Blue Chip Talent

We loved getting to spend today watching @rianacrehan in action. When we go to Supercars she’s always absolutely flat out, hidden away running between garages and pit lane as part of the coverage, so, to see her front and centre as we do for the Athletes was a great pleasure. A huge thanks the QLD Government for their continued support of Riana through wonderful event bookings. There’s more exciting things to come in the future as she uses her great story to help others. Today covered everything from starting in Supercars, to surviving SAS Australia with what she learned through that process and life for her now as a working Mum. It was an impressed audience to say the least…#BCTsponsored

Sound On 🔊 Swearing warning ⚠️ and a warning that you’re seeing the real me on here at 4am in pyjamas and uggs, it is maybe the first time I’ve shown what we feel with how much it means. This is our version of Sports Gogglebox to watch @sayasakakibara become a Gold Medalist doing it not only for herself but for @sakakibarakai The Sakakibara’s mean everything to us. We have Saya and @romainmahieu100 (an amazing bronze medalist today) live with us in Australian when they are here and @wardmartinj @yukisakakibara71267 are not only great friends of ours but we do business together too. The term rollercoaster is used so much but it’s fitting here because that’s what it has been, the only thing that’s been constant is that we knew Saya was one of a kind and a born superstar. I debated long and hard this morning of whether to share this. @mrsbluechip captured it just for us but to be honest, it sums up exactly who I am… I ride every bump with our Talent, I am fiercely loyal to our team and so damn competitive as shown by me heckling Saya’s competition today through blind faith. I swear a lot and I am obsessed with my job. I know what a privilege it is to do this and for these world class Athletes to choose me to be in their corner. Saya, we ❤️ you and today was your day. I’m so glad the world all knows your name (if they didn’t already) and knows your story, you’re truly special. You’re a fkn Gold Medalist 🥇 Love Chip…

Our latest submissions for @stepone.life UGC involving 7 wonderful pieces of content from some skilled creators! A big thanks to @leni_stewart @brittany.melinda @abbey_ohagan for delivering great work for the brand! We’ve been enjoying seeing existing customers increase their scope to UGC and are loving helping brands have more content for their own feeds and adverts! #BCTsponsored

We were so lucky to be able to pull this together for our friends @imaraust and with special thanks to @shellvpowerracingteam too. @sakakibarakai got a once in a lifetime experience, being steered around Sydney Motorsport Park by a man who just a day earlier got Pole Position there in @willdavison__ Kai got 258kmh on the main straight, years ago we were wondering if he’d even walk again. @rianacrehan and Will’s care and interest in Kai since his accident has been so genuine and for all this to line up where Kai got to do this with Will’s amazing personal sponsor in imar putting up their hot lap seat for him was a genuine highlight of the year so far. It was always our dream that the Talent supported and engaged with each other - well, this exceeded our wildest imagination. Thanks imar, Will, DJR and the Sakakibara’s for helping this all happen. #BCTsponsored

What an adventure for @jademead1 with @apollomotorhomeholidays For us it was planning, logistics and delivery on 2 x Reels, 4 x Story Sets and some wonderful UGC Photos. Partnerships with family creators can show true alignment, they have an experience to be cherished forever and shared many times more beyond the deliverables. Whether it be flashbacks or anniversaries too from the event. We always love working in the business of experiences for our team! Thanks @apollomotorhomeholidays and @ivy.pr for their hard work and support to bring this to life all together with us. We look forward to the next one! #BCTsponsored

We don’t shy away from the fact that we want our Talent doing less work, but in a more meaningful way. We want them in Ambassadorships, not one-offs and we want them to do it with brands who align and they believe in. For an audience, we don’t want to saturate followers of our wonderful team with too much advertising so we cap the volume of partnerships talent do each and every month. Telling the story over 3, 6 or 12 months allows creators to show their true impact to a brand. It means they can create different styles of content, build out more assets for usage and show their audience it really is a part of their everyday life. Thanks @trilogyproducts for this wonderful Ambassadorship with @roseoates_ we’ve loved the time together! #BCTsponsored

@tiffanykrylov asked her audience, which event are you the most excited for this Games? Thanks to Four’n Twenty for this fun campaign. 👏 🧗 🇫🇷 @fourntwenty #BCTsponsored #FourNTwentyOlympics #FourNTwentyPartner

The good news keeps coming with @lightweightathleticclub today their foundation Ambassador @tiffanykrylov and Blue Chip inked her extension with this great brand. A big thanks to the team for the continued support and faith in us. Get yourself some of their range ASAP and thank us later 🛒 💨 #BCTsponsored

We loved having the wonderful @karaahansen help us spread the word about how great @28bysamwood is! She’s making the Traditional Spag Bol by @28bysamwood 🍝 Use her code JOINKARA for $69 for 3 months on the program (53% off!) to join in for yourself! #mealprep #easyrecipe #28bysamwood #BCTsponsored

There’s always something bubbling away in the stories! One of our goals this year was to share more of the work we do and take pride in some of the amazing partnerships and relationships that exist in stories only. June was another big one in closing out the financial year with lots of bookings for story content and we were thrilled to have some great creators at the helm ready to go! Here is just a small sampling of the fun. 🤩 #BCTsponsored

@hbfrun x @jademead1 Jade Mead in 2024 was an Amabassador for Run for a Reason in Perth and shared her support of this wonderful day. It was a Campaign of many deliverables and an appearance on the day to participate with the thousands of others in attendance and do media. A wonderful cause, we were proud to be a part of. #BCTsponsored Jade Mead

Meet our incredible and current @debrasaus Ambassador dream team! @roseoates_ (proudly representing DeBra’s for 12 months!) who has some wonderful content coming soon @miss.elishab @kaylajbrannan @hayleyjconnor @jessica.kostiw The words we hear back from our Talent? Quality and care. What a duo of compliments to say about a brand and we are always so happy to work with this powerhouse in the sector! A big thanks to for @hellomother.co for working their magic on the campaigns and bringing it to life, believing in us. #BCTsponsored

Ambassador Team Assemble! @splashblanket has been in the middle of their huge EOFY sale but our team is locked and loaded with fantastic content to come in the months ahead! Our current Ambassadors of: @alexandranation @thepeninsulamumma @roseoates_ @bonditobali Are on duty to share the word about these fantastic and practical products! A must have for any household. Thanks for the continued support Splash Blanket! #BCTsponsored

7 of the very best 🎂 There’s been growth, opportunities, experiences and so much more but as it was on day one, it’s just about relationships to us. So a big thank you to those relationships who know how important they are to us. Like any small business it’s been a huge amount of work, but because we care about who we work for it makes it so much sweeter when the success follows. Thanks for believing in us, to the brands and talent that chose Blue Chip Talent to partner with. 🎁 🎈 Check out #BCTsponsored for a Time Machine of so many amazing campaigns. Blue Chip Talent

We assembled a Blue Chip squad to help our friends @28bysamwood spread the word about their exciting Challenge which started this week! 2 x Rounds of customised content per Talent including Reels, Story Sets and Cover Photos per round to make sure people knew this challenge was available and can help them get on track with their health and lifestyle goals. Our team of @janellejoy_ @kaylajbrannan @roseoates_ @jessica.kostiw delivered wonderful work for the client. Good luck to everyone on the Challenge and it’s not too late to get involved with 28 and all their amazing services they offer! #BCTsponsored

We are just so proud of @sakakibarakai - each and every single day he gets better at his craft and focuses on his goals. Kai is now one of Australia’s most sought after speakers, and he has an incredible support network around him that is making this all possible. (They know who they are and we are so grateful for them and the work we are all doing behind the scenes) We had the pleasure of joining Kai at a recent presentation in Melbourne to run his customised slides for the wonderful organisation of Tanarra. The team at Tanarra was a small, intimate group on this day but the session also recorded so the presentation was available to the Sydney Team to enjoy and the feedback was fantastic from both states. Kai blows people away with his resilience, ability to handle change and how he applies simple steps to make the most out of his life. Not to mention, people love that Paralympic Torch! It is the only one known to be outside of Japan and an amazing photo opportunity. In what feels like only such a short time ago, we were not sure Kai was going to be here - so now pushing aside just surviving, Kai is thriving and we are so excited for what is to come for this star. To book Kai for your next important meeting, conference or event - please email [email protected] #BCTsponsored 🎥 @muzzmedia

We are just so proud of @sakakibarakai - each and every single day he gets better at his craft and focuses on his goals. Kai is now one of Australia’s most sought after speakers, and he has an incredible support network around him that is making this all possible. (They know who they are and we are so grateful for them and the work we are all doing behind the scenes) We had the pleasure of joining Kai at a recent presentation in Melbourne to run his customised slides for the wonderful organisation of Tanarra. The team at Tanarra was a small, intimate group on this day but the session also recorded so the presentation was available to the Sydney Team to enjoy and the feedback was fantastic from both states. Kai blows people away with his resilience, ability to handle change and how he applies simple steps to make the most out of his life. Not to mention, people love that Paralympic Torch! It is the only one known to be outside of Japan and an amazing photo opportunity. In what feels like only such a short time ago, we were not sure Kai was going to be here - so now pushing aside just surviving, Kai is thriving and we are so excited for what is to come for this star. To book Kai for your next important meeting, conference or event - please email [email protected] #BCTsponsored 🎥 @muzzmedia

Celebrating 12 months of paid collaboration with our friends @wildrefill 👏 Wild has continued to go from strength to strength in the Australia Market (and global!) so we’ve been proud to be a very small part of it in collaborating with some of our favourite and familiar faces from down under for this UK Brand! A few late nights working the timezones has led to an amazing working relationship with their wonderful team. Thanks to our @blue_chip_talent & @blue_chip_media Talent for being a part of it and a few recruits from the database! Our whole office is using their products now, safe to say we are fans. Here’s to the next 12 months of exciting campaigns! #BCTsponsored

We’ve said it once, but will keep saying it again… cover photos are completely underrated. This ‘afterthought’ can be another valuable asset for your brand partner and the hard work is already done in the setup, you just need to put the cherry on top of your collaboration! You’ll always see us focusing on this simple value add for our customers and working with our creators to bring it to life 📸 ✅ #BCTsponsored

We traditionally didn’t have a big focus on Story Only Bookings in the early years of Blue Chip Talent because the yield wasn’t there for the creator (and us in turn) for the work that was required. But, as time has gone on, with more demand, higher rates and less focus on exclusivity from the brands we are really enjoying this growth sector of the business for our Talent. Our emphasis on a Story Only approach is multi-month to make sure our creators are not just doing one round of content on a “prove it” kind of deal. Brands should always try give Talent 2-3 swings minimum to see if there is a hit, before calling the strikeout as the timing, briefing and other factors can all influence the results. We will be sharing more of this “what you may have missed on stories” series each month. Thanks to the wonderful people on this clip for your support in April!#BCTsponsored