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Little Big Content

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Little Big Content

Copywriting and social media solutions for human-centred businesses making a difference. Yep, that's
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09/08/2021

Sometimes the Instagram strategy we want isn’t the Instagram strategy we get… 🤔

Nope, this isn’t some sort of riddle.

But this post IS something I would like you to take some time to think about.

When it comes to your Instagram strategy, are you able to answer these questions? And do you like your answers?

Instagram strategies aren’t *always* about numbers and content pillars, they can also be about how they fit within YOUR business and YOUR life.

A killer strategy is one that works FOR you, not against you 👏🏽

28/07/2021

So, apparently we NEED to post reels now… 😱

But, does that just mean we post reels for the sake of posting them?

Swipe through to find out 👉🏽

16/07/2021

🗓 Day 8 of 10.

Does it feel like you’re ALWAYS behind on Instagram?

If there’s not a new feature to catch up on, it’s a complete algorithm change!

Who can keep up?

Well, you can! If you follow these 👆 tips you won’t need to ‘keep up’ with Instagram ever again. They’ll need to keep up with you!

Give this a try over the next month and let me know how you go 🙌🏽

▪️ Use this template to create a ‘3 Things You Need…” graphic
👉🏽 TIP 1: Think about 3 really easy and accessible tips that will help your ideal client in the short term. Don’t give away your secrets, but make sure they’re actionable and valuable.
▪️ Copy and paste the caption below and don’t forget to use the hashtag :

Does it feel like [a negative feeling that may be holding your ideal client back]?

If there’s [something that may be contributing to that feeling], it’s [a second thing that is contributing to that feeling]!

Who can [an action that they would need to do to ‘prevent’ the negative feeling: keep up/keep up/stay motivated etc.]?

Well, you can! If you follow these 👆 tips you won’t need to [‘repeat the action’].

Give this a try over the next month and let me know how you go 🙌🏽

09/07/2021

🗓 Day 3 of 10.⁠⁠
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Are you still on the fence about Instagram Marketing?⁠⁠
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Does the thought of creating reels upon reels make you want to check out and take a long hot bath?⁠⁠
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I’m with you. There needs to be some balance and creating endless amounts of content just ain’t it.⁠⁠
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But it’s still important to approach your Instagram Marketing strategically and sustainably.⁠⁠
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Swipe to find out why 👉🏽⁠⁠
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What do you find overwhelming about Instagram?⁠⁠
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Your turn 👇🏽 ⁠⁠
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▪️ Use Canva (or any graphic program) to create a carousel like this with “3 reasons why” your audience need to do *something* relevant to your industry/niche 👆🏽⁠⁠
👉🏽 TIP: Think about the reasons why someone in your niche might be feeling discouraged or hesitant to try a new service or expand upon something in their business/life and aim to provide them with comfort and inspiration⁠⁠
▪️ Copy and paste the caption below and don’t forget to use the hashtag :⁠⁠
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Are you still on the fence about [a service/idea related to your business]?⁠⁠
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Does the thought of [action that is related to the service/idea mentioned above] make you want to check out and take a long hot bath?⁠⁠
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I’m with you. There needs to be [the feeling/(un)desirable outcome that may be affecting your audience e.g. “more information/less pressure”] and [the extreme/discouraging version of the service/idea you are talking about] just ain’t it.⁠⁠
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But it’s still important to approach your [service/idea] with [the approach/process you encourage your niche to take].⁠⁠
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Swipe to find out why 👉🏽⁠⁠
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What do you find [feeling (negative/positive)] about [service/idea]?

05/07/2021

Are you prioritising time to be the person you want to be?⁠⁠
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Running a business on Instagram is totally BAD ASS 😎⁠⁠
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But so is everything else you want to do and be.⁠⁠
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If you’re spending 95% of your time trying to think of your next post, is it really worth the endless hours drafting posts, filming reels and finding the right hashtags to use?⁠⁠
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Think about it and do what feels right for you.⁠⁠
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If you’re looking for more balance between your personal life and Instagram Marketing, I’m going to be starting a 10-Day Instagram challenge in 2 days (7/7). Join me! Let’s make Instagram EASY ✨

02/07/2021

Imagine a world where Instagram Marketing was easy 😍

To be honest… this is completely ACHIEVABLE!

We just need to ditch the ‘bro marketing’ tactics of posting multiple times every day and start doing what feels right and EASY for ourselves.

You ready to take a break and still make bank? 😏🙋🏽‍♀️

01/07/2021

Are you bored of taking action that leads to... nothing?!⁠⁠
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Me too.⁠⁠
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Here are 4️⃣ ACTIONABLE steps you can take right now to grow, grow, and GROW your account and your business 👆🏽⁠⁠
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Which one are you going to do?

25/06/2021

Whether you like to admit it or not, rest and time away from IG are crucial for inspiration and GROWTH ✨⁠⁠
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How are you resting this weekend?⁠⁠
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You'll find me eating delicious food with the people I love.

21/06/2021

Have you ever wanted to get inside an Instagram coach’s head before they post to IG? 🤔

The good news is that it’s really not groundbreaking stuff, and you can easily use the same processes too!

Swipe through to learn what I think about before I post to my biz account 👉🏽

Do you filter your post ideas through a process like this? 👆🏽

17/06/2021

You heard it here first! 👆🏽⁠⁠
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It might feel like there's only *one* way to use Instagram to grow your business.⁠⁠
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This isn't exactly true...⁠⁠
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Swipe through to find out why 👉🏽⁠⁠
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And don't forget to share this with your biz bestie!

14/06/2021

Here’s something you can do for your Instagram account RIGHT NOW! 💥

Simply decide on how often you want to post 👉🏽 think about how often you can *easily* show up and base your decision around this.

Stick to this amount this week and voila!

You have kicked a new goal. 👊🏽

You don’t necessarily need to post 5-7 times a week if that is not sustainable for you. Customise your strategy based on what works for YOU ✨

Need to have a chat about your Instagram account? Let chat in my DM’s!

10/06/2021

Is it okay to take an Instagram break?

Look, I don’t want to lie to you, so I’ll keep this short and sweet.

YES!

If you’re feeling burnt out, take a break. Yes, the algorithm might change (when does it ever stay the same 🙄?!) but that’s really about it.

So, rest. Reset.

And come back whenever you’re ready.

31/05/2021

Have you ever read an Instagram Expert's advice and reacted like: "Yeah, like I'm EVER going to do that 🙄".⁠⁠
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Honestly... me too. ⁠⁠
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Sometimes what Instagram *wants* is not what is best for you and your business.⁠⁠
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If the best thing for your business is to be WORKING on your client work or tidying up the backend 25 hours per week, it's probably not realistic to add 10+ hours of Instagram time on top of that.⁠⁠
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Your business + strategy will work best when it's tailored to YOU.⁠⁠
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So, consider these 5️⃣ things when customizing your Instagram strategy and plan accordingly! 👆🏽⁠⁠
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Remember, it's YOUR business, so focus on what's best for you.⁠⁠
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What was the gamechanger for you when you started customising your strategy?

26/05/2021

Are comments, shares, or saves better for GROWTH? 💫⁠⁠
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Many people will tell you one or the other is better but the truth is...⁠⁠
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They all essentially tell Instagram the same thing!⁠⁠
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👉🏽 Your post was valuable enough to evoke a response or reaction in your audience. ⁠⁠
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Ultimately, there's no one 'goal' interaction, they all do something in their own way!⁠⁠
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Depending on your goals and strategy, you might want to work towards one over the other (e.g. more shares = more reach), however, there is no 'winning' interaction.⁠⁠
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Has someone ever tried to tell you one type is better than the other? 🤔

20/05/2021

Have you included these 3️⃣ things in your IG strategy? 👆🏽

If you’re unsure of these key components of your strategy, your content is going to need to work SO much harder for you.

Swipe through for some epic strategy tips! 👉🏽

Don’t forget to save this post for later 💾

17/05/2021

Need help creating IG posts? 🙏🏽⁠⁠
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Ask yourself these 3️⃣ Q’s👆🏽each time you post to create a perfectly polished post every time.⁠⁠
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Let me know how you go!⁠⁠
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P.S Don’t forget to follow me at for more IG advice and tips.

04/05/2021

Want to make selling on Instagram EASY? 🙋🏽‍♀‍⁠⁠
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Selling on Instagram doesn’t need to feel gross! 😷⁠⁠
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The easiest way for a lot of us to overcome the ‘ick factor’ that comes with selling, is to change up our mindset around this part of our business.⁠⁠
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Instead of feeling like a salesperson 👉🏽 think about how you’re providing a solution for your target audience.⁠⁠
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I mean, if there was no need for your service in the first place, then it wouldn’t exist…⁠⁠
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But we both know your target audience is looking for extra support or guidance, and that’s what you have to offer!⁠⁠
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So, let’s change the narrative and look at selling on Instagram with a fresh mindset.⁠⁠
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Need more support around this?⁠⁠
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Sign up for 12 weeks of 1:1 Instagram coaching with me! Link in bio.

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Southport
Gold Coast, QLD
4215

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Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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Imagine a world where Instagram Marketing was easy 😍 To be honest… this is completely ACHIEVABLE! We just need to ditch the ‘bro marketing’ tactics of posting multiple times every day and start doing what feels right and EASY for ourselves. You ready to take a break and still make bank? 😏🙋🏽‍♀️

The EASIEST digital strategy you can use TODAY ✨

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How it all began...

The story behind Little Big Content is a short one. It derived from a place of passion, drive and determination.

The name evolved from a personal project I developed called “Little Big Thinker” – this was a place for me to openly talk about personal, social and political issues. When I realised I wanted to create content for brands I respect I thought it best to continue on with the brand name I’ve grown to love. Cue, Little Big Content.

Writing has always been my joy. It has been a means of expression, an outlet, something I can experiment with and have fun with. Writing creates opportunities for me that I would have never dreamt of. My passion fuels my motivation to create, and I’d love to share that with you and show you what I can do for you and your brand.