The tourism & lifestyle industries have some of the happiest consumers in the world, dreaming of the next lifestyle experience, whether a visit to a vineyard in Chile, a cruise to Portugal or a lunch in the High Country of Victoria. Peter & I started Creative Planet Media because of our strong cultural & business connections to the tourism, food and media industries. With jointly over 40 years in
travel & tourism management and marketing, our experience runs deeply. For us travel, food, wine, books and lifestyle (design), strongly interconnect. Whilst some companies specialize in one of those industries our approach is to help companies bring destinations & experiences alive by connecting all five. Creative Planet Media fashions strategies & campaigns to enable companies to communicate, promote & engage in order to compete in the new social business space, growing brand reputations and growing sales. The company works with a range of talented & trusted professionals across a wide range of disciplines on projects as required. Peter & I have collectively held senior general management, strategy and marketing roles with some of the best brands in the Australian industry: The Jetset Travelworld Group, The Wren Partnership, Concorde International Travel, Webjet and Travel Counsellors & have worked in the industry in Australia, UK and New Zealand.
