What should you include in brand guidelines?
Brand guidelines standardize color and font usage, logo application, tone and voice, image styles, graphics usage, brand sentiment, and more. While brand guidelines might seem limiting at first, they can actually allow for more creativity in your work. With guidelines that establish what you can and canāt do, teams can create within a framework instead of starting from scratch each time.
While brand guidelines will differ for each organization, they typically include:
Guidance on logo usage
Brand essence and characteristics
Writing and copy guidelines, including tone, voice, and grammar rules
Links to other brand resources and ways to contact the brand team
to use visual elements
Typography rules (e.g., fonts, type size, and line height)
Illustration, icon, and photographic style overview
Color palettes
Grid templates and white-space rules
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š” SAVE FOE LATER
5 tips for creating aesthetic content
1. always use the back camera
2. zoom in for nice product close-ups
3. lower the lighting for more contrast
4. use a tripod
5. use your tripod to flip 360 degrees for smoother movements
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Not gaining the followers you want on Instagram?
Try these tips to get seen šø
Donāt forget to save for later šø
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Letās break it down š
1ļøā£ Consistent Timing Posting at a consistent time daily trains your audience to expect and engage with your content š
Theyāll be ready and waiting when you hit share š„°
2ļøā£ Regular Schedule Whether you post twice, four times, or six times a week, aim to do it on the same days š
I post from Sunday to Friday, taking Saturdays off š
Establish a routine of posting a set number of times each week, for example, on Mondays, Wednesdays, Fridays, and Sundays š
3ļøā£ Brand Colors Maintain consistency with your brand colors to make your content easily recognizable š
Incorporate your brand colors into reels, posts, and stories ā¤ļø
4ļøā£ Brand Voice/Tone Is your brand playful and light-hearted or more serious?
Ensure consistency in your messaging and the way you present your business ā¤ļø
5ļøā£ Know Your Audience Focus consistently on your target market š Create content that speaks directly to your niche š
Trying to appeal to everyone means you appeal to no one!
You need to address the wants, needs, and pain points of different groups, like women over 50 versus teenage girls ā¤ļø
ā¤ļø if this was helpful š„°
Hey, friends š Ready to take your Instagram game to the next level?
Hereās the ultimate strategy to help you grow a profitable account, attract more followers, and boost your sales! š°š
Pick a Specific Topic šÆ
Focus on ONE topic that solves a specific problem for your ideal followers.
This is your HOOK! Not doing this is why 99% fail at growing their account.
Know Your Audience š©āš¼
Understand exactly who youāre targeting.
Speak directly to them in your reels, carousels, and posts. Make them feel seen and heard!
Optimize Your Profile š¼ļø
When someone lands on your profile, they should instantly know the value theyāll get by following you.
Clear, concise, and value-driven bio is a must!
Create Engaging Content šø
Craft content that people love to like, share, and save.
Use vibrant visuals, compelling captions, and call-to-actions that encourage interaction.
Pro Tip š”
Give away something super valuable when people comment on your posts. It increases engagement and builds loyalty.
āØ This is the exact strategy I teach in my membership. Ready to join and transform your Instagram? Drop RRR in my DM and I will let you know when we are opening Recurring Revenue Club
#InstagramMarketing #BusinessGrowth
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š Unlock the CTA secret sauce! š Save this vid, revisit when your reel needs that extra spark. š„ Did you know? CTAs = Conversion Magic! āØ
Having a stellar reel is cool, but donāt just sit back - ASK them to follow! š¤³āØ
Quick formula reminder:
š Edu Reels: Boost trust & engagement with CTAs for follow, share, or save.
š Fun & āAbout Youā Reels: Ask relatable questions ā skip the CTA.
š¼ Promo Reels: Hit āem with CTAs for sales.
Psst! Iāve got the ultimate CTA list researched for you! Drop āCTA2ā and score the link. š
Stay in the loop ā follow @the.marketing.girls to learn how to sell your products and services on social media! šāØ #marketingtips
#marketing
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Hey friends
šŖ Letās kick off the day with someĀ #BossBabeĀ wisdom! š¼āØ āSuccess is the sum of small efforts - repeated day in and day out.ā š«
After doing what I do for years, I can tell you that overnight success seldom happens.
Never underestimate the power of consistency!
Every little action you take towards your goals adds up.
Whether itās crafting that perfect social media post, reaching out to potential clients, or fine-tuning your website, remember that every effort counts! š
š Keep showing up, keep hustling, and keep believing in yourself. Youāre making waves, one small effort at a time!
#InstagramMarketingĀ #BusinessGrowth
#marketingtips
#marketing
#lisamansillomarketing
#sellingonsocial
#socialmediamarketing
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#femaleentrepreneurĀ #womeninbusinessĀ #entrepreneurĀ #womensupportingwomenĀ #smallbusinessĀ #businesstipsĀ #entrepreneurlifeĀ #smallbusinessownerĀ #onlinebusinessĀ #businesswomanĀ #womenwhohustleĀ #businessownerĀ #womenentrepreneursĀ #blackownedbusinessĀ #supportsmallbusinessĀ #mompreneurĀ #beyourownboss
There is no time like the present to pursue your dreams.
It doesnāt matter how old you are, you can still work towards your goals.
Move forward with the energy of a new you! #BusinessGrowth
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#viralcontentclub
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#femaleentrepreneur #womeninbusiness #entrepreneurlife #smallbusinessowner #womeninbiz #smallbusinessowner #womenentrepreneurs #blackownedbusiness #supportsmallbusiness #reelstutorial #reelstrend #trendingreelsaudio #reeltips #instagramcoach #reelstutorials #instagramstrategy
Letās break this down ā¤µļø
ā
Sprinkle Keywords in Your Bio
Keywords related to your niche help your audience find you. The more relevant keywords you use, the better!
ā
Maximize Instagramās Features
Instagram loves it when you use its features. Play with text, music, effectsābasically, the more you engage with these tools, the more the algorithm will favor your content.
ā
Get That First-Hour Engagement
Engagement is QUEEN! The more likes, comments, and shares you get in the first hour, the more the algorithm will show your content to a wider audience.
ā
Engage with Your Own Posts
Donāt just post and ghost! Comment, like, and respond to boost your overall engagement, which the algorithm absolutely adores.
ā
Encourage Replies to Your Stories
The algorithm hearts engagement, including within Stories. Encourage your audience to reply and interactāitāll help push your Stories to more of your followers.
ā
Boost Your Watch Time
The more people watch and rewatch your reels, the more the algorithm will share it. More views lead to even more views!
Are you using these strategies in your content?
#InstagramMarketing #BusinessGrowth
#marketingtips
#marketing
#themarketinggirls
#recurringrevenueclub
#socialmediamarketing
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#femaleentrepreneur #womeninbusiness #entrepreneur #womensupportingwomen #smallbusiness #businesstips #entrepreneurlife #smallbusinessowner #onlinebusiness #businesswoman #womenwhohustle #businessowner #womenentrepreneurs #blackownedbusiness #supportsmallbusiness #mompreneur #beyourownboss
Here is reels content for the week š
Screen shot and save for later šø
ā£ā£ā£
Hugs,ā£ā£ā£
Lisa šø CEO of @the.marketing.girls
#InstagramMarketing #BusinessGrowth
#marketingtips
#marketing
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#socialmediamarketing
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#femaleentrepreneur #womeninbusiness #entrepreneur #womensupportingwomen #smallbusiness #businesstips #entrepreneurlife #smallbusinessowner #onlinebusiness #businesswoman #womenwhohustle #businessowner #womenentrepreneurs #blackownedbusiness #supportsmallbusiness #mompreneur #beyourownboss
Here are 3 things the algorithm LOVES right now plus 6 easy actions to boost your engagement today!
1. Watch Time: The longer your viewers stay engaged, the more the algorithm loves your content.
ā¢ Start with a strong hook and reveal the answer at the end or in your caption.
ā¢ Keep your videos short (4-8 seconds is ideal).
2. Saves: Indicates viewers will return to your Reel, proving itās valuable content.
ā¢ Share valuable tips or insights in your video or caption.
ā¢ Encourage viewers to save your post for later.
3. Relationships: Notice how posts from those you DM appear more often? Build connections!
ā¢ Aim to have more DM conversations. Reply to stories, thank followers, and ask questions.
ā¢ Engage with 10 accounts/day and watch your engagement grow!
If you enjoyed this Reel, save it for later! š²
#InstagramMarketing #BusinessGrowth
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#marketing
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#femaleentrepreneur #womeninbusiness #entrepreneur #womensupportingwomen #smallbusiness #businesstips #entrepreneurlife #smallbusinessowner #onlinebusiness #businesswoman #womenwhohustle #businessowner #womenentrepreneurs #blackownedbusiness #supportsmallbusiness #mompreneur #beyourownboss
Nothing sells better than solutions
#themarketinggirls
#recurringrevenueclub
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#instagramtips #contentcreation #socialmediastrategist #smallbusinessowner #socialmediamarketer #socialmediaconsultant #socialmediacontent #social #socialmediahelp #advertising #digitalmarketingtips #womeninbusiness #socialmediaguru #socialmediaforbusiness #businessowner #socialmediatip #design #socialmediamarketingagency #contentstrategy #freelancer #digital #socialmediatools #facebookmarketing #facebookads #digitalmarketer #follow #virtualassistantservices #socialmediamanagers
š Unlock the secret to boosting your Reelsā reach to non-followers! š
Ready to level up your Instagram game? Save this post for later!
ā Forget keywords.
ā Skip the trending audio.
āØ Itās all about Completion Rate! āØ
Whatās that, you ask?
Completion rate = the percentage of your Reels that viewers actually watch š
Example: If itās a 5-second Reel and viewers only watch 1 second, thatās a 20% completion rate. But if they watch the whole 5 seconds, itās 100%!
High completion rate = more eyes on your content. š¤©
So, how do you boost it?
1ļøā£ Keep Reels Short
Short and sweet grabs attention best. Try 4-5 second Reels for maximum impact.
2ļøā£ Hook āem with Eye-Catching Text
Start strong with compelling text that makes them stop mid-scroll. Got a question? Tease it! Keep āem curious.
3ļøā£ Add Movement
Motion keeps āem glued! Speed up a task video or get creative with transitions for that extra WOW factor.
4ļøā£ Deliver Value
Long captions? Yes, please! Engage your audience with valuable content. Tell stories, share tips, and watch those views soar.
š Drop a YES if youāre ready to try this out! EntrepreneurLife
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Having a tough time landing your first clients? It can feel like a maze out there, right?
Especially when youāre launching a new venture and diving into the world of self-promotion.
But guess what? Itās often not your actions that are holding you back from scoring those initial clients.
Itās the crucial marketing steps you might have overlooked from the get-go that are making things trickier now.
So, what could you have missed at the start?
Well, there are a few possibilities, such as neglecting these key elements in your marketing strategy:
Pinpointing your niche clearly, which can hinder your ability to attract a targeted audience of potential leads.
Defining your offer clearly, which can make it tough to figure out how to present and price your services effectively.
Crafting your messaging clearly, which can make it hard to cut through the online noise and connect with your audience.
Alternatively, your sales process might have some gaps, leading you to bring in leads who arenāt the right fit for your business.
The great news? Once you spot whatās missing from your marketing strategy and sales approach, itās a breeze to eliminate those roadblocks and patch up any holes.
To kickstart your journey, Iāve put together a fresh quiz thatāll help you pinpoint why youāre struggling to make waves, snag those first clients, and start raking in sales for your service-based business. #EntrepreneurLife
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Reach your goals in 2024 šø
Create your own planner in Canva
šø hot tip - planners sell very well on Etsy šø
#marketingtips
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#femaleentrepreneur #womeninbusiness #girlboss #bossbabe #entrepreneur #womensupportingwomen #smallbusiness #womenempowerment #femaleempowerment #bosslady #entrepreneurlife #smallbusinessowner #motivation #womeninbiz #ladyboss #businesswoman #womenwhohustle #businessowner #womenentrepreneurs #blackownedbusiness #supportsmallbusiness #business #mompreneur #beyourownboss