Banter Group

Banter Group We are an all in marketing agency based in the Southern Highlands, NSW assisting clients across Australia Local service
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Every successful campaign, every memorable brand moment—it’s all underpinned by good design. 🌟 It’s there in the visuall...
09/07/2024

Every successful campaign, every memorable brand moment—it’s all underpinned by good design. 🌟

It’s there in the visually striking billboard you pass every day, the meticulously crafted email template that catches your eye, and the user-friendly website that keeps you browsing longer than you intended.

At Banter, we champion good design for its ability to transform abstract ideas into concrete success stories. From data visualisation that makes complex stats digestible to dynamic social media graphics that pop off the screen, good design is at the heart of effective marketing.

Every Word Counts! Master the Art of Presentation with Banter’s Customised Training.  Mastering presentations is not jus...
28/06/2024

Every Word Counts! Master the Art of Presentation with Banter’s Customised Training.

Mastering presentations is not just about the words! The words you use make up the smallest percentage of effective communication.

With shorter attention spans and a bunch of presentation format options, now's the time to invest in your people's confidence, charisma and compelling presentation capabilities.

Our tailored workshops are crafted to meet individual or group needs, ensuring your presentations not only convey your message but also captivate your audience through different learning styles.

Banter's CEO, Valentina Borbone, crafted and conducted a full-day workshop for senior members at Oxley College, designed meticulously for individual learning needs. This personalised approach catered to various forms of presentations, including face-to-face interactions, direct-to-camera preparation and virtual deliveries.

Ready to Transform Your Team’s Presentation Skills?
Drop us a DM and discover how our training solutions can empower your team to communicate with confidence and effectiveness.

Struggling to make your digital strategies deliver? Ask our Digital team anything!From SEO to Google Ads complexities, o...
14/06/2024

Struggling to make your digital strategies deliver? Ask our Digital team anything!

From SEO to Google Ads complexities, our team want to help you better understand the digital world.

Comment your questions or hit us up in the DMs—we’re here to help your business succeed online.

What makes marketing good? ✍️It’s more than just catchy slogans and flashy ads. Good marketing is strategic communicatio...
12/06/2024

What makes marketing good? ✍️

It’s more than just catchy slogans and flashy ads. Good marketing is strategic communication that pinpoints and addresses the needs of your consumer. It offers solutions, engages your target audience effectively, and always aims for a strong return on investment.

Most importantly, it makes every customer feel valued and understood. That’s the kind of marketing we believe in at Banter—marketing that doesn’t just talk at you, but speaks to you.

Trust us we love a pretty-looking website just as much as the next. But one of the most common questions we get asked wh...
10/06/2024

Trust us we love a pretty-looking website just as much as the next. But one of the most common questions we get asked when business owners approach us about their website is it’s not showing up on Google.

Well, we have a counter question for you. 💬 So you’ve got a pretty website? But is it doing the work for you below the surface?

It’s not just about how your website looks once a customer lands on your website, it's about how they get there.

If you’re not familiar with the term SEO, it is short for search engine optimisation. This is a process we undertake for every website build we do here at Banter. This ensures your website is tailored to be found by Google, and that it has all the important parts that favour your website over someone else’s website.

So whilst design is crucial, if you haven’t taken the steps to ensure your website is technically performing for you, what is the point?

The good news is it’s not too late, if you’ve already got a website that isn’t SEO friendly, that’s where we can help you!

Print ain’t dead, but it may just kill you...if you go it alone. “Custom print collateral helps to build stronger brand ...
07/06/2024

Print ain’t dead, but it may just kill you...if you go it alone.

“Custom print collateral helps to build stronger brand awareness, and tangible marketing materials build a relationship between the [business] and the customer.” - The Smart Printing Company

Navigating the complexities of print production doesn’t have to feel like walking a tightrope without a safety net. Kate provides insight in her blog discussing the benefits of outsourcing your print management - and why getting it right is so important.

https://bantergroup.com.au/news/the-power-of-outsourcing-your-print-management/

Got a social media puzzle you can’t solve? 🧩Our Social Media Manager is here to help! Whether it’s trying to figure out ...
05/06/2024

Got a social media puzzle you can’t solve? 🧩

Our Social Media Manager is here to help! Whether it’s trying to figure out the algorithms, capturing content for the perfect post, or strategising for engagement, drop your questions below or send us a DM.

We're here and ready to share our top tips.

Why you should design your website for mobile first👇🏼Designing a big beautiful website that looks amazing on desktop, bu...
31/05/2024

Why you should design your website for mobile first👇🏼

Designing a big beautiful website that looks amazing on desktop, but doesn't translate to mobile, is a big no no. And why is that? Because what your customer is doing comes first. And we can tell you they are far more likely to view your website on a mobile before a desktop.

When searching, 92.3% of people choose mobile first 📲

At Banter, we design and optimise your website to look (and work) just as good on mobile and desktop, providing the best experience to your customer, and a website that performs for you!

So, were we right? 👀We wanted to highlight the importance of grabbing people's attention with your headline and your des...
30/05/2024

So, were we right? 👀

We wanted to highlight the importance of grabbing people's attention with your headline and your designs.

Eyes will naturally follow a hierarchy of text so what information you put where is key to 1️⃣ get your audience's attention and 2️⃣ keep your audience engaged.

Headline: big, bold and clear, to the point.

Subheading: Smaller, maybe a slightly different colour, a follow on from the headline.

Pull out text: smaller than the subheading but bigger than your paragraph. Keep it clear and make sure it’s useful information.

Paragraph: The text is smaller and is a lighter weight than the rest of the copy therefore it is harder to read.

Was this helpful? Let us know in the comments below👇🏼

Introducing Amy our newest account manager joining the Banter team ✨Amy brings a diverse career background, she founded ...
29/05/2024

Introducing Amy our newest account manager joining the Banter team ✨

Amy brings a diverse career background, she founded a women's adventure company and magazine, collaborating with various businesses to enhance branding and storytelling. Passionate, collaborative, and adaptable, she approaches projects eagerly.

Outside of her duties as one of our Account Managers, she finds solace in her garden or leisurely walks to connect with nature.

It’s an oldie but a goodie, and we’ve pointed out these differences before. However, as the tide changes in our economic...
24/05/2024

It’s an oldie but a goodie, and we’ve pointed out these differences before. However, as the tide changes in our economic landscape, you might be asking yourself the same question: should I use an agency, or hire in-house? 🤔

In Val's latest newsletter she says:

"I’m able to create a convincing argument for both sides, and indeed there is no right answer. There are so many variables that should guide your decision, and that’s why I’m sharing an independent article that really covers the right questions to ask."

"In all of your considerations, please keep in mind the ever-growing role of a marketer and the ridiculous expectations we are putting on a single role. As soon as there’s a new trend or technology, we expect marketers to be all over it… and they can be, if they get"

So what do you think about debate: Agency vs in-house?

Read Val's full newsletter here 👉 https://mailchi.mp/bantergroup/get-your-motor-running-2024-has-definitely-sped-off-14159438?e=c79c323502

We're shining the spotlight on Reading Friends, a stellar initiative led by an impressive individual, Luciana De Michiel...
22/05/2024

We're shining the spotlight on Reading Friends, a stellar initiative led by an impressive individual, Luciana De Michiel. Reading Friends is dedicated to enhancing literacy among young children in our community with a dedicated volunteer network. 🫶

Banter Group had the privilege of supporting Reading Friends right from its foundational stages. Our journey began with providing pro-bono support to assist in achieving grant funding. Followed by the design and construct a functional website for families, schools and volunteers to access Reading Friends.

We then turned our attention to a three-month Social Jump Start program, equipping the Reading Friends team with a range of templates to streamline how they create their social visuals coupled with comprehensive training sessions.

Our support for Reading Friends and their mission continues to flourish. We take pride in being part of their journey, aiding in the pivotal work of improving literacy and opening worlds of possibilities for our children through the power of reading. 📚

We believe in transparency, providing value, and sparking conversations that lead to real solutions. Sometimes a fresh p...
20/05/2024

We believe in transparency, providing value, and sparking conversations that lead to real solutions. Sometimes a fresh perspective can help you navigate through your marketing problem. That's where Val, Lisa, and Amy step in to help!

Whether it's creating a digital campaign, exploring new marketing channels, or refining your current approaches, they’re ready to share insights that can help your business's performance.

Every great solution starts with a simple conversation. So if you have a question you think we might be able to help you answer, let's start that conversation, send us a DM or leave us a comment below.

Have you heard about the latest algorithm update from Google?Considering the amount of spammy content appearing in searc...
15/05/2024

Have you heard about the latest algorithm update from Google?

Considering the amount of spammy content appearing in search results, there is a need for change, so Google has taken action. Google has made strategic updates to minimise this, so what does this mean for your content?

Read Melanie's blog to find insights on how to determine if your content is valuable to your audience and meets Google requirements.

https://bantergroup.com.au/news/googles-algorithm-update-elevating-quality-in-search-results/

We’re big believers that the best solutions emerge from great conversations. Whether it’s a marketing strategy, a social...
13/05/2024

We’re big believers that the best solutions emerge from great conversations. Whether it’s a marketing strategy, a social media plan, or digital innovation, it all starts with talking. With that, we want to help you!

Our design team is all geared up and ready to tackle all your creative queries. Whether you’re puzzled by a design term or wondering how to implement a new visual strategy in your business, we're here to chat. No question is too small, and every question is a step towards a solution.

Just drop us a DM or comment 'Design' below, and we’ll get the conversation started.

Adventure Seekers, we're thrilled to share with you the exhilarating journey we've embarked on with Valley Outdoors, you...
10/05/2024

Adventure Seekers, we're thrilled to share with you the exhilarating journey we've embarked on with Valley Outdoors, your gateway to unforgettable outdoor experiences, nestled in the heart of Kangaroo Valley. Banter’s job was to elevate Valley’s online presence and showcase its extraordinary offerings to the world.

Based halfway between Sydney and Canberra, Valley Outdoors boasts a team of seasoned outdoor professionals dedicated to curating immersive experiences in nature's playground.🌿 From canoeing through dramatic gorges to hiking in hidden forests, from abseiling down rugged cliffs to camping under starlit skies, Valley Outdoors offers an array of accessible, inclusive adventures for all. ⛰️

Our collaboration began with the creation of a stunning, SEO-friendly website designed to captivate visitors and streamline bookings. With mesmerising graphics, engaging videos, and seamless navigation, the new website serves as a virtual gateway to the wonders of Kangaroo Valley and beyond.

Our partnership with Valley Outdoors extended beyond the website; it's was also about amplifying their brand and vision. We've crafted mini-brand guidelines, infusing natural hues and organic elements inspired by the tranquil beauty of river stones. By blending these with Valley Outdoors' iconic trail marker logos, which pay homage to owner, Travis' Canadian roots, we've created a visual identity that resonates with nature enthusiasts and adventure seekers alike.

Valley Outdoors isn't just about adrenaline-pumping activities; it's about forging connections—with nature, with oneself, and with others. With a clear vision to become a premier destination for family outings, team-building excursions, and outdoor education, they are poised to make waves in the tourism industry, both locally and nationally. (We jumped on board and took our team for our end-of-year celebrations and we all LOVED it!)

Get you, your family and your organisation out there - you’ll be back for more, we promise you. 🙏

https://www.valleyoutdoors.com.au/

Who is Heath? 🎧 Well, just a hop, skip and jump up the road from us in Mittagong and a brand-new podcasting and recordin...
02/05/2024

Who is Heath? 🎧 Well, just a hop, skip and jump up the road from us in Mittagong and a brand-new podcasting and recording space has just opened up!

Heath Studios, created by Chester, is the perfect space to give your stories a voice. This incredible space has 3 unique recording spaces, the ability to set you up for live-streaming and even mentoring opportunities.

Imagine the banter we could brew if we started our own podcast there. 🎙️

We all know the saying two heads are better than one, but at Banter Group, you get a whole team! 🌟At Banter, collaborati...
29/04/2024

We all know the saying two heads are better than one, but at Banter Group, you get a whole team! 🌟

At Banter, collaboration is at the heart of everything we do. When you partner with us, you're not just getting a single expert; you're getting an entire team of creatives, strategists, and tech-savvy professionals.

Each project is a collective endeavour, ensuring diverse perspectives that enrich your strategies and amplify your brand's voice. We pool our skills to craft tailored solutions that not only meet but exceed your expectations.

Ready to see what our team can do together with yours? Get in touch today and let’s start the conversation. 📞

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25/6-10 Owen Street
Mittagong, NSW
2575

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