Ruby Assembly

07/11/2024

WHY WON'T THEY PAY THE SPEAKERS? In the latest Ruby Assembly blog - and at the height of awards season - we examine both our collective sweet-tooth for gongs ... and ask why it is that speakers are not paid for the drawcard they are. Read on: https://bit.ly/48CBkp4

11/10/2024

HAPPY LOVE YOUR BOOKSHOP DAY! 🎉 Today, we’re celebrating the unique magic that only a bookshop can offer - the crisp smell of fresh pages, the vibrant energy of fellow book lovers, and the thrill of discovering that perfect read for yourself or a loved one. 📚✨

Swipe to explore some of the RA team's favourite bookshops from near and far! 👉

What’s your go-to bookshop? Share in the comments below! 💖

30/09/2024

CREATIVITY IN POLITICS: A new episode of featuring Esther Anatolitis candidate Deputy Mayor in the for . A source of inspiration across multiple arts and culture organizations, Esther’s diverse career journey places her uniquely for this role. Listen to our conversation on access to creativity for all, and the better representation of Melbourne’s residents over businesses: https://lnkd.in/gu3_f_gn

11/09/2024

REAL AMBITION: The new podcast from that celebrates appetite in all forms. Pilot episode just landed; if you’re not familiar with our host, here’s the place to start. Listen and subscribe: https://open.spotify.com/episode/5dADNv163OdbpQUcMIs3tw?si=5oLiETe0TGaoRcJwHM695g

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

11/09/2024

REAL AMBITION: A new by Iolanthe Gabrie which celebrates appetite in all its forms. Now live on Spotify; subscribe and review because having AMBITION is hot and that way power and joy lie. 🥊 https://open.spotify.com/show/3fgIdiaiSxD4F8iZO7xgXo?si=ZeyyGwcgQNKmibU0xIUTxA

12/08/2024

🪄She’s got the magic stick (uh huh). Hittin’ workplace culture once, hitting HR failings twice. Make sure to listen to Ruby Assembly’s latest podcast with Ali Drew-Forster of . Find ‘Sell Less, Mean More’ wherever you discover excellent listening. https://lnkd.in/guMbrPKn

06/08/2024

Who wouldn't love to wave a magic wand over Australia's workplace culture?

Meet Ali Drew-Forster, Director of , author of 'The ABC of Exceptional Workplace Culture' and all-round workplace culture nerd. In today's gregarious podcast, Iolanthe and Ali discuss the importance of workplace culture and how it can impact business success. Ali shares her journey from practicing employment law to focusing on proactive approaches to workplace culture, emphasizing the need for genuine listening and action when it comes to employee feedback and the cost of ignoring employee concerns.

Whether you're about to hire your first contractor or you're thinking about gaining a better understanding of what makes your organisation tick, this podcast is a ripper. Listen to the here: https://lnkd.in/gzWzjWXz

29/07/2024

COMINGS & GOINGS: At Ruby Assembly, we’re a happy and lucky bunch. Our first Client Strategist, Michelle House, changed the complexion of our organisation in the best way, giving our Digital Strategists more room to sink into deep work and as a critical contact for new and existing business. We’re sad to see Michelle go, but RA is a bit like the Hotel California 😂. You can check out …. but you never really leave! She is being ably replaced by Mariana Morris who hails from California’s Paso Robles wine district, a senior client strategist and database wrangler. We couldn’t be more chuffed to have her. RA clients, just WAIT til you meet this powerhouse of smarts and charm! Welcome Mariana.

25/07/2024

HOW TO KEEP GOING IN TOUGH TIMES: It's tough out there for business owners. With inflation and interest rates to contend with, the ATO big boys and clients who may be feeling a bit anxious, it can be easy to feel deflated. In our latest blog, I discuss practical ways to keep on during this tricky period that will reconnect you with your competence. Read on: https://rubyassembly.com.au/new-blog/2024/7/25/how-to-keep-going-in-tough-times

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

07/03/2024

COUNT HER IN: This International Women's Day, let's have our pink frosted cupcakes and eat them too. The 2024 IWD campaign, "Count Her In - Invest In Women," is a reminder that it's crucial to invest in women's success every single day. Together, let's work towards creating enduring and meaningful change for ALL women. 🧁💪

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

10/02/2024

LET’S TALK: In January, the Government launched the Commonwealth Consent Policy Framework to eradicate domestic, family, and sexual violence against women and children. Several advocates, including Chanel Contos, the author of “Consent Laid Bare,” provided input into the framework, underscoring the importance of consent messaging that resonates with younger Australians.

👉 Will it change how we perceive and discuss consent in Australia? Alex Russell, Senior Digital Strategist at Ruby Assembly, delves into the details of the new framework and its potential impact in a compelling piece on our blog. Read on: https://bit.ly/3OqGsnl

Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

08/02/2024

A NEW CHAPTER: Our colleague, Marion Slatter, is embarking on a new journey to pursue a Master of Theatre (Directing) at VCA! 🎭

While today is her last day as a full-time digital strategist, Marion will continue to be part of the Ruby Assembly team, crafting the vibrant and dynamic content we adore her for.

Wishing you all the best in this exciting new adventure, Marion! ❤

08/02/2024

DIGITAL LOVE: Valentine’s Day is just around the corner, and love is in the air at Ruby Assembly! ❤️ We’re big romantics, especially when it comes to social media. We LOVE helping businesses and brands discover their online identity, emphasising what makes them unique, and creating a digital presence that genuinely captivates. 😍 Let’s spread the love together through expert digital strategy: www.rubyassembly.com.au 💌

05/02/2024

OH HAI: We’re so chuffed to introduce you to our newest Digital Strategist, Ellen! 👋 Although she’s only just come on board, Ellen has taken to her new role with ease and enthusiasm. It already feels like she’s been part of the team for yonks!

We can’t wait to get to know Ellen better - why don’t you get to know her better, too?

✨ Pronouns: She/her
♐ Star sign: Sagittarius
🏉 AFL team: Sydney Swans

1️⃣ What drew you to Ruby Assembly?

You know when you read a job ad and go, “They’re just like me, for real!“? That’s what happened with Ruby Assembly. It was such a relief to read about an agency that just got it. During my interview for the role, I was completely hooked by the company culture, as well as the talent and vivacity of all the people who work here. I can’t wait to see what magic we can create for our new and existing clients in 2024.

2️⃣ What is one social media trend business owners should know in 2024?

Authenticity. It’s not really a trend, but we’re all crying out for it at the moment. After a year of hyper-styled grids, slick sponsored content, and the rise of generative AI, I think social media users are hungry for content that feels genuine and approachable.

3️⃣ Who is an Aussie brand or business that nails social media?

Nala is a fantastic Aussie underwear brand who really nail authentic, inclusive content. Scrolling through their Instagram feed feels like looking at your bad b*tch best friend’s grid. Plus, they feature a huge range of diverse bodies on their page - bodies that other brands often claim to cater to but often shy away from on the socials!

4️⃣ What will you be reading/watching/listening to this year?

I loved The Sympathizer by Viet Thanh Nguyen, and it’s getting a limited series adaptation on TV sometime this year. I would have watched it anyway, but knowing Sandra Oh has been cast in it has made me ten times more excited. She could act out the dictionary, and I’d be mesmerised!

Welcome, Ellen! 🙌

02/02/2024

: A popular Australian influencer recently uploaded a video criticising the price of a hand-made ceramic mug she bought at the Finders Keepers Market in Sydney. The small business owner responded, and now a $125 strawberry mug is all social media can talk about. And we are obsessed. 🍓☕️

The original videos have racked up millions of views, and people have also been making their own videos to share their thoughts. Opinions are DIVIDED.

Is the influencer wrong for calling out the cost to her followers, or is the ceramic shop owner overreacting? Did the influencer speak to someone with brown or blonde hair before she bought the mug? Did she *really* not realise it had two handles before paying for it? Will we ever know the truth??

Dive into the drama with this highly detailed recap from Junkee: https://bit.ly/3HJNOP7

01/02/2024

THINK YOUR BIZ IS A BIT BORING ON SOCIALS? Ruby Assembly's Iolanthe Gabrie gives you the 'good oil' on practical ways enhance your social media contributions. Particularly useful for professional service business, these insights will make your content more valuable to clients and more impactful for your brand.

Ruby Assembly's Iolanthe Gabrie gives you the 'good oil' on practical ways enhance your social media contributions. Particularly useful for professional serv...