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We would like to thank our Major Partner Gould Marketing for their sponsorship of the Hervey Bay Film Festival. Gould Marketing is a full-service marketing agency, based in Hervey Bay offering services from traditional to digital marketing. To learn more https://gouldmarketing.com.au/
FACEBOOK NEWS // Facebook Revises AI Content Labeling Approach
Facebook is updating its AI-generated content labeling strategy. Starting from July 1, the "Made with AI" label will change to "AI info" across Meta's apps, providing users with more context about AI-modified content.
This update reflects the evolving landscape of AI-generated content and its impact on social media marketing. Marketers should embrace transparency by voluntarily disclosing AI-generated content in their campaigns. This proactive approach can build trust with audiences and align with platform policies, potentially improving engagement and brand perception.
NEWS // TikTok to Launch AI Chatbot "Genie" with Advanced Features
TikTok is developing an AI chatbot called "Genie" for Western users, expanding beyond its existing "Tako" tool. The new chatbot aims to integrate various AI functionalities, including conversation simulation, generative search, virtual human creation, and voice synthesis, making it easier for users to access TikTok's AI tools.
This development presents an opportunity for marketers to leverage TikTok's AI capabilities for enhanced content creation and audience engagement. Marketers should prepare to experiment with Genie's features, particularly its search and discovery functions, to improve content visibility and user interaction on the platform.
NEWS // Instagram is Developing a Secure Account-Sharing Feature
Instagram is in the process of introducing a new "Shared Access" feature. This function allows for up to three trustworthy individuals to administer your account without the need to share passwords. It is designed to facilitate content posting, message management, and more, whilst ensuring robust account security.
This upgrade is a considerable advancement, particularly for marketers tasked with managing diverse accounts or leading teams. To truly capitalise on this feature, it would be advantageous to establish a precise workflow for shared account management, distribute clear roles among team members, and conduct frequent reviews of account activity. This will aid in maintaining brand uniformity and high-level security.
We love supporting other businesses and being involved with events encouraging people to be creative and showcase their talent. We are very proud to be a sponsor of the first Hervey Bay Film Festival.
If you are a photographer, screenwriter, or filmmaker, make sure you submit an entry, you don't have to be in Hervey Bay to enter. This is a great opportunity for young and old to get involved in the first ever Hervey Bay Film Festival.
We are thrilled to announce that our Director, Sam Gould has been selected as a Judge for the AMI Marketing Excellence Awards. It's an honour to be part of an event that celebrates outstanding achievements in marketing.
Early bird ticket sales to the Awards Gala are now open! Let's come together to recognise and celebrate the industry's best – Australian Marketing Institute - 2024 AMI Marketing Excellence Awards Gala. https://lnkd.in/gED2fuQn
We have been working with the Stroud Show for many years, and love working with their committee and promoting what a great country show it is. Check out our review from James, the President of the Stroud Show. 😍
NEWS // Instagram Expands Notes to Feed Posts and Reels
Instagram is expanding its Notes feature beyond user inboxes, testing it on both feed posts and Reels. This expanded use of Notes is designed to increase engagement and appeal to younger demographics, who’ve been the most active users of Notes since its launch in 2022.
📌 Our Thoughts: This is a great opportunity for marketers to increase engagement on their Instagram posts and Reels. Consider using Notes to pose questions, share behind-the-scenes insights, or run quick polls related to your content. This can be a fun, low-pressure way to spark conversation and make your audience feel more involved.
Last month we were proud to be business sponsors for Business Hervey Bay, a networking event run by the Hervey Bay Chamber of Commerce. We managed to get snapped by the local paper Hervey Bay Advertiser in their social pics.
Check out our newest website we have created for One Daisy. One Daisy work to inform and support our community to protect children and young people from sexual harm, they run a range of helpful workshops so check them out! https://www.onedaisy.com.au/
Instagram is venturing into a novel "Clear Mode" feature for Reels, taking inspiration from TikTok. The "Clear Mode" allows users to remove the description and control buttons on their Reels clips, enabling a more uncluttered viewer experience. Triggering this feature is simply done by a long press on a Reel, and it possesses easy toggling flexibility.
Insight: The omission of text and icons offers creators the luxury of writing a narrative, showcasing a product, or exhibiting their skill using the entire screen. This development promises a more interactive and immersive viewing session for the audience. Kindly try out the Clear Mode in your attempt to develop more cinematic and captivating content that can employ the entire screen. Furthermore, think about the creative use of visuals and graphics to enhance the influence of your Reels production.
Remembering the courageous souls who have kept our nation safe, today and every day 🙏 We honour the tenacity and sacrifice of our ANZAC heroes. Their service is our beacon, their memory, our mission. This ANZAC Day, let's stand united in memory and appreciation!
Last Friday evening we attended the Australian Small Business Champion Awards at The Star Sydney as a finalist in the marketing services category. We didn't win the big one, however we were thrilled to be a finalist selected from over 5,500 small business entrants around Australia. What an inspiring night to witness so many success stories of small business owners of Australia 🇦🇺
Was great to be sponsoring Business Hervey Bay tonight, and supporting our local Chamber of Commerce.
Tickets close at 5pm, don't forget to book!
Tickets close today at 5 pm! Book your ticket now!!
Business Hervey Bay Networking Drinks is a networking event that occurs each month, It’s a great chance to network with other Fraser Coast businesses in a more casual setting.
When: Thursday April 18th, 2024
Location: The Dock Restaurant & Bar
Shop 6&7 Mantra Resort, Boat Marina, Buccaneer Drive, Urangan.
Time: 5:30pm – 7:30pm
If you are a new business in town wanting to meet like-minded business people or an established business wanting to catch up with old colleagues and friends or possibly meet new ones, this is the event to attend.
Cost: FREE
To book a ticket https://www.trybooking.com/CQDXI
(Please book your ticket so we know the number to cater for.)
Make sure you bring your business card for our lucky door prize.
We will also be asking for a gold coin donation which will be donated to We've Got You Foundation so bring your gold coins along.
Thank you to our Venue Sponsor The Dock Bar & Restaurant
The Dock Bar & Restaurant is Hervey Bay’s iconic urban industrial themed bar that offers a cool fun vibe decked out with funky furniture and quirky features with classy cocktail menu, epic beer list, wicked wine list and Tapas style food menu. Overlooking the marina there’s no better place to hang out.
Thank you to our Business Sponsor Gould Marketing
Need some direction with your marketing? Do you have no idea where to start or even what to budget for your advertising and marketing activities? We offer full marketing communications strategy and digital strategy planning. We can provide a range of digital services from social media advertising; social media management; email marketing services; and website build and creation. We offer design services on the traditional marketing front and can manage your printing requirements. We offer radio and television advertising; and public relations media services.
Come and network with local business people and connect. 🤝
Business Hervey Bay Networking Drinks is a networking event that occurs each month, It’s a great chance to network with other Fraser Coast businesses in a more casual setting.
When: Thursday April 18th, 2024
Location: The Dock Restaurant & Bar
Shop 6&7 Mantra Resort, Boat Marina, Buccaneer Drive, Urangan.
Time: 5:30pm – 7:30pm
If you are a new business in town wanting to meet like-minded business people or an established business wanting to catch up with old colleagues and friends or possibly meet new ones, this is the event to attend.
Cost: FREE
To book a ticket https://www.trybooking.com/CQDXI
(Please book your ticket so we know number’s to cater for.)
Make sure you bring your business card for our lucky door prize.
We will also be asking for a gold coin donation which will be donated to We've Got You Foundation so bring your gold coins along.
Thank you to our Venue Sponsor The Dock Bar & Restaurant
The Dock Bar & Restaurant is Hervey Bay’s iconic urban industrial themed bar that offers a cool fun vibe decked out with funky furniture and quirky features with classy cocktail menu, epic beer list, wicked wine list and Tapas style food menu. Overlooking the marina there’s no better place to hang out.
Thank you to our Business Sponsor Gould Marketing
Need some direction with your marketing? No idea where to start or even what to budget for your advertising and marketing activities? We offer full marketing communications strategy and digital strategy planning. We can provide a range of digital services from social media advertising; social media management; email marketing services; and website build and creation. On the traditional marketing front, we offer design services and can manage your printing requirements. We offer radio and television advertising; and public relations media services.
An aspiring actress chosen as a wild card for a reality TV dating show uses a secret elixir to win the heart of the star, but when her deception is revealed,...
INSTAGRAM NEWS // Instagram is in the process of testing a new Stories design inspired by Facebook's approach, showcasing larger preview thumbnails in place of the former circular story icons. This visual adjustment occupies a more significant portion of the Instagram home feed, with implications for the volume of content visible below the Stories section.
📱 Our thoughts: As Instagram transitions towards a unified design framework in line with Meta's applications, marketers must monitor any potential implications for their content's visibility. Given the expansion of story previews, the importance of creating vibrant and engaging stories, capable of attracting users, is greatly heightened. To make a notable impression in the revamped format, marketers should consider leveraging potent visuals, engaging text overlays, and interactive features to foster user engagement.
FACEBOOK NEWS // Facebook Unveils Enhanced Video Player
To curate a more immersive experience for users, Facebook has launched an upgraded fullscreen video player that amalgamates Reels, extended videos, and Live content in a unified, captivating interface. The recently introduced player possesses sophisticated controls, inclusive of a fullscreen mode specifically dedicated to horizontal videos, a maneuverable slider to assist in swift navigation through lengthier videos, as well as the functionality to pause and leap forward or backward for a duration of 10 seconds. The upgrade also encompasses pertinent video recommendations, contingent on users' interests, irrespective of video durations.
📌 Strategic Insight: This modernisation presents marketers with a potential avenue to target fresh audience cohorts through an enhanced, user-friendly video experience on Facebook. To leverage this update, we recommend the development of an assorted portfolio of succinct Reels and longer, tutorial or educational videos, aiming to appeal to diverse user predilections and optimise visibility. Furthermore, assuring that your videos are tailored for the new fullscreen format, capturing viewers' interest from inception, would facilitate more exploration of your content through the refined recommendation system.
Read more here:
We’re introducing an updated video player on Facebook that brings together Reels, longer videos and Live content all in one fullscreen experience.
One of the things we love about our job is being able to help community groups.
We loved working with Five Dock RSL "Dockers" Rugby League Club, building them a brand new website and running a social media ad campaign to help them get more players.
We are very excited to be sponsoring the Business Hervey Bay networking drinks in April, come along and say hello 👋
Join the Hervey Bay Chamber of Commerce Business Hervey Bay for Business Hervey Bay Networking Drinks!
We would like to welcome onboard Transition Wealth as a new client, we look forward to working with them.
Transition Wealth is committed to maintaining and growing your wealth and our investment solutions are designed with your best interests in mind.
Instagram News / Edit DMs After Sending
One of the new DM features rolled out this month includes the ability to EDIT a DM after sending it! Have you caught that typo? Realised you put the wrong link or details? Have you left out a critical word? Did you use the wrong name? Oh... all the things that can go wrong! Now, though, within 15 minutes of sending the DM, you can edit it to fix it. Check it out https://bit.ly/3vDHp5G
Check out an article we published back in January on Business Insider. https://bit.ly/3PnC09I
Wishing all the women, the mums, sisters, and daughters a Happy International Women's Day. Celebrating the strength and grace of women worldwide 💪🌸
We are very excited to announce that Gould Marketing is a Finalist in the Marketing Services Category for the Australian Small Business Champion Awards.
With 5,500 quality entries received from small businesses across Australia we are excited to be a finalist. The winner will be announced on the 12th April at a gala awards night at The Star in Sydney, wish us luck!
We love building and designing websites for all types of businesses. Our latest project was for Five Dock RSL "Dockers" Rugby League Club, we created a new website for them to help them attract new members to join the club.
Looking to purchase your first home? Look no further! Our team is here to provide expert guidance and assist you in finding the ideal property to call your own.
Together, let's turn your dreams of homeownership into a reality. Contact us today to inspect your new dream home.
Hervey Bay, QLD
4655
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Our latest campaign video for our client Your Life Umbrella. Knowing there is a professional managing your finances makes a huge difference to your stress, giving you more time to enjoy your life now, and into the future. As retirement advice specialists, they have the experience, expertise, and tools to help steer your retirement in a direction you are comfortable with.
Our latest social media campaign for LV Pools, if you need a heat pump and are in the Gold Coast area, give them a call, they have a range of options to choose from and you can be swimming in your pool all year round. #clientcampaign #gouldmarketing #goldcoast
If you live on the Gold Coast or surrounding areas and have been thinking of building a pool we highly recommend L&V Pools, this is the latest campaign video we have produced for them.
Come along to the June Chamber Breakfast tickets close Monday 5pm.
Make sure you drop by Maryborough Markets this Thursday!
Some of the projects we have worked on this week!
Our latest Hervey Bay Chamber of Commerce video for the March Chamber Breakfast, make sure you book your ticket to see guest speakers from Regional Development Australia Executive Team, RDA Chairman Bill Trevor, and Deputy Chair Tony Nioa. At a time when the Fraser Coast needs to grow further into its strengths and drive the economy with vigour, the team from RDA will provide insights on how to harness competitive advantages, seize economic opportunities and attract investment. Book your tickets here: https://www.trybooking.com/CGLWK
**NEWS // Instagram Reaches 2 Billion Monthly Active Users; Outlines 2023 Focus **📈 Instagram's Adam Mosseri posted an end-of-year update and outlined the platform's goals for 2023. Of note, Instagram reached 2 billion monthly active users, indicating just how large this platform is. As for 2023, Mosseri highlighted 3 key goals for the new year: ▪️Inspire people to be creative ▪️Help people discover things they love ▪️Spark connections between people
Our latest Breakfast video for the Hervey Bay Chamber of Commerce, the topic is Cyber Security which is really top of mind for a lot of people right now, being the last breakfast of the year it is going to be a big one, make sure you book your tickets. To book go to https://www.herveybaychamber.com.au/
We love seeing our clients feature in the media, was great to see Hervey Bay Chamber of Commerce get mentioned in the sports report, this week on the local news on the chamber breakfast. We ❤️ working with the chamber on their events and was really great to have Shane Morris as the guest speaker for the August event and speak from a business perspective about the new NRL team Dolphins NRL.
More ways to create. More ways to grow. More ways to earn. Meta is counting down six new features and tools you can now use on Reels. Learn More: https://fb.me/fbreelsfeatures
Great to see lots of new people attending Business Hervey Bay tonight. A great way to meet other like minded business people 🤝
Our latest video for the Hervey Bay Chamber of Commerce, next breakfast is on the 31st of August, make sure you book your seat to hear from guest speaker Dolphins NRL Game Development Manager Shane Morris on the importance of building long-lasting connections in the region, with a focus on participation, education, and enjoyment. To book your ticket go to http://www.herveybaychamber.com.au/chamber-breakfast/
NEWS // You Can Now Boost Instagram Reels As Ads 📺 The reels must be less than 60 seconds and have a 9:16 aspect ratio (filmed vertically) and have a full-screen format. Copyrighted music, GIFs, interactive stickers, or camera filters are ineligible for boosting, as well as reels shared to Facebook. This feature will allow brands to quickly run ads on the platform, take reels that are doing well and boost them to a wider audience. https://business.instagram.com/blog/boost-instagram-reels
We love working with the Hervey Bay Chamber of Commerce Our latest video for the next Chamber breakfast if you are in the region make sure you come along and hear about the Fraser Coast Sustainability Hub. You can book your tickets at http://www.herveybaychamber.com.au. #gouldsocialmedia #herveybaychamberofcommerce #chamberbreakfast
Our latest video for the Hervey Bay Chamber of Commerce for their next breakfast! Tickets are on sale now so book now to secure a seat! www.herveybaychamber.com.au
Check out our latest campaign for New Dawn Diet they have a system that allows YOU to take total control of YOUR diet and gives you the options to eat the food that YOU like! Get your special intro offer today! https://www.newdawndiet.com.au/shop
We 😍 working with DOGS NSW and helping promote their Dogs on Show event. This is our latest video for a campaign. If you are a dog lover why not go along and check it out, free entry and parking and you can take your pooch along with you!
Gould Social Media We are an Australian Social Media Agency. We work with small biz to build their profile & give them a voice. Follow us for tips!
Talkative Ibyahng's Short Videos
Hervey Bay
Tom Spencer's TV, Antenna and cabling
Parkway Drive Scarness
