eluminate

The final piece of our @ourhunterwater Water Conservation Campaign… the TVC! Remember the stills that came from that stunning shoot we shared earlier? We shot it in motion too! This ensured the TVC was visually consistent with the rest of the campaign collateral. A thoughtfully developed script ties this piece together, bringing the collective message home. If we all make small smart water choices, it can create a big positive impact on our supply! Share your favourite water saving hack below! #eluminate #hunterwater #waterconservation #creative #campaign #videocontent #content #filmproduction #newcastle

ELUMINATE DICTIONARY: ZIPPY

📚ELUMINATE DICTIONARY: ZIPPY⚡️ Usually said with a click of the fingers, zippy evokes a sense of energy and excitement. It is often used around the office for when a piece needs a bit more spice, more energy, more ZIPPINESS! Think upbeat tracks, fast cuts and engaging from start to finish. Looking for a zippy piece of content? We’ve got you. A big welcome to our new Junior Graphic Designer Kris, who put together this fab design! #eluminate #creative #animation #newcastlensw #createdinconnection #videoproduction

Here’s a brand we love working with: Domaine Homes! Through a collaborative process, we saw this project through from scripting to broadcast. We captured the playfulness of the brand, while communicating their core principles. Overall we delivered an engaging TVC (and a bucket load of additional still/video content they could roll across other platforms). We can’t wait to jump in to our next body of work with the Domaine Homes team! #eluminate #createdinconnection #contentagency #creative #domainehomes #tvc #advertising #filmproduction #australia

We stand strong in support of the Voice to Parliament, a crucial step forward for a brighter future for Aboriginal and Torres Strait Islander Peoples. Yes means recognising, listening and better results. Let’s amplify their voices and unite for positive change! #voteyes #voteyes2023 #createyes @create.yes @yes23au

What an absolutely delightful family to feature! We recently had a great chat with Dylan and Shelby about their adventure in building their first home with Domaine Homes. They talked us through the process of creating their dream family home and their hard work and dedication was truly inspiring. This testimonial just goes to show the trust customers have in Domaine Homes, and we're loving every bit of it. #eluminate #eluminatecreative #domainehomes #videocontent #contentagency

We stand strong in support of the Voice to Parliament, a crucial step forward for a brighter future for Aboriginal and Torres Strait Islander Peoples. Yes means recognising, listening and better results. Let's amplify their voices and unite for positive change! #voteyes #voteyes2023 #createyes

Creating this piece for the Reflections Holiday Parks cultural art trail has been a truly enriching journey. We admire Tyson and the Reflections team's passion for showcasing the culture, language, and artwork. Special thanks to Cheryl Newton and Lauren Eyles for their pivotal roles in this project, and to Tyson Jolly for his beautiful artwork. It's been a pleasure collaborating with all of you, and we look forward to what's next one! If you’d like to see the art trail head to Reflections at Jimmy’s Beach. #eluminate

Australian Eggs

Look at all those chickens! Last year, Australian Eggs commissioned us to create a series of fun fact videos about the egg agriculture industry. We engaged a local farm to capture a slice of the countryside and some eggcellent chicken close-ups. The full case study is on our website! https://eluminate.com.au/case-studies/australian-eggs-infographic-video/ #eluminate #curatedcontent #cinematic #createdinconnection #australianeggs #wearein

One of our favourite features of our new website is our team map! Created in-house, it’s a fun way to get to know the team. Bonus points if you can spot a rabbit, sushi or ice cream! What else can you see? Learn more about the team (and our quirks) at: https://eluminate.com.au/creative/about-creative/ #eluminate #curatedcontent #cinematic #team #wearein

Check out our featured case study for Domaine Homes ‘Design and Price Your Home tool’ explainer video! The Domaine Homes team required a step-by-step explainer to promote the tool and show how easy it is to use. This project is a great example of our creative capability, taking the project from storyboards all the way through to full production and animation. A catchy and memorable video developed all inhouse by the eluminate team? Too easy. Read more about the project here: https://eluminate.com.au/case-studies/domaine-homes-design-and-price-your-home-tool-explainer/ #eluminate #domainehomes #curatedcontent #cinematic #wearein

When developing our new brand, it was important we took the time to think about how we wanted to talk about ourselves and be seen. The team worked through creative sessions to uncover keywords that resonated with us and our values. We are connected to our clients, work, team and community. We love gaining insight into our client’s world and sharing these new perspectives. We are open to new experiences, ways of working, people and challenges. Short story: we are all in. #eluminate #curatedcontent #cinematic #wearein

While a brand is so much more than just a logo, let’s talk about our new one for a minute! The team wanted to create something, fresh, approachable and warm, while still having a focus on the ‘in’. We love that we get to connect with so many different people in various industries through our projects, so we wanted to ensure the logo was as adaptable as us. Check it out in all its colours below! #eluminate #curatedcontent #cinematic #areyouin #imin

Behind the scenes we’ve been working on something very exciting! Watch this space… #eluminate #creative #newcastlensw #curatedcontent #cinematic

The start of a new year is always a reflective time. Going into 2023 we are feeling inspired by moments like this. Moments, where creativity fuels us and beauty, astonishes us. Moments of pause and appreciation for what we are lucky enough to call our job. And moments of absolute joy, within our team and with our clients as we continue to create beautiful content. These are the moments we live for. These are the moments we are looking for in 2023. Our team is already back on deck, we are ready for you. Who’s in for the ride? #eluminate #CuratedContent #cinematic #newyear

Earlier this month, Newcastle Airport welcomed visitors arriving in our region to celebrate Newcastle Pride Inc! With the help of the fabulous SheNeeda, we chatted with various performers, entertainers and LGBTQIA+ community members about what Fair Day means to them. We love seeing the Newcastle community get behind these events, what a fantastic turnout! #eluminate #curatedcontent #cinematic #NAPL #NewcastlePride

International Animation Day

Happy International Animation Day! To celebrate the day, our in-house animator Reid put together this piece. 
Here’s what he had to say: On this international animation day, I thought I'd revisit the classic beginner animation exercise, the bouncing ball. It's a fun and quick way to learn timing, spacing and my favourite animation principle, squash and stretch. Time to get your favourite animated movie out and enjoy this Friday night! #eluminate #InternationalAnimationDay #animation #curatedcontent #cinematic

Happy World Egg Day! Whether it’s Sunday brunch, a fuelling pre-shoot brekkie or an easy dinner after a long day - our team loves their eggs! Our in-house animator had a cracker of an idea and put together this video to celebrate. Versatile and protein-packed, get cracking on this egg-sellent day by commenting below on how you like your eggs. #eluminate #worldeggday

Take a look at the process behind our recent animated TVC for Hunter Water's Respect the Throne campaign! We’ve skipped a few steps - there is a whole creative process before we reach the animatic stage. Animatics are used to plan the animation and give us an idea of story, pace and characters. Check out the animatic against the final animation and see how we brought these fun characters to life! More Respect the Throne campaign content to come! #eluminate #curatedcontent #cinematic #hunterwater #RespectTheThrone

The next iteration of Hunter Water's Respect The Throne is here and we are excited! After the success of the first campaign back in 2020, we were brought on to continue educating the community about the wastewater system beyond the toilet. Highlighting that all pipes in the home are connected, we centred our campaign around ”some things aren’t meant to mix”. When oil is poured down the drain, and a wet wipe is flushed, they create a fatberg in our pipes over time. This leads to a stinky mess, interrupting our day-to-day lives. It was a really interesting challenge, to take something already recognisable in the market and evolve with a new message. Our team were there from the very beginning; developing the creative idea, scripting, producing and bringing it to life with our in-house animator. Working with Jason Bone, the same local musician as the first campaign, we collaborated to bring new knowledge to the jingle. We have a long history of working with Hunter Water on curated campaigns, building episodic content to create a 
well-rounded story. Respect The Throne 2, will be an ongoing campaign with more to come! Watch this space. #eluminate #cinematic #curatedcontent #hunterwater #respectthethrone

Crawchie Creek Tree Planting Day

We loved capturing Hunter Water’s recent community tree planting day! As part of a larger project focusing on the rehabilitation of Crawchie Creek, our team talked to locals about the positive impact of this project on their community. Such a fantastic project to be a part of and tell the story of the amazing team working to rehabilitate the land along Crawchie Creek. #eluminate #ourhunterwater #cinematic #curatedcontent