we're here to help!
We know the ins and outs of these platforms and can help you get the most out of them. ๐
Feeling stuck with your current campaigns? Let us help you break through the noise and reach your audience more effectively!
Want to supercharge your advertising efforts? Get in touch today and let's get started! ๐ฒ
#GoogleAds #Certified #MarketingMagic
Did you know that birthdays could be a game-changer for your local business? Yes, you read that right!
The Facebook Ads Birthday Strategy is a unique way to increase brand awareness and boost sales. ๐๐
Here's how it works:
1๏ธโฃ Birthday Special: Craft an irresistible offer that your customers can claim only on their birthday - think discounts, complimentary items, or special services.
2๏ธโฃ Audience Targeting: Utilise Facebook's detailed targeting to reach out to those celebrating their birthdays in your local area.
3๏ธโฃ Ad Design: Create a fun, festive ad that wishes your customer a happy birthday while showcasing your brand and exclusive offer.
4๏ธโฃ Review & Optimise: Keep track of your campaign's performance. Make necessary tweaks to ensure better engagement and results.
This strategy not only brings joy to your customers on their special day, but also keeps your brand firmly planted in their thoughts. And let's face it, who can resist a fantastic birthday deal? It's a win-win for everyone!
Ready to take your local business to new heights with this innovative strategy? Get in touch now
In a world that often feels like it's built on competition and comparison, it is refreshing revelation to understand that cheering for another person's success doesnโt take away from your own.
This concept is a powerful antidote to the zero-sum game mentality, where one person's gain is thought to be another's loss.
The joy of celebrating others' triumphs does not diminish our own accomplishments, but rather, it enriches them.
It fosters a sense of community and shared achievement, promoting a more positive, supportive environment in which everyone can thrive.
It's about understanding that success isn't a limited resource; there's enough to go around.
Renowned author and motivational speaker, Zig Ziglar once said, "You can have everything in life you want if you will just help other people get what they want."
This quote encapsulates the spirit of mutual support and collaboration. When we genuinely rejoice in the achievements of those around us, we are not only contributing to their happiness but also cultivating a mindset of abundance and generosity that can propel us towards our own goals.
So, let us remember that by cheering for someone elseโs victory, we are not detracting from our own shine. Instead, we are lighting up another torch that adds to the collective brilliance of humanity.
This why your ads are not performing?
As a social media advertising agency, let me explain why your social media ads might be underperforming.
Brace yourself for a mind-blowing revelation that businesses often overlook!
But wait, before I spill the beans on that one thing, let's take a detour and explore other reasons why your ads might not be doing the hustle. ๐
Here's the scoop:
1. Strategy Shenanigans: Lack of strategy? Oh no! It's like going into battle without a plan. Time to strategise, my friend!
2. Audience Amnesia: Are you targeting the wrong crowd? Oopsie! Make sure you hit the bullseye with your audience like a pro archer.
3. Yawn-worthy Offer: Irrelevant offers? Yikes! Spice things up and give your audience something they can't resist.
4. Disaster copy: Bland visuals and dull copy? Oh dear! Get your creative juices flowing and make your ads pop like fireworks!
5. Testing and Time: A/B testing MIA? Uh-oh! Don't miss out on finding the winning formula. Test, test, and test some more!
6. Analytics Amnesia: Ignoring analytics? Oh my! Dive into that treasure trove of data and uncover the secrets to success.
7. Budget: Tight budget!
8. Set it and Forget it Syndrome: Setting and forgetting? Not on my watch! Keep a close eye on your ads and tweak them for maximum impact.
Last but not least!!!!!
9. Picking the wrong objective: You heard it right. I've been working with local and small businesses since 2019, and after auditing their ads, I noticed they've chosen the wrong objective to achieve their goals.
You see, not all ads are created equal, and choosing the right objective is just as important as getting everything else ready before hitting that publish button.
๐ข New blog from Neda - "Local Marketing: The Powerhouse for Small Business Success in a Globalised Digital Market".
In a world where everything is becoming global, it's easy to forget the power that lies within our local communities. It's time to turn the spotlight on Local Marketing and how it can propel your business to success. ๐ผ๐
Get the inside scoop on why Local Marketing isn't just an option, but a necessity for small businesses to thrive in today's digital market. ๐๐ก
Ready to unlock the secret to becoming a local legend? Head over to our blog now! ๐
https://www.digitalsolutionsagency.au/neda-blog
#LocalMarketing #SmallBusinessSuccess #DigitalMarketingTips
Linkedin Ads Tips
Are you considering LinkedIn Ads for 2024? Then this is for you!
LinkedIn Ads have become a vital tool in the world of digital marketing. LinkedIn provides a unique platform to connect with professionals and decision-makers who could be your next customers.
Here are three tips to run a successful LinkedIn Ads campaign:
Tip 1๏ธโฃ : Target Like a Pro: LinkedIn's advanced targeting is like having a GPS for your ads. You can zero in on your audience based on job title, industry, company size, and more. It's like delivering your message straight into the hands of your ideal customers.
Tip 2๏ธโฃ : Content is King (and Queen): Your ad content should be as engaging as a Netflix cliffhanger episode! Use headlines that pop, images that dazzle, and ensure your message is as clear as a bell.
Tip 3๏ธโฃ : Test, Tweak, Triumph: In the world of LinkedIn Ads, testing is your best friend. Experiment with different ad formats, content styles, and targeting options. Analyse, optimise, and watch your ROI soar.
๐ And the bonus tip: let's talk budgets. If you're just starting out, we recommend a daily budget of at least $50 to give your ads the limelight they deserve.
To help you get started, we're offering a special January deal. Get 25% off our LinkedIn Ads management services for the first three months.
Don't miss this chance to leverage LinkedIn Ads for your business growth.
Click on the link to learn more and let's turn your LinkedIn Ads into a powerful lead generation machine!
Digitalsolutionsagency.au/jan-offer-2024
Remember, the success of your business lies in reaching the right people at the right time. And LinkedIn Ads could be your perfect partner in achieving that goal. Let's kickstart 2024 with a bang! ๐ฅ
#LinkedInAds #DigitalMarketing #BusinessGrowth #perthsmallbusinessmarketing
In the marketing world, video content is like the reigning champion, and YouTube is its ring!
๐ฅ
With over 2 billion monthly logged-in users, YouTube offers immense potential for your business to connect with your ideal clients. ๐ผ
Are you making the most out of YouTube Ads?
Here's a tip that could make a real difference:
1๏ธโฃ **Tell A Story:** People engage more with stories than sales pitches. Use your ad to tell a relatable and memorable story about your business, product, or service. Showcase how your product was created or highlight the problem-solving capabilities of what you have to offer. And remember, make it suitable for human viewing, not just to feed the algorithm!
2๏ธโฃ **Precise Targeting:** Leverage YouTube's granular targeting options to reach those most likely to be interested in your offerings. Target based on demographics, interests, and specific channels.
3๏ธโฃ **Strong Call-To-Action:** Every successful ad needs a compelling CTA. Guide viewers clearly towards the desired action, whether it's visiting your website, making a purchase, or subscribing to your channel.
And now, the exciting part! ๐
๐ **To kickstart your YouTube Ads journey, we're offering a special deal:** Get 25% off and three months of management on your YouTube Ads.
Digitalsolutionsagency.au/jan-offer-2024
Don't miss out on this amazing offer! Let's create impactful ads that resonate with your audience and boost your business visibility.
#YouTubeAds #DigitalMarketing #BusinessGrowth #Visibility #SpecialOffer
October is Cyber Security Awareness Month and an annual reminder for all of us, especially small business owners, to prioritise our cybersecurity.
As an Optus customer and my details being accessed by hackers, I'm so happy that I took my cybersecurity seriously.
If you think but I'm a small business why they need me. Trust me, small businesses are even more at risk because we tend to be easy targets. Our cybersecurity is our responsibility!
Click below to access some resources provided by the Australian Government.
https://www.cyber.gov.au/acsc/cyber-security-awareness-month-2022
#smallbusiness #cybersecurity #businessowners
Social media is the future. But there are no set standards or one-size-fits-all approaches to social media. The correct social media management and use of the right tools will keep your brand in the limelight.
5 C's will help you get an effective strategy in action.
๐ Clarify Your Goals: There's no point in starting a campaign without knowing what you're trying to achieve. It's like throwing darts at an empty wall with your eyes closed.
๐ Choose Your Target Audience: It is impossible to develop an effective strategy without clearly understanding which one of your audiences you want to reach. This way, you will know how you should be speaking to them in a way that generates better results for you. You don't want to put the best offer in front of the wrong audience.
๐ Create Relevant Content: Be sure that the content you're sending out is relevant to your audience and where they are in their buying journey. Keep it conversational and personalised, and creative! Avoid sending out generic content that comes across as spam.
๐ Collect Information: It has never been easier to gather information about your business's online visitors. Using your analytics data to collect information about your audience, you gain valuable information about them. With this information, you'll be able to optimise your campaign's ability to increase qualified leads and conversion rates.
๐ Campaign Optimisation: There's always room for improvement. When running your campaign, experiment with the potential to yield even greater levels of success with your insight. Use analytics data and insight, determine where you can improve and experiment with the offers you send, the subject lines, and the CTAs you include. Test, experiment and tweak your strategies to nurture your leads better.
With the right approach, you can enjoy reach and presence the way you always wanted.
Facebook organic reach is down. Way down. However, a Strong Facebook (Instagram) Organic Strategy Is Still Important for the growth of your small business.
Despite its recent decline, organic content remains an important part of building a strong social media presence on Facebook and Instagram.
Itโs a critical way for small business owners to build brands, communities, earn trust, and find fans that will help their business succeed.
That being said, Facebook's organic reach isnโt easy. It takes a lot of time, experimentation, and know-how to get the word out about your brand.
Join me live to learn How to Develop an effective Organic Strategy on Facebook (Instagram).
Book Now: https://bit.ly/3NZCorS
If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason.
Social media will play an increasingly crucial role in supporting small business growth.
On this week Being Boss Club Weโll take a look at:
๐ง Why your business needs to be on social media
๐ค Which social platforms make the most sense for you to use
๐ฏ and much more!
๐ Wednesday 7:30am WAST
๐ Link BIO > click on Clubhouse
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#clubhouseconversations #smallbusinesssuccess #smallbusinessownersperth #socialmediamarketingtips #marketingforsmallbusiness
What is your secret weapon?
๐ค Do you have a secret weapon?
This month I'm celebrating 20 years in business. Woohoo!
I became an accidental entrepreneur when I embarked on my first co-owned business start up 20 years agoโฆ...With no experience or any technical knowledge in air-conditioning or refrigeration, I became a sales and marketing drive behind the business.
So from non-stop frenzy working as a sales assistant on the floor of textile retailer, then working in an office as a receptionist, to becoming a co-founder of air-conditioning and refrigeration business, owning my cafe in West Perth, to entering and climbing corporate ladder to senior positions, to become a founder of a boutique digital agency, I fell in love with anything to do with business and entrepreneurship.
๐ And now, going through the last 20 years, I can clearly identify at least one secret weapon that has helped me get to where I am.
Are you ready for it? ๐ฅโ โ โ โ โ โ โ โ โ
โ โ โ โ โ โ
Itโs coffee! Yep you heard correctlyโฆโฆ Coffee is my secret weapon. ๐โ๏ธโ๏ธโ๏ธโ๏ธโ๏ธโ๏ธโ๏ธโ๏ธ
We both know getting a business off the ground requires non-stop burning of the midnight oil and coffee keeps me caffeinated through even the long nights. โ โ โ โ โ โ โ โ โ
โ โ โ โ โ โ โ โ
๐ค What about you? What's your secret weapon?
One day at a time!
๐ Can I be honest? Can we have a real talk about new year's resolutions?
Weโre in the second quarter of 2021, and if youโre anything like me, you started the year off with a list of big goals.
I was going to write down the list of my goals for this year but hereโs the truth which I havenโt even thought about at all until I started typing this post.
2020 taught me that nothing is guaranteed in life so I gave myself permission to have compassion towards myself and others.
Then 2021 turned up and it didn't back down either.
Life lessons are in session and so far it has taught me loss, pain, grieve and love.
So I got reminded again that I'm here to have a human experience and life is a gift. I got reminded that life has its ups and downs. Iโm not in competition with anyone. I'm here for a short time and today could be the only day I have left.
Don't get me wrong, I love making audacious goals and plans to reach them.
This is my life and my chance to make a difference. I'm always going to make those goals and do everything I can to achieve them however I added another goal to the rest.
And that is to take one day at a time and all I want is to be a day ahead of where I was yesterday.
This year ainโt over yet my friends! I'm going to live it to the fullest and hope you do too.
How are you going with your 2021 resolutions?
What to consider when generating leads
One of the challenges that I experienced with my first businesses was bringing a consistent flow of leads.
And back in 2001,opportunities of being in front of my ideal clients using Yellow Pages, newspapers, radio and TV was very limited and the costs were really high.
Social media has leveled marketing playing fields and itโs not just about who has the most money to invest in advertising. Small businesses now have an ability to use social platforms to be in front of their ideal prospects and decide exactly what action they want them to take.
Before we go any further let's get clear on what we mean by Lead and what is Lead Generation?
โ What is lead?
In simple terms, a lead is an individual or organisation with an โinterestโ in what you and I are selling.
A process of generating those โinterestsโ in your products and services which is expressed by sharing contact information, like an email address, a phone number, filling out a form or even a social media handle, is what we call a โlead generation.โ
With billions of people using Facebook, LinkedIn, Instagram or Messenger each month, your small business can reach those individuals or organisations, and can give them opportunities to put their hand up to learn more about your products and services โ in other words, generate leads.
To help you create and execute a successful Lead Gen campaign, Iโm going to share a simple 4 steps lead success checklist that we use before moving into creating any lead gen ads;
โ
Lead Magnets
A lead magnet is a marketing term for an item or service that is given away for the purpose of gathering contact details.
For example, lead magnets can be trial subscriptions, eBook, discount code, samples of your products or service, chapter of your book or free consultations.
We adopted the โgive before askingโ mentality by offering the audience something of value in return for their information or action we want them to take.
So be generous and genuine w
