18/08/2023
Social media platforms are constantly evolving, and one of the latest trends is the emergence of social commerce. Social commerce refers to the integration of e-commerce within social media platforms, allowing users to discover and purchase products without leaving the platform. Instagram, for example, has introduced features like shoppable posts and tags, making it easier for businesses to showcase their products and drive sales directly from their profile. This trend eliminates the need for users to navigate to an external website, simplifying the purchasing process and reducing the likelihood of drop-offs. Businesses can leverage social commerce by ... https://socialblast.au/latest-trend-in-social-media-marketing/
