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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Hart and Herb, Gold Coast (2025)

22/01/2025

Stop stressing over what to post, and read this instead!

Coming up with content ideas can feel like such a struggle ~ it’s something we hear quite often from our clients, so we’ve made you a post with some ideas to (hopefully) spark some inspiration 💫

Just swipe through this post and take what resonates with you.

These ideas are here to help you connect with your audience in a way that feels easy and natural.

Pick the ones that feel right for you & your business, and reach out if you’re looking for more specific, tailored ideas 🫶🏽

16/01/2025

Helping you help others, without the overwhelm 🌿

As a healthcare practitioner, your focus should be on your clients, not the endless admin tasks that pile up behind the scenes. Imagine if you didn’t have to juggle scheduling, client messages, and all the little details.

A virtual assistant can take the pressure off, managing everything from client communications to managing your calendar, or streamlining your processes so you can dedicate more time to what you do best: helping others.

Let us handle the details while you focus on growing your practice and providing exceptional care. What do you feel you need help with in 2025 to keep your business thriving? Let’s chat about how Hart & Herb can support you. ✨

14/01/2025

What do you want 2025 to look like? Have you taken a moment to think about it?

💫Your goals? 💫Your growth? 💫Your well-being?

Will it be another year of long hours, endless emails, and admin tasks that leave you feeling drained?

Or will it be the year you step into the version of your business you’ve always dreamed of ~ more clients, more growth, and yet more freedom to actually enjoy the business/life you’ve worked so hard to build?

Wouldn’t it be nice having time to focus on your clients, create new programs & offers, or even take a well-earned break without the constant stress of admin pulling you back in..

A business that nurtures you isn’t built by taking on more ~ it’s built by letting go of what doesn’t serve you and focusing on what does 😌

If you’re ready to delegate what’s holding you back and create a business that supports you and grows WITH you, I’m here to help! 🥰

11/12/2024

It’s 8:37 pm.

Dinner’s done, the house is quiet, and you’re finally catching up on that book you’ve been meaning to finish!

Your phone buzzes on the table:

“NEW INITIAL APPOINTMENT BOOKED”

While you were unwinding, the email sequence we designed for you was doing the work ~ welcoming your new enquiry, answering their questions, and guiding them seamlessly to book your services.

No late night stress, no tech headaches, and no second guessing your messaging.

This is the power of having an email strategy that works around the clock ~ so you don’t have to! 😌

If you want to spend more time living and less time stressing over emails, reach out and let us help you create emails that connect and convert 🤍

(Image by .photography )

03/12/2024

At Hart and Herb, we’re not just here to help ~ we’re here to 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥.

We bring purpose to every task, making sure your business runs smoothly and feels aligned.

With a background in health science and years of VA experience, we genuinely understand wellness businesses—no extra explaining needed.

Everything we do ~ including managing your admin, creating beautiful websites, or crafting ebooks that connect ~ is designed to reflect your values and support your goals.

Our focus is 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘳𝘦𝘢𝘵𝘦 𝘮𝘰𝘳𝘦 𝘴𝘱𝘢𝘤𝘦.
💫Space for your clients.
💫Space for your passion.
💫Space for what truly matters in your business.

If you’re curious about how we can support you, take a look at our other pinned posts, or our “Offerings” highlight.

& if you’re ready to feel more at ease in your business, send us a message—let’s explore how we can support you 💗

29/11/2024

At Hart and Herb, we work alongside holistic health practitioners and wellness businesses to take care of the behind-the-scenes tasks that can feel overwhelming—so you can focus on what lights you up ✨

Here’s just some of the ways we can help:�
🌿 Managing client bookings�
🌿 Taking care of admin tasks�
🌿 Creating ebooks or social content your audience will love�
🌿 Creating or refreshing your website�
🌿 Designing and writing email campaigns that connect�
🌿 Organising pathology requests

We’d love to help you create more space for your clients, your passion, and your purpose. Let’s chat and see how we can support you 🤍��

26/11/2024

Hey, I’m Sarah Hartford – the ‘Hart’ behind Hart and Herb. I’m so glad you’re here! 🫶🏽

Hart and Herb grew from my passion for holistic health and my desire to create something meaningful. With a Diploma of Health Science (Naturopathy) and years of experience as a virtual assistant, I wanted to bring calm, purpose, and intention to the chaos of running a business.

Now, with a small team of like-minded VAs who share my vision, we help wellness practitioners move through the highs and lows of running a business with steady, intentional support.

Whether it’s simplifying your admin, building systems that flow, or creating content that connects, we’re here to make your business feel more aligned and less overwhelming.

If you’re curious about how we can help, or what sets us apart from other VAs, take a look at our other pinned posts. You can also explore our “Love letters” highlight for some kind words from our clients 🥰

& if you’re ready for thoughtful, holistic support ~ we’d love to hear from you 💗

27/08/2024

If you’re ready to increase your bookings, keep your client connections strong, and fill your calendar effortlessly - keep reading 😇

Automated follow-ups are a game-changer for staying engaged with clients and managing your time more effectively.

By setting up a simple automation process, you can maintain valuable connections and keep your calendar busy without the extra effort.

Here’s a simple guide to get started 🌟

1. First things first, pick an email automation platform that suits your needs—like , , or . You can find budget-friendly options, and some will integrate smoothly with your existing systems.

2. Segment your clients! Tailor your follow-ups by grouping clients based on their last appointment, service type, or engagement level. This allows you to send personalised messages that truly resonate.

3. Next up you can draft a series of friendly emails or texts to check in, remind clients of your services, and offer them something valuable - like a discount on their next session or a tip related to their health journey.

4. Decide how often you want these follow-ups to go out. A good starting point might be 30, 60, or 90 days after their last appointment. Make sure the timing feels natural, not pushy!

5. Finally - monitor and adjust as needed! Keep an eye on the responses and bookings that come in. If you’re not getting the results you want, tweak the messaging, timing, or even the offer.

Automated follow-ups help you stay connected and encourage repeat bookings, all while saving you time.

Give it a try and let me know how you go - I bet you’ll find your calendar filling up in no time! 😍

Need a hand setting up your follow-up strategy? I’m here to help, just comment FOLLOW UP or send me a message! 😊

12/08/2024

Imagine logging into your account and seeing an extra $16k just sitting there.

What would you do with it? 😍

Would you treat yourself to that dream holiday?

Reinvest it into growing your business even more?

Or maybe just take it as an opportunity to slow down and spend more time with your family, filling your own cup for a change?

Well, that’s exactly what one of my clients experienced this year.

🤑👉🏼 With a simple, yet consistent weekly newsletter strategy in place, she’s been able to make an additional $16,000 since February just by nurturing her subscribers and providing them with real value (with no pushy sales talk at all)!

Oh, and that $16k doesn’t include the revenue from her other campaigns!… 😌

When we first started, she was overwhelmed with the idea of email marketing. She knew it was important but didn’t have the time or energy to get started.

So, we worked together to create a plan that aligned with her brand and she now gets to relax while I take care of everything, including ~ sourcing, creating and scheduling.

Now, her emails are something her audience looks forward to every week 🥰

If you’re thinking, “I could use a bit of that magic in my business,” I’m here to help 💫

Whether you need a full revamp, fresh templates, or just some guidance on creating an effective email strategy, I’ve got you covered!

Let’s turn your email list into a revenue-generating powerhouse while you focus on what matters most to you 😇

28/07/2024

Are you struggling with social media? Here are 5 tips to boost your online presence and attract more clients!

🌿 Stay consistent! It’s so important to show up regularly online to keep your audience engaged. Whether it's 5 posts a week or just 1, stick to what feels achievable for you. Use any extra bursts of motivation for bonus posts!

🌿 Make sure your content speaks to your ideal client! Keep it relevant, informative, and easy to understand. For example if you’re a nutritionist, your readers might not understand "Consume foods rich in antioxidants to combat oxidative stress," but breaking it down to "Eat berries, nuts, and leafy greens to help protect your cells from damage (aka oxidative stress)” makes it more clear and digestible.

🌿 Share patient success stories and testimonials to build trust with your audience.

🌿 Take the time to reply to all comments and messages. Even if it’s just an emoji, respond with one back! They’ve taken the time to interact with your post, so show them some love in return and build that connection, especially if you want them to engage with future posts.

🌿 Last but certainly not least - don’t overthink it! Block out the noise of what everyone else is doing and stay authentic to you!

If you’re feeling stuck or need a bit of guidance with your strategy, feel free to send me a message 🫶🏽

24/07/2024

If you’re ready to unlock new streams of passive income as a holistic health practitioner, keep reading! 🌿

Most praccies I work with are at capacity with their clients and wanting to expand their business but aren’t sure how, or on the edge of burnout and wanting to slow down without losing income.

Do either of these sound familiar?

Well, the good news is that you can share your knowledge and expertise with your ideal client, all while effortlessly generating another stream (or 2) of income.

Imagine creating online courses or ebooks that capture your unique approach to holistic health, allowing you to earn while you relax or focus on the things that fill your cup 😌

This means you can continue helping others and earn money without just trading your time for dollars.

So with that being said, here are 3 ways you can start generating passive income for your business;

📒 Informative ebooks
Share your expertise with an ebook on topics within your niche, such as enhancing sleep quality, mindful eating habits, or mood-boosting nutrition. It’s a great way to engage and nurture your audience.

💻 Online courses
Create online courses to dive deeper into your passions and let clients learn at their own pace. Include written content, videos, quizzes, and resources to enrich their learning.

📹 Prerecorded webinars
Provide flexible learning for your clients, allowing them to engage at their own pace and review as needed. Reach a global audience without time zone constraints. Once recorded, webinars can effortlessly generate continuous income.

The best part? You don’t have to spend time setting up or creating these strategies yourself if you don’t want to. As a virtual assistant specialising in holistic health and with a health science diploma, I’m the perfect person to implement these solutions for you. So if any of these resonate with you, send me a message and let’s create a customised plan to meet your business's specific needs 🌈✨

22/07/2024

As a health practitioner, your expertise shines in healing and caring for others ❤️‍🩹🌿

It’s easy to feel the pressure to do it all, but taking on too much can lead to burnout and overwhelm (speaking from experience here).

Remember, it’s perfectly okay to focus on your passion and let someone else handle the rest.

At Hart and Herb, we specialise in supporting holistic health practitioners by managing all those things you don’t have time or expertise to do (or maybe just don’t want to do) - think content creation, admin, creating client handouts… the list goes on.

So if you’re ready to spend more time doing what you love without that underlying stress, reach out and let’s discuss how we can support you 🌸

17/07/2024

Client spotlight ~ How we streamlined file management for a busy nutritionist 🥑

I’ve been working with .nutrition , a women’s health nutritionist who is passionate about helping her clients achieve their health goals; including preconception care, pregnancy & post-natal support. But like many health practitioners, she was drowning in the admin work of organising and managing patient files. So how did I help?

The challenge:
🌧️ Patient files were scattered and disorganised.
🌧️ Apryl was wasting time searching for the right documents.
🌧️ It was creating a sense of ongoing stress and frustration.

The solution:
✨ That’s where Hart and Herb came in!

I took over the task of organising her patient files to reduce overwhelm and let her focus on her clients. Here’s what I did:
~ Renamed and uploaded files: I went through all her existing files, renamed them for easy identification, and uploaded them to each patient file on .
~ Regular downloads: Now, I regularly download and save any new patient files that come in from from , Clinpath Pathology, or directly from Apryl’s clients, ensuring they’re always up-to-date and organised.

The results:
☀️ Apryl now spends less time on admin tasks and more time focusing on her clients.
☀️ Stress levels are down and productivity is up!
☀️ A seamless and efficient file management system that makes Apryl’s day-to-day operations smoother.

Your turn!
Are you a health practitioner feeling overwhelmed by admin tasks? Let Hart and Herb take the load off your plate! DM me to chat about how we can streamline your process 🌿

04/04/2024

I absolutely love this trend 🥹 It’s so easy to get caught up in the highlight reels of social media, where everything seems picture-perfect, when in reality - we all struggle! That's part of why I believe in sharing more real and authentic content, especially as a small business owner.

So, here are three things I’m currently struggling with;

1️⃣ Mum guilt! I absolutely love my business and I love working (I’d go insane if I wasn’t working), but I find myself feeling guilty and worried that I’m not spending enough time with my daughter, or doing enough to entertain her throughout the day. Although I’m SO lucky to work from home with her and I’m sure this will get easier as I find my ideal work-life balance

2️⃣ Making my own content. A huge part of my job is creating content for other small business owners, which I LOVE doing, but it makes it hard to want to do my own. It’s like when a chef goes to work and cooks all day, then comes home and doesn’t want to cook. Except I’m no chef, and I’m not a fan of cooking. 😂 Speaking of…

3️⃣ I’m struggling to find the time to cook in between looking after a new baby and figuring out how to be in mum, cleaning the house, staying on top of laundry, walking the dog, the list goes on.. Cooking can feel so unachievable sometimes, and when I do have time to cook, I find that all I want to do is lay on the couch and watch Netflix. I’m hoping this gets easier as I settle into mum life and find a routine that works for me.

Take this post as your sign to embrace authenticity on your social media this week, whether it's jumping on this trend or sharing a bit more behind-the-scenes, I think we could all use a bit more realness in our feeds 🥰

06/03/2024

It’s been a while since I’ve shown my face on here so I thought I’d take a second to reintroduce myself 👋🏼 I’m Sarah, part time naturopathy student, part time VA, and the proud owner of Hart and Herb Virtual

I’m a mama to my beautiful Christmas Day baby, a wife, and am currently living in Canberra with my beautiful little family (including 2 cats and one cheeky dog)

I started Hart and Herb back in 2022 when I was ready to take back control of my happiness. Before Hart and Herb, I was still a virtual assistant, however it was as an employee and it was in an industry that was so far from who I am and what I love, so I took the leap, quit working as a subcontractor VA and started my own small business ~ enter, Hart and Herb Virtual 🫶🏽

Running my own small business has allowed me to be more selective about who I work with, meaning I only work with clients whose values align with mine, and this has honestly been the biggest game changer for me!

💫 As a VA, my goal is to free up some of your time so you can work on;
~ spending more time with loved ones
~ tasks that will help you grow your business faster
~ new business ideas or income streams
~ tasks that you enjoy working on but don't have enough time for

💫 My favourite tasks to help with are;
~ Content creation (think e-books, flyers, and handouts)
~ Client scheduling (I have experience in Simple Clinic and Cliniko and can seamlessly manage your appointments.)
~ Empowering emails (I love to curate nurturing & engaging newsletters that deliver valuable content. My favourite platforms are Klaviyo and Flodesk.)
~ Website wellness (I can keep your Shopify, Wix, Wordpress, or Squarespace website updated, share insightful blog posts, or even create you your dream website!)
~ Everyday admin. Yep, those boring fiddly bits you don’t want to deal with are right up my alley!

If you’ve made it this far, thank you for reading! And if any of this resonates with you, feel free to reach out. I love a chat 🥰✨

29/02/2024

Are you a 'go with the flow' kind of person, or do you prefer to stick to a plan? I'm a sucker for a plan (although the Sagittarius in me would say otherwise 😂); however, in business, it's so important to grow and evolve with the world around us. Finding the balance between structure and adaptability can lead to the most meaningful growth 💫

21/02/2024

If you’ve seen my socials or website before, you’ve probably noticed I’m a sucker for neutrals! 🤎🤍 I use a lot of beiges, browns, and whites - not because I don’t like colour (my favourite colour is actually a forest green), but because to me they bring a calming essence, which is exactly what I want for you when you stumble onto my page ~ a moment of calm, and a visual break from the ‘hustle’ of your day 😌✨

13/02/2024

Need a bit of content inspo? I've got you 🙌🏽

Here are 5 content ideas for your socials this March.

💫International Women’s Day.
8th March is International Women's Day. Take this time to celebrate inspirational women in your life or your business, or post an inspirational quote from a woman you admire.
One of my favourites is "I am not afraid of storms for I am learning how to sail...' ~ L. Alcott.

💫Earth Hour.
Earth Hour is on March 25th from 8:30-9:30pm.
~ For naturopaths or nutritionists; you could offer a discount for people who tag you in videos of them taking their supplements.
~ For yoga or pilates instructors; you could encourage your followers to take their practice outside, focusing on connecting with nature and promoting mindfulness.
~ For e-commerce businesses; showcase environmentally friendly products.

💫Share a review.
Had a great review recently? Share it! It's always nice as a customer to see other people's genuine thoughts about a business before deciding to work with them or purchase from them.

💫Start promoting Easter sales.
Are you hosting a sale or discount for Easter? Start promoting it towards the end of March to create excitement and awareness!

💫List 3 helpful tips.
Whether it's 3 tips to improve energy, or top tips for taking herbal supplements, providing useful knowledge relevant to your industry is a great way to build trust and respect with your followers.

Which idea will you be using? 🥰

Hart and Herb

22/01/2025

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11/12/2024

03/12/2024

29/11/2024

26/11/2024

27/08/2024

12/08/2024

28/07/2024

24/07/2024

22/07/2024

17/07/2024

04/04/2024

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29/02/2024

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13/02/2024

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm