
19/06/2025
Investors eye tourism assets
Australia’s tourism and hotel market is roaring back, with international arrivals forecast to hit 8.3 million in 2025, 88% of pre-pandemic levels. That figure is set to climb to 10 million by 2026 and 11.8 million by 2029, reflecting a 41% jump from 2024, according to Ray White.
Visitor spending has already overtaken 2019 levels, reaching $33.2 billion in 2024. By 2029, that figure is expected to hit $48.5 billion, boosted by higher travel costs and a focus on high-value travellers. Markets such as Vietnam, South Korea, and India are leading the recovery, while Chinese tourism is steadily rebuilding, with China expected to reclaim its position as Australia’s largest inbound market by 2027.
The surge in visitor numbers has seen hotel investment rebound strongly. Transaction volumes jumped over 100% year-on-year in Q1 2025 to $791.8 million, with Sydney and Melbourne remaining top targets for offshore capital. Singapore leads the way among foreign investors, closely followed by Canada and Thailand.
With the dollar low and global uncertainty pushing more travellers toward stable destinations, Australia is becoming increasingly attractive. Occupancy is up to 72.6%, ADRs are rising, and new hotel supply remains limited.